Christie O. Media

26/07/2024

Algorithm every day: PIVOT!!!

24/07/2024

How is your summer going so far???
These are my emojis:
❤️😭🙏🛑😂💩

lol what are yours?

16/07/2024

I got into a conversation with a business owner of a franchise recently who asked: "Why would anyone care about the business owner? Are you telling me that someone's going to see the business owner on social and care about their life?"

And the answer to that is YES.

YES YES YES YES YES YES YES.

Gone are the days of just posting about your ooey gooey products. They're lovely and delicious I am sure! And they may get some sales and clicks and shares...

But what makes a customer VESTED? Learning about the person who made that.

Learning about how they started their business, what their business means to them, what they're doing to help other people in the community, THEIR STORY.

That's why prequels are so popular. You KNOW the end product, but then you get to see HOW IT GOT THERE. Like Queen Charlotte. OMG wasn't that good.

How do I know this? I'VE TESTED IT. I've seen it with my own eyes.

When we make people feel things, we form relationships with them, and we draw people closer to us AS PEOPLE.

Nowadays, you have to find a way to stand out on social, and they way to stand out is by BEING YOURSELF.

Hit follow for content creation tips for your business!

14/07/2024

Businesses,
The events that unfolded were tragic today. I extend my heartfelt condolences to everyone affected by what happened.

For those of you posting on social media, I would either refrain from or scrutinize your business posts over the next 24-48 hours (minimum). It is possible they could come off as tone deaf with what happened today. Social listening is key at the moment. I will always let you know when times like this take place what the social climate is. I’ll keep you posted this week.

07/07/2024

Shark week ooh ha ha!!!
(Do you look forward to shark week as much as I do every year? Lol)

31/05/2024

Well, the jury is out on whether or not hashtags even matter anymore TBH.

The best thing to do right now to get your best content in front of your ideal people is to make sure you are using SEO in your social copy!

TikTok is rivaling Google as a search engine right now - FACTS.

People are searching TikTok for the answers to their problems and the answers for things like "best restaurant near me."

In fact, I just watched a video of someone saying "I'd rather SEE what they're eating than read the reviews!" And it's true! That's what people are looking for!

BUTTTTT don't stack your whole post full of keywords so that it's unreadable and ad-like.

Make it genuine and flowy and conversational, but make sure it includes the keywords people are searching for.

There are a few places to do this:
-The status (copy)
-The creative (on the graphic, carousel, or video - headlines and sentences/words on the video)
-Spoken (say them out loud)
-The closed captioning on the video that mirrors what you say
-Along with the hashtags - dont go hog wild, be specific and use 8-10 tops.
-On TT and IG Reels, the cover photo or title slate

Hit follow for more tips on creating content for your business!

29/05/2024

Done-for-you social posts incoming!

Would you believe it's ALREADY ALMOST JUNE!?

Grab these June graphics, download them and use them on your Facebook business page, Instagram, IG stories OR to start as a jumping off point for your videos!

Make sure you hit follow for more done-for-you social posts and post ideas for your business!

Here's the link: https://christieomedia.clickfunnels.com/free-social-graphics-june

27/05/2024

During your long, three day weekend, don't forget to take time to remember everyone who served and sacrificed for our country.

Today my heart is full of gratitude for all of you - including my dad, who we lost this year, who served in the U.S. Air Force.

Thank you. ❤🇺🇸

24/05/2024

🚨🚨🚨EVERYONE WHO USES CANVA — Go into Canva right now and click on "for you" 7 times, if you are part of the first million you'll access the glow up!!!!🚨🚨🚨🚨

24/05/2024

DANG IT WHY DIDN'T I THINK OF THAT

22/05/2024

This is the #1 thing you're missing from your business' social media presence.
HUMANITY.

I want you to stop what you're doing and go look at the pages of some very large businesses.

Wendy's & Chipotle Mexican Grill

Now, Wendy's has always had a hilarious presence on Twitter (X), where it ROASTS people and other brands.... But Facebook is a whole 'nother game.
How can I explain this to give you an accurate picture? OK...

You know that relative on Facebook who writes in ALL CAPS with typos and sometimes you can't even make sense of their post at all because it probably wasn't supposed to be a post - it was just some text they were looking up?

Wendy's does this... It's as if their great aunt and sometimes their grandpa has taken over the page AND IT'S HILARIOUS.

Chipotle shares a ton of memes and what they both have in common is that they RARELY - IF EVER - post about their products...

