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Strategic Marketing Solutions

We help protective services companies succeed in establishing and strengthening their brands on soci

, and logo development. Over the last several years I have designed WordPress websites and created and managed social media strategies and campaigns for several protection services companies. Today, I am responsible for two of the most successful companies in the security business as well as president of the International Security Driver Association. I have conducted seminars at major security conferences, and has spoken at executive protection training programs. I have written many articles covering all aspects of the protection business and social media. My perspectives on the importance of effective social-media use can be seen, heard, and read on various websites, trade journals, and social media networks. I hold an associate’s degree in criminal justice from Northeastern University and graduated, magna cm laude with a bachelor’s degree in criminal justice from John Jay College. Professional Memberships

ASIS, International Security Driver Association.

15/08/2023

A Lead Magnet is a basic foundation in which you can GROW 📈 your email list and BOOST 🚀 your revenue. In this video, we're going to be building a Mailchimp landing page that will enable you to deliver a lead magnet automatically using a customer journey.

A Lead Magnet is a basic foundation in which you can GROW your email list and BOOST your revenue. So in today's video, we're going to be in Mailchimp buildin...

01/08/2023

In this video, I demonstrate an effective way to boost engagement on your email campaigns by resending them to non-openers. However, there are a couple of caveats that you should be aware of when resending unopened emails.

In this video, I demonstrate an effective way to boost engagement on your email campaigns by resending them to non-openers. However, there are a couple of ca...

26/07/2023

There are a lot of free tools that can help your email marketing efforts - from design to AI-generated copywriting. Today I want to talk about 3 of my favorite free tools you can use to improve your email deliverability to help your emails arrive in your contact's inbox.

There are a lot of free tools that can help your email marketing efforts - from design to AI-generated copywriting. Today I want to talk about 3 of my favori...

18/07/2023

In this video, I discuss the essential elements for creating a successful email campaign in Mailchimp. Whether you're a beginner or a more experienced user of Mailchimp, this guide will help you create a campaign that will result in success.

https://www.youtube.com/watch?v=ptfS1j1TtHA

Uncover the essential elements for creating a successful email campaign in Mailchimp by utilizing this comprehensive guide. In this video, I'm going to show ...

16/06/2023

In this video, I discuss three reasons why a subscriber should be redirected to a thank you page after email sign-up.

One of the essential components of email marketing is building an email list. However, it's not enough to get subscribers to sign up; you need to ensure that...

20/04/2023

In this video, we're going to learn why personalization is key to successful email marketing. We'll explore the different types of email personalization and how personalization can help you reach your target audience.

In this video, we're going to learn why personalization is key to successful email marketing. We'll explore the different types of email personalization and ...

24/03/2023

With Email open rates unreliable, tracking link clicks is a pretty vital metric to track your engagement with your emails. 👍

Mailchimp makes it easy to track link clicks in campaign emails, but in Customer Journeys and automation, it can be a bit tricky. 🤔

In this video, I show my workaround to track links that are clicked in emails that are sent through automation within a customer journey. 😎

Looking to get started with Mailchimp?https://larrysnow.me/mailchimp (referral)============================================Subscribe to the channel: https://...

13/03/2023

In this video, I show you four ways to "embed" or add a video to Mailchimp email campaigns - plus one Bonus Tip.

In this video, I show you four ways to "embed" or add a video to Mailchimp email campaigns - plus one Bonus Tip. Technically speaking, these videos will not ...

08/03/2023

How to get started creating a Mailchimp welcome email automation for new subscribers with a Customer Journey! During the building of the journey, I supply you with a couple of tips and advice to more effectively build out the roadmap or welcome sequence you'd want your subscribers to follow.

In this video, I show you how to get started creating a Mailchimp welcome email automation for new subscribers. Specifically, I demonstrate building a Mailch...

25/02/2023

Learn How to Generate Leads With A Canva Landing Page and Jotform!
Canva is a wildly popular online design platform that allows you to create stunning visuals for your website, email marketing campaigns, and lead pages. By using Canva and Jotform together, you can generate leads and collect email addresses in a simple and powerful way. So in this video, we will learn how to set up a Canva landing page and get ready to generate leads by embedding a Jotform form!

In this video, we're going to learn how to generate leads with a Canva landing page and Jotform!Canva (https://www.canva.com) is a wildly popular online desi...

