Treatment decisions are absolutely critical, and often require input from the medical staff and the patient--especially for cancer and blood related diseases. What is the patient's personal choice, and how can their oncologist, hematologist or nurse support their viewpoint? Should the patient consider a clinical trial? What role does pain management play in patient welfare? Are there new diagnostic techniques or treatments?
Listen live every Saturday at 1:00 p.m. PT
Host: Peter Hofland. PhD and Co-host: Sonia Portillo
Tune in: Independent Talk 1100 KFNX (Phoenix, AZ)
The Onco’Zine Brief offers a new approach to sharing the latest news and information about cancer - from diagnostics to clinical trials and drug development to treatment and patient care. The programs are developed for medical specialists including oncologist and hematologists, other healthcare professionals involved in the management and care of patients with cancer and oncology nurses, but also for cancer patients, their family members, cancer survivors and caregivers.
The Onco’Zine Brief on PRX (Radio about Cancer) The OncoZine Brief on PRX (Public Radio Exchange) is an interview and discussion program covering a broad range of topics and timely news updates with information from all oncology disciplines and sub-specialties from around the world.
Sponsor Supported
The OncoZine Brief is a sponsor-supported, program for healthcare professionals involved in the management and care of cancer patients as well as cancer patients themselves and their family and friends.
Produced for Sunvalley Communication by Peter Hofland, Ph.D, Sonia Portillo, Eric Rosenthal, Evan Wendt, Shaun Mehr, David Caylor and Kourtney Balsan, hosted by Peter Hofland and Sonia Portillo, and distributed by InPress Media Group, the show invites scientists, researchers, medical experts, key opinion leaders, authors, caregivers, cancer patients and survivors to share the latest information about the new developments in the treatment of cancer.
In addition to distribution via PRX | Public Radio Exchange, The Onco’Zine Brief is syndicated via iHeart Radio, Independent Talk 1100 KFNX (Phoenix, AZ) In the United Kingdom the program can be heard on UK Health Radio. Finally, The Onco’Zine Brief is available as podcast via iTunes, Spreaker, Sticher Radio, Google, TuneIn, and Spotify.
Audience Profile: Who’s listening?
Corporate underwriters of programs receive exposure to a targeted, valuable audience of consumers, executives and influential citizens in an uncluttered, editorially compatible environment. Based on consolidated data from the our national and international syndication and distribution partners, our audience profile looks like this:
Globally syndicated via multiple networks, independent radio stations and podcasts;
We average split of 55% male, 45% female;
Over 90% of our listeners are aged between 25 and 64, with an median age of 49.5
Median household income $95,000.
65% have a Bachelor’s Degree or higher (compared to 27% of the U.S. total).
40% are business-to-business purchasers of buys greater than $30k (as compared to 18% of the U.S. total)
4,85% is past the current retirement age for males
We appreciate your support and our listeners appreciate your support too. Research shows that, on average, 88% of public radio listeners think highly of program sponsors.
For more information about how advertising, underwriting and sponsorship of The Onco’Zine Brief and/or Onco’Zine (the journal) can help you meet your brand building goals, contact Shaun Mehr.
For more information about individual sponsorship, click here.
