11/02/2019
Some exciting things are in the works here at Cornell Digital! In the meantime, bear with us as we work through this transitional period. We'll have some major updates for you soon!
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We help companies develop real connections with real people through real storytelling. Social media has become the number one place to build a brand.
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One post can trigger a explosion of attention that can instantly change your business and change your life. But there’s a problem. In today’s world, we are faced with more noise than ever before. Countless brands and companies are all vying for attention, while your modern day internet user has become more keen on recognizing sales pitches than ever before…and they’re not buying. Today, it is more
important than ever to tell your story. Not a sales pitch. Not a promo. The only way to stand out is to provide your audience with real and honest content. At Cornell Digital, we help companies like yours do just that. We reach your audience in a way that keeps them engaged and coming back for more. We help you create beautiful and engaging content around the story you’ve already lived. You don’t have to become something you’re not to win on social media. You just have to be there.
08/02/2019
We came across this ad that Chanel posted, which was...strange. It's always frustrating to see massive brands miss the mark when it should seem obvious to tell the difference between what's engaging and what's cringey.
08/02/2019
Chanel thought (A) that this ad was a good idea, and (B) that we were somehow the target audience... Apparently everyone else that saw it was equally creeped out, too. So we made our own version. A better version! We're sorry.
06/02/2019
Have fun with whatever you do!
05/02/2019
It can be overwhelming thinking about the grand picture and the long road ahead for your business - but it doesn't have to be! Focusing on daily output can create a compound effect for your brand's content. This daily series is a small example of that. We started with a single video, and now we have a library of content to look back on. The most important thing is to put something out there consistently!
04/02/2019
Not sure if an idea of yours is going to work out? Do it anyways! We all know that "failure" is one of life's greatest teachers, so why not try? Cornell Digital would not be where it is today without the previous attempts and failings that led up to its inception. Each idea that you take action on is a step towards achieving your ultimate goal. It's become a cliche, but a journey of a thousand miles truly does begin with a single step. So go do!
03/02/2019
Technology and internet trends are changing at a faster and faster pace, so it's more important than ever to build a presence across as many platforms and mediums as possible. It's almost impossible to predict what the next major social media platform will be - who's to say that Facebook or Instagram won't fade into obscurity in a few years? If you can ride on this ever-changing wave and roll with the punches while maintaining a presence across multiple outlets, you'll never have to worry about drowning in the sea of content that's out there. Diversify!
02/02/2019
Beyond offering a fantastic product or service, one of the best ways to stand out online and in the market at-large today is to show your customers that you care about them! In any type of interaction or relationship, people appreciate and respect when you're real with them. Provide a wholesome experience for your clientele, share your interests, and most importantly, share your authentic self! Customers don't care what you know, they want to know that you care!
01/02/2019
Making decisions is sometimes the hardest part of operating a business or going about our daily lives - we find ourselves frozen out of fear of what the reaction and overall consequences will be after we make a choice. The good news is, with the nature of social media today, you have an unlimited number of attempts at getting it "right." Just be you, and make a decision!
01/02/2019
What's on your mind?
31/01/2019
Social media changed everything. All of a sudden we became inundated with free content. Free education. Free motivation. Free entertainment. I completely changed the path that I was on simply by discovering interests I didn't know I had. All through the internet and social media. I learned everything I know about filmmaking on YouTube. I've never taken a marketing class. We can do what we do because we're practitioners. We use these platforms and we've spent our lives becoming accustomed to them. You can do, be, or make content about WHATEVER you want. So go break the rules!!
30/01/2019
It's not as simple as posting one video across every platform. Culture changes from platform to platform. People don't interact on Facebook the same way they do on YouTube. The language is different. You can't post your 3 minute Facebook video on Instagram. The upload requirements are different. Each platform has a culture. If you don't familiarize yourself with them, you'll stick out like a sore thumb!
28/01/2019
Last week, I gave a talk at WorkSmart in Glens Falls all about how businesses can be better at taking advantage of the opportunities social media has presented us with in 2019. Creating content has never been easier or cheaper. Now is the time to grow an audience and build your brand!
