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Hot Market Media Micro business/organization specialist improving your image and expanding your audience

In the financial industry, there's an important term called "know your customer." It centers on gathering the right info...
02/08/2024

In the financial industry, there's an important term called "know your customer." It centers on gathering the right info, so an advisor has a full picture of the client's , assets, and debts in order to offer an accurate for success.

In your , do you know the full picture of those who need your or ? Do you know what they dream about, what they are already using, or problems they haven't been able to solve yet? If your business plan is based on hope and a prayer, your target may be too big, and you'll waste resources, time, and opportunities for .

(dream client) discovery and client/customer journey mapping can help tighten your aim.

Data breaches, downtime, or hacks are bound to happen. When it happens to you,  it could be the beginning of the end or ...
14/03/2024

Data breaches, downtime, or hacks are bound to happen. When it happens to you, it could be the beginning of the end or the beginning of a pivot.

You might not be prepping for the zombie apocalypse, but some small measures are wise moves when, like last week, the big 3 go down in one day. More details in our most recent blog post.

Looking to start a biz but short on funds, space, or skills?Did you know that Dell, Apple, HP,  Mattel, and Ebay all sta...
01/02/2024

Looking to start a biz but short on funds, space, or skills?

Did you know that Dell, Apple, HP, Mattel, and Ebay all started with next to nothing?

Check out these ideas...

What's holding you back? Is it a case of "this is how I've always done it" covering fear of change? Is it "this happened...
10/01/2024

What's holding you back? Is it a case of "this is how I've always done it" covering fear of change? Is it "this happened last time I tried" hiding fear of failure? Or is it something else?

We can be comfortable in what is familiar, even if it is not what's best. This is the time to re-evaluate processes, client base, vendors, services, and vision. Are all these things aligned, or is change necessary?




Free tool to sign up and add all your sites for analytical data to fix errors, duplicate listings, and performance glitc...
17/12/2023

Free tool to sign up and add all your sites for analytical data to fix errors, duplicate listings, and performance glitches.

You can differentiate yourself out of the market. By and large, consumers look for safety when parting with their money....
15/12/2023

You can differentiate yourself out of the market. By and large, consumers look for safety when parting with their money. How they do this is looking at longevity, social proof and reputation, price risk, etc. Very few consumers fit into the early adopters who want the newest shiniest option without these things to back it up.

BUT, if you are new to the market or to social so your social proof and reviews are low or your pricing is higher than your competitors, different is what makes your audience LEAN IN. Use this advantage by being better in some way your competitor is not.

The busier you are, the more automation and processes you need in place. Free is even better...
13/12/2023

The busier you are, the more automation and processes you need in place. Free is even better...

🛑BREAKING NEWS for Small Businesses!🛑 Why pay more when you can SAVE? Act before Dec 15th and get 2 months FREE Digital ...
13/12/2023

🛑BREAKING NEWS for Small Businesses!🛑

Why pay more when you can SAVE?

Act before Dec 15th and get 2 months FREE Digital Marketing Services with annual plan. 🚀

Grow your business without stretching your budget.


This SEO tool is a little different. I signed up with them for the free program and I am super impressed with the amount...
11/12/2023

This SEO tool is a little different. I signed up with them for the free program and I am super impressed with the amount of free helps they offer at no cost, direct to your email so no login required.

That said, the paid program is richer and offers a larger data set of SEO tasks that help your product, service or clients get seen organically.

My advise, try the free option and see how it compares to whatever tool you use for SEO currently. If it's helpful and in a format that works for you, only then consider the discounted month trial to review deeper. It's till the best deal I've found, at full price, for SEO DIY service helps.

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What's the pattern of successful people?ConsistencyPersistencyEfficiencyProficiencyResiliency
08/12/2023

What's the pattern of successful people?

Consistency
Persistency
Efficiency
Proficiency
Resiliency

Outsourcing can lead to cost savings, increased productivity, access to specialized skills, and more time to focus on st...
06/12/2023

Outsourcing can lead to cost savings, increased productivity, access to specialized skills, and more time to focus on strategic aspects of your business.

Follow for more

SEO is complicated at best and a mystery at worst. This company has taken out the hard parts and sorted through how to f...
04/12/2023

SEO is complicated at best and a mystery at worst. This company has taken out the hard parts and sorted through how to fit tasks into the business owners schedule.

I like that they sort by priority and the client dashboard makes it easy to move through the steps, making it an easy option for small business owners already overwhelmed.

For marketers, if they don't have the time, you can offer this to your clients as a service you do for them, with added features, insight, reporting and benefits of having an agency on board.



I have used this service and I also am part of their referral program.

