COW97

COW97 COW97 is 97.1 FM
COW97 is a country music radio station that serves Western Wisconsin. This IS COW Country!

COW97 is a country music radio station that serves Western Wisconsin, including the La Crosse and La Crescent communities on the nearby Mississippi River separating Minnesota and Wisconsin. Arbitron ranks COW97 as the #1 radio station in the La Crosse market. 100,000 watts of power means we can reach out to thousands of listeners more effectively. COW97 is heard on 97.1 on your FM radio, streamin

g live at cow97.com and on the free COW97 Mobile App, available for free in the Google Play Store and Apple App Store.

02/11/2024
Another friendly reminder to help with changing clocks…..
02/11/2024

Another friendly reminder to help with changing clocks…..

01/11/2024
The lead in the NFC North is up for grabs this Sunday -- take us wherever you go to stay caught up!
01/11/2024

The lead in the NFC North is up for grabs this Sunday -- take us wherever you go to stay caught up!

Jake "The Snake" with in studio guest, singer/songwriter, Randy Cobb.
31/10/2024

Jake "The Snake" with in studio guest, singer/songwriter, Randy Cobb.

COW97 Is Your Home For Winning!Winners for the "TDS Telecommunications LLC VIP Lounge" to see Craig Morgan!**Grand Prize...
30/10/2024

COW97 Is Your Home For Winning!
Winners for the "TDS Telecommunications LLC VIP Lounge" to see Craig Morgan!

**Grand Prize Winner**
Kristy Pennel - 4 VIP Tix, $100 Gas Card, $50 Culvers Card

Winners scoring a pair of VIP Tix
Parker Stark
Joel Holmes

GET READY COWKIDS......We have our chosen 15 buckaroos and buckarettes to hold on tight and go for the ride of the night...
30/10/2024

GET READY COWKIDS......
We have our chosen 15 buckaroos and buckarettes to hold on tight and go for the ride of the night in COW97's Mutton Bustin' Friday night November 8 at Professional Championship Bull Riders and Barrel Racers at the La Crosse Center!

Corbin Revels - Sparta
Hank Hemmersbach - Cashton
Brixton Oraves - Muscoda
Ryder Nething - Tomah
Beckham Stuhr - Sparta
Sutton Holter - Houston, MN
Elliot Deflorian - Genoa
Alexis Becker - Caledonia, MN
Rylee Deflorian - Genoa
Aiden Larson - Viroqua
Jaxon Klug - Caledonia, MN
Everett Nevin - Sparta
Brentley Sumner - Holmen
Oliver Swenson - Sparta
Penelope George - Sparta

Parents of these chosen will be contacted, and if your child wasn't chosen, they're still being held as substitutions in the case that one of these kiddos can't make it!

For tickets to Championship Bullriding at the La Crosse Center and more info go to https://www.ticketmaster.com/event/070060FEA6D427F0 or the La Crosse Center Box Office.

30/10/2024

Happy Halloween Eve -- thanks for checking in this morning!

Devan KlopfensteinMonroeAfter 9 years, I was able to get back on the board! 🤗 I was just finishing up a logo, closed up ...
28/10/2024

Devan Klopfenstein
Monroe

After 9 years, I was able to get back on the board! 🤗 I was just finishing up a logo, closed up my laptop (thank you to my husband who basically built a studio apartment for me to hunt out of) and not long after, this guy walked out. I had decided I was gonna pass him and instead, took a video of him to send to Kyle...well, somewhere along the line, I changed my mind, took some deep breaths to calm my nerves and took my shot...I was shaking like a dang leaf the entire time, but I'm pretty sure Kyle was having a full-blown heart attack at home! 😆
Everything felt good, sounded good and looked good, but when my husband, brother and brother-in-law showed up an hour later and we began tracking, doubt started creeping in and my heart was starting to sink. At around 120 yards we found half my arrow, and at 180 yards, we lost blood entirely. We made the decision to not go any further and called in a drone. After a sleepless night, we were finally able to recover him! This deer made it 600 yards, even with a well-placed shot 🤯🤯. I was so grateful to recover him and even happier to see him up close and get my hands on him! Hopefully it doesn't take another 9 years to my next opportunity, but if it does, so be it! Super happy with this guy!

A moment of silence to all those camping folk trying to adjust to the first full weekend at home…….its gonna be a loooon...
26/10/2024

A moment of silence to all those camping folk trying to adjust to the first full weekend at home…….its gonna be a loooonnnngggggg winter away!

When you're on the go and want your Pack, we've got your back -- from Jacksonville this Sunday!
24/10/2024

When you're on the go and want your Pack, we've got your back -- from Jacksonville this Sunday!

***WEEK 6 WINNER***Brent ServaisLa CrosseWith several years of trail camera history and sightings I was finally able to ...
24/10/2024

***WEEK 6 WINNER***
Brent Servais
La Crosse

With several years of trail camera history and sightings I was finally able to close the books on this 23 1/8 inch wide 9 Pointer. He executed the script when he came walking by at 25 yards trailing a doe in the heat of pre-rut on October 22nd.

Craig Morgan in the TDS VIP Lounge at the Crystal Grand in Wis Dells on Nov. 9th?...that's a no-brainer!Sign up at Hanse...
23/10/2024

Craig Morgan in the TDS VIP Lounge at the Crystal Grand in Wis Dells on Nov. 9th?...that's a no-brainer!

Sign up at Hansen's IGA in West Salem for 97 minutes -- NOW until 5:37pm with COW97 and TDS!

Bob BergOntario11 pointer18 3/4" Spread
23/10/2024

Bob Berg
Ontario

11 pointer
18 3/4" Spread

23/10/2024

Good morning -- Welcome in!

In studio guest with Jake "The Snake" today. Sarah Harralson. She has a new single out called "Denim."
22/10/2024

In studio guest with Jake "The Snake" today. Sarah Harralson. She has a new single out called "Denim."

22/10/2024

Brad Paisley & Randy Owen at St Jude Country Cares Seminar in Memphis!

Can’t wait to share more of my journey, but for now here’s a taste of 35 Years of Country Cares.
-Ty

Susan KneiflMindoroMy first attempt at bow hunting and only spent 1 hour and 12 minutes in my stand before shooting this...
21/10/2024

Susan Kneifl
Mindoro

My first attempt at bow hunting and only spent 1 hour and 12 minutes in my stand before shooting this 7 point with an 18" spread

We go wherever you go -- catch the Pack on Sunday from Lambeau!
18/10/2024

We go wherever you go -- catch the Pack on Sunday from Lambeau!

Alex KerskaLa Crescent, MNMy week back home from the Navy. I got to sit with my dad for the first time in over 5 years. ...
17/10/2024

Alex Kerska
La Crescent, MN

My week back home from the Navy. I got to sit with my dad for the first time in over 5 years. 3rd nightstand in a row, we saw him every night and he finally came in range for the kill.
Rest in peace Grandpa Ron, whose land we harvested this beautiful buck on.

Address


Alerts

Be the first to know and let us send you an email when COW97 posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to COW97:

Videos

Shortcuts

  • Address
  • Telephone
  • Alerts
  • Contact The Business
  • Videos
  • Claim ownership or report listing
  • Want your business to be the top-listed Media Company?

Share