Brina McNally

20/04/2023

⚠️Sales Tip of the Day⚠️
Make sure leads are qualified for your offer before you make the pitch.

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Someone connected with me on LinkedIn and, as is common, I immediately got a message from them pitching me their website tracking services 🙄

I declined. I told them I'd reach out if anything changes but they were determined. They asked why I wasn't interested and thought it would be of great value to know who was landing on my site.

My response?

"That sounds like great information to have but I don't have a website at the moment." 🙃

18/04/2023

Don't let fancy title fool you...

If a marketing professional claims they have an innovative strategy and slaps a nice name to it, chances are they're just recycling common knowledge.

12/04/2023

I had a great conversation with a friend about how recruiters need to stop being basic with their candidate generation and follow up. We talked about how many recruiters underutilize automation tools like applicant tracking systems, chatbots, and email marketing software, which can save them from drowning in resumes and make them look like the ultimate hiring boss.

I mean, who needs to spend hours screening resumes and scheduling interviews when automation can do it for you? And let's be real, who wouldn't want their candidates to feel like they're the most important person in the room with some automated follow-up emails and surveys?

It's time for recruiters to upgrade their recruitment game and automation is the way to do it. So, if you want to join the cool kids club and get hip with automation, hit me up. Let's make some recruitment magic happen and have some fun while we're at it!

14/03/2023

03/02/2023

As someone passionate about making a positive impact, I understand the importance of effective marketing for nonprofit organizations. Marketing for nonprofits has a different objective than traditional businesses - to raise awareness and funds for a cause, not necessarily drive profits. With limited budgets, nonprofits must be strategic in their marketing efforts. Cost-effective methods like social media, email marketing, and content marketing can help nonprofits reach their target audience and achieve their goals. Below, I go over the three marketing realities every nonprofit should consider.

1️⃣ 𝐍𝐨𝐧𝐩𝐫𝐨𝐟𝐢𝐭 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐚𝐢𝐦𝐬 𝐭𝐨 𝐫𝐚𝐢𝐬𝐞 𝐚𝐰𝐚𝐫𝐞𝐧𝐞𝐬𝐬 𝐚𝐧𝐝 𝐟𝐮𝐧𝐝𝐬 𝐟𝐨𝐫 𝐚 𝐜𝐚𝐮𝐬𝐞, 𝐧𝐨𝐭 𝐧𝐞𝐜𝐞𝐬𝐬𝐚𝐫𝐢𝐥𝐲 𝐝𝐫𝐢𝐯𝐞 𝐩𝐫𝐨𝐟𝐢𝐭𝐬.

These organizations often need more marketing budgets, which makes paid advertisement difficult. Social media, email marketing, and content marketing can be cost-effective ways for nonprofits to reach their target audience and achieve their goals. Many platforms, like Facebook and LinkedIn, are a great free way to raise awareness around causes and events.

2️⃣ 𝐀𝐮𝐭𝐡𝐞𝐧𝐭𝐢𝐜 𝐬𝐭𝐨𝐫𝐲𝐭𝐞𝐥𝐥𝐢𝐧𝐠 𝐢𝐬 𝐯𝐢𝐭𝐚𝐥 𝐭𝐨 𝐞𝐟𝐟𝐞𝐜𝐭𝐢𝐯𝐞 𝐧𝐨𝐧𝐩𝐫𝐨𝐟𝐢𝐭 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠, 𝐬𝐡𝐨𝐰𝐜𝐚𝐬𝐢𝐧𝐠 𝐭𝐡𝐞 𝐫𝐞𝐚𝐥-𝐥𝐢𝐟𝐞 𝐢𝐦𝐩𝐚𝐜𝐭 𝐨𝐟 𝐭𝐡𝐞 𝐜𝐚𝐮𝐬𝐞.

Nonprofits must tailor their marketing efforts to reach their target audience effectively. Methods for this can include:
Utilizing social media platforms where their target audience is active.
Using influencer marketing to reach new demographics.
Creating engaging and emotional content that resonates with their audience.

Regardless of which method they chose, the goal should be for the nonprofit to tell about themselves and their impact. Have the content show people why and how to get involved. The purpose is to create people who want to advocate for the organization.

3️⃣ 𝐂𝐨𝐥𝐥𝐚𝐛𝐨𝐫𝐚𝐭𝐢𝐨𝐧 𝐚𝐧𝐝 𝐩𝐚𝐫𝐭𝐧𝐞𝐫𝐬𝐡𝐢𝐩 𝐰𝐢𝐭𝐡 𝐨𝐭𝐡𝐞𝐫 𝐨𝐫𝐠𝐚𝐧𝐢𝐳𝐚𝐭𝐢𝐨𝐧𝐬 𝐚𝐧𝐝 𝐜𝐨𝐦𝐩𝐚𝐧𝐢𝐞𝐬 𝐜𝐚𝐧 𝐚𝐦𝐩𝐥𝐢𝐟𝐲 𝐚 𝐧𝐨𝐧𝐩𝐫𝐨𝐟𝐢𝐭'𝐬 𝐫𝐞𝐚𝐜𝐡 𝐚𝐧𝐝 𝐢𝐦𝐩𝐚𝐜𝐭 𝐨𝐧 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐞𝐟𝐟𝐨𝐫𝐭𝐬.

