Breaking Even Communications

22/11/2024

Get your $5 Holiday Marketing Checklist here! https://breakingeveninc.com/holiday-marketing-checklist/

21/11/2024

It's that time of year again! Have you started marketing your services and products, or are you putting it off because you are overwhelmed? Whelm no more! We have a holiday marketing checklist for you, and it's only $5. Head here right away so you can get ahead of your marketing game!
https://breakingeveninc.com/holiday-marketing-checklist/

20/11/2024

Creating how-to videos for your business can help people learn more about a product or service. They will also showcase you as an educational resource, building trust so they will come to you again or follow you for more. Here are five tips to make your how-to videos great!

19/11/2024

Don't panic! We have you covered with a holiday marketing checklist. It's only $5, and we are donating half of the proceeds to local food drives. www.breakingeveninc.com/holiday-marketing

15/11/2024

Hoping on trend! We just never saw this coming!

13/11/2024

Both Netflix and Roku have stopped reporting subscribers in favor of reporting 'watch hours.' This might be a helpful metric for you to consider when evaluating your video content as well.

FMI: https://www.tubefilter.com/2024/11/01/youtube-netflix-roku-stop-reporting-subscriber-counts/

11/11/2024

Do we think you need a special calculator to figure out your average order value on your site? Does the number of orders divide your total revenue? No. But if you click on any marketing calculator and scroll down, you'll see suggestions for improving what you want to calculate. Nice! https://adcalculators.com/

Become a better marketer and advertiser with our free ad calculators. Calculate CPM, ROAS, CPC, and much more.

09/11/2024

Starting soon, join our Holiday Marketing Work Session and get a jump start on your holiday marketing. All participants get a free checklist to make sure you aren't forgetting anything! https://www.breakingeveninc.com/events/ to register and get the Zoom link - hope to see you soon!

06/11/2024

Social shopping is increasing across all generations. This Horizon Media study shows how social media is changing online purchasing: https://www.prnewswire.com/news-releases/horizon-media-study-finds-that-social-shopping-is-quickly-replacing-ecommerce-302257014.html

04/11/2024

The "Add Yours" stickers you can put on Instagram stories and reels are now available in YouTube Shorts. Here's how to add them: https://www.socialmediatoday.com/news/youtube-rolls-sticker-shorts-to-all-users/726646/

30/10/2024

You know what's scary? A marketing agency that can't explain the work they are doing. I mean, what does 'optimizing' mean? What video editing software are they using and why? How does the content strategy change during different seasons? We are happy to consult and train anyone in what we do, and we often work with organizations like the SBDC and chambers of commerce to conduct workshops in our communities. Let's talk about getting you and your staff the knowledge you need to be more successful in your marketing: https://calendly.com/breakingeven/exploratory-call

28/10/2024

Most Gen Z and Millennials feel most like themselves online (versus offline). Check out all the trends from The New Consumer's report: https://newconsumer.com/2024/09/consumer-trends-highlights-digital-natives-tiktok-china-food-as-medicine/

23/10/2024

You know what's scary? Marketing agencies who don't "get" your business. They're posting low-effort static images; they are promoting products you don't even have in stock anymore, and looking at what is being seen online, it's like a stranger is managing your social media pages. We might not be in your company, but we take the time to learn a lot about it and create ways to stay in touch (text, Slack, weekly checkin meetings... you decide) to keep getting better at your marketing. Let's talk about your marketing in a non-soulless way: https://calendly.com/breakingeven/exploratory-call

21/10/2024

Short social media videos keep users on social media sites longer, but it's hard to throw in a video ad too often in this format. So, the different platforms are experimenting with how short these videos have to be. Instagram Reels can be 90 seconds, and, as of October 15, YouTube Shorts can now be up to three minutes because keeping it the same would be too simple. 😉
https://www.theverge.com/2024/10/3/24260170/youtube-shorts-increased-length-templates-tiktok

16/10/2024

You know what's scary? When marketing agencies create assets under their accounts. Only when you go to the end of the contract do you realize your Facebook product catalog, Google Analytics, domain name, etc., are being controlled by this company. With multi-factor authentication, if we are setting assets up for you, getting all those emails and texts might feel annoying, but we want to make sure whatever we do for you belongs to YOU. Let's talk about your marketing (and don't worry, if someone has ownership of your stuff, we can help you get it back): https://calendly.com/breakingeven/exploratory-call

04/10/2024

We'll try, I guess...

30/09/2024

Content creation takes time, and we understand that. But what also takes time is taking the photos, videos, and writing you're starting with and editing them.

At Breaking Even Communications, we always ensure that at least two sets of eyes review all materials and posts before they are published. Some clients want to be involved in the editing/approval process for their content, and while that is totally fine with us, we also want to make sure you feel comfortable letting us create and post content, knowing it will be high quality and represent your business well.

If you want to do the creation part, let us assist you in the editing phase and be another skilled set of eyes!

25/09/2024

It's an oldie but a goodie!