18/11/2017
LISTEN UP BUSINESS OWNERS:
SOCIAL MEDIA IS IMPORTANT
Check out this segment from Entrepreneur magazine.
"Millennials don't want to simply purchase products and services from a brand. They want to engage with that brand, narrowing the gap in the consumer/company relationship. They won't be moved to buy a product based on a sales pitch. Millennials want to find new companies based on recommendations from friends. They want to interact with your website to learn more about your brand and share their own experiences online.
Because millennials have grown up in a more connected digital world than other generations, this sense of connection permeates everything they do. Millennials spend about 18 hours a day consuming online media. The majority of that media is created by their peers, in the form of YouTube videos, Facebook and Twitter posts, Snapchat feeds and Instagram. This means that if you want to help generation Y find your company, then social media is a good place to start. Not only do millennials expect brands to be available on social media, but they want to be engaged by them. In fact, 62 percent say that if a brand engages them on social media, they're more likely to become a loyal customer.
For millennials, social activity promotes buying activity, which is one of the reasons why it's so important to make it easier for this group to access and share your content -- both by making it mobile friendly and embedding methods for social sharing. Social media is also where millennials exert the majority of their influence over their peers -- another crucial factor in buying decisions."
