Sharper Strategy Marketing

12/05/2022

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10/05/2022

Don’t be afraid to reuse the text from a social post or blog article once time has passed. Reword it or change the image if you’d like. But your audience likely has short memories and consists of new eyes all the time, therefore your fear of repeating yourself is unfounded.

05/05/2022

While social media may seem less important than everything else on your plate, it’s the perfect place to build brand awareness, connect with your customers on a personal level, establish authority in your field, improve search ranking, and improve sales as a result of valuable insight into your customer journey.

03/05/2022

✍🏼 Sharper Strategy Tip #130: Get out of your comfort zone. Don’t be afraid to be creative.

28/04/2022

If your content isn't creating action, you probably need to take a hard look at how engaging your content is! Create more engaging content, and you'll connect with your customers more and generate more action.

26/04/2022

Having troubles coming up with content themes for your social posts?

Here are some great ideas for content types or themes to get you started:
• Tip
• Question to your audience
• Q&A from your audience
• Post about your team (meet the team, personal anecdotes, fun side of work)
• Call-to-Action (sales, promotions, events)
• Video
• Memes
• New article/blog post
• Blog post snippet
• Statistic
• Testimonial
• Case study
• Shared article from external sources
• Poll
• Infographic
• Community-related (local news, upcoming events, curated lists (10 best hiking spots, community service/volunteer opportunities, etc.)

21/04/2022

The 80/20 Content Marketing Rule says you should spend 20% of your time making new content and 80% on promoting it. This means that you don’t need to spend time making new original content on a weekly basis. Instead, take your existing content and repurpose it in as many different ways as you can. Not only will this save you time, but you’ll also be growing your social media with consistent, high-value posts.

19/04/2022

Humans absorb information in many different ways. If you take this into consideration when building a content repurposing strategy, you will reap the benefits down the road. For example, assume that Customer A and B are demographically identical. Customer A connected with a short bullet-point list taken from your blog post, but Customer B didn’t connect with that content until she saw the same information presented in a visual form (i.e. an infographic). By strategically redistributing your content in as many different ways as possible, you’ll find it easy and effective to create engaging content.

15/04/2022

Cash in on that "triple word score" by repurposing your marketing content. 🙌🏼

12/04/2022

✍🏼 Sharper Strategy Tip #131: Work smarter rather than harder, save time, and stay consistent with your social outreach efforts by creating a content calendar.

08/04/2022

At first glance, the business world of social media can seem like a confusing myriad of platforms, engagement, and analytics. Many business owners delay establishing their brand presence on social media because either the effort doesn’t appear to convert to an immediate visible return, or they feel they don’t have the time.

Does this sound like you? While social media may seem less important than everything else on your plate, it’s the perfect place to build brand awareness, connect with your customers on a personal level, establish authority in your field, improve search ranking, and improve sales as a result of valuable insight into your customer journey. You can also leverage it to generate traffic back to your website, blog, podcast, or to collect sign-ups for your email list. https://sharperstrategy.com/2018/12/the-small-business-guide-to-social-media-2/

Unsure where to start when it comes to social media for your business? Check out this helpful roadmap, and get started connecting with your customers.

05/04/2022

✍️ Sharper Strategy Tip # 139: Dont forget to promote online reviews.

Online reviews can significantly impact your sales. This is because in the buyer’s journey, consumers look for feedback before making a purchase decision. Research shows that people spend up to 49% more money at businesses that take the time to reply to reviews. While many business owners balk at taking the time to reply to reviews, this is only good news for you. If you do take the time to reply, you’ll easily stand out from the competition.

01/04/2022

There's no time like the present to clarify your marketing messaging and strategy! 🙌🏽

29/03/2022

✍️ Sharper Strategy Tip # 138: Social media may not seem very important when you first start your business, but Facebook and Instagram (organic platforms) are places where you can begin to build goodwill within your community, improve your search ranking, and generate more traffic to your website. By posting relevant content that your audience can relate to and solves problems for them, and post it on a regular schedule. This helps you build trust and stay at the top of their mind so that when they need a solution to their problem – it’s you they’ll turn to.

23/03/2022

✍️ Sharper Strategy Tip # 137: Utilize Free Business Listings: Free business listing sites like Google My Business, Yelp, and Facebook are the top sites where consumers find, evaluate, and choose where to spend money. Womply research showed businesses who claim their free listings on various sites earn up to 78% more money. So, setting up a few free business listings can leverage you above your competitors without even spending a dime.

