01/12/2025
The buzz about AI and its impact on creatives gets louder every day. I'm actively in the game, subscribing to a number of AI services and using them along the periphery of our video production. I have one foot in the water, checking the temperature and flow of current, but the future seems so unclear.
Short term, AI tools are evolving so rapidly that today's darling app might be a near relic three months from now. Names like Nano Banana, Sora, Midjourney, and Veo are constantly bouncing up and down the leaderboard. It's a lot to try and follow.
Longer term, there are very real fears that Artificial General Intelligence (AGI) could almost entirely replace human creatives. That's the fatalist - but not incomprehesible - view.
So, I've been thinking alot about the future and how to plan in this environment. How do you point the compass?
The answer came clear on a hike yesterday. While the world is zigging, maybe it's time to go all in on zagging:
In 2026, Talkington Media will be doubling down on humanity and what it means to be human. We'll keep telling more real stories about more real people.
Like only a human can do.