
06/03/2025
The mental load.
The other day, I caught myself glancing at the toilet paper roll, making a mental note to add it to the next grocery run.
Then it was the toothpaste.
Then checking on that doctor’s appointment.
Then remembering that thing for my business I swore I’d handle yesterday.
It never stops.
If you’re wired for achievement, if success isn’t just a goal but an expectation, you know exactly what I mean.
It’s not just the tasks—it’s the constant thinking, the anticipating, the orchestrating every moving part to keep life (and business) running at full speed.
Business is no different.
People talk about the strategy of scaling. The innovation. The big vision. But what no one tells you? The real weight isn’t the ex*****on. It’s the mental load of being the one who holds it all together.
✔ Constant Vigilance—Always scanning ahead, problem-solving before the problems even happen (is this what my audience want? Are they ready for this next step? What if it all flops?).
✔ Emotional Labor—Balancing not just your mindset, but everyone else’s energy, too (Are they getting along with their friends at school? I hate that they are being singled out like that! This other kid sounds like a bully).
✔ Decision Fatigue—Making a hundred choices a day, knowing each one shapes the future (not playing soccer next season will derail him so much, this teacher is really not helping her like math, we should really stop eating gluten but I just don't have the energy).
This is the unseen burden of high achievers.
Of enneagram 3s.
Of Rulers.
But here’s what you don’t have to do: Carry it alone.
What if scaling didn’t have to feel like carrying the weight of the world? What if you had a partner who understood how you think—who could help you shift the load, simplify the process, and make success feel lighter instead of heavier?
That’s exactly why I do what I do.
I don’t just help coaches, consultants and entrepreneurs grow their businesses—I help them create a business that fits their lives (instead of consuming it).
Because real success isn’t about how much you can hold.
It’s about how aligned you move.
And when you move differently, you scale differently.
Simply.