Blinder Group

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Blinder Group

Media Advertising Sales Consulting, Training and Revenue Generation

Hundreds of media companies world-wide are clients of Mike Blinder's company: The Blinder Group, a Florida-based firm that assists in maximizing sales for their clients, through effective sales training/revenue generation programs. Mike and his team of "Street Fighting" multimedia specialists, are experts at training traditional sales people on how to embrace new concepts in selling media.

27/10/2021

Learn how two news publishing companies cut their marketing spend while still growing needed audience and reader revenue.

This FREE E&P Webinar will help you gain actionable, take to market, proven solutions that can be implemented by any size media company to grow needed subscription revenue.

24/06/2021

More and more, we are seeing publishers of free print newspapers show interest in generating reader revenue with paywalls. Two publishers took that innovative leap, despite concerns on how it would be received by their readers, achieving great results!

In this FREE “E&P Reports” Sponsored Webinar, Publisher Mike Blinder will explore how these two free community papers put up paywalls while still delivering a free legacy print product. Attendees will learn how the Chesterfield (VA) Observer (70k circ. Richmond suburban weekly) and the Agoura Hills (CA) Acorn (40k circ. Los Angeles suburban weekly) each found new reader revenue through innovative digital subscriber models.

Attendees will learn about:
-> How to deploy introductory digital subscriber discounts without diminishing perceived value
-> What pricing structures work the best to gain the most participation
-> How to add more benefit (beyond content) to entice subscriptions
-> What a new “Metered Registration” model can do to make the transition from free to paid online readers.

Panelists will include:
Jim Rule, President/ Publisher, Acorn Newspaper Group
Frank McCraken, President/ Publisher, Chesterfield Observer
Mathew Larson, President/ CEO, Our-Hometown, Inc.

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+17278472464

Website

http://www.blindergroup.com/

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Videos

Maximize print and online subscription revenue by leveraging turnkey solutions | Two Case Studies

Learn how two news publishing companies cut their marketing spend while still growing needed audience and reader revenue. This FREE E&P Webinar will help you gain actionable, take to market, proven solutions that can be implemented by any size media company to grow needed subscription revenue.

Free Papers Can Create Digital PAID Subscribers | Two Case Studies

More and more, we are seeing publishers of free print newspapers show interest in generating reader revenue with paywalls. Two publishers took that innovative leap, despite concerns on how it would be received by their readers, achieving great results! In this FREE “E&P Reports” Sponsored Webinar, Publisher Mike Blinder will explore how these two free community papers put up paywalls while still delivering a free legacy print product. Attendees will learn how the Chesterfield (VA) Observer (70k circ. Richmond suburban weekly) and the Agoura Hills (CA) Acorn (40k circ. Los Angeles suburban weekly) each found new reader revenue through innovative digital subscriber models. Attendees will learn about: -> How to deploy introductory digital subscriber discounts without diminishing perceived value -> What pricing structures work the best to gain the most participation -> How to add more benefit (beyond content) to entice subscriptions -> What a new “Metered Registration” model can do to make the transition from free to paid online readers. Panelists will include: Jim Rule, President/ Publisher, Acorn Newspaper Group Frank McCraken, President/ Publisher, Chesterfield Observer Mathew Larson, President/ CEO, Our-Hometown, Inc.

Building Public Notice for the Next Generation

Don't miss this valuable E&P Reports' Webinar exploring how major media companies are investing in a new future for public and legal notice with Column. Since their launch in 2020, hundreds of newspapers have adopted Column's first-of-its-kind collaborative platform to manage mission-critical relationships with local government officials and legal service professionals who serve their communities. In this one-hour free “E&P Reports” webinar, attendees will learn about: -> Centralizing public notice operations while enhancing customer experience -> Simplifying the order entry, invoicing, and pagination workflows across teams -> Investing in new process for affidavit generation and distribution -> Unlocking new value and trust with local governments and legal services -> Growing revenue per notice with elimination of credit card fees Plus be the 1st to learn about Column's latest partnership. Panelists will include: * Cameron Nutting-Williams, Chief Revenue Officer, Ogden Newspapers * Francis Wick, CEO, Wick Communications * Stefani Beard, Director of Legal, McClatchy * Jake Seaton, Founder & CEO, Column