The Social Nation Inc. is a boutique social media agency in Toronto. We specialize in the Construction and Home Improvement industry.
(6)
We are a boutique social media agency. Our backbone is rooted in global consciousness and true partnerships where everyone benefits. This passion fuels our unorthodox methods and allows us to cater to your unique needs. We focus on creative, bold, out of the box social media marketing solutions which bring you exceptional results. We are not the jack of all trades; we are the master of one! Our cl
ients are established brands, start-ups, new firms, old companies, small businesses and enterprises. We don’t discriminate based on age or size! This doesn’t mean that we are not selective. Our clients are environmentally conscious, globally aware and locally active. If that’s you, please get in touch, we would love to hear from you
Integrating into your social media strategy is like adding a powerhouse to your marketing toolkit. Leveraging LinkedIn’s professional network can boost your brand’s visibility, drive high-quality leads, and enhance B2B relationships. From showcasing thought leadership to targeting industry-specific audiences, the benefits are immense.
Want to unlock LinkedIn's full potential for your business? Dive into our latest blog in the link in bio to discover how!
- 156% increase in ticket sales
- Arenas filled to a 94% capacity, up 17% from 2023
- Average of 1.32 million viewers across ABS, ESPN, ESPN2, and CBS
Sounds impressive, doesn’t it?
These are SOME of the stats from this year’s WNBA games so far. While WNBA has been around for a while, it’s only in the last few years that have brought forth its long overdue recognition and support from the masses.
How is this phenomenon culminating?
- College-level marvels like Caitlin Clark, Angel Reese, and Cameron Brink brought unprecedented viewership at this year’s NCAA tournament.
- With new blood, the demand for women’s sport has increased. WNBA and the players are giving the audience what they’re asking for: more sports!
- New partnerships and sponsors with influential brands like @skims, , @puma, @gatorade, and many more!
- Long-term investments like launching new teams from Toronto and Bay Area by the WNBA.
For a more in-depth peek into this cultural spectacle, read:
1. https://www.vox.com/culture/352067/the-wnbas-meteoric-rise-in-popularity-in-one-chart
2. https://www.linkedin.com/pulse/how-wnba-leaders-redefining-influence-next-wave-brand-pearson-mba-2bhmc/
Share your thoughts and opinions with us in the comments!
Reels ads transform attention into action, driving impressive business outcomes. With video now representing over 60% of time on Facebook and Instagram, and Reels accounting for 50% of Instagram usage, this growing, creative canvas offers immense potential. Brands can leverage Reels to connect with a vast audience, spark action, and achieve remarkable results across the marketing funnel.
Follow @thesocialnation and stay tuned for more marketing tips! 🚀
Landing page or a website? 🤔
Whether you’re a business or a brand, before you make a decision and start making mood-boards, let’s talk about what each of them do!
1. Landing Pages: A landing page is a standalone web page created specifically for a campaign or a product, designed to drive a specific action from visitors, such as signing up for a newsletter, downloading an ebook, or making a purchase.
2. Website: A website is a more holistic way for your audience to explore information about your products, services, history and more. They’re beneficial for establishing credibility, providing customer support, and a range of interactive elements like blogs, contact forms, and more.
If you like to learn about digital marketing, follow @thesocialnation and stay tuned for more!
The psychology of colours in brand marketing is crucial for shaping consumer behaviour and perception. Different colours evoke specific emotions and associations that significantly impact how a brand is viewed. By leveraging colour associations, marketers can craft more effective and emotionally resonant branding strategies.
For example:
1. Red: Used by fast-food chains like McDonald's to stimulate appetite and create a sense of urgency.
2. Blue: Commonly used by tech companies like Facebook and Twitter to convey trust and dependability.
3. Green: Employed by brands like Whole Foods to promote health, sustainability, and environmental consciousness.
4. Yellow: Utilized by brands like IKEA to evoke feelings of happiness and optimism.
Which colour are you picking for your brand? Tell us in the comments!
CGI is making giant waves in the marketing industry and we love to see it!
Swipe to see how CGI is knocking it out of the park ➡️
Ads have always been there and have always worked, but influencer marketing has been doing numbers we’ve never seen before - so what’s the right choice? S**e, there is none!
Let’s understand the differences and outcomes:
Influencer Marketing: Influencer marketing leverages influencers' trust and connection with their niche audiences, creating authentic content that feels genuine. This approach often results in higher engagement, as followers are more likely to trust and act on recommendations, such as purchasing a beauty product or trying a fitness routine.
