Sparkloft Media

30/07/2024

Two weeks ago, our Sparks joined nearly 2,000 tourism professionals at Destinations International Annual Convention in Tampa!

The 3-day event was packed with inspiring conversations, networking, and fresh ideas. We explored how blending tech with human connection can elevate travel experiences and champion inclusivity.

Check out our recap here: https://destinationsinternational.org/blog/humanity-tourism-highlights-dis-2024-annual-convention

Cheers to a great event—see you next year! 🎉

06/05/2024

Discover the influence of female creatives in our upcoming webinar — 𝘛𝘩𝘦 𝘍𝘶𝘵𝘶𝘳𝘦 𝘰𝘧 𝘊𝘳𝘦𝘢𝘵𝘪𝘷𝘦 𝘪𝘴 𝘍𝘦𝘮𝘢𝘭𝘦!

Join us to explore the impact and diverse perspectives that women bring to the advertising industry. In this session, we will highlight case studies of groundbreaking campaigns, including our own, that showcase the creativity and contributions of female innovators.

📅 : Thursday, June 6th
⏰ : 9:00 am PST / 12:00 pm EST
🎤 : Sam Morales and Kate Adolphson

Don't just observe the future—be a part of shaping it. Register Now: https://bit.ly/4baUN0U

16/04/2024

✨ 𝐖𝐄’𝐑𝐄 𝐇𝐈𝐑𝐈𝐍𝐆 ✨

Exciting news – we're expanding our team and on the hunt for passionate individuals to fill two full-time positions at our Portland Office: Account Supervisor and Associate Creative Director (ACD).

If you're ready to take the next step with an award-winning creative agency, eager to bring your creativity to life, and all about sparking ideas that ignite passions, then this could be the perfect fit for you!

Learn more about our open roles and submit your application today: https://bit.ly/3rugVgR

Know someone who'd be a great fit? Tag them below or share this post to spread the word.

08/04/2024

Meet us at this year's Travel South USA Global Week!

Tomorrow, join our dynamic session a part of the Global Summit Workshops, where you'll embark on a journey that transcends borders into the vibrant world of international social media trends. We'll unveil the latest phenomena shaping the global digital landscape.

🎤 Featuring our Spark, Savannah Powell.

See you there!
https://bit.ly/4apM7TD

04/04/2024

Ready to captivate the Latino audience? Our report, Reaching the U.S. Latino Audience, is your guide to resonating authentically with this vibrant community and making a lasting impact.

For a deeper dive into these insights, download our report: https://bit.ly/4cAIfki

18/03/2024

In our next installment of our webinar series, we are looking at 𝘉𝘳𝘢𝘯𝘥 𝘚𝘢𝘧𝘦𝘵𝘺 𝘪𝘯 𝘢𝘯 𝘌𝘭𝘦𝘤𝘵𝘪𝘰𝘯 𝘠𝘦𝘢𝘳. Our Sparks, Savannah Powell, Molly Jones, and Josue Morales, are going beyond politics to examine how major events intersect with your brand's safety for this year.

𝐒𝐀𝐕𝐄 𝐓𝐇𝐄 𝐃𝐀𝐓𝐄:
🗓 Thursday, March 28th
🕘 9:00 am PDT / 12:00 pm EDT

Take advantage of the opportunities to understand user behavior, identify platform risks, and explore emerging paid media tactics.

Register to secure your spot: https://bit.ly/4amsGuN

21/02/2024

We're heading to Utah! Our Sparks are excited to join Destinations International's Marketing and Communications Summit in Salt Lake City next week.

But that's not all – we also have a sold-out Content Marketing Workshop lined up with Visit Utah. During the workshop, we'll be exploring topics like understanding a nimble content strategy, maximizing production efficiency, and mastering practical content development in-house.

If you managed to snag a spot in our workshop, get ready to learn and grow with us. And if you didn't, don't worry – we'd still love to connect and chat at the event.

See you there!

13/02/2024

2024 is shaping up to be quite the year, making it even more important to maintain your competitive edge on social media. Join Sparks Alec Wooden and Savannah Powell for the inaugural edition of our webinar series, "𝐒𝐏𝐀𝐑𝐊𝐍𝐎𝐓𝐄𝐒 𝘚𝘰𝘤𝘪𝘢𝘭 𝘛𝘳𝘦𝘯𝘥𝘴".

📅 Date: Thursday, February 22nd
🕙 Time: 9:00 am PST / 12:00 pm EST

From dissecting user behavior forecasts to exploring emerging usage trends and highlighting platform-specific changes, this webinar promises to equip you with the tools to connect your brand to your audiences.

It starts in less than two weeks and counting, so secure your spot today: https://bit.ly/3OCsbEw

24/01/2024

With $3 trillion in purchasing power just in 2021, it's clear that the Latino audience has an influence on the U.S. economy. Despite representing almost 20% of the population, a mere 6% of media spend targets this influential demographic.

The reason? A lack of understanding of the audience's cultural values that shape their thoughts, actions, and purchasing behaviors.

