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Insight Marketing Group Since 2006 we have been hands-on, day after day helping medical practices like yours attract and retain additional patients.

Dr Marketing Tips is a medical marketing learning system that has been developed with Carol (a client of ours) in mind. Carol is a great (albeit very busy) person who works with 12 doctors at a medium sized practice in South Florida. She wears many hats – human resources, physician relations, administration and marketing. Carol’s doctors want her to know what’s going on. They expect her to keep th

eir website current, attend health fairs, arrange speaking engagements, create advertisements for the practice, understand all the latest trends and generally make them look good while bringing in more and more patients. They don’t understand why referrals might be down or why Carol can’t get that negative patient review off of the Internet. Carol doesn’t ‘do’ Facebook and hopes her doctors don’t discover it either (because she’ll be expected to take care of that too). Dr Marketing Tips is your teacher, your muse and your secret weapon to help grow your medical practice. We give you the tools and knowledge you need to be a great medical marketer. We share best practices and show you step-by-step what works and what doesn’t. Our templates, tips, worksheets and ongoing ideas will make your life easier while helping your practice stand out from your competitors.

Orthopedic specialists, do you know when National Scoliosis Awareness Month is this year? 🦴  Plan your content calendar ...
17/01/2025

Orthopedic specialists, do you know when National Scoliosis Awareness Month is this year? 🦴 Plan your content calendar in advance with our FREE Orthopedic Marketing Calendar and Guide. 🗓️ Includes key dates, holidays, and helpful tips for creating educational content. 🤓 Grab your calendar today! https://insightmg.com/orthopedic-marketing-calendar/



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16/01/2025

We love exceeding our clients' expectations! 🙌 Thank you, Mischelle, for the kind words.

Looking for expert advice to elevate your medical practice?Jennifer Thompson, our CEO and President, shares her expertis...
15/01/2025

Looking for expert advice to elevate your medical practice?

Jennifer Thompson, our CEO and President, shares her expertise in Medical Group Management Association (MGMA)'s latest book, "Advanced Strategy for Medical Practice Leaders: Operations Management Edition."

Her chapter offers actionable strategies to help you navigate the complexities of running a successful practice.

Don't miss this essential resource for healthcare leaders! https://insightmg.com/medical-practice-growth-need-patients-this-is-how-you-get-them/

14/01/2025

🔍 Anybody can tell you what they 'think' you should do to grow your practice, but not everybody actually understands your practice like we do. 🤝 Rest in peace, John. You were always our champion. 🕊️

64% of patients are comfortable with AI virtual nurse assistants. 🤖Patients don't browse any more - they decide. Quickly...
13/01/2025

64% of patients are comfortable with AI virtual nurse assistants. 🤖

Patients don't browse any more - they decide. Quickly.

And they're using AI-powered search to do it.

Is your practice visible in this new search landscape?

🤔 Discover more and get more tips in our blog here: https://insightmg.com/new-rules-of-search/

🤔 Feeling like your pharmacy's marketing strategy needs a refill? 🤔Our FREE 2025 Pharmacy Marketing Calendar and Strateg...
10/01/2025

🤔 Feeling like your pharmacy's marketing strategy needs a refill? 🤔

Our FREE 2025 Pharmacy Marketing Calendar and Strategy Guide are here to help! 🗓️ Stay ahead of the curve with key dates, awareness days, and content ideas just for pharmacies like yours.

Plus, learn how to reach more referring providers and build stronger relationships with your customers. Download now! https://insightmg.com/pharmacy-marketing-calendar/

Did you know that 61% of people access medical websites on their phones?Is your website mobile-friendly? If not, you cou...
09/01/2025

Did you know that 61% of people access medical websites on their phones?

Is your website mobile-friendly? If not, you could be losing patients! It's just one thing to pay attention to when marketing your practice. Tune in to this episode of the DrMarketingTips Show to learn about the 5 things you need to know to stay ahead in healthcare marketing in 2025!

🎧 Check out the episode here: https://insightmg.com/ep-342-top-5-2025-healthcare-marketing-trends-what-you-need-to-know/

Global spending for AI in healthcare is projected to reach $208.2 billion by 2027! 📈But AI is also changing how patients...
09/01/2025

Global spending for AI in healthcare is projected to reach $208.2 billion by 2027! 📈

But AI is also changing how patients search for information. This blog emphasizes that practices need to "optimize for snippets" to stay ahead in AI-driven search results.