22/03/2022

Ready to bring your marketing into sharper focus? Contact us today: https://sharperstrategy.com

18/03/2022

✍️ Sharper Strategy Tip # 136: No matter what type of product or service you provide, a blog should be an essential part of your marketing strategy. This is where you can answer relevant questions your audience may have regarding your product or service. It builds trust between you and your potential client and establishes you as an expert in your field. Then, when a person they need your product or service, they will turn to you – the expert.

17/03/2022

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15/03/2022

As a small business owner, it can be incredibly frustrating trying to gain exposure for your business when you have a very small or nonexistent marketing budget and no idea where to start. Luckily, there’s a ton of free information on the internet these days. The only problem is sifting through it. We’ve saved you hours of surfing the web and compiled the top 4 online marketing strategies you can use to begin marketing and building awareness of your small business for free.
https://sharperstrategy.com/2020/08/market-your-business-with-little-or-no-money/

One of the cornerstones that got all big brands where they are today is their mission statement. Read on to learn how to create a great mission statement and leverage it properly.

02/03/2022

So you’ve opened a business, sales are steady, and you want to take it to the next level. Where do you start? This can be one of the most difficult hurdles in your journey as an entrepreneur. We get it - we’ve been through it ourselves, having cut our teeth owning an online clothing and gear store. Luckily for you, we’ve also discovered a way to find clarity and foster growth while at this stage. Check out the article below to learn what the 3 pillars of business growth are, and how to make sure you nail each one. http://sharperstrategy.com/2019/06/the-3-pillars-of-business-growth/

So you’ve opened a business, sales are steady, and you want to take it to the next level. Where do you start? You need to first establish what we call the three pillars of growth: Affinity, Authority, and Awareness. You can have the best funnel in the world, but it’ll fail without these pillars ...

22/02/2022

When it comes to branding, consistency is key. Every time we start with a new client, we establish a color palette for them that they can use in all of their branding today, tomorrow and forever. Why? If you're constantly using random colors in your branding, it'll confuse your customer and you'll never actually build a brand or a following.

Not sure where to start? Try a tool like color.adobe.com to pick the perfect color palette for your brand. If colors aren't your strong suit, and you're not sure which ones should dominate, how many you should have, which colors should be used for your type of business, or how you should apply them, that's ok–we gotcha! We ❤️ all things branding, and we're more than happy to guide you in the right direction for your business and your intended audience.

15/02/2022

People don’t buy what you do, they buy the problem you solve. Make sure you talk about your customer’s problem–and how you solve it–in your marketing messaging. Most businesses make the mistake of talking about themselves instead of their customer’s problems.

08/02/2022

Looking to put your business on the map? We can help. Contact us today https://sharperstrategy.com/contact/

12/04/2021

19/03/2021

Trisha says... "The more noise and confusion you introduce into your marketing, the more ineffective it will be! So try to keep it simple, and keep the customer funneled towards one action or introduced to one concept at a time."

15/03/2021

The headline of your marketing emails matter a great deal. Without an interesting and clear headline, no one will read your amazing content or see what you have to offer them.

12/03/2021

We think a vintage approach to business is the most futuristic marketing plan. What do we mean by that?

There was a time, not too many decades ago, that the default customer/business relationship was very different. There was a basic level of mutual respect and trust each afforded the other. A lot of that has been lost – on both sides – for so many reasons. Trust, respect, and loyalty are harder to come by these days, and much harder to keep.

By combining the ethics, integrity, and trust of days gone by with the transparency of today, we create a Sharp Strategy to grow your business. By helping good people grow ethical businesses, whole communities are seeing positive growth and change. We aim to continue the trend.

08/03/2021

✍🏼 Sharper Strategy Tip #128: You’re a guest in the inboxes of your subscribers. Your emails are always just one click away from losing their interest forever. Be polite, respectful, and above all – deliver value.

05/03/2021

Did you know that an effective email strategy can:

• Build connections through personalized engagement

• Boost brand awareness by keeping your company and services top-of-mind for when your prospects are ready to engage

• Promote your carefully crafted content to the right audience

• Highlight the features, advantages, or benefits of your products or services

• Generate new leads

• Nurture existing leads and customers by delighting them with additionalcontent that will help them solve a problem or succeed in a goal