13/08/2024
🎉 We’re beyond excited to share that the new Carefree pads launch, featuring VEOCEL™ fibers, has skyrocketed to over 200 million impressions in under a week! 🚀✨ A huge shoutout to lifestyle expert for making these a Summer must-have! 🌟
GOLD PR is an award-winning boutique PR, social & digital media marketing agency
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🎉 We’re beyond excited to share that the new Carefree pads launch, featuring VEOCEL™ fibers, has skyrocketed to over 200 million impressions in under a week! 🚀✨ A huge shoutout to lifestyle expert for making these a Summer must-have! 🌟
Happy International Women's Day to all the incredible women around the world! 💖 🌍 Today, we celebrate your strength, resilience, and countless contributions to our communities, workplaces, and families. 🚺🌟
We're overjoyed to be part of bringing our client Comfort Keepers together with The Kelly Clarkson Show in support of Carletta Cole and her amazing work recognizing caregivers for their hard work and dedication.
Watch the full segment here: https://www.youtube.com/watch?v=Gl5GiTf7jWU
Wishing you a year filled with positivity, prosperity and purpose. 🥂
Happy New Year from our team to yours!
Could TikTok be the next app to drive your ecommerce strategy?
TikTok users have heavily increased their spend on the app toward creators by sending digital gifts to live streamers. A whopping $250 million was rolled out on the app in the form of digital gifts where live streamers were rewarded by audiences. With this growing trend TikTok could have an opportunity in generating more income from in-app sales in the future.
We are keeping our eyes peeled on this growing trend and watching for opportunities for our clients to capitalize on TikTok shopping. Have you been convinced to buy from the platform already?
“Gratitude is one of the sweet shortcuts to finding peace of mind and happiness inside.” - Barry Neil Kaufman
Today and every day, we’re so grateful for our amazing clients, vendor partners and team members. Wishing all a Happy Thanksgiving!
We’ve been fortunate to help bring some of the world’s most successful and disruptive medical technologies to market, and we’re thrilled to be doing it again.
This new AI-powered dental diagnostic technology will be the most significant innovation since the x-ray.
InnerView® by Perimetrics detects cracks before they’re even visible to the naked eye. When not caught early, tooth damage can lead to more invasive and costly procedures. We can’t wait to see the impact it has on the dental industry and on the overall patient experience.
Learn more about this revolutionary technology at https://www.perimetrics.ai/
Congratulations to our partner 👏
GOLD client fibers are 100% plant-based and home compostable in just 35 days! 🌱 Find them in your favorite Neutrogena makeup wipes.
We love awards season! Our team is excited to share that GOLD PR has also been named a finalist in the 2023 PR News Platinum Awards in two categories - Best Healthcare Campaign of the Year & Best Consumer Product Launch!
It’s a great honor to be considered alongside many other great campaigns this year for one of the most coveted industry awards. We can’t wait to see how it turns out!
Happy happy birthday to our Creative Director, Gina Murphy! 🥳
In addition to being a creative magician who turns everything she touches into Gold-en work for our clients, Gina brings immense warmth and kindness to the team.
Wishing you another incredible year around the sun!
It’s been an honor to help bring awareness to such an important issue - nonmelanoma skin cancer awareness - through our campaign.
We’re very grateful to our clients for entrusting us with the success of their brands, and we love seeing the incredible impact our work has on our clients’ businesses. Feedback like this is a true testament to the strength of partnership through collaboration.
If you’re a consumer brand looking for a trusted PR & Social partner, head to the link in our bio.
Our disease awareness campaign for Luminatedna is getting noticed! 👀
Thanks to SheFinds for sharing these valuable skin cancer protection tips from Board Certified Dermatologist Dr. Elizabeth Hale.
Click our link in bio to read the full article.
Happiest of birthdays to Nadine Niznik, one of our senior leaders at GOLD!🎉
She embodies every core value our agency was founded upon and we are so fortunate to work alongside her everyday.
We hope your special day is as wonderful as you!🎈
We are honored to be recognized by the American Business Awards with three Stevies for our work launching the new EVO ICL lenses for vision correction!
