Feel Right Inc.

Arzopa - Transform Your Screen Production Co. - @feelrightinc Executive Producer - @ajdalla Director - @lomyring Producer - @justjasonquan DoP - @zzezeldine 1st AD - @taythai_ 1st AC - @lukejamison 2nd AC - @ericcrain Steadicam - @adamgharibdp Gaffer - @chaseoki Key Grip - @benbradleygilbert G/E Swing - @kandrewyiii G/E Swing - @larry.tang08 Sound Mixer - @sound_guy_ethan HMU - @myrnapowellartistry Costume Designer - @monolidmary Production Designer - @evanisthenewblack Art Assistant - @sepe3 Art Assistant - Oz PA - @donaldland PA - @elisha.danielle PA - Andre BTS - @robert_tapaltsyan Editor/VFX/Sound - @arnechristiansen Colorist - @edgarreynag Starring Airplane Couple #1 - @aaronvalenzuela Airplane Couple #2 - @ellalouisesteel Businessman - @craiggeoghan Gamer - @justkahlo Child #1 - @olivia.skylar.rand Child #2 - @evelyna_bella Child #3 - @jaxbinkert Friend #1 - @nikkiyar Friend #2 - @evannowack Sleepy Airplane Passenger - Kit Meyering Location @cinespaces

Product Reveal Video Ad for Aiper. • • • This was a CGI produced ad that involved 3D modeling, Pre-visualization Concepting, Camera Framing/Movement, CGI Lighting, Post-Production Editing and Sound Design within 3 weeks, right in time for November 1st product launch. • • • • #cgi #productreveal #productad #productcgi #cgirendering #productvideo #cgiad #ecommercecgi #cgianimation #cgimodel #3dmodeling #blackbackgroundvideos #blackbackgroundphotography #blackbackdropstudio #msrobot #realisticrender #cgirender #vfxartist

Tribit - Movebuds Commercial Fuel Your Movement. Client: Tribit Agency: Feel Right Inc. Director/Producer/Post-Production: Nathan McBride Cinematographer: Nathan McBride & Eliel Hindert Executive Producer/Project Manager: Anthony Awadalla

Prior to the release of the “This Unicorn changed the way I Poop” video, Squatty Potty made $3 Million in yearly revenue but clocked $15 Million+ revenue the year the video released. The ad pulled in over 50 million in views. So how do you concept an engaging video ad? #writingcommercials #videoconcepts #concepting #engagingads #scriptwriting #harmonbrothers #videoads #production #squattypotty #commercialvideo #adsmanagement #creativeagency #ocagency #production #directing #viralvideos

Targeting your preferred customers on an ad platform like Facebook has typically been simple as putting in interest-metrics provided by Facebook. For example, those interested in Fitness would be targeted with a “fitness” interest. The way Facebook has been able to group people into these interests is by collecting data on what users are doing across websites. People interested in fitness are viewing supplement websites or watching workout videos, and Facebook would know that. Now that Facebook and other advertising platforms will NOT be able to secure cross-website data due to restrictions set by Apple and Google, targeting is bound to become less intricate. The good news is that advertisers can still leverage data they secure themselves, but data collection will have to start with broad targeting. One of the most powerful forms of data Facebook can provide is Video Views data based on people engaging with your company’s video content. The reason this is so powerful is because if you are targeting broadly (say based on geographic location or age), you know that people who sit through a video about your product or service are interested. A click requires less buy-in than sitting through a video. This is why we are such strong believers in the Anchor Ad, an extended top-of-funnel video tailored to your target audience. If you run a 4 minute video that is purely speaking to gym-rats or yoga enthusiasts, then it is safe to assume those are the ones who are going to sit through it. Even if that video as run against a very broad audience, you will break through to reach who you want. Once people start watching then you can begin retargeting with more aggressive mid-to-bottom funnel content! #marketingminute #privacyupdates #adprivacy #videoviewsdata #videoadsvertising #adcampaign #ios15 #googleads #fbads #adtips #ecommerce #brandmarketing #anchorads #chambermedia #harmonbrothers #feelrightinc #digitalmarketing #agency #productioncompany #advertisi