26/01/2019
In a world of content that's more saturated than ever before, it's easy to become discouraged from creating your own content. It seems as if everything's already been done and tried, which is somewhat true - BUT! Put yourself out there anyways! You are you, which means that your content is inherently different from everyone else's.
25/01/2019
It's easy to feel like you shouldn't make a video that sounds similar to a video you've made in the past. In reality, why not?? If what you're saying brings value to people and you deliver it well, there's no reason to think that your audience can't benefit from seeing a similar concept a second or even a third time. Sometimes, it takes at least that amount of reptition before it's in our heads!
24/01/2019
TONIGHT!! We're pumped to be giving our first workshop at WorkSmart! We'll be talking about how to leverage social media for business in 2019. There will be a substantial Q&A session at the end where we'll be helping you figure out how to apply what we talk about to your specific business! 6pm!!
24/01/2019
Too often, I feel like we're waiting for that eureka moment. Then when it doesn't come, we keep searching for it. I found myself stuck in that loop when I was first starting this company. After a while, I found myself looking back on our progress shocked of how far we'd come without ever finding that "light switch."
22/01/2019
Dillon, our Production Manager, has lived in Japan, Thailand, Croatia and has traveled all across Europe . He has a unique perspective on people's attitudes toward traveling, living and working abroad. These days, it's easier than ever to design your life and your business to be mobile. Social media and the Internet has given us the tools to become global businesses even on a small scale. It's all about what you're after!
21/01/2019
Researching your market is cheaper and easier than ever before. By understanding how to utilize Facebook Insights, you can leverage the content you create as a way to find about what your market looks like and who your ideal potential customers are!
20/01/2019
Sometimes, a little planning goes a long way. By planning out how you're going to produce your content, you can avoid the giant headache of having to organize everything. We're still getting the hang of that!
19/01/2019
This coming Thursday!!!! We're super pumped to be giving a workshop at WorkSmart in Glens Falls! Here are some things we'll be covering. Also, do you say GIF or GIF? Because GIF is clearly correct and if you say GIF you're just plain wrong..
18/01/2019
These days, people are looking more and more for that personal connection. Brands have an opportunity to make their people the faces of the brand and not just the logo. After all, companies are all simply made up of people, no matter how big or small. Focus on the people in your business and their stories, and you may just find that your audience will respond!
17/01/2019
It's difficult to remember that people are just people. Especially when you're trying to take your business to the next level and reaching out to larger clients, or even if you're meeting a famous person. At the end of the day, real and honest person to person conversation is usually appreciated by everybody!
16/01/2019
Email was originally hand written letters, sent electronically. Today, it's morphed almost into a form of instant messaging. People are less worried than ever about maintaining traditional formalities with correspondence. They value authentic interactions far more. So just be you!
16/01/2019
We're sending out letters across the country to major brands that we're fans of and would love to work with. Why? Because why not? You have to make moves like the company you want to be, not like the one you are now. We had to learn this as we were first starting out. Now, it's about always trying to get to that next level!
14/01/2019
Getting involved in your local community is a great way to keep fresh content ideas flowing. Be the resource for what's going on in your area! It's a great way to build and audience and get your name out there. People are much more likely to watch a recap video of a street festival than that product advertisement you were thinking of posting.
14/01/2019
Producing business content on social media is all about adding value for your audience and not intruding on their user experience. Facebook designs their algorithms to reward such behavior by a business. If you put lengthy logos or intro slates at the start of your videos, getting in the way of the content the video intends to deliver, you will lose attention. You don't have to plaster your logos all over your content.
12/01/2019
Content for your business page doesn't just mean content about your business. You have other interests and hobbies or other passions. All those things make you who you are. None of that is off-limits when it comes to creating content for your business. The more people can get to know you, the better!
11/01/2019
Learning about doing isn't the same thing as doing. This held me back when I first started this company. I thought I would be able to gain perspective by preparing and learning more before I actually did it. Nothing could have prepared me. Learning to ski was one of the clearest illustrations of this. It helped me learn not to wait and that experience is the only true teacher. Don't wait to start creating content until you think you're "prepared." You won't be. Start now.