Download our latest report, 'Reaching the U.S. Latino Audience,' that goes beyond statistics to assist you in forging meaningful connections with these dynamic communities.

Our report reveals the significant marketing gap towards the influential Latino audience, representing nearly 20% of the U.S. population. Explore the numerous opportunities to create meaningful connections with these communities and gain insights that go beyond statistics.

17/01/2024

An agency is only as good as its clients. We’re so thankful to have clients who are so open to creating work that truly connects.

See it all on sparkloftmedia.com/work

28/12/2023

As we bid farewell to 2023, we're eagerly anticipating the opportunities in store for us in the new year. This year brought a mix of changes, notable wins, and those extra special moments that added a touch of 𝘴𝘱𝘢𝘳𝘬𝘭𝘦 to our days.

Before we turn the final page of the calendar, here are a few highlights:

✨ Our team gathered for an unforgettable 𝐂𝐮𝐫𝐢𝐨𝐬𝐢𝐭𝐲 𝐒𝐮𝐦𝐦𝐢𝐭 𝐢𝐧 𝐏𝐃𝐗—a week of reconnection after our virtual hiatus.

✨ We were recognized for our passion and creativity, resulting in an impressive total of 𝟏𝟔 𝐰𝐢𝐧𝐬 𝐚𝐜𝐫𝐨𝐬𝐬 𝟕 𝐩𝐫𝐞𝐬𝐭𝐢𝐠𝐢𝐨𝐮𝐬 𝐚𝐰𝐚𝐫𝐝𝐬.

✨ 𝐒𝐩𝐚𝐫𝐤𝐥𝐨𝐟𝐭 𝐠𝐨𝐭 𝐚 𝐟𝐚𝐜𝐞𝐥𝐢𝐟𝐭—new look, same essence. 😜

✨ 𝐇𝐨𝐨𝐝 𝐭𝐨 𝐂𝐨𝐚𝐬𝐭—Because conquering 199 miles from Mt. Hood to Seaside, OR, is just how we roll.

✨ With our crystal ball (reports, actually), 𝐨𝐮𝐫 𝐩𝐫𝐞𝐝𝐢𝐜𝐭𝐢𝐨𝐧𝐬 for the future of Broadcast Social and wellness at the forefront of travel came true.

Picking our favorites was tough, but these gems sum up a memorable year. Cheers to the laughter that defined our journey and the fresh adventures ahead in 2024! 🥂

13/12/2023

Exciting times at Sparkloft as we expand our team! We're in search of a Director of People & Culture who will champion our team's experiences.

In this role, you'll be at the heart of our company's success, ensuring that every Spark has an exceptional employee journey with us. From the strategic partnership with leadership to continuously challenging the status quo and developing initiatives, you'll play a pivotal role in making Sparkloft the agency to be at.

This is a full-time position based in Portland 🌲 or Atlanta 🍑.

Apply Now: https://bit.ly/3Rnik5J

If you know anyone who would be a great fit, tag them below or share this post.

28/11/2023

as an Associate Creative Director of Copy in ! If you're passionate about crafting compelling narratives and steering creative excellence, this role is tailor-made for you.

We're seeking someone who is:

✨ Passionate about storytelling.
✨ Curious about industry practices and emerging trends.
✨ A strategic thinker with a deep understanding of audiences.
✨ A leader who can manage and mentor junior creatives.
✨ And more.

This is a full-time position based in Atlanta 🍑.

Apply Now: https://bit.ly/3T0udB1

If you know anyone who would be a great fit, tag them below or share this post.

17/11/2023

An agency is only as good as its clients. We’re so thankful to have clients who are so open to creating work that truly connects.

Join us in exploring our greatest hits: https://sparkloftmedia.com/work

13/11/2023

This week is the week! ⏰ Join us to explore the art of using Generative AI tools efficiently and responsibly in our upcoming webinar this Thursday, November 16th, at 9:00 am PST / 12:00 pm EST.

Our Spark, Charles Cunningham, will be your guide in crafting AI policies that ensure clear, transparent communication for your team and, ultimately, your consumers.

In this webinar, we'll:

✨ Explore a variety of AI tools to boost your efficiency.
✨ Demonstrate our in-house best practices for these tools.
✨ Provide actionable steps to create your own AI policy.

Register now to secure your spot and prepare for the future of AI advancements: https://bit.ly/3MuaVQq

10/11/2023

It's been an exceptional award season for us, and we're excited to announce our remarkable achievements at the 2023 Muse Creative and Design Awards!

We proudly secured 5 Muse Awards, including a special recognition for our brand refresh.✨

Among more than 10,000 global entries, we're honored to stand out in the distinguished few.

Learn more about our outstanding campaigns in partnership with clients Visit Utah, Discover Atlanta, and Los Cabos Tourism: https://bit.ly/3tXAe7a

08/11/2023

Are you curious about marketing to the Latino audience but don't know how to make a real connection? We have you covered!

Join our webinar, "Reaching the Latino Audience," on Tuesday, December 5th at 10:00 am PST / 1:00 pm EST with our Sparks, Joanna Garcia Mota, and Cynthia Aguilar Gomez.

