05/05/2024
What an AMAzing Leadership Summit in Chicago! Thanks and .sherwood for making it complete!
A 27-year B2B, B2C, and start-up problem-solver with creative, digital marketing, and operations exp
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What an AMAzing Leadership Summit in Chicago! Thanks and .sherwood for making it complete!
WHAT A NIGHT! I was pleased to host with the and the most amazing women for our panel discussion: Competition in the Workplace, Mean Girls or Allies.” The bonus was that the , , and ECU Copeland Fellows attended!!! , Nicole Filippo, Tia Dunn, and Jordan Cain-the fab four!
Today is International Women's Day, and what a great way to celebrate women who are experts in their field. This seminar was born when I came up with the concept of having the hard discussions on how women "show up" for each other. With the help of my fellow AMA Triangle members, Kelly Parisi and Becky Lee, we are ready to see if women are allies or mean girls. Please join us; I promise this will be a lively discussion. Tickets are HOT, so get yours today!
🌟 Exciting News! 🌟
Our partnership with Alpha Kappa Alpha Sorority, Inc. - Iota Kappa Omega Chapter Greenville, NC continues to thrive!
Join us for our next Canva Workshop, "Social Media with Canva," featuring speaker Dana Newell, MS, MBA, President and CEO of Benton Newell Communication
📅Date: Monday, March 18, 2024,
📍Location: This virtual event will be held via Zoom
🕕Time: 6:00 PM - 7:15 PM
🔗Register here: www.sbtdc.org/events
Don't miss out on this opportunity to learn from a digital marketing expert!
🌟 Exciting News! 🌟
Our partnership with SBTDC at ECU continues to thrive!
Join us for our next Canva Workshop, "Social Media with Canva," featuring speaker Dana Newell, MS, MBA, President and CEO of Benton Newell Communication
📅Date: Monday, March 18, 2024,
📍Location: This virtual event will be held via Zoom
🕕Time: 6:00 PM - 7:15 PM
🔗Register here: https://linktr.ee/iotakappaomega
Don't miss out on this opportunity to learn from a digital marketing expert!
Very exciting being "featured" as a teaching instructor at East Carolina University College of Business!
Here's my story:
Marketing instructor Dana Newell brings her vast industry experience to marketing students in the COB. Let's learn more about her.
Thank you for featuring me, East Carolina University College of Business!
Marketing instructor Dana Newell brings her vast industry experience to marketing students in the COB. Let's learn more about her.
How exciting to be "featured" for East Carolina University, College of Business, as a teaching instructor! Here's my story:
Marketing instructor Dana Newell brings her vast industry experience to marketing students in the COB. Let's learn more about her.
Dwell time refers to the time a user spends evaluating a webpage they’ve clicked on from the search engine results page (SERP) before clicking back to the SERP page. The longer the user views your page (dwell time), the more it means you succeeded in providing the information needed.
I was blessed to work with several high-profile public relations (PR) agencies throughout my career, and it still baffles me that businesses don't strongly consider PR in their MARCOM planning. Here's our 10-step process to get you started: https://bit.ly/46Wgdgc
Why is internal linking so important? An internal link is a clickable word or phrase (also known as anchor text) on a website that directs you to another page on the same site. The more links a significant page receives, the more critical it will seem to search engines.
Alt text (alternative text) describes the appearance or function of an image on a page. Including image alt text improves user experience and accessibility, but it may also help earn you both explicit and implicit SEO benefits. This helps Google better understand your site's images and return a relevant image search result.
Whenever I’m asked to be on a panel discussing AI, digital marketing, first-party data, ChatGPT, and social media, I enjoy bringing what I know to the audience. I enjoy interacting with an audience, and I love being able to help businesses solve problems using end-to-end marketing techniques. I had the pleasure of participating in a panel discussing first-party data for the Gig Summit in Wilson, NC. When my friend Katie Daughtry asked me, I jumped at the chance because there’s so much a business can glean from the data/information THEY ALREADY HAVE. These businesses just need someone to help them find, interpret, and put it into actionable strategies. My panelists, Krystal Baker of Next Level Marketing and Greg Hedgepeth, director of marketing for NC State, were awesome, and I love interacting with smart creators.
Using heading tags can help search engines and website visitors easily distinguish between a main section and a subsection on the page and how those sections relate. Look at it as a way to set up what's to come next with your content with a title.
Backlinks are links from other websites that point to your website. They are important for SEO (search engine optimization) because they can boost your rankings, expand your audience and increase people’s trust.