Ads: Ads can quickly reach a large, diverse audience, offering complete control over content and messaging. They provide clear metrics and detailed analytics on performance, allowing precise ROI measurement. Ads can also generate immediate results, such as increased website traffic or sales from targeted campaigns.
Do you prefer influencer marketing over ads? Tell us in the comments below!
Hi everyone, I’m Sarah, the founder and CEO of The Social Nation!
Recently, I’ve been taking a course named ‘Branding & Customer Experience’ from Coursera and it has been so much fun. The course explores the synergies between the two. While traditionally these may be considered different aspects of a business, branding strategies impact many departments including customer service. And by taking this angle into consideration, you can take your business’s branding to another level!
If you’d like to check out this course, visit: https://www.coursera.org/learn/branding-and-cx
CX, or ‘Customer Experience’ trends are the evolving strategies used to enhance customer experience. By staying on top of them, here’s what you can achieve:
1. Customer Satisfaction: This shows them you care about their needs, and increases their chances of coming back.
2. Customer Loyalty: Innovative CX strategies foster deeper connections, turning casual buyers into loyal ones.
3. Brand Reputation: Being on top of CX trends positions your brand as a leader, enhancing your market image.
4. Higher Profits: Engaging and contemporary experiences can convert more prospects into paying customers.
5. Data-Driven Insights: Utilize the latest tools to gather and analyze customer feedback, leading to more informed business decisions.
The Social Nation wishes you a Happy Canada Day! 🇨🇦
On this day, we honour the Indigenous Peoples community by celebrating the cultural richness and contributions of First Nations, Inuit, and Métis peoples.
Couple of the many services we offer as a digital marketing agency 🚀
Strategy: We will bring your vision to life by creating a personalized brand for you. We can help you create a brand identity people can resonate with, are loyal to, and recognize with just one look at any of your posts while keeping your goals in mind.
Social Media Management: We create content like static posts, graphics, and videos based on your needs, vision, and your brand’s voice combined with our social media expertise to help you get the best results!
Get in touch with us at [email protected] today!
For this Father’s Day, we wanted to embrace our dads being dads. Here are some tales as old as time from us, tell us yours in the comments below!
Happy Father’s Day to all the amazing dads out there! We wouldn’t have these stories, and so much more without you.
Hi everyone, I’m Aneta!
As a Senior Graphic Designer at TSN, my days start with coffee and cat cuddles. Then I dive into the latest graphic trends and AI tools, so I can keep my creative juices flowing.
Living in Gdansk, a cultural and creative melting pot, fuels my work as a graphic designer. Living here offers me the opportunity to connect with a diverse range of artists and brands from around the world, giving me valuable insights into current trends and client needs in visual identity.
Currently, I’m renovating my new apartment, a chaotic but enlightening peek into the client’s perspective - living with no doors and huge windows can be weirdly enlightening!
See some of my work at anetabo.com
Want your LinkedIn profile to reach the right people? You can do it in 3 easy steps!
Swipe to learn how you can better optimize your LinkedIn profile, and strategy to get your profile shining ➡️
Happy Pride Month to a community of beautiful people inside and out!
Whether you’re going out for the parade or enjoying a BBQ at home, The Social Nation wishes you a Happy Victoria Day!
Lead forms are the secret sauce to reducing your cost per lead!
What are they?
Lead forms are digital forms embedded directly in an ad or a web page to get contact details and information from potential customers, for lead generation and follow-ups.
Here are a few effective strategies you can implement:
1. Optimize Form Fields: Simplify your lead forms by minimizing the number of fields users need to complete. Focus on essential information only. The simpler the form, the higher the likelihood of submission.
2. Refine Your CTA: Your CTA should be clear, compelling, and directly related to the form. Test different CTAs to determine which one works best.
3. Use High-Quality Creative: Ensure that the visuals and text with your lead form are engaging and relevant to your target audience.
4. A/B Testing: Test different versions of your ads and lead forms to see what combinations perform best. Experiment with different layouts, questions, and CTAs to refine your approach.
5. Target and Retarget Smartly: Focus on demographics that have usually shown a high interest in your services. You can also implement retargeting campaigns to re-engage users who have interacted with your ads but haven’t completed the lead form.
All of this equals a lower CPL, and a high ROI - the dream!
For more marketing tips and insights, follow @thesocialnation!
+
“There could be 100 people in one room and 99 don’t believe in you and all it takes is one person to believe in you and that could change everything.” - @ladygaga
For the longest time, our mothers have been that person for us. Let’s reverse the roles, let’s root for them to soar high for the stars.
