Breaking Even Communications

08/01/2025

Why we have a whole folder of cat green screen templates ready to go...

06/01/2025

Buying the domain name is the easy part... and renewing it, an exetential crisis. Thanks to for sending us this one!

30/12/2024

Want to make free content that a prospective client would actually want to download? This study from might help: https://www.stackedmarketer.com/data-stories/what-b2b-buyers-want/

27/12/2024

**Want to be anonymously judgmental by answering one question? Read on!**

I’m exploring offering ‘work days’ as a service. You’d pay $X for eight hours of focused help, virtual or at your business (mileage applies from our ME or NY office). Share what you’d pay here: https://www.menti.com/al3as867v8oa

8 hours could include:
- Video, audio, images, and graphics
- Live streams
- Websites
- Workflows
- Trainings
- Long-form content...
For occasional needs or big to-do lists - thanks for your input!

Participate in live polls, quizzes, and surveys - no login required. Enter the join code to vote and submit responses in real-time.

23/12/2024

If marketing captures your customers' attention, UX design is the glue that keeps them engaged and turns interest into lasting loyalty.

FMI about harnessing the power of both: https://medium.com//how-digital-marketing-and-ux-design-can-work-better-together-7875a6a5ebfb #

17/12/2024

TikTok is banned on January 19, now what? Here's our plan (for now). Follow us for videos about our plan as we learn more and the situation changes. (Note: one thing we didn't say explicitly is TikTok doesn't seem to have any plan to delete US accounts so it's not necessarily that your account is going anywhere so much as your ability to access it).

16/12/2024

Do you have a service or product that you want to get out to a wider audience? Why not host a live stream? It's a great way to get information and make people feel connected to you by seeing you in real time. More impressive livestream stats here: https://www.demandsage.com/live-streaming-statistics/

11/12/2024

Why are live streams taking over your FYP? This article from Modern Retail showcases some case studies (including an 8-hour livestream by a small beauty brand with a goal of $20,000 but reached $100,000!) and talks about things like 'preheating' before your live stream. (If you need help doing your own, let's talk!) https://www.modernretail.co/technology/how-livestreams-are-taking-over-tiktok-shop/

09/12/2024

Some client content edits from 2024 🎬

04/12/2024

Does having more followers make you more successful on social media? Not necessarily, here are three stats why: 1) A study in the Journal of Business Research looking at over 8,000 influencers' content showed that micro-influencers receive more favorites per follower, showing higher engagement with their audiences. 2) A study from Influencer Marketing Hub shows that 43% of marketers prefer micro and nano influencers over larger influencers (with almost 25% of marketers shifting their budgets away from macro or mega influencers). 3) In one study by Performance Marketing World, 70% of consumers trust micro-influencers more than celebrities. In short, don't worry about the size of your audience but its impact instead!
https://www.sciencedirect.com/science/article/pii/S0148296324002509 https://influencermarketinghub.com/micro-influencer-marketing/ https://www.performancemarketingworld.com/article/1859213/leveraging-trust-authenticity-power-micro-influencers

02/12/2024

What we offer 💖

29/11/2024

The Holidays are coming up, what should you do for your marketing? Download our ebook for your full Holiday Marketing Checklist! www.breakingeveninc.com/holiday-marketing

28/11/2024

Happy Thanksgiving, everyone!

27/11/2024

We might run a social media company, but we think this is a GREAT idea. FMI: https://www.reuters.com/technology/cybersecurity/australia-proposes-ban-social-media-those-under-16-2024-11-06/

26/11/2024

The holidays are upon us! Are you ready to market your business like the pro that you are? Here is a $5 holiday marketing checklist so you can stay on top of all the things you have to do. Don't wait! Download it now:
https://breakingeveninc.com/holiday-marketing-checklist/

25/11/2024

Keywords matter... but keyword intent is part of what matters. Shane Perry talked with us about 'no click SEO' - check out the whole video here: https://www.youtube.com/watch?v=2CkPCV8ECgk&t=103s&ab_channel=BreakingEvenCommunications

24/11/2024

Are you feeling the holiday hustle already? It's time to shine your marketing out for all of the world to see! Whether you are ready to dive in or if you are feeling totally lost, we've got you covered. Our holiday marketing checklist is here to help, and it's only $5!
https://breakingeveninc.com/holiday-marketing-checklist/