How do you effectively brainstorm a video that is going to sell? 🧠 It DOES NOT start with the creative. Any fun visual or creative elements should come after there is an understanding of the message that is being communicated. So, in order to come up with a Video that Sells, you want to: 1. Clarify the Goal. A good way to go about writing the goal of a video is to first identify who the audience is then clarify what you want that audience to do as a result of watching the video. We call this an ugly sentence. I.e., By watching this video, gym-goers will subscribe to our weekly newsletter for 10% off of their first purchase. 2. Identify the Customer’s Problem. What pain point can you speak to that will cause your audience to stop what they’re doing and watch your video? Then you can decide how you will position your product or service as a solution to that problem. It also helps to tackle any potential doubts they will have so you can tackle those as well. 3. LET LOOSE! Now that you have identified the underlying messaging that needs to exist in your video, you can apply creativity to make this video something that will grab the attention of your ideal audience. Come up with as many ideas as possible and don’t hold back…following a strategic sales formula, even some of the craziest ideas can be turned to gold! #marketingminute #healthandwellness #marketingtips #marketingstrategy #marketing #marketing101 #videoproduction #productionlife #storybrand #storybrandguide #spokesperson #dentallab #videomarketingtips #videostorytelling #videoadvertising #generateleads #leadgencampaigns #fbads #videoads #marketing2022

Let's say you want a commercial to look and feel similar in style to the show "The Office", the Producer and Director of a production crew will work together with a Director of Photography to make that unique style of filming come to life. The Director of Photography has the expertise to know exactly what camera, gear, personnel and equipment are needed to support handheld filming, panning shots and focus pulling on zoom ins & outs. All signature techniques from The Office. While the director will have a great idea of what type of acting performance is needed to bring out the dry, sarcastic style of comedy from Actors. The same goes for the lighting department, sound department, art department, ect.. Start with a vision, from there leave it to the experts and technicians to know exactly what is needed to successfully deliver that vision. Eric Crain #MarketingMinute #Commercial #VideoProduction101 #Advertising #SuperBowlAds #Filmmaking #Film #Film101 #Productionlife #ProductionRoles #DifferentRolesOnAFilmSet #ProductionExperts #Production101 #DirectorOfPhotography #FeelRightInc #OrangeCounty #filmmaking101

One defining shot could explain a concept, product and service in an instance. We wanted to capture the entire Kura Sushi Restaurant concept in this one shot and what it means to visit a “revolving sushi bar” Kura Sushi’s technology, how you order and how you receive your order is what makes this place unique. So we captured that experience the best way we could by positioning our camera on the conveyor belt facing the sushi while it travels down the belt to a customer. #makingacommercial #definingshot #film #filmmaking #videoproduction #filmmaking101 #povshots #cameraangles #themakingof #bts #gettingtheshot #filmtechniques #howtofilm #revolvingsushibar

A commercial we produced for Mountain Mike's Grand Opening in Utah. This commercial was ran on several TV Networks local to the greater Salt Lake City area. Mountain Mike is chain of pizzerias located in CA, NV, OR, and UT. Delicious pizza! #TVcommercial #Commercial #Restaurant #Pizzerias #RestaurantMarketing #GrandOpeningMarketing #MarketingAgency #OrangeCounty #Pizza #VideoMarketing #Commercials #videoproductionservices #TVAds #MediaBuy

A commercial we produced for Mountain Mike's Grand Opening in Utah. This commercial was ran on several TV Networks local to the greater Salt Lake City area. Mountain Mike is chain of pizzerias located in CA, NV, OR, and UT. Delicious pizza! #TVcommercial #Commercial #RestaurantMarketing #GrandOpeningMarketing #MarketingAgency #OrangeCounty #OCAgency #OCmarketing #utah #SLCPizza #Pizza #VideoMarketing #Commercials #MediaBuy

Every time we sit down with a client we think of creative ways to articulate their product visually so the end user feels an experience. With every business and product there’s a way to make it work. For an architect who designs custom homes, their product is their “design service” of the home. For context, this is the initial phase before any home is built. So we believed it was imperative to show what one of their designs looked like up against the actual real home after it was built. As you see the before design vs. after built are nearly identical. An argument well proved without need to justify their craftsmanship and credibility of the architectural firm and team. Video can be powerful which is why we always strive to find the best way to show what you do vs. say what you do. #videoproduction #videoadvertising #showvssay #beforeafter #architects #customhomes #architecturaldigest

Asombroso Tequila

Lifestyle Video for Blue Light Media Agency Client: Asombroso Tequila. #Tequila #ForTheWin

Different Perspectives on Set and What You Ultimately See. 🎬🎥 Eric #BTS #VideoProduction #Actor #RestaurantVideo #RestaurantAd #SushiVideo #cinematography #productioncompany #AdAgency

Richard is in charge of capturing the scenes in accordance with the director's vision. We spend a lot of time communicating that vision through numerous calls and on-set discussion like this. We will typically convey what is wanted from a scene visually and let him and the crew do their thing and give them latitude in achieving that effect. #MakingOf #Cinematography #VideoAdAgency #Production #Filmmaking #RedDragon #redcamera #btsedits #productionlife #IntheStudio

Kura Sushi Video Shoot Day 1 of 2. It’s been a few weeks in the planning of this production but the crew executed flawlessly!