18/01/2023

Updated information regarding the latest security breach at Mailchimp. 133 accounts were affected.

Maintaining our security commitment to our customers

08/11/2022

It can be frustrating when you send off your campaign emails and get very little engagement, such as clicks or purchases, or worse yet, you get spam complaints and unsubscribes.
Here are 6 Ways to INCREASE Email Deliverability and Avoid Spam Filters.

It can be frustrating when you send off your campaign emails and get very little engagement, such as clicks or purchases, or worse yet, you get spam complain...

25/10/2022

Testing your email campaigns is important because it ensures that your campaign looks the way you want it to. What you're email looks like in Mailchimp may look completely different in a contact's inbox.

Testing your email campaigns is important because it ensures that your campaign looks the way you want it to. 🚨 Looking for how to Add Automation to a Land...

04/10/2022

A Giveaway (Free Download) is a great way for you to generate leads and solve a problem for your customers and subscribers. In this video, I show you how to easily send a free giveaway to Mailchimp subscribers using a landing page.

https://youtu.be/uWAikdMoIqQ

In this video, I show you how to easily send a free giveaway to Mailchimp subscribers using a landing page. A Giveaway is a great way for you to generate le...

20/07/2022

Have you ever wondered how to create an audiogram for Instagram? I show you how to create an audiogram in minutes - and it doesn't cost a thing!

In this blog post, I'll show you how to create an Audiogram for Instagram using two free tools - Headliner and Canva.

27/06/2022

Landing pages are one of the most essential tools in your marketing engine. Mailchimp has a free account with which you can create landing pages that you can share.

Landing pages are one of the most essential tools in your marketing engine. With Mailchimp, you can create as many as you need.

06/06/2022

Security Driver Salaries
While curating Security Driver job opportunities, ISDA looked at the salaries listed in Security Driver – Executive Chauffeur Job offers and did a quick numbers crunch. We found that the average rate offered is – Hourly -$40.20, Daily – $321.60, Weekly – $1608, Yearly – $83,616. We don’t have data to back up the following, but our experience tells us that in the Corporate and HNW sectors of the profession, the $114,400 is about average and, when considering overtime pay, maybe below average.
https://isdacenter.org/security-driver-salaries/

While curating Security Driver job opportunities, we looked at the salaries listed in Security Driver – Executive Chauffeur Job offers.

22/12/2021

There are two topics for discussion in today’s episode, they are the future of secure transportation, and marketing the service of secure transportation.

08/09/2021

In this video, I share how to create a Mailchimp welcome email automation for your email marketing efforts. A Welcome Email sets first impressions and expectations from customers, clients, and subscribers.

In this video, I share how to create a Mailchimp welcome email automation for your email marketing efforts. There are two ways to create a welcome email. The...

27/08/2021

New video - How to Import Contacts into Mailchimp

I show you three ways how to import and add contacts into Mailchimp. You can manually add a contact. However, the Mailchimp import tool helps you add many contacts to Mailchimp. You can upload a comma-separated value file (CSV), copy and paste contacts from a spreadsheet like Microsoft Excel or Google Sheets. You can also auto-update multiple existing contacts at once.

https://youtu.be/NvEbwkzDCg8

In this video, I show you three on how to import contacts into Mailchimp. You can manually add a contact. However, the Mailchimp import tool helps you add co...

10/08/2021

Mailchimp Surveys Overview

Mailchimp surveys are a great way to engage and grow your audience. Mailchimp recently added the ability to apply tags to questions in your Surveys.

https://youtu.be/jAyzAsuFXxs

In this video, I review Mailchimp Surveys. Mailchimp surveys are a great way to engage and grow your audience. Mailchimp recently added the ability to apply ...

22/07/2021

In this video, I take a first look at the new Mailchimp Store. The Mailchimp Store (beta) is only available in the US and UK and it is free to set up with a free Mailchimp account. In order to use the Mailchimp Store, you'll need a Mailchimp website. In addition to the website, you'll need a Stripe account. One important note: You can only sell physical products on the Mailchimp Store.

https://youtu.be/Hb4hUX9AzJI

In this video, I take a first look at the new Mailchimp Store. The Mailchimp Store is only available in the US and UK and it is free to set up with a free Ma...

