Travel Partners Digital Marketing

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Travel Partners Digital Marketing

Digital marketing that showcases your travel expertise. Created and managed by industry experts.

The Travel Partners Group was created by longtime travel pro Paul O’Meara to help travel companies leverage Social Media to increase sales!

01/05/2025

May is National Travel Advisor Appreciation Month — and at Travel Partners Digital Marketing, everything we do starts with YOU.

From your passion for perfect itineraries to your tireless dedication to every client dream, you are the heartbeat of the travel industry — and our business wouldn’t exist without you.

This month, and every month, we celebrate your brilliance, your hustle, and the magic you make happen. Thank you for letting us be part of your journey - CHEERS to you!

05/04/2025

How to View ONLY Your Friends’ Posts on Facebook (iPhone App Edition)

Tired of seeing ads, groups, and suggested posts cluttering your feed? Here's how to view a clean feed featuring just your friends' posts!

Follow These Simple Steps:

1. Tap Your Profile Picture located at the bottom right corner of your Facebook app.

2. Select “Feeds” - This option will open up various filtering choices

3. Tap “Friends” - And... VIOLA! Your feed is now exclusively made up of your friends’ posts with few distractions!

Now you can keep up with the people who matter most. Enjoy your streamlined feed!

26/03/2025

One of our favorite new sites built recently for our partners at Distinctive Journeys, a Virtuoso Travel luxury agency specializing in custom Africa journeys.

See it here: https://www.distinctive-journeys.com

25/03/2025

The average open rate on travel industry emails is 34%, according to Constant Contact. My clients average open rate is nearly 60%. That means for every 1,000 subscribers you have, I am creating emails that over 600 will see.

Don't rely on just Facebook or generic supplier marketing. Get your own email marketing in order. Send us a message and let's get you started on the path to more eyeballs on your marketing!

Read more here: https://travelpartnersdigital.com/

05/03/2025

Want to learn a little more about Paul? Like maybe, why is he playing a personal security detail for Austrian Royalty? Read it here: https://travelpartnersdigital.com/about

01/03/2025

On this day in 2018, I kicked off The Travel Partners Group (now Travel Partners Digital Marketing) - a journey that started with a spark from many of you! Today, we rock social media, email marketing, and website creation and management for over two dozen travel agencies and tour operators nationwide. We're all about staying ahead of trends and helping you thrive in our ever-changing industry. A huge THANK YOU to those I have learned from along the way...we're just getting started!

Want to see how we can boost your agency's success? Check us out at https://www.travelpartnersdigital.com. Cheers, Paul

28/02/2025

(POSSIBLE) UNPOPULAR OPINION...

Alright, here's a thought that might ruffle a few feathers—even coming from a digital marketing pro like me. Relying solely on Facebook or any single social media platform for your outreach? That's a losing battle. Organic reach has been tanking for years, making it nearly impossible to attract new followers just by posting links or travel news. And remember, you don't actually own your social media audience; these platforms can change the rules, or even start charging for business pages, leaving you high and dry.

The silver lining? When you build a comprehensive digital marketing strategy that includes a robust email and website presence, social media becomes just one part of a much more effective system. What are your thoughts on this approach? Share your experiences and let's discuss!

25/02/2025

Be Real. Be You. Be Unforgettable.

You know what stops the scroll? Authenticity. The best thing you can be on social media isn’t trendy, polished, or perfect—it’s real. Your audience wants to see you…

* Your travels – show them where you and your team have been been and where upcoming travels will take you.

* Your agency - why do you love what you do? Post images of visiting reps, shots from around the office, documents going out.

* Your clients – their stories, their excitement, their “best trip ever” moments. If you say something great about yourself, it’s bragging - if your clients do, it’s proof!

* Your partners – the connections that make dream vacations happen. Show your clients your favorite reps in inagea from visits, events, etc.

Forget the cookie-cutter travel posts. The best engagement comes from YOUR unique voice and experiences!

Paul

26/11/2024

ANNUAL PSA...Don't ever assume your clients know exactly what you do! Remind them AT LEAST once a month with your phone #, email, website, office hours, etc. STOP seeing them post about how awesome their latest (booked without you) vacation was!

29/05/2024

For those that have asked, my recent Italy journey started with 11 days in Sicily on Globus' The Sicilian tour (linked below). This is a great way to see the entire island and not feel too rushed - after all, Sicily is basically the same size as Massachusetts or New Hampshire and the tour is 10 days. A great mix of cities like Palermo and Syracusa and small towns/villages like Ragusa, Noto, and Taormina - and most meals and sightseeing is included. I'm sure Globus BDM Tim Statz would be happy to work with you on group space as he has done with many of my Travel Partners Digital Marketing agency clients - get in touch. ~ Paul

06/03/2024

Technology is awesome. Except when it isn't. Much like all of you - our travel industry friends and partners - can never accurately advise clients ALL of what you do for them, it would also be impossible for us to do the same for you.

In the last two days, there have been MAJOR outages for Facebook, Instagram, and now Constant Contact. Outages that most of our partners knew nothing about - as it should be when you have a professional team working for you. ~ Paul 😎

01/03/2024

There is always something to work on for our agency partners - but it isn’t happpening tonight. 😁 Have a great weekend, folks! ~ Paul

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+13399271133

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https://www.travelpartnersdigital.com/

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Our Story

The Travel Partners Group was created by longtime travel pro Paul O’Meara to help travel companies leverage Digital Marketing to increase brand awareness and sales!

Agency partners from Travel Leaders, American Express, Virtuoso Travel, and several independent agencies and tour operators are now annual clients. Dozens of local travel advisors have signed up for one-on-one social media consultations. Initial results have been VERY positive for those advisors and agencies, with huge growth in reach and engagement.

Are you spending your time managing your clients and their travels? No time for email marketing, social media engagement, website updates or new builds, or supplier coop partnerships? It’s time to hire a professional. It’s time for The Travel Partners Group.

> See what our Partners say HERE > Read our Blog Posts HERE > Contact me HERE > Signup for our Emails HERE