We're not just analyzing numbers; we're exploring the cultural nuances, genuine behaviors, and real identities that make up the diverse Latino communities.

Register now to secure your spot: https://bit.ly/46ZTKP9

03/11/2023

Join us to explore the art of using Generative AI tools efficiently and responsibly in our upcoming webinar on Thursday, November 16th, at 9:00 am PST / 12:00 pm EST.

Our Spark, Charles Cunningham, will be your guide in crafting AI policies that ensure clear, transparent communication for your team and, ultimately, your consumers.

In this webinar, we'll:

✨ Explore a variety of AI tools to boost your efficiency.
✨ Demonstrate our in-house best practices for these tools.
✨ Provide actionable steps to create your own AI policy.

Register now to secure your spot and prepare for the future of AI advancements: https://bit.ly/3MuaVQq

13/10/2023

Earlier today, we had the honor of sharing our remarkable achievements at the 2023 MarCom Awards. But we're not stopping there!

We're excited to announce that we have been recognized with three prestigious 2023 Travel Weekly Magellan Awards, further showcasing the creativity, dedication, and innovation of our team.

We want to extend our heartfelt gratitude to our amazing clients for their collaboration and partnership. It's truly an honor to be acknowledged for our efforts in sustainable tourism and destination marketing.

🥇 Wellness Champions — Sustainable Production with Los Cabos Tourism
🥈 Wellness Champions — Overall Campaign with Los Cabos Tourism
🥈 Let's Talk Utah Season 3 with Visit Utah

13/10/2023

We're thrilled to share our recent accolades at the 2023 MarCom Awards!

Recognizing our team's dedication to creativity, excellence, and incredible client partnerships:

🏆 Platinum for Wellness Champions with Los Cabos Tourism
🏆 Platinum for Let’s Talk Utah Season 3 with Visit Utah
🏆 Gold for On a Different Level with Discover Atlanta

29/09/2023

It's always a thrill to unveil new work, especially when it comes to our ongoing Wellness Champions campaign in collaboration with the Los Cabos Tourism.

With the recent introduction of our brand ambassador for Los Cabos, Diana Flores, we're making waves in the world of luxury wellness travel, and her journey is an inspiration.

Join us as we explore the world of wellness and revisit some of our favorite moments from the campaign so far:

01/09/2023

Last weekend was truly unforgettable!

Our team of 12 Sparks, representing & , conquered 199 miles in just 39 hours from Mt. Hood to the Pacific Coast in the relay race.

It was a test of teamwork and perseverance; When the going got tough, we got even stronger. This adventure reminded us that we can achieve anything when we collaborate and support one another.

As we reflect on this incredible achievement, we're already looking forward to planning for next year. In the meantime, we'll keep pushing boundaries and sparking joy together!

24/08/2023

Great ideas can come from anywhere; you just have to stay open to new perspectives.

Here are some early mood boards for our new branding. Read the entire story for our brand refresh at sparkloftmedia.com.

22/08/2023

It’s easy to say that social media is dead. We’ve said it ourselves. It’s harder to envision the future of social and how to keep it thriving. But that’s exactly what we did.

Back in the spring, we unveiled our report "The Future of Social"—offering a fresh perspective on the future of social, steering clear of buzzwords and flashy predictions. While seasons change, our report remains as relevant as ever.

Download the guide to shaping the future of our social connections with our 'Future of Social Report,':

15/08/2023

From the work we create to the conversations we have to the teams we assemble, everything we do at Sparkloft is in service of building communities.

Today we launch a that’s also a statement of purpose. We’re in the business of making .

Are you in?

14/08/2023

Things feel a bit different around here. Meet the new Sparkloft.

Check out our new look and renewed sense of purpose: https://sparkloftmedia.com

08/08/2023

We’ve been hard at work building the new Sparkloft. Reconnect with us tomorrow, and we’ll show you our vision for the future.

31/07/2023

Curious about the travel landscape and how it's shaping traveler priorities? Wondering how to better connect with your audience?

Join our exclusive webinar in partnership with Destinations International as our Spark Gio Palatucci decodes the minds of wanderlust travelers. Discover their destinations, planning habits, spending trends, and redefined priorities, all while challenging yourself to know your audience better!

Don't miss out on valuable insights from our latest travel trends report - "Travel's New Frontier". Register now to secure your spot: https://bit.ly/44LOQnz

Not a member? No problem! Comment below, and we will send you an exclusive registration code.

07/07/2023

With 44M+ users in less than one day, the internet wasted no time judging Meta's new app and casting shade on Mark Zuckerberg's entry into the cage match with Elon Musk. So, what's the verdict?

Our latest blog post explores the explosive launch, providing insights into Threads' initial performance and user feedback. Stay tuned as we uncover the exciting growth and widespread adoption of Threads in the days, weeks, and months ahead.

Discover the buzz surrounding Threads, Meta's groundbreaking app launched in response to Twitter. Within its first 24 hours, Threads secured an astounding 44 million sign-ups, showcasing its immense potential. Explore the possibilities and stay tuned as we explore Threads' exciting growth and widesp