Happy Mother’s Day from The Social Nation!
Whether you’re a procrastinator, the task off-putter, or the self-diagnosed ADHDer - there’s an AI to make things easier. Swipe to see some of the best project management AI's ➡️
Follow @thesocialnation for more!
Our smart technology delivers the content that matters to each prospect, so they only see what’s relevant to them. Not only that, we’ll talk to them on the medium they prefer. If a preference hasn’t been indicated, we’ll reach out to them in multiple ways, and start a conversation.
Discover our full range of services here: https://preconconcierge.com/
Have you found your match yet? No, not that. The right audience match for your products and services on Meta.
Here's how to fine-tune your audience selection for optimal ad performance:
Identify Core Demographics: Focus on key demographic factors such as age, gender, and location that best represent your typical customers.
Incorporate Advanced Targeting Options: Enhance your targeting by including interests and behaviours that align with your customer base.
Geographical Considerations: If your business operates a physical location, include it in your targeting to attract local customers. Alternatively, target specific cities or regions where your products are popular or where you frequently ship, to maximize exposure in high-demand areas.
Allow your ad to run for a minimum of one week to let Meta's algorithms adjust and optimize the audience based on engagement and response rates.
Follow @thesocialnation for more marketing tips and insights!
If you’re confused the difference between AR & VR, you’re not alone. They’re used interchangeably quite often, so let’s settle it.
Augmented Reality (AR) and Virtual Reality (VR) both change the way we perceive the world, but in distinctly different ways.
AR superimposes digital information onto the real world. Think of Pokémon Go or Snapchat filters—where digital and physical realms blend.
VR, on the other hand, immerses you entirely in a digital environment, cutting off the physical world; when you put on a VR headset, you could be exploring the surface of Mars or the depths of the ocean.
Simply put, AR adds to reality, while VR creates a new reality.
Follow @thesocialnation for more!
Happy Passover to all those who celebrate from The Social Nation! ✨
If you want to get more out of your client’s Meta Ad Campaign budget, try these tips 👇
1. Streamline your campaigns: Merge multiple campaigns aimed at different audience segments into a single, unified campaign. This simplifies management and enhances targeting efficiency.
2. Optimize the number of ad sets: To determine the ideal number of ad sets, use this calculation: Divide your total weekly budget by the cost per result, then multiply by 50. This formula helps you maximize reach while staying within budget.
3. Disable underperforming ads: Monitor your ad performance using the Ads Manager's filtering tools, and deactivate ads that aren’t performing well. Especially those with the highest cost per result.
For more tips, tricks, and insights follow @thesocialnation!
Information source: Meta
In a baller move, Meta has introduced AI automation for ad campaigns!
Named Advantage+, this feature is being released globally on August 15 for all businesses. During testing, Meta found that 52% of consumers want to find new brands that align with their preferences. Your brand could be one of those!
How it works:
- Advantage+ uses AI to eliminate manual steps of ad creation.
- It generates up to 150 creative combinations in one go.
- It analyses what ads are working, while making the most of your advertising budget.
Fun stat: In a study of 15 A/B tests, Meta discovered that Advantage+ campaigns drove 12% lower cost per purchase conversion compared to usual ads!
What are you waiting for? Automate your campaigns and reap those benefits!
Meta has a couple tools in store than can help you create high-performing video ads!
Tool 1: You can create video ads using Ad Manager’s video templates.
Choose a suitable template, and select up to 15 images to turn it into a video. You can also customize the video with text overlays, transitions, stickers, and more.
Tool 2: You can create videos to showcase your services with any reel template.
Open the reels tab, tap the camera icon and browse through a variety of templates. Select the one that you like, choose your photos or videos, and voila!
Remember to make your videos informative, engaging, and fun! Follow @thesocialnation for more!
Eid Mubarak to you and your loved ones, from everyone at The Social Nation!
In a world where internet trends change every waking minute, writing quick and compelling content can become a challenge. But with a few AI tools notched on your belt, you can stay a step ahead of trends and the infamous writing blocks.
Swipe through to discover the top AI tools for writing ➡️
While you hunt eggs, we’ll be hunting the latest marketing trends. 📊 Happy Easter from your friendly neighbourhood marketing agency!
Be the first to know and let us send you an email when The Social Nation Inc. posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.
