04/02/2024
"When British mathematician Clive Humby declared in 2006 that “data is the new oil,” he meant that data, like oil, isn’t useful in its raw state. It needs to be refined, processed and turned into something useful; its value lies in its potential."
Companies that refine and process data the best are the most valuable companies for businesses. Everyone claims to do it best, is there a way to prove it out?
The data economy is changing. Here’s how brands need to adapt in order to keep up.