10/01/2019
Every business has to sell. Including us. But it's the value you provide to a person and the relationship you establish FIRST that determines how well a sales offer will be received. Nobody likes a blatant cold email or phone call that doesn't offer anything in the way of personal connection, especially when it comes to social media.
09/01/2019
Phone cameras are so good these days, you don't need to get caught up in a lack of production equipment! It doesn't matter if you don't have fancy cameras or editing software. Sometimes, the more raw and real, the better! Just start. We're going to be producing some phone-only content in the near future to demonstrate this. DON'T FORGET! January 24th at 6pm, we'll be at WorkSmart talking about all this stuff in greater detail! Come through!
09/01/2019
In the mid 90s, people actually thought the ENTIRE INTERNET was a fad! They thought it would go away. And now, so many parts of our lives are online. If you're still not sure about this whole social media thing or it's importance in the long run, rest assured, it's not going anywhere!
07/01/2019
When I started this company, I sometimes held it back because I was thinking of us as the company we were, not the one we wanted to be. In 2019, we're taking steps to ensure that we're aiming for the future, not settling for the status quo. What are your plans for your business in the New Year? New animation done by Jacob Pomainville! DON'T FORGET!! January 24th at , we'll be giving a workshop on social media and business content creation!
07/01/2019
We're going to be giving a workshop on January 24th at 6PM!! It's all going down at WorkSmart- 3 Warren St. in Glens Falls! We'll be diving into the details and elaborating on much of the content you've seen in the Daily Doses so far. But I'm most excited for the Q&A portion, where we'll be helping you with ideas on how to apply the principles to your business! There is a $10 admission fee to help cover WorkSmart's cost of hosting and providing refreshments. WorkSmart members get in free! Hope to see you there!!
06/01/2019
Squeaking in the late upload today. Back to regular schedule tomorrow! Standing in the future site of our new film set, I wanted to talk a bit about why it works to put your passion out there. Conviction is a powerful thing. You know your business inside and out. Why not talk about it?
04/01/2019
Our mission of increased authenticity and transparency in the marketing world is what will always remain our top priority, regardless of what it means for our income and our client base. Any step taken towards fulfilling that mission, whether by us or another company, is a win.
03/01/2019
In today's content-saturated world, somebody is inevitably going to give away their best advice for free. Why not take the reins and be the one to provide your audience with that value? Too often we're worried about sharing "secrets." There's so much content in the world today, chances are, there are no more secrets. And it's more than likely that your customer base prefers the help of a professional anyways!
02/01/2019
The most difficult thing about producing regular social content for your business is coming up with consistent ideas. Here's an easy way you can make sure that's never a problem. It's all about breaking down what you know about your business into pieces meant to provide value to your audience!
01/01/2019
Step one: Hire a BAMF of a Production Manager. Dillon is the driving force behind our product delivery workflow. A talented video editor and organizer, he is also frequently tasked with "keep Charles from losing his mind" duty.
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Videos
What on earth, Chanel?
Chanel thought (A) that this ad was a good idea, and (B) that we were somehow the target audience... Apparently everyone else that saw it was equally creeped out, too. So we made our own version. A better version! We're sorry.
Diversify!
Show That You Care!
Do What You Want.
KNOW YOUR PLATFORMS!
How to Leverage Social Media for Business in 2019
Your Content is Unique to You
Looking For A Switch?
How Planning Content Can Save You TONS of Time
This Thursday!!!
Businesses Are People, Not Logos
What Skiing Taught Me About Perspective
Relationships Matter More Than Sales
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Social media has become the number one place to build a brand. One post can trigger an explosion of attention that can instantly change your business and change your life. But there’s a problem. In today’s world, we are faced with more noise than ever before. Countless brands and companies are all vying for attention, while your modern day internet user has become more keen on recognizing sales pitches than ever before…and they’re not buying. Today, it is more important than ever to tell your story. Not a sales pitch. Not a discount code. The only way to stand out is to provide your audience with real and honest content. At Cornell Digital, we help companies like yours do just that. We reach your audience in a way that keeps them engaged and coming back for more. We help you create beautiful and engaging content around the story you’ve already lived. You don’t have to become something you’re not to win on social media. You just have to be there.