⭐️[GOLD] Marketing Campaign of the Year - Healthcare – Rx
⭐️[GOLD] New Product or Service Introduction of the Year
⭐️[SILVER] Communications or PR Campaign of the Year – Healthcare
These awards are a testament to the amazingly talented, committed and hard working team of professionals at GOLD and the great collaboration with our Evo ICL client.
The American Business Awards recognize excellence in U.S. business and were created to honor and generate public recognition for the achievements of organizations and professionals worldwide.
Thank you The Stevie Awards for this honor.
Welcome back to the GOLD team, Molly!🥂
One of our OG PR Managers is back again and she’s bringing even more of her expertise in health care, marketing and corporate communications. We’re so excited to have Molly Rudy joining the gang again to help lead key accounts and support our media team!
In her downtime she enjoys reading a good book in her favorite chair and has even set a goal for 2023 to read 30 books. 📚🙌
With 1B+ impressions only weeks after launching, Dermtech is making major headlines with its disease awareness campaign which highlights the importance of understanding Non Melanoma Skin Cancer ahead of the company’s newest product launch coming later this year. 🚨📰
Thank you , , , , , for the feature💥
We're excited to welcome Staci to our media relations team at GOLD! She brings a wealth of experience across many industries, including health & wellness, lifestyle, consumer packaged goods, F&B, and technology.
"I love finding creative ways to tell clients' stories and the challenge of identifying the right person at the right outlet to pitch. The process of constructing compelling narratives and crafting the right message for the right audience is always exciting to me."
Have you heard of Lemon8?🍋8️⃣
It's a new sister app to TikTok, which you may have seen being promoted by your favorite creators. It’s a new content sharing platform where you can share and explore content from a variety of categories.
Hitting the top 10 download charts lists and attracting Gen Z audiences, this app is relying on creators to grow its popularity and it's been building momentum since it launched in 2020.
The app uses a mix of polished photos, products and categories and shares a similar personalized algorithm that has helped TikTok stand out from competitors.
Lemon8 will bring opportunity to businesses through its ads platform as well.
What are your thoughts on this social platform? Will you be trying it out as the next social app that has potential in growing your business? Let us know in the comments below.
Source: https://digiday.com/marketing/tiktok-sister-app-lemon8-looks-to-creators-to-help-it-grow-to-the-next-level/?utm_source=Sailthru&utm_medium=email&utm_campaign=Issue:%202023-04-13%20Social%20Media%20Today%20Newsletter%20%5Bissue:49631%5D&utm_term=Social%20Media%20Today
Our work in the dental industry is expanding again with the addition of a new client partnership with Perimetrics!
We’re excited to be part of this pioneering journey with a company focused on creating a completely new standard of care for doctors and patients.
Congratulations to for being officially certified as Great Place to Work by .👏🏆
We are proud to partner with brands that value their employees and place an emphasis on workplace culture.
87% of employees at Comfort Keepers say it is a great place to work compared to 57% of employees at a typical U.S. based company.
Are you posting on the right days at the right time? 🤔
Although every channel has a unique audience and best posting times can vary, you can help increase traffic and engagement towards your social channels by considering these overall best times to post by social network. ➡️
Source: Socialmediatoday.com
Happy Birthday to our rockstar head of social media, Julie Strong on her special day! 🎉🎈We hope your day and year ahead is as wonderful as you are!
Congrats VEOCEL for this feature highlighting sustainably produced and + fibers found in beauty, baby care and pet brands , + more. 💥👏
Thank you Good Day Sacramento
Actress Peyton List dishes with top media on what she “sets her sights” on this year now that she had the life-changing EVO ICL procedure - helping her finally ditch her contacts and glasses and enjoy visual freedom.
Thank you Entertainment Tonight, E! News, Hollywood Life, NewBeauty, SheKnows, Yahoo, PureWow, AOL
Wishing women everywhere a happy International Women’s Day. May we inspire and lift each other up, see and encourage each other's potential and cheer each other on everyday.
NEW goop product just launched!👀
GOOPGENES Lift + Depuff Eye Masks made with sustainably sourced VEOCEL™ Lyocell fibers soaked in a concentrated milky serum that suspends and transfers powerful active ingredients to the under-eye area.
