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31/05/2025

Saturday Tip:
Sometimes business owners fail to post consistently because they think they need professional photos with the correct lighting all the time to feature their products.

The truth is, consistency wins over inaction every time.

Try using a mix of "real" and "staged" images to build and maintain connection with your audience and see if your digital marketing results help close the gap between your current post reach and where you want the results to be. Good luck!🌞

24/07/2024

Business owners tell me all the time -

“We post on social media every day but our engagement is low.

New leads are non-existent.

I want to make a bigger impact and grow my team, but our revenue just isn't there yet.

What are we doing wrong?”

The truth is, simply posting isn't enough.

It's not about the quantity; it's about strategy, and quality posts that help you meet a goal.

Just like a lightning bolt, your strategy and content needs to be sharp and impactful to make a difference.

⚡ What kind of content makes an impact that turns your audience into loyal, raving customers?

I'd love to hear about your experiences and challenges. Share your story here 👇

24/07/2024

Business owners tell me all the time,

“We post on social media every day, but our engagement is low and new leads are non-existent.

The revenue isn’t anywhere near what I expected. What are we doing wrong?”

The truth is, simply posting isn't enough. It's not about the quantity;

it's about the quality and your strategy to meet a goal.

🔍 What's clouding your vision?

What kind of content truly resonates with your ideal (and loyal) customer? How can you turn casual followers into loyal customers?

If you're feeling stuck and frustrated, like there’s something in your eye obstructing your view, you’re not alone.

I'd love to hear about your experiences and challenges. Share your story here, or send a message. Let’s start a conversation about getting your business the visibility it deserves! Go👇

12/07/2024

I recently met a delightful lady at the coffee shop who told me how much she loves my Facebook posts. It was such a joy to know I’m making a positive impression!🌞

As many of you know, I changed my career up a little, going from the health and wellness industry into the business industry a few years ago.

🎯My mission has always remained the same: to help people achieve their goals and bridge the gap between where they are and where they want to be.

Today, I help small business owners attract more leads and achieve more consistent, year-round sales so they can grow their teams, make a bigger impact, and even take a well-deserved break. I handle their social media, email, and website content, while they focus on sales, staffing, and operations. Together, we analyze, revise, and strategize to ensure success.

Over the years, you may have heard me say I’ve fallen in love with the business side of my businesses, and the service that is involved in helping people achieve the wild success they work so hard for.

I’d love to hear what keeps you motivated. What are your goals? If my posts have ever helped you, let me know. Your stories inspire me as much as I hope mine inspire you.

11/07/2024

I recently met a delightful lady at the coffee shop who told me how much she loves my Facebook posts.

It was such a joy to know I’m making a positive impression!

As many of you know, I transitioned from the fitness and wellness space into the business world a few years ago.

My mission has always remained the same: to help people achieve their goals and bridge the gap -

between where they are and where they want to be.

Today, I specialize in helping small business owners attract more leads and achieve more consistent, year-round sales within just four months.

This allows them to grow their teams, make a bigger impact, and even take a well-deserved break.

I handle their social media, email, and website content, while they focus on sales, staffing, and operations.

Together, we analyze, revise, and optimize to ensure success.

Over the years, I’ve fallen in love with the journey—the process of understanding where my clients are, what their goals are, and devising strategies to help them achieve the wild success they work so hard for. I’ve developed the skills and confidence to help them realize their dreams, and it’s incredibly rewarding.

I’d love to hear what keeps you motivated.

What are your goals?

If my posts have ever helped you, let me know.

Your stories inspire me as much as I hope mine inspire you.

02/07/2024

Business owners and entrepreneurs, what are some business or marketing books you've read? Why did/didn't you like the book/s?👇

26/06/2024

🐓 The Rooster Trophy: A Tale of Lateness Turned Laughter 🐓

Ever missed a flight to a crucial meeting? My cousin once did, and instead of a stern talking-to, her company gave her "The Rooster"! 🏆 This quirky trophy is passed around to employees who have their own unique stories of tardiness.

It's moments like these that turn stress into shared laughter and remind us of the fun side of workplace culture. Have you ever given or received a humorous reward at work? Let's hear your story!👇

17/06/2024

🌟 Harness Clarity and Focus to Get RESULTS 🌟

Small Business Friends

If you want more consistent, year-round sales, especially stemming from your digital marketing efforts, you really just need three things:

1. Right Strategy: Just as the eagle strategically finds the perfect spot, your strategy should place you where your customers are.

