SPYDER web marketing

28/01/2025

DeepSeek-R1 is a free, open-source alternative to ChatGPT, featuring advanced reasoning capabilities that mimick human thinking. Credit: Matt Southern DeepSeek-R1 is a new AI reasoning model from the Chinese company DeepSeek. Released on January 20, it offers a cost-effective alternative to ChatGPT....

02/01/2025

Happy 2025! We wish you a profitable and happy one. In today’s fast-paced digital environment, it’s no longer enough to have a website and hope for the best. You need a solid, data-driven marketing strategy that creates meaningful connections with your audience and consistently drives growth. Th...

17/12/2024

Google clarifies banned uses of its generative AI, prohibiting deepfakes, explicit content, and deception, while allowing certain exceptions. credit: Matt G. Southern Google has updated its Generative AI Prohibited Use Policy to clarify the proper use of its generative AI products and services. The....

20/11/2024

credit: Matt Southern Google updates search documentation to clarify how both page-level and site-wide signals influence ranking in search results. Google has updated its search ranking systems guide to clarify how page-level and site-wide signals influence search rankings. The document now incorpor...

30/10/2024

I

credit; Barry Schwartz Google has expanded its AI Overviews within Google Search to over 100 different countries. This is up from just several countries earlier this year, including the US, UK, India, Japan, Indonesia, Mexico and Brazil. Now you will be able to see AI Overviews in a 100+ countries.....

11/10/2024

credit: Matt Southern Hackers hit Internet Archive, exposing 31 million users’ data. Wayback Machine down as organization battles breach and DDoS attacks. The Internet Archive has been hit by a cyberattack, compromising the personal data of over 31 million users. The nonprofit organization, known ...

04/10/2024

credit: Brooke Osmundson Google has officially launched the addition of serving ads in AI Overviews. This was originally previewed at the 2024 Google Marketing Live event. The much anticipated launch of ads in AI Overviews is officially live. Originally announced in May’s Google Marketing Live eve...

23/09/2024

credit: Shelley Walsh Learn about SEO for Paws, a live-streamed conference and fundraiser featuring top SEO professionals. Join us on Sept. 25, 2024, and support a charity close to our hearts. SEO for Paws launched earlier this year, with the previous first event attracting 300 attendees to watch fi...

05/09/2024

credit: Robert Montti Google’s John Mueller recommends prioritizing impactful content over worrying about spam scores, which he views as insignificant Google’s John Mueller answered a Reddit question about how to lower a website’s spam score. His answer reflected an important insight about thi...

15/08/2024

credit: Ana Adegbola FTC bans fake reviews, empowering the agency to seek penalties against violators and combat AI-generated deception in online marketplaces. The Federal Trade Commission (FTC) has announced a final rule aimed at cracking down on deceptive practices in online reviews and testimonia...

06/08/2024

# marketingstrategy

Google’s Latest Tool Flags SEO Opportunities You’re Missing credit: Matt G. Southern Google unveils new Search Console feature offering personalized SEO recommendation to simplify website optimization. Google announced a new “recommendations” feature in Search Console that provides suggestio...

25/07/2024

credit: Roger Montii Bing’s updated AI Search will be a welcome change for SEOs and site owners because the layout maintains clicks to websites Bing is rolling out a new version of Generative Search that displays information in an intuitive way that encourages exploration but also prioritizes clic...

17/07/2024

Google Says There’s No Way To Block Content Only From Discover Feed credit: Matt Southern Google confirms no option to block content only from Discover, unlike News, highlighting limitations in crawling control. Google officials confirmed on X (formerly Twitter) that there’s no way to block cont...

09/07/2024

# secutiry

credit: Robert Montti High severity vulnerability affecting up to +100,000 installations allows unauthenticated attackers to execute CSRF exploit The U.S. National Vulnerability Database (NVD) and Wordfence published a security advisory of a high severity Cross Site Request Forgery (CSRF) vulnerabil...

26/06/2024

credit: Roger Montti Google ends continuous scroll in search results, giving an explanation that raises more questions than answers Google announced that they are ending continuous scrolling in the search results (SERPs) as a way to speed up the serving of search results. Many in the search marketin...

13/06/2024

Google phases out Covid-era Home Activity rich results that surfaced information about online events and classes Credit: Roger Montii Google removed the Covid-era structured data associated with the Home Activities rich results that allowed online events to be surfaced in search since August 2020, p...

31/05/2024

credit: Robert Montti Over the United States holidays some posts were shared about an alleged leak of Google ranking-related data. The first posts about the leaks, first published by Rand Fishkin followed by Mike King, focused on “confirming” beliefs that were long-held by Rand Fishkin but not m...

15/05/2024

credit: Matt Southern Google states proximity to the searcher is no longer a primary factor in ranking local service ads Google has clarified that a business’s proximity to a searcher isn’t a primary factor in how Local Services Ads are ranked. This change reflects Google’s evolving understand...