And if they do it's as if your friend/uncle/cousin/grandpa is posting about it.
It's funny and relatable.

I'm not saying "be Wendy's" but I am saying WHAT WORKS ON SOCIAL MEDIA IS BEING A HUMAN NOT A COMPANY.

So find a way to relate to your ideal audience in that way.

Tell stories.

Make jokes. (non-political/non-religious)

Get a little personal (you don't have to post TMI to be personal and connect!)

Voice divisive opinions (on non-political/non religious issues - think "I put peanut butter on both pieces of bread AND THEN THE JELLY" type of divisiveness.

Drop truth bombs about your industry and become a trusted leader

Talk about your philosophies and what you care about.

BE HUMAN FIRST. Business second.

Buildings and products aren't social. Humans are.

So insert some humanity into your feed and watch it start to take off!

17/05/2024

Your FREE June graphics pack is out!!!! Let's get to schedulin'!!! 🙌😘

Grab them here: https://christieomedia.clickfunnels.com/free-social-graphics-june

17/05/2024

I don't care who you are, IT'S A LOT!!!!!!!!!

15/05/2024

Let's talk about whether or not you're ready for a social media strategist....
Here are questions to ask yourself:
-Have I been stagnant on social media for six months or more?
-Do I want more sales?
-Do I want to know how to work this social media machine once and for all - including algorithms, platform nuances, scheduling, content creating, and building out a profile for my ideal audience and how to talk to them so I can make sales?
-Do I want to stop wasting my time spinning my wheels so I can focus on my business?
-Do I believe in the power of social media?
-Do I believe I have a powerful product, story, service, and/or message?
-Do I love the idea of being able to reach people on a global scale FOR FREE?
-Am I willing to learn this thing? Be realistic and honest with yourself!
-Is social media important enough to me and my business to put it in my budget?
-Am I willing to commit to doing what the social media strategist says?
-Can I allot time each day or each week to creating content?
-If I don't have time to create content, do I have someone within my business who can implement the strategies for me? Or can I hire a virtual assistant?

If your answer is no to any or most of these, you can keep going on your own....
But I'm here when you're ready!
Hit the link in my bio for free resources in the meantime!

10/05/2024

NOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOO

10/05/2024

Happy National Small Business Day to all the business owners who are putting in the work DAY AFTER DAY AFTER DAY AFTER DAY AFTER DAY AFTER DAY ❤️❤️❤️❤️

08/05/2024

Real conversations I've had with business owners about why they're not on social media:
-"No one is going to buy something just because they saw it on social media" (Yes they will)
-"You're telling me a teenager with mommy's credit card is going to care about this because they saw it on social media...?" (Yes, actually)
-"Social media is stupid and doesn't work for me, never has never will" (You may not have had the right strategy... )
-"I hate being on social media so we don't do it" (Your ideal clients are on it)
-"I don't 'get' it" (That's ok I'll show you)
-"I don't like being on video" (that's ok, we can do faceless videos or find someone to be on video for you)
-"I can't afford fancy equipment and I don't know how to edit" (You dont need fancy equipment and one six-second shot can go a long way!)
-"It used to work but doesn't anymore" (this is actually often true - we just have to tweak it!)
-"Fine I'll be on it but I'm not going to do (insert x, y, or z)" - (why not?)
-"You only do well on social media if you run ads, it's pay to play" (false false false)

If you haven't had success, I can take a look at it and show you why. I can also help you drill down your ideal audience and help you build content that will speak directly to them.

Hit the link in my bio to set up a call or for an audit of your platforms!

04/05/2024

May the fourth be with you!
Star Wars: start at episode 1 or episode 4?

03/05/2024

Between the glitches and the algorithm LOL

And if I see a live of that TT shop scrubber one more time... I swear 🤣

01/05/2024

Use these May graphics for your Instagram, stories, or Facebook - or even just as a jumping off point for your Reels or TTs!

Grab the link to them here!

https://drive.google.com/drive/folders/1F7mVKTqBiq5Tg0SsoZpPQfj5X1fBKl9v?usp=sharing

01/05/2024

Save this post or screenshot it and keep it handy when it's time to shoot social media content for your business! ❤❤❤

➝Make sure you hit follow for more social media tips for your business.
➝Grab my system for creating 365 content ideas that will target your ideal audience (and turn them into customers!) In my bio!

30/04/2024

🤣

26/04/2024

ORRRRR plan it and schedule it out and take advantage of your creative times!
It's always so much harder to be witty on the spot, isn't it?!

