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Strategic Marketing Solutions

We help protective services companies succeed in establishing and strengthening their brands on soci

, and logo development. Over the last several years I have designed WordPress websites and created and managed social media strategies and campaigns for several protection services companies. Today, I am responsible for two of the most successful companies in the security business as well as president of the International Security Driver Association. I have conducted seminars at major security conferences, and has spoken at executive protection training programs. I have written many articles covering all aspects of the protection business and social media. My perspectives on the importance of effective social-media use can be seen, heard, and read on various websites, trade journals, and social media networks. I hold an associate’s degree in criminal justice from Northeastern University and graduated, magna cm laude with a bachelor’s degree in criminal justice from John Jay College. Professional Memberships

ASIS, International Security Driver Association.

26/11/2024

Tired of complicated plugins slowing down your WordPress site? In just 5 minutes, I’ll show you how to create a sleek contact form using JotForm—no plugins, no headaches, just a simple solution that works!

Need a contact form for your WordPress site? Plugins like WPForms or Contact Form 7 are popular options, but they come with potential headaches—security risk...

21/11/2024

Holy Cow! Absolutely Amazing!😎🎉🏆

19/11/2024

Launch a Paid Newsletter Subscription in Minutes with MailerLite!

A paid newsletter is an excellent way to share your knowledge while generating revenue, and with tools like MailerLite and Stripe, setting it up is easier than you think.

Ready to turn your expertise into a reliable income stream? A paid newsletter is a way to share your knowledge while generating revenue.

29/08/2024

MailerLite has introduced an AI-powered landing page builder tool! With just a few prompts, the AI will create a custom page tailored to your business goals in seconds. This is a *massive time-saver* if you want a quick starting point without building everything from scratch.

In today's video, we’re exploring MailerLite’s recently revamped landing page builder, an amazing tool for business owners. Get started with Mailerlite today...

31/05/2024

Finally! You can now create multiple embed and popup forms in Mailchimp!

Mailchimp now supports the ability to natively create multiple forms. Yes! Finally, you can create multiple popup and embed forms for your Mailchimp audience...

23/04/2024

In this quick tip Mastering Mailchimp video, you will learn how to easily add a PDF to your Mailchimp email campaign.

Also shared in this video is why you don't want a PDF as an attachment to your email campaigns.

In this quick tip Mastering Mailchimp video, you will learn how to easily add a PDF to your Mailchimp email campaign. The process is as simple as adding a li...

21/03/2024

Thanks to the Podia Importer Tool, importing your WordPress posts to the brand-new Podia Blogging Platform is super easy! However, you'll want to check two options in WordPress settings before you do.

Importing your WordPress posts to the brand-new Podia Blogging Platform is super easy, thanks to the Podia Importer Tool! However, you'll want to examine two...

11/03/2024

The free Hustle WordPress plugin should be one of your go-to for creating popup forms for your website. What is your favorite WordPress popup plugin?

The Hustle WordPress plugin should be your go-to for creating integrated popup forms for your website. In this tutorial, I will guide you through the process...

23/02/2024

In this tutorial, I show you how easy it is to create a landing page optin with automation email using Podia Email. Try Podia today ✅https://larrysnow.me/podia.

https://youtu.be/SpxadYhJ7js

In this tutorial, I show you how easy it is to create a landing page optin with automation using Podia Email. Try Podia today ✅https://larrysnow.me/podiaPodi...

31/01/2024

Learn how to set up an pop-up form on your website to boost your online store sales.

In this video, you will learn how to set up an Omnisend pop-up form on your WordPress website to boost your online WooCommerce store sales. Interested in lea...

15/08/2023

A Lead Magnet is a basic foundation in which you can GROW 📈 your email list and BOOST 🚀 your revenue. In this video, we're going to be building a Mailchimp landing page that will enable you to deliver a lead magnet automatically using a customer journey.

A Lead Magnet is a basic foundation in which you can GROW your email list and BOOST your revenue. So in today's video, we're going to be in Mailchimp buildin...

01/08/2023

In this video, I demonstrate an effective way to boost engagement on your email campaigns by resending them to non-openers. However, there are a couple of caveats that you should be aware of when resending unopened emails.

In this video, I demonstrate an effective way to boost engagement on your email campaigns by resending them to non-openers. However, there are a couple of ca...

26/07/2023

There are a lot of free tools that can help your email marketing efforts - from design to AI-generated copywriting. Today I want to talk about 3 of my favorite free tools you can use to improve your email deliverability to help your emails arrive in your contact's inbox.

There are a lot of free tools that can help your email marketing efforts - from design to AI-generated copywriting. Today I want to talk about 3 of my favori...

18/07/2023

In this video, I discuss the essential elements for creating a successful email campaign in Mailchimp. Whether you're a beginner or a more experienced user of Mailchimp, this guide will help you create a campaign that will result in success.

https://www.youtube.com/watch?v=ptfS1j1TtHA

Uncover the essential elements for creating a successful email campaign in Mailchimp by utilizing this comprehensive guide. In this video, I'm going to show ...

16/06/2023

In this video, I discuss three reasons why a subscriber should be redirected to a thank you page after email sign-up.

One of the essential components of email marketing is building an email list. However, it's not enough to get subscribers to sign up; you need to ensure that...

20/04/2023

In this video, we're going to learn why personalization is key to successful email marketing. We'll explore the different types of email personalization and how personalization can help you reach your target audience.

In this video, we're going to learn why personalization is key to successful email marketing. We'll explore the different types of email personalization and ...

24/03/2023

With Email open rates unreliable, tracking link clicks is a pretty vital metric to track your engagement with your emails. 👍

Mailchimp makes it easy to track link clicks in campaign emails, but in Customer Journeys and automation, it can be a bit tricky. 🤔

In this video, I show my workaround to track links that are clicked in emails that are sent through automation within a customer journey. 😎

Looking to get started with Mailchimp?https://larrysnow.me/mailchimp (referral)============================================Subscribe to the channel: https://...

13/03/2023

In this video, I show you four ways to "embed" or add a video to Mailchimp email campaigns - plus one Bonus Tip.

In this video, I show you four ways to "embed" or add a video to Mailchimp email campaigns - plus one Bonus Tip. Technically speaking, these videos will not ...

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Our Story

Background With a strong background and in-depth expertise, I help protective services companies leverage social media to effectively market their brand, services, and products to the right markets. My experience includes eight years with a major financial institution as a Web developer and intranet manager, where I was responsible for web development, programming, website design, brand awareness, and logo development. Over the last several years I have designed WordPress websites and created and managed social media strategies and campaigns for several protection services companies. Today, I am the president of the International Security Driver Association. I have conducted seminars at major security conferences and has spoken at executive protection training programs. I have written many articles covering all aspects of the protection business and social media. My perspectives on the importance of effective social-media use can be seen, heard, and read on various websites, trade journals, and social media networks. I hold an associate’s degree in criminal justice from Northeastern University and graduated, magna cm laude with a bachelor’s degree in criminal justice from John Jay College.

Professional Memberships ASIS, International Security Driver Association.

For more marketing and security tips and advice go to https://larrysnow.me and subscribe to the Security Marketing Solutions YouTube channel at https://www.youtube.com/c/LarrySnow.