The Sway

The Sway Contact information, map and directions, contact form, opening hours, services, ratings, photos, videos and announcements from The Sway, Media/News Company, Southern Pines, NC.
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The Sway is the friend you never knew you always needed — connecting you to the Moore County community with the news you care about, the businesses you need to find, giveaways you can actually win and events you’ll actually want to attend.

01/01/2026

Who needs Times Square when we have the Sunrise Theater Square? 🎉

Why wait 'til midnight? Bring the whole family to celebrate the new year during First Eve in downtown Southern Pines. En...
12/28/2025

Why wait 'til midnight? Bring the whole family to celebrate the new year during First Eve in downtown Southern Pines. Entertainment begins at 6 p.m. and a giant pine cone drops at 8 p.m.

Join us this New Year's Eve for our Annual First Eve tradition happening on the street and in the greenspace by Sunrise Theater.  ...

Your love? Full steam ahead on the Themagentatrain.
12/27/2025

Your love? Full steam ahead on the Themagentatrain.

Drop it like F. Scott and have a roaring good time at Pinehurst Resort's Gatsby-inspired, black and gold-themed NYE part...
12/23/2025

Drop it like F. Scott and have a roaring good time at Pinehurst Resort's Gatsby-inspired, black and gold-themed NYE party.

We've been perfecting our New Year's Eve celebration since 1895 and this year will be no exception.

Lazy Fox Lavender Farm took us back in time during its Victorian Christmas 🎄
12/23/2025

Lazy Fox Lavender Farm took us back in time during its Victorian Christmas 🎄

Who said Santa only uses a sleigh? He dropped in with his skydiving elves via plane yesterday at P*k N Pig
12/21/2025

Who said Santa only uses a sleigh? He dropped in with his skydiving elves via plane yesterday at P*k N Pig

“I think when you live in a small town you think you have to be super plain, but there should always be something to be ...
12/18/2025

“I think when you live in a small town you think you have to be super plain, but there should always be something to be excited about in your wardrobe. No need to be ordinary if you don’t want to be,” says Crystal Brown.

Furever Fashion “Mob wife” fashion might be trending but as far as vintage fur coats go, Marie & Marcele Boutique owner Crystal Brown says they’re as classic as it gets. Next year will make 15 years that the shop has carried the vintage jackets in store during the winter months. You’ll fin...

Knead a last minute gift? Check out this deal ⬇️
12/17/2025

Knead a last minute gift? Check out this deal ⬇️

🎶Dashing through MoCo in a one horse open sleighhh 🎶 📍 Carriage Parade in Southern Pines
12/14/2025

🎶Dashing through MoCo in a one horse open sleighhh 🎶

📍 Carriage Parade in Southern Pines

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Southern Pines, NC

Telephone

+19106932477

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What is The Sway?

The Sway is the friend you never knew you always needed — helping you navigate the Moore County, North Carolina community with quick hits of the news you care about, shout-outs for businesses we love, giveaways you can actually win and events that are anything but lame. Sign up for our free, twice-weekly newsletter via the button on this page and keep yourself in the know.