J. Davis Public Relations

05/12/2021

Media interviews are a fantastic opportunity to share your brand’s message. But they require strategic preparation to ensure your on-camera presence is polished and the message is properly refined.

Jeff was one of 11 PR pros asked by PRConsultants Group, a collaborative of public relations agencies in the top 50 U.S. markets, to share how to prepare for a successful media interview. A few tips from the pros:

Hoping to win positive media coverage? 11 PR pros share their best media interview tips from how to prepare your message to following-up with reporters.

28/10/2021

Jeff has been invited to lead a panel discussion on "B2B Marketing: The Latest Strategies and Thinking" at the Mid-Atlantic Marketing Summit.

The panel of leading B2B marketers includes Nora Conklin, senior director of Demand Generation, NowSecure, Mark Devito, president, Beyond Definition, Sarah Nicholson, SVP Marketing & Demand Generation, Babyscripts, and Amanda Eamich, Senior Director Business Development, Publicis Sapient, We will cover attribution, lead gen, account-based marketing, analytics, content marketing, social media, and more. Have a question or topic we should address? Let me know.

The Summit is set for November 10 at Capital One Hall in Tysons, Virginia. In its tenth year, it has become the “must-attend” marketing and digital event for the region and beyond. This year it is co-located with the PR Summit DC, so lots of content for marketers.

Speakers include Roy Schwartz, co-founder and president of Axios, and Dave Jorgenson, best known as the TikTok Guy for The Washington Post.

Info: https://mamsummit.com/

15/08/2021

The crisis is not over until your audience says it's over, and other tips for communicators.

We had five PR professionals share their best crisis communications advice. Here's what to include in your plan and how to avoid common missteps.

24/05/2021

DAVIS SELECTED TO SPEAK AT NEW ENGLAND PR CONFERENCE -- Baltimore PR pro Jeff Davis, APR, will be a featured speaker at the upcoming PRxNE conference hosted by the Yankee Chapter of the Public Relations Society of America for the PRSA Northeast District.

The virtual conference will cover how to reinvent the delivery of communication and find new ways to engage technology for PR.

Sessions include "Using Data to Drive Content Strategy," "How To Pitch To Podcasts To Land Interviews That Become Evergreen," and "How to Optimize, Measure, and Report on Social Media Marketing."

Futurist Christopher S. Penn, an authority on analytics, digital marketing, marketing technology, data science, and machine learning will serve as a keynote speaker.

Davis’s session, “Is Your Crisis Communications Plan Still in a 3‐Ring Binder?” will provide attendees with strategic advice on how to prepare for a communications crisis, including practical steps to convert a traditional crisis communications plan to a mobile version that can be accessed by multiple people, wherever the team happens to be.

“When a crisis hits, you’re not necessarily sitting at your desk with the plan at your side,” he said. “You’ll most likely be at an off‐site meeting or on a soccer field when that call comes in and you’ll need to be prepared to access your plan and deal with the situation immediately.

“I am honored to have been selected to speak at this year’s PRxNE conference and look forward to sharing my insights and actionable tips for communicators attending the conference,” he said.

The PRSA Northeast District is comprised of eight PRSA chapters, and serves more than 1,000 public relations professionals. The conference is set for June 17 and 18. For more information and to register, visit https://www.eventbrite.com/e/prxne-2021-virtual-conference-tickets-14698592586