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24/07/2024

Business owners tell me all the time -

“We post on social media every day but our engagement is low.

New leads are non-existent.

I want to make a bigger impact and grow my team, but our revenue just isn't there yet.

What are we doing wrong?”

The truth is, simply posting isn't enough.

It's not about the quantity; it's about strategy, and quality posts that help you meet a goal.

Just like a lightning bolt, your strategy and content needs to be sharp and impactful to make a difference.

⚡ What kind of content makes an impact that turns your audience into loyal, raving customers?

I'd love to hear about your experiences and challenges. Share your story here 👇

24/07/2024

Business owners tell me all the time,

“We post on social media every day, but our engagement is low and new leads are non-existent.

The revenue isn’t anywhere near what I expected. What are we doing wrong?”

The truth is, simply posting isn't enough. It's not about the quantity;

it's about the quality and your strategy to meet a goal.

🔍 What's clouding your vision?

What kind of content truly resonates with your ideal (and loyal) customer? How can you turn casual followers into loyal customers?

If you're feeling stuck and frustrated, like there’s something in your eye obstructing your view, you’re not alone.

I'd love to hear about your experiences and challenges. Share your story here, or send a message. Let’s start a conversation about getting your business the visibility it deserves! Go👇

12/07/2024

I recently met a delightful lady at the coffee shop who told me how much she loves my Facebook posts. It was such a joy to know I’m making a positive impression!🌞

As many of you know, I changed my career up a little, going from the health and wellness industry into the business industry a few years ago.

🎯My mission has always remained the same: to help people achieve their goals and bridge the gap between where they are and where they want to be.

Today, I help small business owners attract more leads and achieve more consistent, year-round sales so they can grow their teams, make a bigger impact, and even take a well-deserved break. I handle their social media, email, and website content, while they focus on sales, staffing, and operations. Together, we analyze, revise, and strategize to ensure success.

Over the years, you may have heard me say I’ve fallen in love with the business side of my businesses, and the service that is involved in helping people achieve the wild success they work so hard for.

I’d love to hear what keeps you motivated. What are your goals? If my posts have ever helped you, let me know. Your stories inspire me as much as I hope mine inspire you.

11/07/2024

I recently met a delightful lady at the coffee shop who told me how much she loves my Facebook posts.

It was such a joy to know I’m making a positive impression!

As many of you know, I transitioned from the fitness and wellness space into the business world a few years ago.

My mission has always remained the same: to help people achieve their goals and bridge the gap -

between where they are and where they want to be.

Today, I specialize in helping small business owners attract more leads and achieve more consistent, year-round sales within just four months.

This allows them to grow their teams, make a bigger impact, and even take a well-deserved break.

I handle their social media, email, and website content, while they focus on sales, staffing, and operations.

Together, we analyze, revise, and optimize to ensure success.

Over the years, I’ve fallen in love with the journey—the process of understanding where my clients are, what their goals are, and devising strategies to help them achieve the wild success they work so hard for. I’ve developed the skills and confidence to help them realize their dreams, and it’s incredibly rewarding.

I’d love to hear what keeps you motivated.

What are your goals?

If my posts have ever helped you, let me know.

Your stories inspire me as much as I hope mine inspire you.

02/07/2024

Business owners and entrepreneurs, what are some business or marketing books you've read? Why did/didn't you like the book/s?👇

26/06/2024

🐓 The Rooster Trophy: A Tale of Lateness Turned Laughter 🐓

Ever missed a flight to a crucial meeting? My cousin once did, and instead of a stern talking-to, her company gave her "The Rooster"! 🏆 This quirky trophy is passed around to employees who have their own unique stories of tardiness.

It's moments like these that turn stress into shared laughter and remind us of the fun side of workplace culture. Have you ever given or received a humorous reward at work? Let's hear your story!👇

17/06/2024

🌟 Harness Clarity and Focus to Get RESULTS 🌟

Small Business Friends

If you want more consistent, year-round sales, especially stemming from your digital marketing efforts, you really just need three things:

1. Right Strategy: Just as the eagle strategically finds the perfect spot, your strategy should place you where your customers are.