Congrats to VEOCEL for this new co-brand partnership👏 We're excited to try these out!
Peyton List, actress and entrepreneur, looks out at the world with a new set of eyes from the help of EVO ICL🙌👀
Thank you POPSUGAR for including EVO ICL to Peyton's "Must Have List"
Ready to improve your LinkedIn strategy in 2023? Prioritizing content types, posting on certain days and making sure posting frequency is in line can be the secret sauce to amplifying your engagement. 🎉
Scroll to see some helpful tips to help strategize your LinkedIn efforts in 2023.➡️
Source: socialmediatoday.com, https://www.xavierdegraux.be
We’re kicking off 2023 with another exciting partnership for with actress, beauty entrepreneur and social media influencer, Peyton List, who just became the newest star to welcome EVO ICL into her life.
EVO is an FDA-approved vision correction lens designed for the correction/reduction of myopia with or without astigmatism which affects millions of Americans. After her EVO procedure, Peyton went from struggling with the hassles of contact lenses, both on and off the film set, to having clear 20/20 vision.
Keep an 👁 out for more about Peyton’s journey to visual freedom this year!
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🎉 We’re beyond excited to share that the new Carefree pads launch, featuring VEOCEL™ fibers, has skyrocketed to over 200 million impressions in under a week! 🚀✨ A huge shoutout to lifestyle expert @cjalldressedup for making these a Summer must-have! 🌟 #GoldPR #Veocel #Carefree #Summer
We are honored to join our partner Comfort Keepers in spreading the joy on this 6th Annual National Day of Joy! This year’s theme, the “Power of Positivity" reminds us that age is just a number and the human spirit can stay youthful regardless of what the calendar says. Let's celebrate the joy and positivity in our lives! #GoldPR #ComfortKeepers #NationalDayofJoy #PowerofPositivity #CKPositivity
Happy International Women's Day to all the incredible women around the world! 💖 🌍 Today, we celebrate your strength, resilience, and countless contributions to our communities, workplaces, and families. 🚺🌟 #GoldPR #InternationalWomensDay #IWD2024
Wishing you a year filled with positivity, prosperity and purpose. 🥂 Happy New Year from our team to yours! #GoldPR #HappyNewYear
Could TikTok be the next app to drive your ecommerce strategy? TikTok users have heavily increased their spend on the app toward creators by sending digital gifts to live streamers. A whopping $250 million was rolled out on the app in the form of digital gifts where live streamers were rewarded by audiences. With this growing trend TikTok could have an opportunity in generating more income from in-app sales in the future. We are keeping our eyes peeled on this growing trend and watching for opportunities for our clients to capitalize on TikTok shopping. Have you been convinced to buy from the platform already? #GoldPR
“Gratitude is one of the sweet shortcuts to finding peace of mind and happiness inside.” - Barry Neil Kaufman Today and every day, we’re so grateful for our amazing clients, vendor partners and team members. Wishing all a Happy Thanksgiving! #HappyThanksgiving #GoldPR #socialmediamarketing #socialagency #socialmediaagency #pragency
🎉More Big News🎉 We’re thrilled to announce that GOLD won 2️⃣ more prestigious industry awards 🏆 for Marketing Campaign of the Year, Healthcare/Pharmaceutical; and Consumer Product Launch of the Year for the launch of STAAR Surgical’s EVO ICL, a new evolution in vision correction. Thank you to our amazing team, partners and of course, our clients who trust us to deliver big strategic ideas supported by strong, award-winning execution. #GoldPR #platinumawards #prnews #prawards #socialmediaawards #EVO #EVOICL
Congratulations to our partner @comfortkeepersofficial 👏 #GoldPR #ComfortKeepers #BestWorkplaces #GPTWcertified #GPTW #Fortunemagazine
GOLD client @veocel_usa fibers are 100% plant-based and home compostable in just 35 days! 🌱 Find them in your favorite Neutrogena makeup wipes. #GoldPR #VEOCEL #Neutrogena
We love awards season! Our team is excited to share that GOLD PR has also been named a finalist in the 2023 PR News Platinum Awards in two categories - Best Healthcare Campaign of the Year & Best Consumer Product Launch! It’s a great honor to be considered alongside many other great campaigns this year for one of the most coveted industry awards. We can’t wait to see how it turns out! #GoldPR #PRNewsPlatinumAwards