24/04/2024

OK READY?
#1: Have access to all your accounts. It's actually been pretty common for businesses I work with to NOT have admin access to their own pages!

#2: Have all your passwords in one secret place. I can’t tell you how many people have had someone set up their social for them and they don’t have their own passwords themselves.

#3: Have an understanding of what you need and what your budget is to achieve it. If you only have a budget for a couple posts a week or one platform, understand your growth may be slower (and that's ok!)

#4: Please do not blame your social media manager for slow growth if you only have a budget for a couple posts a week.

#5 Content creation means: shooting photos, shooting videos, editing videos, designing graphics & stories, writing the copy both on screen and in the caption, being on top of trends, adapting trends, writing scripts for you, scheduling out posts, and helping you do lives. That's a lot of work and will be reflected in the package you choose and the person you choose to work with.

#6 Know what your goals are. Many business owners tell me they want engagement and followers, but really they want sales or they want to go viral. Be honest about what you want. Hint: Viral does not equal sales if you’re going viral with the wrong audience.

#7: Have your accounts ready for virality or for sales, if that’s what you want. Have calls to action that direct people to what you want your followers to do and then make that process as seamless as possible, with as few clicks as possible. Remove any roadblocks to purchase.

#8: Social media is very important to your business. Stop putting it last. If you want to hire a social media manager, they will ask you for information or video opportunities so they can shoot and edit content for you or write stories about you to bring a personal touch to your social media presence. If you provide them with zero assets, information or opportunities to get video or photos, or you expect them to make something out of nothing, you will be making their job impossible and wasting their time and yours. So, put aside some time to give your content creator what they need or they will not be able to be consistent and you will not get the results you want.

#9: Social media will not SAVE your business. You may do well on it, you may make sales, but if you’re expecting your entire business to succeed on social media alone, you will need a new business model.

#10 Each digital marketing task is a different job. If you need a social media manager and you also want to do email marketing and ads and lead magnets for lead generation, you will get a package price with those tasks and the time it takes to complete such tasks. If it’s outside your budget to do all of that, you will have to prioritize and add tasks as your budget allows down the line.

#11 BONUS AND VERY IMPORTANT! Pay your contractor/employee on time or they will no longer work with you. Industry standard is paying the monthly retainer BEFORE work begins.

#12: Double bonus: If you can't afford a social media manager, consider appointing someone within your company to do it and hire someone to teach them the strategy and coach them. (Like me!)

Hit follow for more and click the link in my bio for resources!

23/04/2024

Don't even think about hiring a social media strategist (or social media manager) until you've done or thought about these things. Use this is as your checklist! ❤️ And let me know which one you still have to do in the comments!

I know that as a business owner, there’s a good chance you don’t want to do your own social media (you’d rather focus on your business) and/or your social media is the last thing on your list. Or& #…

18/04/2024

Vulnerable post incoming...

My family recently suffered a devastating loss.

Here are the mistakes I made in my business on social so you don't make them (especially you, small businesses!) I'm not afraid to share my lessons if it helps just one business know how to prepare for anything. ❤️

Read my lessons for you here:

I have so much to tell you about how to avoid what I JUST DID in my business due to an unexpected absence and why it’s so important that you heed my warning for your business on social media.…

17/03/2024

Happy St. Paddy’s Day!!! ☘️☘️☘️

04/03/2024

I have two teenage sons.

They don't like when I take photos anymore...

I take photos of them with the promise now that "I won't post it on social media I promise!"

I did not, however, make that promise when they were babies so you can see them as little tiny babies....

In that photo session, my younger one, Ryan (now 16) peed through those overalls and smiled while doing it (I have a picture of that IT'S SO FUNNY)

Anyhoo, my boys complete my life.

They are my everything. All of my heart and my soul.

And as they have grown and are transitioning into becoming men my heart literally just BURSTS.

I soak in EVERY SINGLE SECOND I CAN because mommy time has become less and less.

I hope one day they read this and know that I have loved and still love every single part of being their mom. Even the hard parts.

I am so, so, SO grateful God picked me to be their mom.

WHAT A FREAKING WONDERFUL RIDE.

04/03/2024

WHERE ARE MY FELLOW GRAMMAR GEEKS AT???!!! IT'S GRAMMAR DAY!
Who else edits grammar in their head while reading and talking to other people and also obsesses over spelling and fonts and things like ampersands?

Tell me I'm not alone.

01/03/2024

Who's guilty of liking your posts from every account you own? (me 🙋‍♀️)