Do yourself a favor., take a risk. We shortchange ourselves when we play safe, but our dreams are not in safety, they ar...
01/12/2023

Do yourself a favor., take a risk. We shortchange ourselves when we play safe, but our dreams are not in safety, they are outside of the norm, outside of our reality, and outside of what's easy.

Dreams have their own fuel, use it!

You might also consider:SEO - Search engine optimization ensures your brand is discoverable online and helps to improve ...
29/11/2023

You might also consider:

SEO - Search engine optimization ensures your brand is discoverable online and helps to improve your ranking on search engine results pages.

Social Media Presence - Your brand's presence on social media platforms can help you engage with customers, share content, and increase brand awareness.

Too often we see new businesses using their pets as mascots, their favorite colors as branding (even if they are not visually pleasing or readable without thought to color psychology) and content that is buckshot including their hobbies, political stance, or recent party pics. Don't misread me, all those things may endear you to your audience if they feel the same and want to know the 'other side' and its great to show behind the scenes or day-in-the-life, but keeping content on topic and related to your business is important.

A digital brand is everything that makes up your business online. If it distracts or detracts from your message, it becomes white noise to your followers.

Keep it consistent.

Got an hour for me to lavish my adoration for this software and its makers? I'm happy to elaborate on dms... When I say ...
27/11/2023

Got an hour for me to lavish my adoration for this software and its makers? I'm happy to elaborate on dms... When I say it's the best purchase I've made, I am not kidding.

I have used about half of the features, and it's blown my mind, not to mention the monthly live updates that add yet another 3-4 features FOR FREE, kills me every time!

I am in a constant state of awe with these guys.

is an invaluable resource if you need to do marketing or help others with marketing. It uses ai seamlessly while being nearly prompt-free compared to chatgpt, monica, Bing, or Bard. It intuitively knows the mind of the marketer and what needs to happen to help clients, consumers, or customers hear the message in a way that resonates, while implimenting time-saving research and inputs that would normally take hours.

The fact they have harnessed the frameworks of Russell Brunson, Alex Hormosi and other thought leaders into this software's outputs is mind blowing and gives you tools to upgrade your offer in ways you may not have thought of.

Add to this that we have direct contact with the founders and can offer input in changes and features ongoing, which makes this a project you'll want to get in on now while it is still being formed.

Did I mention the current offerings are above and beyond the normal offerings from competitors, the comparatively small subscription price they ask? It's yet another sign that this company's heart is in the right place.

They even dole out free business coaching to their pro subscribers as an unexpected bonus. If you can take my word, you need to try this out, Take 30 min during the free 7 day period and do some trial runs in it.

You too will be shocked at what it can do.

This post isn't long enough for me to gush over it properly. It's a basic must-have for marketers and a necessity for small business owners who don't employ a marketer.

If I can say anything, I say just go see!

How much do you rely on your calendar? Do you slot out your time for every task or fly by the seat of your pants? Time I...
25/11/2023

How much do you rely on your calendar? Do you slot out your time for every task or fly by the seat of your pants? Time IS money. It's what you trade for it so don't let it evaporate.

The danger is letting the urgent take over your day, and the important things get swept aside until there's time, but opportunity dies on the vine.

Some ideas:
-Spend 80% of your time on 20% of your tasks (the impact items).
-Use a timer if you need help with focus for 25 min.
-Slot out tasks on calendar (income generating first and during your best energy)

Some techniques you can research to see what fits you best:
-Pomodoro technique: Helps you set goals and achieve them
-Eisenhower matrix: Helps you prioritize tasks by urgency and importance
-Deep work: States that intellectual activities should be performed in a state of
distraction-free concentration
-Kanban: A visual technique that helps you track the progress of your projects
1-3-5 method: Helps you organize your work and get through your to-do list

You're giving alot. 👐You're risking alot.🙏You're trusting alot.🫶You're giving time and energy you don't have to risk a f...
24/11/2023

You're giving alot. 👐
You're risking alot.🙏
You're trusting alot.🫶

You're giving time and energy you don't have to risk a future you're not guaranteed while trusting others to come alongside for the ride, whether that's your family, your customers, or your employees.

It's the nature of the calling to entrepreneurship--a faith walk that pulls from the deepest parts of you.

If you need to make the rest of your life easier and less stressful to balance this out, don't let others make you feel "less than" for doing so.

It's not their journey, so they don't understand. Only you know how much is resting on your shoulders they don't see.

This is vital self care while doing the hard work of fulfilling purpose.

Grateful for all of you who are part of our adventure at Hot Market Media. Your fire, determination, and energy are so i...
23/11/2023

Grateful for all of you who are part of our adventure at Hot Market Media. Your fire, determination, and energy are so inspiring.

May your day be warm with friends, family and heartfelt memories.

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