01/07/2021

This looks interesting - Search Console Insights (beta)

It is a new experience tailored for content creators and publishers and can help them understand how audiences discover their site’s content and what resonates with their audiences. This new experience is powered by data from both Google Search Console and Google Analytics.

https://search.google.com/search-console/insights/about

14/05/2021

Mailchimp recently announced two new features - Appointments and Stores. The Appointments feature is available now as a beta rollout with Mailchimp stores coming at a later date.

https://youtu.be/44omrbReGsk

In today's video, I share the first look at Mailchimp Appointments. Mailchimp recently announced two new features - Appointments and Stores. The Appointments...

27/04/2021

Last Fall, I created a video that showed how to use the Mailchimp landing page as a lead magnet. Once someone completes the form, a tag is added to their contact information. The tag then triggers 1-step automation that sends the giveaway. Since then, I’ve received lots of comments on Mailchimp in general and customer journeys. Those comments inspired me to create another video – a Mailchimp landing page that leads into a Customer Journey.

https://larrysnow.me/mailchimp-landing-page-with-customer-journey/

Since then, I've received lots of comments on Mailchimp in general and customer journeys. Those comments inspired me to create another video.

13/04/2021

Can you create Mailchimp tags based on user selection (checkbox options) in JotForm? The answer is yes! In this video, I show you how to auto-generate Mailchimp tags with JotForm by using the Dynamic Tagging option. Whatever the user selects, a Mailchimp tag will be created.

https://youtu.be/-134j0OcIXo

The question in the comments was can you create Mailchimp tags based on user selection in JotForm? The answer is yes. In this video, I show you how to auto-g...

09/04/2021

As of Monday, May 3rd, StudioPress will be permanently closing the following plugins:

Genesis Simple FAQ

Genesis Simple Edits

https://studiopress.blog/plugin-future-deprecation/

Over the last 11 years, we’ve assembled quite the collection of plugins that enhance or augment the Genesis Framework experience. We’re not the only ones! The WordPress plugin repo currently has 21

08/04/2021

A great introduction to Web Stories by Pascal Birchler.

https://www.youtube.com/watch?v=uzRHCXKQZY4

You’ve seen stories on popular social media sites, but now you can use this popular, immersive storytelling tool on your own website while still maintaining ...

08/04/2021

Ooh! Beta version of Libsyn 5, a significant update to its UI with a new customizable player! 🤩

https://libsyn.com/libsyn-5-features/

Libsyn 5 Public Beta is here and ready for YOU! A brand new player, and new podcast website are just some of the upgrades available. Try Libsyn 5!

24/02/2021

In this quick tip article, I will show you an easy way to exclude pages from WordPress search results to make your search more focused for your visitors.

In this quick tip article, I will show you an easy way to exclude pages from WordPress search results to make your search more focused.

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Videos

Facebook Graph Search: How to Find People Who Like a Page

Easily Convert Audio to Video with Headliner

How to Turn Off Facial Recognition

How Changes to Facebook News Feed Algorithm Impacts Business Pages

How to Create a Shareable Grid for Your LinkedIn Articles

LinkedIn Profile Tips

Facebook Graph Search - Monitor Who Works for Your Company

How to Use Social Media for Your Security Business

Social Media Success for Your Security Business

How to Secure Your Facebook Account

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Background With a strong background and in-depth expertise, I help protective services companies leverage social media to effectively market their brand, services, and products to the right markets. My experience includes eight years with a major financial institution as a Web developer and intranet manager, where I was responsible for web development, programming, website design, brand awareness, and logo development. Over the last several years I have designed WordPress websites and created and managed social media strategies and campaigns for several protection services companies. Today, I am the president of the International Security Driver Association. I have conducted seminars at major security conferences and has spoken at executive protection training programs. I have written many articles covering all aspects of the protection business and social media. My perspectives on the importance of effective social-media use can be seen, heard, and read on various websites, trade journals, and social media networks. I hold an associate’s degree in criminal justice from Northeastern University and graduated, magna cm laude with a bachelor’s degree in criminal justice from John Jay College.

Professional Memberships ASIS, International Security Driver Association.

For more marketing and security tips and advice go to https://larrysnow.me and subscribe to the Security Marketing Solutions YouTube channel at https://www.youtube.com/c/LarrySnow.