2. Right Content Delivery: Like the tranquility of this landscape, your content should connect and create a lasting impression.

3. Right Tracking System: Monitoring your results helps you understand what works and what doesn’t, so you can soar to new heights.

Let’s harness the clarity and focus seen in nature, and elevate your business.

Share your thoughts or questions below. Let's thrive together! 💪✨

13/06/2024

📞Matt called me this morning with a nagging thought: "Gina, I post on social media every day, but I don't know if it's working."📞

Matt is a talented cabinet maker who pours his heart into creating beautiful, custom cabinets.

He knows the importance of social media, so he posts every day, showcasing his craftsmanship and engaging with his followers...

but despite his efforts

👉his follower count was stagnant

👉and engagement was minimal.

Matt was frustrated and confused.

Why wasn't his hard work translating into more customers and increased sales?

THE REALITY IS, SIMPLY POSTING ON SOCIAL MEDIA ISN'T ENOUGH.

Posting on social media is a big part of an overall marketing plan, but it isn't everything.

Matt needed a comprehensive strategy and plan to see real results.

He knew I could help him grow his revenue significantly so we worked together to:

🎯Define his audience more clearly.

🎯Create consistent content that builds a connection with his followers.

🎯Provide value through varied and engaging posts.

💰Develop a long-term strategy and marketing plan to expand his reach, grow his revenue and track what works and what needs revision.

Slowly but surely, Matt saw improvements.

His engagement rates went up and his follower count began to grow,

and most importantly, he started to see a significant increase in sales.

Matt realized that having a strategic approach to marketing made all the difference in his online reach and revenue.

🚀 Are you like Matt, posting on social media but unsure if it’s making an impact? 🚀

Share YOUR biggest marketing challenges here 👇

13/06/2024

🌍 Marketing, A Sense of Place, and a Four-Season Economy

As our little piece of the north evolves, it's crucial for our local businesses to harness this opportunity to create and drive a four-season economy. This approach will lead to consistent year-round revenue, increased community prosperity, and (our hope) a greater sense of sustainable workforce well-being.

I’ll be honest. I get frustrated when I see businesses wasting their social media by posting about their latest sale, only to complain that their shoppers are just bargain hunters. They could be doing so much more, not just for their own business, but for their business district and entire region. They could be winning the long game.

Your business needs to stand out not only individually but also as part of a region. When we talk about a brand, we're talking about identity and values. We're talking about connecting with customers on an emotional level and embracing the “trusted friend” role as well as the “knowledgeable expert” role.

When you consistently communicate about your products from the right perspective and with the right price, your business will easily be set apart from the competition.

But here’s the catch: your large, urban marketing agency is still focused on seasonal tourism (read: inconsistent sales, tied-up housing, and a transient workforce), and your seasonal in-shop worker who posts on social media for you sometimes might be proud of their "likes" but probably isn’t aware of a customer journey, or a sales process, or how to track conversion rates so that you can measure your ROI.

Soooo, friends, tell me-- How does your business utilize authentic social media content to leverage its unique local identity to drive year-round revenue and community prosperity?

13/06/2024

Business owners and managers, How do you consistently create authentic social content that converts?

10/06/2024

🌟 THE UNEXPECTED LESSON 🌟

The other day, a close friend was presented with a huge, incredible opportunity - a chance to participate in a leadership training event.

However, much like many of us, he hesitated. Why? Because he was overwhelmed by the FEAR OF FEELING LIKE AN IMPOSTER.

His reluctance to seize the opportunity brought to mind a lesson I've learned the hard way myself.

In life, it's easy to fall into the trap of comparing ourselves to others...We see their successes, their confidence, and their seemingly effortless journeys, and we can't help but feel inadequate in comparison.

My friend was focusing on the external perceptions of others and allowing those perceptions to dictate his reality.

As I reflected on his decision, I couldn't help but think of the times I've let fear and self-doubt hold me back from pursuing my own dreams. How many opportunities had I missed out on because I was too afraid to take that first step?

We all have our reasons for hesitating: we may feel we lack the knowledge, the time, or the resources.

But often, these excuses are just that—excuses. In reality, the biggest obstacle we face is often our own mindset.

