Argonaut Productions

01/08/2023

Our partnership with Regenerative Medicine Training Institute was an opportunity to put our core values to the test. At Argonaut, we believe that stories should start with WHY and communicate their own values. We think it’s a better way to build lasting connections based on shared emotions and common commitments. RMTI is a for-profit business with an important mission. We worked with them to transition from transactional marketing based on features and benefits to a storytelling approach that aimed for relationships built on aspirations and inspirations. The results speak for themselves.

03/07/2023

Gloucester vibes

14/06/2023

Often, we have the ability to work with organizations that serve individuals and communities spanning multiple generations. For Lighthouse ArtCenter, we were able to craft stories that let us see that generational impact happen in front of our eyes.

30/05/2023

When we met Jonathan at The Candor Company, we knew very little about qualitative research. But when they talked about using documentary video to bring audience data to life and harness the emotions of their participants, we knew we spoke the same language.

We have now traveled the country with them multiple times, to tell stories of everyday people and give insight to nationally reaching foundations, publishing companies, manufacturers, and even a billion-dollar fast food company.

Partnering with them on these projects has been one of the most rewarding experiences for our team and it feels good when they say such nice things about us.

10/05/2023

02/05/2023

Back in 2020, when Connections Education Center approached Argonaut Productions about a video project, they were looking for a way to transition their annual gala into a virtual event due to COVID-19 restrictions. They were looking for a video that would anchor the event and express gratitude to their donors. We set out to discover the stories about their work that would grab the attention of viewers attending the virtual event.

We wanted to show them the difference their support makes. We thought that was the best way to tell them they were appreciated.

Connections wanted to tell their donors how much their support had meant to the students who benefitted from their generosity. We wanted to give them a video that would be both the highlight and the keystone of their virtual event.

Through the discovery process, we arrived at a plan to work safely within the confines of quarantine orders and mask mandates. We would tell the stories of some of the individuals whose lives had been changed for the better by the work they do.

We were proud of the work we did to develop and deliver the videos, but we weren’t completely satisfied until we got feedback from Connections Academy.

“The video and event went better than expected. With this being our first virtual event . . . there were some nervous moments.”

“Argonaut did a great job of listening to us, learning about us, and capturing our spirit as an organization.”

“Everything exceeded our expectations. Argonaut proved they earned the faith and trust we put in them. We have already recommended Argonaut to other agencies.”

Those words meant everything to us. That’s our WHY.

Now in our 3rd year of working together, the same core values remain for Connections, and we can consistently tell emotionally driven stories that move their supporters and raise funds.

Debi sat down with us to tell us how beneficial the discovery process was and how storytelling made all the difference.

17/09/2022

Finally made it to TIFF.