Send a message to The Social Nation Inc.:
We come in peace 🤓
Doing everything but can’t seem to crack the content creation game? Watch this video to find out about the 3 reasons why you absolutely need a social media calendar! ➡️
What does it take to run a successful digital marketing agency? A lot of bloopers! 🤪
ChatGPT has a cool feature we’ve been exploring lately! Watch the video to find out what it is ➡️
AI-generated content is a godsend in terms of efficiency, but to make it work you need to fine-tune it. If you don’t know how, watch this video ➡️
Ever drowned in a sea of text, wishing for a lifeboat? ChatGPT is a lifesaver for text extraction and summarization! Whether for study, work, or just staying informed, it's your text-transforming sidekick. Watch this video to learn how you can use ChatGPT extract and summarize long text ➡️
The Role Playing Pattern is like pretending to be someone else in order to see things from their perspective. In prompt engineering, this pattern means asking the AI to act or think like a specific character or person, which can help in understanding different viewpoints or solving problems creatively. Watch this video to learn how you can apply this is any situation ➡️
AI is revolutionizing the construction industry by enhancing efficiency, accuracy, and safety. With tons of new and innovative AI tools launched, a new era of construction is at the helm. These new tools can help in complex project planning, utilizing vast data sets to optimize designs, predict potential issues, and lots more. It is definitely paving the way for smarter, safer, and more sustainable construction practices! Watch this video to discover the 5 most useful applications of AI in construction ➡️
In many ways, 2023 has been the year of AI. AI made significant breakthroughs across various fields. From advancements in natural language processing to strides in healthcare, we have come a long way. These developments not only showcase AI's growing capabilities but also its potential to positively impact different aspects of life and work. Watch this video to explore AI’s biggest breakthroughs in 2023 ➡️
It’s been an exciting year for the real estate industry! We’ve seen several developers and builders push the boundaries of innovation and design homes that redefine living. New developments have been reflecting people’s needs for sustainability, comfort, and accessibility all the while bringing stunning designs to life. Watch this video to discover some of our favourite innovative precon launches of 2023 ➡️
Artificial Intelligence in real estate has paved the way for a better buying experience for customers, and a better selling experience for builders. Watch this video to learn about five companies that are leading the way in real estate with AI ➡️
Artificial intelligence has emerged as a transformative force across various industries, including the pre-construction and real estate sectors. From initial project planning to design optimization and cost estimation, you can do anything! Its technological wizardry has significantly reshaped and improved the way real estate projects can be conceived, executed, and maintained. Watch this video to learn about the power of AI in pre-construction project stages ➡️
Check out this GIF ad we made for one of our clients comparing the renderings and finished look of their luxury condos. In a few short seconds, potential buyers get a dynamic look and feel of the space. And by being able to see a direct comparison between renders and the finished product, it also builds a foundation of trust with the target audience. What do you think of this GIF ad? Tell us in the comments below!
What if we told you that the key to getting the best possible results from ChatGPT is the way you ask your questions? Improving your prompts for ChatGPT, or any language model, ensures clearer communication and yields more precise responses. The better the input, the better the output! Watch this video to learn some tips on how you can improve your prompts for ChatGPT 📹 Follow @thesocialnation and stay tuned for more AI tips and tricks!
In pre-construction marketing, rendering, animations, and the right copy can do wonders. This can help bridge the gap between potential buyers and real ones. Watch this video to know why and how this works! Follow @thesocialnation to learn more about the ins and outs of pre-construction marketing.
Toronto is simply beautiful during the summer months, and even ChatGPT agrees. We asked ChatGPT to give us ideas for a fun summer weekend in Toronto and it delivered. Watch this video to find out everything this city has to offer, and tell us your favourite thing about summers in Toronto in the comments!
Today we present you, drum roll, Cliffside Homes ! In this video, we will go over how uniform design can work wonders in terms of building a relationship with their audience. Follow @thesocialnation to learn more! #DigitalMarketing #Branding #Aesthetic #Design #CliffsideHomes
According to @hubspot, short-form videos have the highest audience engagement among all content types! So if you're looking for more engagement with your marketing, let us help you create videos like this one we did for our client @mdmdevelopments. Just click the link in our bio to learn more.
We are a social media marketing agency! That’s our only focus, so we’re really good at it. Being this social media obsessed has made us experts in using all the latest tools and platforms to help you achieve your business goals. Find out more about our services in our video.
Looking to skyrocket your engagement on Instagram? Reels is the way to go! Check out this fun Reel we created for our client, Marlin Spring. Need help creating engaging Reels and videos? Contact us today at thesocialnation.com
Want your business to be the top-listed Media Company?
