Nepali people today are either less informed due to lack of research-oriented media institutions or are confronting with the ambiguity of the information being disseminated to them. In this context, ABC aims to carter to the need of news-thirsty people of Nepal by offering them 24 hour Nepali news that is relevant to today's Nepal. Instilled with the core mantras of accuracy, balance, credibility
of news, our professional and innovative team is all set to give a new taste to all viewers and establish ABC as a trend-setting channel in the Nepalese history of broadcast journalism. To achieve this goal, ABC covers the full spectrum of news ranging from politics to business, investigative reports to consumer issues, crime to environment and environment to innovation, among others. Aside from this, ABC news aims at bringing the entire world closer to Nepali people and vice versa by informing and engaging them fully. In conformity with the rights ensured by the constitution of the Federal Republic of Nepal, ABC is devoted to safeguarding the people's right to information as a fundamental right. To this end, our efforts are being translated via one electronic platforms: ABC Media Group Pvt. ABC Television
The name ABC as such represents the accuracy, balance and credibility, the core values of journalism. ABC strives for accomplishing the new, yet incontestable efforts through its immediate and lively programs that make a comprehensive blend of all news concerns. The regular transmission that started an 4 September, 2008 reaches out across the nation including seventy-two countries via satellite technology. Our Objectives
• To disseminate factual and reliable information to the general masses for enriching Nepali society.
• To create awareness at the gross root level.
• To represent the voice of underprivileged groups.
• To ascertain that the people make informed choice in nation building and make them proactive for civic discourse in all walks of life. Nonetheless, it is equally true that these media will not sustain if the glamour quotient only gets preference (which is unfortunately seen in today's journalism) over the honest journalistic exercise. Even more so, the sustainability and success of the news channels in particular depends on their true passion of imparting credible news. So we have inculcated in us these values and ethos that will be ultimately reflected into our prime objective of providing Accurate, Balances and Credible information. This said, the inevitable cut-throat competition in Nepali Media cannot be undermined. Nor would it be disputable that effective advertisement has become the strongest means for success and prosperity of any business in the modern time. Keeping this all in view, we would like to offer an effective and maximum mileage for brand promotion of our valued clients' products and services. We commit to serve you with the improved means and novelty of broadcast media. Under ABC Media Group has www. abcnepal.tv, nepalpage.com(english language online), ABCTV Nepal youtube. Chairman & Editor-In-Chief
Shubha S Kandel