So, to anyone reading this who has ever hesitated to chase their dreams, start that business, or seize an opportunity because they felt like an imposter, just stop– take a breath, and recognize that growth and success come from embracing challenges, not avoiding them.

Here's to embracing the journey, my friends, wherever it may lead. Are you in?

✨ ✨

07/06/2024

Thought for the day:
Ask yourself "How can I handle this situation in a way that will inspire others to believe in themselves, be their best, and serve others with integrity, heart, and excellence?"
-Brendon Burchard

Photo Credit: John Murphy

06/06/2024

Business owners give me all kind of excuses to avoid marketing.

They work so hard to build a wildly successful business yet their excuses prevent them from getting more feet in the door-- and cause them to lose more and more potential sales every day!

👉I don't like marketing because it feels too salesy/pushy.
👉I'm tired of running sales to sell things/ sales on social media to get people in my doors. They're just looking for a bargain.
👉I don't have time.
👉I posted on social, I thought everyone would just flock in.

Then they tell me a story about their marketing not working.

They say they've tried EVERYTHING.

Can you relate?

BUT HERE'S THE TRUTH:

Showing up on social media, and talking about your epic sale isn't enough.

In order to really stand out from your competition and get amazing, pre-qualified, loyal customers to buy from you, you need to consistently create high-value content -

🎯content that that makes an emotional connection with them.

When you do that,

And you talk about your goods in the right way, and from the right place,

You'll easily set yourself apart from your competition, and make more sales-- without feeling salesy or pushy and without running discounts.

So, I'm dying to know, What marketing misconceptions do you have or have you told yourself on your entrepreneurial journey?

Tell us. Please share your stories--Because it might help someone else grow (and make you the hero)🙂 👇

01/05/2024

Apologies for the last-minute nut-ification! 🌰 Today's all about going nuts with Little Acorn Marketing – rescheduling our gathering to gather some serious business acorns! 🐿️ Let's hustle today and feast on success tomorrow!

25/04/2024

🌷✨ SPRING AWAKENING: EMBRACE GROWTH IN YOUR BUSINESS ✨🌷

As the gentle breeze of spring whispers through the air, I'm reminded of the powerful concept of a "spring awakening" – a time of renewal and opportunity.

It's a season that beckons us to reflect on our businesses, to awaken our minds to new possibilities, and to embrace growth in all its forms.

I challenge you to consider what this season means for your business.
What new strategies can you explore?
What fresh perspectives can you adopt?
How can you harness the energy of spring to propel your business forward?

For some, this might involve reevaluating your marketing approach, perhaps by refreshing your branding or exploring new channels to reach your audience. For others, it could mean setting ambitious goals and taking decisive action to achieve them – whether that's expanding into new markets or launching innovative products and services.

As for me, I'm focusing on aligning my business with the natural themes of spring: renewal, rejuvenation, and growth. I see this as an opportunity to refine my processes, to nurture my client relationships, and to plant the seeds of success that will flourish in the months ahead.

But remember, there's no one-size-fits-all approach to business growth. Each of us must chart our own course, guided by our unique strengths, goals, and market insights. So as you embark on your own spring awakening, trust in your instincts, stay open to new opportunities, and let the spirit of the season inspire you to reach new heights.

We’d love to hear from you! How are you embracing growth in your business this spring? Share your strategies with us here! 🌱☀️

23/04/2024

🌟 The Reality Check Every Entrepreneur Needs 🌟

Let's talk about the elephant in the room: marketing. In today’s cutthroat market, every entrepreneur is grappling with their marketing strategies. And with the abundance of resources and expertise at our fingertips, you'd think success would be a given, right?

But here's the truth: there are no shortcuts in marketing. No magic bullets, no overnight success stories. It's a journey—a marathon, not a sprint.

So why do so many business owners continue to struggle? It's simple: we crave instant gratification. We want results, and we want them now. But when those results don't materialize overnight, we're quick to throw in the towel.

But here's the thing: success in marketing requires dedication and hard work. It's about falling in love with the process, embracing the highs and lows, and committing to seeing it through, no matter the obstacles.