Happy happy birthday to our Creative Director, Gina Murphy! 🥳 In addition to being a creative magician who turns everything she touches into Gold-en work for our clients, Gina brings immense warmth and kindness to the team. Wishing you another incredible year around the sun! #GoldPR
“My motto is work hard, play hard. I’m so grateful for the days when I can soak in the ocean and bask in the sun with my family.” - Nadine, Senior Account Lead Work life balance has always been a part of our agency’s DNA and we love seeing team members getting out and enjoying their summer doing the things they love to relax and recharge! Stay tuned for more travel adventures showing how our team relaxes and recharges this summer! #GoldOffTheGrid #GoldPR
Social media has provided us a new way to connect, communicate and share feelings and ideas like never before. Celebrate #SocialMediaDay by: 💡 Sharing something new - a promotion, new launch or new content #️⃣ Creating a hashtag - promote your new idea with a branded hashtag ❤️ Donating to a cause - emphasize the positive role of social media by driving users to your favorite charity #GoldPR
According to a survey we conducted for @comfortkeepersofficial, 73% of seniors believe it’s never too late in life to find your true love, with 26% admitting to having tried a dating app. 🥰 Celebrate #NationalDayofJoy today and every day by looking for ways to “Live the Joy” in every moment. It’s never too late to discover what makes you happy. Learn more about National Day of Joy by following @comfortkeepersofficial #GoldPR #DayofJoy #25YearsofJoy
Survive summer sun, sweat and sand this #FirstDayofSummer and beyond with our beauty checklist. Did we miss any of your must-haves? #GoldPR #summerbeauty #beautychecklist #beautyfavorites #summerskin
Happiest of birthdays to Nadine Niznik, one of our senior leaders at GOLD!🎉 She embodies every core value our agency was founded upon and we are so fortunate to work alongside her everyday. We hope your special day is as wonderful as you!🎈 #GoldPR
We are honored to be recognized by the American Business Awards with three Stevies for our work launching the new EVO ICL lenses for vision correction! ⭐️[GOLD] Marketing Campaign of the Year - Healthcare – Rx ⭐️[GOLD] New Product or Service Introduction of the Year ⭐️[SILVER] Communications or PR Campaign of the Year – Healthcare These awards are a testament to the amazingly talented, committed and hard working team of professionals at GOLD and the great collaboration with our Evo ICL client. The American Business Awards recognize excellence in U.S. business and were created to honor and generate public recognition for the achievements of organizations and professionals worldwide. Thank you The Stevie Awards for this honor. #GoldPR
Our work in the dental industry is expanding again with the addition of a new client partnership with Perimetrics! We’re excited to be part of this pioneering journey with a company focused on creating a completely new standard of care for doctors and patients. #GoldPR
Congratulations @veocel_USA 👏 The #1 makeup remover brand @neutrogena just upgraded its wipes to be #compostable + #biodegradable with VEOCEL fibers so your not only being good to your skin but also the beautiful earth we live on #EarthDay🌎🌳♻️ #GoldPR #VEOCEL
Congratulations to @comfortkeepers for being officially certified as Great Place to Work by @gptw_US.👏🏆 We are proud to partner with brands that value their employees and place an emphasis on workplace culture. 87% of employees at Comfort Keepers say it is a great place to work compared to 57% of employees at a typical U.S. based company. #GoldPR #ComfortKeepers #workplaceculture #greatplacetowork #pr #pragency #publicrelations #publicrelationsagency
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GOLD PR is a data-driven public relations, social and digital media marketing agency that delivers unrivaled results for today’s emerging and market-leading consumer brands with a focus on lifestyle, health & wellness, beauty, medical technology, automotive, retail and food & beverage industries.
We are an independently-owned firm with boutique quality service and global agency results and resources. We were founded on the belief that size does matter. We deliver extraordinary results for our clients without the layers and subsequent costs of big agencies. Our thinking is different and unencumbered by traditional agency boundaries. We are relentless about results and uncompromising with our standards. This translates into growth for your business.