2. Right Content Delivery: Like the tranquility of this landscape, your content should connect and create a lasting impression.

3. Right Tracking System: Monitoring your results helps you understand what works and what doesn’t, so you can soar to new heights.

Let’s harness the clarity and focus seen in nature, and elevate your business.

Share your thoughts or questions below. Let's thrive together! 💪✨

13/06/2024

📞Matt called me this morning with a nagging thought: "Gina, I post on social media every day, but I don't know if it's working."📞

Matt is a talented cabinet maker who pours his heart into creating beautiful, custom cabinets.

He knows the importance of social media, so he posts every day, showcasing his craftsmanship and engaging with his followers...

but despite his efforts

👉his follower count was stagnant

👉and engagement was minimal.

Matt was frustrated and confused.

Why wasn't his hard work translating into more customers and increased sales?

THE REALITY IS, SIMPLY POSTING ON SOCIAL MEDIA ISN'T ENOUGH.

Posting on social media is a big part of an overall marketing plan, but it isn't everything.

Matt needed a comprehensive strategy and plan to see real results.

He knew I could help him grow his revenue significantly so we worked together to:

🎯Define his audience more clearly.

🎯Create consistent content that builds a connection with his followers.

🎯Provide value through varied and engaging posts.

💰Develop a long-term strategy and marketing plan to expand his reach, grow his revenue and track what works and what needs revision.

Slowly but surely, Matt saw improvements.

His engagement rates went up and his follower count began to grow,

and most importantly, he started to see a significant increase in sales.

Matt realized that having a strategic approach to marketing made all the difference in his online reach and revenue.

🚀 Are you like Matt, posting on social media but unsure if it’s making an impact? 🚀

Share YOUR biggest marketing challenges here 👇

13/06/2024

🌍 Marketing, A Sense of Place, and a Four-Season Economy

As our little piece of the north evolves, it's crucial for our local businesses to harness this opportunity to create and drive a four-season economy. This approach will lead to consistent year-round revenue, increased community prosperity, and (our hope) a greater sense of sustainable workforce well-being.

I’ll be honest. I get frustrated when I see businesses wasting their social media by posting about their latest sale, only to complain that their shoppers are just bargain hunters. They could be doing so much more, not just for their own business, but for their business district and entire region. They could be winning the long game.

Your business needs to stand out not only individually but also as part of a region. When we talk about a brand, we're talking about identity and values. We're talking about connecting with customers on an emotional level and embracing the “trusted friend” role as well as the “knowledgeable expert” role.

When you consistently communicate about your products from the right perspective and with the right price, your business will easily be set apart from the competition.

But here’s the catch: your large, urban marketing agency is still focused on seasonal tourism (read: inconsistent sales, tied-up housing, and a transient workforce), and your seasonal in-shop worker who posts on social media for you sometimes might be proud of their "likes" but probably isn’t aware of a customer journey, or a sales process, or how to track conversion rates so that you can measure your ROI.

Soooo, friends, tell me-- How does your business utilize authentic social media content to leverage its unique local identity to drive year-round revenue and community prosperity?

13/06/2024

Business owners and managers, How do you consistently create authentic social content that converts?

10/06/2024

🌟 THE UNEXPECTED LESSON 🌟

The other day, a close friend was presented with a huge, incredible opportunity - a chance to participate in a leadership training event.

However, much like many of us, he hesitated. Why? Because he was overwhelmed by the FEAR OF FEELING LIKE AN IMPOSTER.

His reluctance to seize the opportunity brought to mind a lesson I've learned the hard way myself.

In life, it's easy to fall into the trap of comparing ourselves to others...We see their successes, their confidence, and their seemingly effortless journeys, and we can't help but feel inadequate in comparison.

My friend was focusing on the external perceptions of others and allowing those perceptions to dictate his reality.

As I reflected on his decision, I couldn't help but think of the times I've let fear and self-doubt hold me back from pursuing my own dreams. How many opportunities had I missed out on because I was too afraid to take that first step?

We all have our reasons for hesitating: we may feel we lack the knowledge, the time, or the resources.

But often, these excuses are just that—excuses. In reality, the biggest obstacle we face is often our own mindset.

So, to anyone reading this who has ever hesitated to chase their dreams, start that business, or seize an opportunity because they felt like an imposter, just stop– take a breath, and recognize that growth and success come from embracing challenges, not avoiding them.

Here's to embracing the journey, my friends, wherever it may lead. Are you in?

✨ ✨

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+17152093784

Website

http://www.littleacornmarketing.com/

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