So, if you're tired of chasing after quick fixes and ready to embrace the reality of marketing, I'm here to tell you: you're not alone. Let's journey together and discover the magic in the process.

15/04/2024

🦆 Don't Let The Ducks Hold You Back!🦆

We've all heard the phrase "I need to get my ducks in a row first" but let's be honest, sometimes it's just a fancy way of saying, "I'll do it later." 😅 Or not at all.

Procrastination can be sneaky, but it doesn't have to rule the day!

We create stories around time, money, and fear of imperfection and we let those stories keep us or our businesses in a holding pattern of sameness.

Let's flip the script! 💪 Instead of waiting for everything to be perfect, take that first step towards your goals. Even if your ducks aren't perfectly aligned, progress is progress! 🚀 Don't let procrastination hold you back from achieving greatness.

Ready to stop stalling and start soaring? Take action now! What do you need to do to achieve your personal goals or get more feet in the door of your business?

💥 "

12/04/2024

Hey friends, I had a bit of wake-up recently and I wanted to share it with you all.

I used to believe that I didn't have enough time to do certain things consistently – whether it was exercising regularly, making (all the) sales calls, or even just checking in with loved ones. Life always seemed to get in the way, and I'd find myself making excuses for why I couldn't keep up with these important activities.

But then it hit me: consistency is a choice.

I realized that it's not about having an abundance of time, but rather about prioritizing what truly matters. It's about making a conscious decision to allocate time for the things that will enrich my personal or professional life, even when it feels like there aren't enough hours in the day. If there is something I need to outsource in my work or personal life, so be it– It has to be done.

This shift in mindset has gotten me some results and the results fuel more motivation. I've started to carve out small pockets of time each day for the things that move me forward, whether it's a quick workout in the morning, making the necessary number of sales calls for work, or simply sending a text to a friend to let them know I'm thinking of them.

And you know what? It's made a world of difference toward my goals.🎯

So, here's my question for you all: Can you relate? Have you ever felt like you didn't have enough time for something important, only to realize that consistency is a choice?

I'd love to hear your thoughts and experiences in the comments below. Let's inspire each other to prioritize consistency in the things that matter most. 💫

03/04/2024

How does Little Acorn help businesses like yours SHINE online? We did our FIRST EVER Lunch and Learn today! Acorn Clients hopped on a virtual meeting with their marketing questions and we identified and executed solutions. Next week we'll talk about the algos and differentiation techniques to help you stand out from your competitors.

03/04/2024

How does your business track social media ROI? Go

02/04/2024

HAVE YOU ever felt like your SOCIAL MEDIA PRESENCE is STUCK in a SILENT FOREST? 🌳🌳🌳

Fear not! Let us summon the spirits of engagement, ignite conversations, and transform your followers into loyal companions on your digital quest! 💬🔥

Engagement Enchantment is our specialty, where we breathe life into dormant social media landscapes. Like savvy sorcerers, we'll awaken the spirits of interaction that linger in the depths of your online realm.

No longer will your posts echo unheard in the silent forest of cyberspace.

Through strategic incantations, we'll spark conversations that crackle and blaze, turning your followers into fervent allies on your digital odyssey. With every comment, like, and share, we'll forge bonds of loyalty that strengthen your brand's presence and propel you toward your goals.

So, fear not the quiet depths of the digital woods, for we'll guide you into the light, where engagement dances like flames and your audience becomes your most cherished companions.

Let's embark on this enchanting journey together, where every interaction is a step closer to triumph!

28/03/2024

🚀 Ready to take your social media presence to the next level? 📈 As a seasoned social media manager, I've helped businesses like yours skyrocket their online visibility, engagement, and sales.

💼 Whether you need content creation, community management, or analytics tracking, I've got you covered! Let's chat about how I can tailor my services to fit your unique needs.

Drop a comment or send me a message to get started today! 🌟

02/03/2024

Have you Heard? Google has announced changes to its SEO algorithm. Ensure your website is optimized by reviewing and updating your content, metadata, and keyword strategy.

27/02/2024

October 2023-- According to Forbes, 81% of consumers' buying decisions are influenced by their friends' posts on social media, and 78% of consumers state their purchases are influenced by posts on the social media pages of brands.

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