🤔 Discover more and get more tips in our blog here: https://insightmg.com/new-rules-of-search/

07/01/2025

We were deeply honored by the warm introduction from Sherhea, President of the Healthcare Leaders Association of Northeast Florida, at their recent meeting. 😊

Her kind words and the opportunity to present to such a distinguished group left us humbled and grateful. 🙏

Thank you for allowing us to share our insights and expertise. 🌟

06/01/2025

Event marketing for medical practices: It's not just about the occasion, it's about the impact. ❤️

From new physicians joining the team to celebrating milestones, or simply showing appreciation to those who support your practice, events are a powerful tool in building connections within your community and with other doctors. 🤝

🚀 Level up your practice's marketing for 2025.Download our FREE 2025 Healthcare Marketing Strategy Guide. Get actionable...
03/01/2025

🚀 Level up your practice's marketing for 2025.

Download our FREE 2025 Healthcare Marketing Strategy Guide. Get actionable strategies to perfect your brand, attract patients, promote services, and build awareness in your local community. See the guide and download here: insightmg.com/2025-healthcare-marketing-guide

🎉✨ Cheers to New Beginnings and Endless Possibilities! 🥂🌟As the year comes to a close, Insight Marketing Group extends h...
01/01/2025

🎉✨ Cheers to New Beginnings and Endless Possibilities! 🥂🌟

As the year comes to a close, Insight Marketing Group extends heartfelt gratitude for your continued support and collaboration. Wishing you a New Year filled with success, growth, and abundant opportunities.

May this upcoming year be a canvas of fresh ideas, innovative strategies, and remarkable achievements. Let's create new opportunities together, turning aspirations into achievements and challenges into triumphs.

Thank you for being an integral part of our story. Here's to an inspiring and prosperous New Year! 🎆✨

🚀 Ready to take your orthopedic practice to the next level in 2025?Our FREE 2025 Orthopedic Marketing Calendar and Guide...
31/12/2024

🚀 Ready to take your orthopedic practice to the next level in 2025?

Our FREE 2025 Orthopedic Marketing Calendar and Guide provide all orthopedic awareness holidays and observances for next year, as well as the roadmap to success! Here's what's included

- Full 2025 Orthopedic Marketing Calendar
- Guide to define your ideal patient 👨‍👩‍👧‍👦
- Craft a compelling brand message 🗣️
- Develop engaging content that attracts new patients 🧲

Download your copy today and start growing your practice! 🔗 https://insightmg.com/orthopedic-marketing-calendar/

31/12/2024

OrthoLive CEO and practicing orthopedic surgeon R. Michael Greiwe, MD, reflects on collaborating with us.

🚀 Our partnership achievements for OrthoLive include:

🎨 Brand Identity
🖥️ Website Development
🔗 Social Media Presence
📥 Downloadable Lead Magnets & Assets
📝🎥 Written & Video Content
🛡️ HIPAA-Compliant Web Forms

30/12/2024

Event Marketing Tip: Always have a backup plan! 📋

Whether it's bad weather, late deliveries, or unexpected delays, being prepared is key. Build a timeline with backup options so you can stay on top of any hiccups and keep the event running smoothly.

🎄🎁 Happy Holidays from Insight Marketing Group! 🎅🌟Wishing you joy, laughter, and success this holiday season. Thank you ...
25/12/2024

🎄🎁 Happy Holidays from Insight Marketing Group! 🎅🌟

Wishing you joy, laughter, and success this holiday season. Thank you for being part of our journey! Here's to a bright and prosperous New Year ahead! 🥂✨

📊 The Bureau of Labor Statistics estimates that 1.1 million new nurses will be needed by 2030 to avoid further shortages...
25/12/2024

📊 The Bureau of Labor Statistics estimates that 1.1 million new nurses will be needed by 2030 to avoid further shortages. 🏥 Is your practice prepared? An integrated strategy combining marketing, HR, and operations can help you recruit and retain the best talent. Explore how building dedicated career pages and showcasing your culture through video can make a difference.

Discover actionable insights in our blog: https://insightmg.com/navigating-the-healthcare-talent-crisis-an-integrated-approach-to-recruitment-and-retention/

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Get in Front of the Right Patient, at the Right Time, with the Right Message.

Since 2006, Insight Marketing Group has been providing full-service marketing solutions to independent medical practices (and only independent medical practices) of all shapes and sizes to help attract and retain new patients without creating additional headaches.

Medical practices are unique beasts unto themselves (especially with some of the personalities out there… not that we’re going to name names), and that’s why it’s of the utmost importance to work with a small, dedicated team who understands what you do and how to best showcase the benefits and outcomes you offer patients. That’s where we come in.