Joel Otten

04/02/2024

"When British mathematician Clive Humby declared in 2006 that “data is the new oil,” he meant that data, like oil, isn’t useful in its raw state. It needs to be refined, processed and turned into something useful; its value lies in its potential."

Companies that refine and process data the best are the most valuable companies for businesses. Everyone claims to do it best, is there a way to prove it out?

The data economy is changing. Here’s how brands need to adapt in order to keep up.

11/07/2023

Are there any good podcasts for entrepreneur's about TAM, audience acquisition and audience pivots over the lifecycle of a brand?

22/02/2023

At the Meta eCommerce Q1 event representing The Ashley Black Experience

The specific talking points are how to maintain sustainable success and how to avoid drastic increases in CPA.

22/06/2021

Google SEO Tools (A List Of 49 SEO Tools From Google)

Here I’m sharing with you the list of 49 Google SEO tools that you - as an SEO - should know about and use. 

20/05/2021

Google is partnering with Shopify. Sellers on Shopify will be able to show their products across Maps, Images, Search, and YouTube.

About time!

Shopify sellers would be able to show products across Google's platforms, Google said, but it didn't say how or when this would happen.

16/04/2021

As we enter a cookieless world this kinda modeling will become even more important for direct response marketers.

Conversion modeling through Consent Mode in Google Ads.

Introducing conversion modeling through Consent Mode. This helps marketers preserve online measurement, using a privacy-first approach.

25/03/2021

Building a privacy-first future for web advertising

This is a good blog post marketers should read about getting ready for a cookieless browser future.

Learn about the latest progress with the Privacy Sandbox initiative.

22/03/2021

Shopify And Facebook: Democratizing Access

"much of the challenge is the way in which privacy questions are framed. If Apple simply uses language that asks people if an app can track them around, then people will likely say no. On the other hand, if people are asked about whether some of their data can be used to help make the advertising experience more personalized, then some people should say yes the way they did with the GDPR changes in Europe."

A serious question yet to be seen is can Facebook's targeting make up for the increased CPMs on the platform.

Shopify aggregates their scale and passes on the cost benefits to merchants. Facebook now has over 10 million active advertisers.

20/03/2021

WordPress Elementor Vulnerability Affects +7 Million

I'm not a fan of page builders

Stored Cross-site Scripting Vulnerability on WordPress page builder plugin Elementor can enable a full site takeover

19/03/2021

Instagram, WhatsApp, and Facebook Messenger have recovered from a major outage.

Emergencies are always around the corner!

This is a 403 error, and it's not as ominous as it sounds. Bitly can only show this page to people who have permission to see it. Maybe what you are looking for can be found at Bitly.com.

16/03/2021

Google on Choosing the Best Anchor Text quotes from

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Google's Mueller tells how to choose the best anchor text for links

23/02/2021

Google Ads Rolls out Lead Form Extensions Directly in the SERPs.

These have been available on YouTube ads. Like FB Lead Cards it allows brands to easily generate a lead. But beware these leads are less quality.

Less friction = more leads, lower quality

The Marketing O’Clock team checks out Google Ads’ updated lead form extension, gives the lowdown on Google’s passage-based ranking going live, and more!

19/02/2021

How to Strike a Balance Between Facebook and Google Ads.

I taught a class called Frenemies with Benefits that was all about using the 2 largest publishers together to create the ultimate marketing mix for your DR (direct response) brand.
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Learn how to strike a balance between Facebook and Google Ads with your pay-per-click (PPC) advertising strategy.

10/02/2021

Shopify expands its payment option, Shop Pay, to its merchants on Facebook and Instagram – Much better raters via Shop Pay than Facebook's payment gateway.

Shopify announced this morning it’s partnered with Facebook to expand its payment option, Shop Pay, to all Shopify merchants selling across both Facebook and Instagram. This is the first time Shop Pay will be made available outside of Shopify’s own platform, and represents a significant…

29/01/2021

I've been working with The Ashley Black Experience since 2014. We've had undeniable success working together and I feel blessed to have been able to be apart of growing both her brand as well as increasing sales of her products. We started with 1 tool and have now expanded the product line to include things like oils and creams as well as clothes. When we started we used straight cash for the media buying, no joke, to have grown to spent 10's of millions of dollars on both Facebook and Google. Having been apart of this experience has been an MBA's worth of education and I look forward to seeing where we go from here. Ashley, you are an amazing person and I appreciate the shout-out!

https://medium.com/authority-magazine/ashley-black-of-fasciablaster-five-things-you-need-to-know-to-succeed-in-the-modern-beauty-5c24b961659f

An Interview With Jilea Hemmings

26/01/2021

MarketingHosting.Agency

If you market DTC, I can help. Give a shout and find out how!

Marketing Hosting Agency is an OmniChannel Marketing & Hosting Solution that provides true 1:1 human-to-human connection for brands and advertisers who are looking to reach targeted customers across digital, social, mobile, traditional and DRM. Our solution is powered by integrated proprietary techn...

07/01/2021

AWS is down, if your applications aren't working this is why.

Real-time AWS (Amazon Web Services) status. Is AWS down or suffering an outages? Here you see what is going on.

22/12/2020

This is a great story.

The Founder of Google Analytics Taught Me How to Choose the Perfect Name for a Startup

If you’ve ever agonized about what to call your startup, you need to hear this advice, too