Nonprofit marketing often relies on storytelling and emotional appeals to engage audiences and inspire action. A well-crafted storytelling campaign can build brand awareness, increase donor engagement and support, and drive tangible results for the nonprofit organization. While it might be intimidating to partner with other brands, this can be the key to maximizing an organization's marketing efforts. Find people, businesses, and even other nonprofits to align with and share your cause.

#𝘕𝘰𝘯𝘱𝘳𝘰𝘧𝘪𝘵𝘔𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 #𝘊𝘢𝘶𝘴𝘦𝘔𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 #𝘚𝘰𝘤𝘪𝘢𝘭𝘐𝘮𝘱𝘢𝘤𝘵𝘔𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 #𝘔𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨𝘧𝘰𝘳𝘎𝘰𝘰𝘥 #𝘊𝘩𝘢𝘳𝘪𝘵𝘺𝘔𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 #𝘕𝘰𝘵𝘍𝘰𝘳𝘗𝘳𝘰𝘧𝘪𝘵𝘈𝘥𝘷𝘦𝘳𝘵𝘪𝘴𝘪𝘯𝘨 #𝘕𝘰𝘯𝘱𝘳𝘰𝘧𝘪𝘵𝘊𝘰𝘮𝘮𝘶𝘯𝘪𝘤𝘢𝘵𝘪𝘰𝘯 #𝘔𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨𝘍𝘰𝘳𝘊𝘩𝘢𝘯𝘨𝘦 #𝘚𝘰𝘤𝘪𝘢𝘭𝘊𝘢𝘶𝘴𝘦𝘔𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 #𝘗𝘩𝘪𝘭𝘢𝘯𝘵𝘩𝘳𝘰𝘱𝘪𝘤𝘔𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 #𝘋𝘰𝘎𝘰𝘰𝘥𝘔𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨

01/02/2023

Midweek motivation for business owners! Today's focus is on upskilling and professional development 📚 Invest in yourself by seeking new learning opportunities helps you grow and benefits your clients💡 Stay ahead of the game and keep pushing for growth! 🌱

17/11/2022

💯

Clarity can solve almost any performance issue. If an employee isn't living up to their performance expectations first make sure they understand what those are. Then get clear on if they have the tools and support needed to do their job.

How to prevent your employees from ‘quiet quitting’:

- Ask them are they clear on what is they're supposed to be doing

- Clarify their duties

Let them know what they are uniquely accountable to.

If someone is not doing their job the very first question you have to ask as a leader is, "how much of this failure do I own?"

Evaluate if you were clear on the front end. Or if you failed to equip someone with the support and resources they need.

15/11/2022

Building my brand has been harder than I expected 😫

Since I was 17, I've worked with others and have come to realize that my identity has been closely tied with them. Now that it's time to step into my own, I'm struggling with where to start.

The frustrating part about this is I've helped others build their brands so I thought it shouldn't be difficult to build my own. Now that I'm faced with the task of doing it, I realize that I first need to become aware of the identity I've created for myself. Then I can begin to shape a new one through shared thoughts, experiences, and skills.

One thing is certain, though... however I brand myself, I want to be known as genuine, transparent, and relatable.

I want to cultivate authentic connections and promote collaboration.

This journal-style posting might just be the best place to start so for anyone reading, welcome to my diary of an entrepreneur ✍️👩‍💼💭

26/10/2022

I don't always keep a ton of tabs open but when I do, I have a bunch of groups

19/10/2022

My relationship with Keap began in late 2013. I spent six weeks before my first interview sitting with different employees, listening to support calls, and learning the software.

I didn't get an offer on my first attempt, but my persistence paid off. About a month later, I got an offer, and in January 2014, I started in customer support. This position was my first time in a tech support role, and I found I was pretty good at it. Within six months, I took in the extra responsibility of being one of the on-call reps for off-hour & emergency issues. And through this, I got to begin working with the Keap partner community.

Over the four years I worked for Keap, the partners became my favorite part of the job. As I moved into my role as an Advanced Support Manager, their issues became more challenging, but the reward of working so closely with them was worth it. I left Keap in 2017 with the dream that I would one day become one myself.

Now, in October 2022, I've done it. I am a Keap Certified Partner!