Welcome to the first episode of Beyond The Feed! ✨📱
In this series, I’ll be breaking down the building blocks of social media marketing to help you grow your brand, connect with your audience, and, most importantly, make an impact.
Today, we’re starting with the foundation: what exactly is a social media strategy, and why do you need one?
1. What is a Social Media Strategy?
Think of a social media strategy as your roadmap. It’s a plan that outlines your goals, who you’re speaking to, and how you’re going to deliver your message.
It’s not just about posting randomly or following trends; it’s about being intentional.
2. Why Is It Important?
Without a strategy, your social media efforts can feel scattered, and you might not see the results you want.
A clear strategy helps you focus, saves you time, and ensures that every post has a purpose.
Remember, it’s not just about being on social media; it’s about showing up in the right way.
3. The Core Elements of a Strategy
- Goals: What do you want to achieve? Brand awareness, leads, sales, or community building?
- Audience: Who are you speaking to? What are their pain points and interests?
- Content Plan: What type of content will resonate? Stories, posts, reels, or videos?
- Metrics: How will you measure success? Engagement, reach, website clicks?
Follow along for tips and tricks! Send me a message for information on social media management, audits, and more! 🩷
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Save this reel for later! 🎥🤩
I love using Canva to create cool video edits for my clients!
Comment down below if you have questions! 🩷
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