Ruthlessly Create. Ruthlessly Do Good. We love clients who do good work, and who work hard to do it!
Greenisland Media offers a full array of communication and marketing tools and strategies, primarily to non-profits and small businesses.
Have you ever considered that your website menu is the reason people don't do anything on your site? Great stories are not built on hundreds of distracting possibilities, they're built on big steps in a specific direction.
Are you brave enough to let this classic website component go?
No matter how legendary you claim your skills are, people don't want to talk, they want to fight.
And then he spoke..."Enough Talk, Let's Fight."
What can you learn 1300 feet off the ground? That the best marketing pushes your brand to its extreme conclusion.
The best marketing pushes your brand to its extreme conclusion.
Head into 2019 with confidence in your development and fundraising ability!
As a small business owner, I get both the hope and anxiety that comes with each new year. Will we be able to keep doing good work for our clients and partners? How will new tax laws and a volatile financial and social landscape impact our revenue?
To be confident and successful with development efforts, nonprofits need three things: 1) the ability to find prospective foundation partners, 2) the willingness to develop relationships, not transactions, and most importantly 3) the ability to clearly communicate their value and benefit.
Over 2,600 nonprofits have learned to do just that with the bestselling grantwriting course on Udemy. It's the right blend of theory, strategy, and practical application to give you a jumpstart on your 2019 development efforts.
Whether you're a small nonprofit just diving into the head-spinning world of foundations and grants, or a seasoned pro that feels like your grantwriting is generating a lot of work, but not much return, this course will get you grounded in the core principles of successful grantwriting, and you'll walk away with language you can start using right away.
For January only, the course is available for under $20, a small fraction of what I would charge if I came and did the same work for you in person.
You do great work, so let's start 2019 with the confidence and strategy to keep that work going!
Learn how to "grantsmith" winning proposals, think like a funder, draft a solid boilerplate, and build relationships.
Does your marketing fall into the "First Act Trap"? https://www.greenisland.io/story-theory/the-first-act-trap/
Most marketing stops when it should just be getting started.
Why You Need A Social Media Content Calendar For Your Business http://ow.ly/Hus0y
5 reasons why you need a social media content calendar for your business and how to create a social media content calendar.
How Nonprofits Can Identify and Engage Their Influencers | Social Media Today http://ow.ly/Mop8o
A top challenge for causes is finding ways to continually expand the audience engaging with their content. In short: growing the movement....
One of the biggest challenges for small businesses and nonprofits is the ability to consistently generate meaningful content. Here, Wistia talks about the idea of "democratizing" content using a very practical solution. You may not need a company video cart, but are there other practical applications you could pursue?
How we built a camera cart to empower more teammates to make videos.
I believe that people who "think UX" will be the change agents of the future, much like Six Sigma practitioners are now. And you don't have to be a designer...you just have to use the design discipline.
Jane wants change. Jane wants more specific project goals, influenced by more research. She wants to design beyond where she typically feels caged....
Nice ten-point checklist for determining whether or not you should start a new initiative.
An innovator’s checklist.
New blog post - A sad commentary on communication integrity - http://ow.ly/HjrzA
A sad commentary on integrity
These are all wise, practical ideas that any nonprofit can follow. But don't substitute Twitter followers for engaged advocates!
It’s impossible to apply Twitter best practices across all segments of the nonprofit sector because of the wide variety of causes and follower...
Don't forsake engagement for traditional website cliches. Entice and encourage instead! http://ow.ly/HjKFI
A Lesson in Gradual Engagement By Nathan Barry on December 18, 2012 in Interaction Design Comments 7 Comments How can we entice people to use a...
Very cool idea for promoting innovation from within.
Inside this red box resides $1,000, a bar of chocolate, and the opportunity to take your company by storm.
New blog post - Seven Strategies for Grant Success - http://ow.ly/HjrQo
120 pages and $4 million later...
For the week, I'm running a special on my grant writing course on Udemy for only $29. It's a great program for small nonprofits, freelance writers, and people new to the world of grant writing. You can grab your coupon and sign up here: http://bit.ly/1zMgBsx
Learn how to grantsmith winning proposals, think like a funder, draft a solid boilerplate, and build relationships.
Some good and simple strategies for nonprofit email newsletters http://ow.ly/Iq2jW
With some care and adherence to guidelines, you can prevent your subscribers from marking your messages as spam.
Love it. Did it really take this long for someone to come up with a sleeping bag / shelter combo?
A team of students devised a compact, low-cost shelter for homeless people during winter.
New blog post - Kung Fu Branda...er, Branding - http://ow.ly/HjqLe
Don't TELL your audience what you do, SHOW them what you do.
Great article about how the narratives in our head tempt us to apply causation where none has been proven (and may not even be prove-able!)
What Deflategate reveals about the problem of reverse causation.
Good news on the foundation funding front.
Grantmakers enable high-performing nonprofits to focus on long-term mission fulfillment by providing support that is flexible, reliable and enables...
Image from: http://consciousmagazine.co//consciousdaily-jan30-2015/ http://ow.ly/Id7uj
I'm really excited about this new era of public-private partnerships, social entrepreneurship, and for-benefit companies.
Innovative public-private partnerships are essential for ending disease and saving lives in the world’s poorest nations.
How does your home page stack up? http://ow.ly/I7HMM
Browse through these excellent website homepage design examples to get inspiration for your own homepage design strategy.
![[INFOGRAPHIC] 2014 Fundraising Effectiveness Project Survey Report http://ow.ly/HutCo](https://img3.medioq.com/156/056/818438301560564.jpg)
[INFOGRAPHIC] 2014 Fundraising Effectiveness Project Survey Report http://ow.ly/HutCo
The Fundraising Effectiveness Project (FEP) has released the findings from their latest survey, and the news about donor retention is positive for...
New blog post - Lessons from the top of the world - http://ow.ly/HjpVc
How often do we force people to either say "yes, I'm bought in" or "no, I refuse".
Fascinating thought experiment on the relationship between design and user behavior - "Do we think, it's our job to make our users feel entertained, excited, effective, etc. or do we think, it's our job to change their behavior so they can become a better version of themselves?" http://ow.ly/HwjVM
You want to improve the usability of your website? See how real people use your website for the first time, find out what works, and what needs to...
How much public policy - and public opinion - is based on inauthentic stats? http://ow.ly/HqN59
How journalists make arguments with distorted data
"Set in motion a process that can lead to profound change." http://ow.ly/Hjvrt
Big questions can lead to big breakthroughs, writes Warren Berger, author of A More Beautiful Question. Here's how to find yours.
Herein lies the rub...finding the balance between not innovating solutions at all and innovating without thinking! http://ow.ly/HHEKZ
An ounce of preparation is worth a pound of prototypes.
Sometimes stories are more important - and more impactful - than data http://ow.ly/HuszN
Source - Journalism Code, Context & Community
What You Need to Know About SEO Going Into 2015 http://ow.ly/3vN1Xs
As the new year approaches, it’s a good idea to to study up on current and future marketing, advertising, and SEO trends.
A Slumdog Strategy - from the Greenisland Blog - http://ow.ly/Hjpbd
What are the throwaway details in your work? And how could you use them to your advantage, enhancing your constituent's overall experience?
Love this example of social enterprise http://ow.ly/HwkVb
The Soular Backpack, created by a McGill University undergraduate, can provide up to eight hours of light for poor communities without electricity.
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