Can you remember the last movie you saw where you cried? Or what about a commercial that made you laugh? It's no accident that you cried or laughed after watching those stories. The producers wanted you to feel that way, and they used composition in their visual storytelling to help encourage those emotions and reactions. Major design elements that can add impact to your visual story include: Framing Color Rule of thirds Lines Focus Proportion Space How you put all these elements together depends on the type of visual story you're creating. #Filmmaking #Commercials #ruleofthirds #composition #storytelling #filmhacks #editinghacks #productionhacks

If most were tasked with marketing a computer, our guess is that most would talk a whole lot about features and benefits, all the technicalities from speed to storage to display and so on. But Apple, at its lowest point in the late 90s, saw it different. They didn’t say a word about features. Not even a word about their products. Instead, they ran the now famous “Think Different” campaign which simply called on people to be great… and from there became the most famous brand in the world. Without a doubt there is a place for features and benefits in marketing. Data’s great too. We believe in data, understanding the customer, and good targeting. BUT it doesn’t matter how great your product or service is or how intricate your distribution strategy is if you don’t make people believe they should buy. So, how do you make people believe? Speak to their desires. Most times, people simply won’t be moved to action by hearing how great someone or something is. At their core, they are much more interested in being great themselves, and growing as a person and making a difference and so on. Someone just needs to tell them they can… That means that as business people and marketers, we need to focus less on WHAT we are are offering and more on WHY & how it adds to the lives of the people who will use it. Then reveal that to the people who need that product or service most. Rather than trying to SELL things to people, we should INVITE them into the kind of life we know they want and that our products and services can provide. #MarketingMinute #DontSellInvite #StoryBrand #stevejobs #apple #stevejobsquote #marketing101 #appleaddict #businessideas #business101 #businessmindset101 #entrepreneurmindset #marketinginspiration #inspirationbusiness #inspirationalthoughts #businessideas #businessmotivation #adagency #advertising101 #brandinginspiration #storytellingcoach #storytellingtips #marketingtips #contentstrategy #casestudyresults #sellingtips #salestips

“Retargeting” has become a major play for advertising, because it gives you the opportunity to generate multiple impressions on a target visitor depending where they're at in your sales funnel. A retargeting video like this allows us to tailor the context of the content to someone who has seen 25%, 50%, 75% 100% of the prequel to this video, or more technically speaking "Top of Funnel Video" If your online video strategy is unique and aligned with your brand and the customer's needs (based on where they're at in your funnel), your audience will sense the authenticity, which will push them closer to conversion. #RetargetingCampaigns #ContentMarketing #SalesFunnel #AdAgency #Advertising101 #Marketing101 #MarketingStrategy #VideoProduction #FunnySalesVideos #GreatAds #AdsThatSell #VideoROI #leadgen #videostrategy #productionlife

Squatty Potty… Purple… Dollar Shave Club… What do all of these brands have in common besides massive explosion in sales from 1 video ad? They used “Spokesperson Ads”. Spokesperson ads are most effective ad creative to improve sales based on a recent study from Chamber Media which analyzed all the ads being ran from top 2,000 Shopify stores. While spokesperson ads are one of the least used creative (accounting for only 2.4%) the data has proved that they are the most effective which shows massive opportunities for companies to adopt. These ads are generally led and guided by a spokesperson who is usually talking about a brand while doing something eye catching or outrageous. They work and we can attest. For example, our highest performing ad campaign to date had a Spokesperson Dentist performing an implant procedure on a Patient poolside while drinking a Hawaiian Pineapple Punch and talking to potential customers (the viewers) about why a great dental lab that’s there for you no matter what, makes her dentistry feel like a vacation. This campaign has landed our client 60+ dead on qualified leads for his high ticket product, only off 8,000 views and climbing within the past couple months. Leads continue to come in weekly as a result which have turned into paying customers. As always, we encourage you to test, test, and test until something sticks but don't sleep on spokesperson ads because the proof is in the data. #spokespersonads #feelrightinc #topads #bestperformingads #howtorunads #2021ads #2021adcreative #howtorunadcampaingsin2021 #anchorads #actorsinla #laactors #actorsoc #casestudy #marketingagency #adagency #ocadagency #topads2021 #advertisingagency #videoproduction #productionlife #campaigns #leadgen #dentallabs #dentalmarketing #dentists