Is traditional marketing dead? Find out what we think about that.
Traditional vs. Digital Marketing: What's the difference? While there's plenty to discover, there are ways to blend the two. Check it out!
In today’s highly interconnected and technology-driven world, marketing has evolved significantly, giving rise to two primary approaches: digital and traditional marketing. Both methods aim to promote products or services but differ in channels, strategies, and audience reach. This essay delves into the fundamental disparities between digital and traditional marketing, highlighting their unique characteristics and discussing their respective advantages and limitations. Access our new blog post here: https://bit.ly/45C9s2r. Tell us what you think!
Traditional vs. Digital Marketing: What's the difference? While there's plenty to discover, there are ways to blend the two. Check it out!
Create a list of keywords. Don't overthink it or overdo it. Begin trying to rank for a few applicable keywords and grow over time by creating relevant content and excellent landing page experiences.
A website with a loading speed of three seconds will have a lower bounce rate (those who leave your website without spending time looking at other content) than those sites that take five or more seconds to load.
Wanna know what you should look for in a marketing consultant or marketing specialist? Get the scoop.
Join us on May 24th. Limited slots are available for Wednesday only!
From our family to yours...
Professor Newell’s Cultural class3852 got in on the fun as well. , building leaders while having fun!
Check out our latest mini blog on SEO: Is search engine optimization (SEO) Important for Small Businesses? Yes, it is! Why having an expert is so important!
Click here: https://bit.ly/3FuyK6d. www.bennewcomm.com
Are you ready for the right SEO strategy to help drive traffic to your website? It may mean hiring an expert to help get you there.
Monday | 09:00 - 17:00 |
Tuesday | 09:00 - 17:00 |
Wednesday | 09:00 - 17:00 |
Thursday | 09:00 - 17:00 |
Friday | 09:00 - 17:00 |
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Dwell time refers to the time a user spends evaluating a webpage they’ve clicked on from the search engine results page (SERP) before clicking back to the SERP page. The longer the user views your page (dwell time), the more it means you succeeded in providing the information needed. #seotips #marketing #socialmedia
I was blessed to work with several high-profile public relations (PR) agencies throughout my career, and it still baffles me that businesses don't strongly consider PR in their MARCOM planning. Here's our 10-step process to get you started: https://bit.ly/46Wgdgc #pr #marcom
Why is internal linking so important? An internal link is a clickable word or phrase (also known as anchor text) on a website that directs you to another page on the same site. The more links a significant page receives, the more critical it will seem to search engines. #SEO #contentcreation #socialmedia #SEOtips
Alt text (alternative text) describes the appearance or function of an image on a page. Including image alt text improves user experience and accessibility, but it may also help earn you both explicit and implicit SEO benefits. This helps Google better understand your site's images and return a relevant image search result.
Using heading tags can help search engines and website visitors easily distinguish between a main section and a subsection on the page and how those sections relate. Look at it as a way to set up what's to come next with your content with a title. #seotips #seo #marketing #socialmedia
Backlinks are links from other websites that point to your website. They are important for SEO (search engine optimization) because they can boost your rankings, expand your audience and increase people’s trust. #SEOtips #marketing #socialmedia
Professor Newell’s Cultural class3852 got in on the fun as well. @ecucob, building leaders while having fun!
Video Shorts are becoming all the rage. Tik ToK, YouTube, and Instagram are great place to capture the attention of your audience while "showing-off" your capabilities. Here's a video short we created for Portrett Pharmaceuticals. Check it out! #bentonnewellcommunication #youtubeshorts #instagram #marketing #videoshorts
Video Shorts are becoming all the rage. Tik ToK, YouTube, and Instagram are great place to capture the attention of your audience while "showing-off" your capabilities. Here's a video short we created for Pathfinders, a home health agency! #bentonnewellcommunication #youtubeshorts #instagram #marketing #videoshorts
Your website is the soul of your business. Take your time in developing it. There is nothing wrong with changing/revamping it as your business objectives change. It means you're growing, and your website needs to reflect that! #marketing #websitegoals #bentonnewellcommunication
We loved working on Portrett Pharmaceuticals website to introduce them to the business marketing place. Kimberly Lupo is a dynamic CEO and overall exciting client to work with. We created this start-up with a website that has room to grow and we are just as excited about it as she is! Check them out. www.portrett.com
Happy Thanksgiving from our family to yours! #bentonnewellcommunication #digitalmarketing #pr #socialmarketing
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A small business and start-up problem-solver with a keen-eye on strategic marketing communications ideas and focused business coaching