Happy Films Media

Turning a plain conference room into movie magic! 🎥 Check out the behind-the-scenes and the final shots. Not my favorite spot, but we nailed it this time! #VideoProject #BehindTheScenes #CreativeChallenge #videoproductioncompany

Behind the scenes from the freezing shoot at Boston, MA. 10 F. Glad the equipment worked flawlessly. Shot with @canonusa c70. #videoproduction ##videoproductioncompany

Video Trends for 2024 . . Two video trends we will see in 2024. I am saying this based on the content produced in recent months. First, we are going to see more long-form, high-quality content. Popular podcasts are producing hour-long episodes. And we will see more informative videos, diving deep into topics that are 20 to 30 minutes long. Creators rehash the same topics with different perspectives, answering questions in fresh ways. It's like a content remix – quick and punchy. We will also see short videos with repeatable format. There will be channels producing short videos on how to speak better, or how to dance. We've seen many videos with creators asking the same questions to hundreds of people. We will see more of that. And finally, many creators are going to convert the platform into streaming media. Releasing weekly episodes with sneak=peek trailers and other hypes. What's your plan for this year? Tell us in the comment section below. #videotrends #contentstrategy #videoproduction #2024trends

Starbucks Hack for Restaurant Marketing . . Use these 5 Hacks that Starbucks uses to make your restaurant business grow. The first secret is, that they have made a highly functional app. It makes it easy to navigate menu options, add-ons, flavors, and much more. With the app usage, they come up with personalized recommendations based on your past orders. Or it is easy to place your favorite drinks just with a tap. Going with the list, you will also have discounts or offer points in their term "Stars" delivered via apps. Keeping users engaged with the brand. On top, don't forget the free wifi and tons of charging spots. Making it not the usual coffee store but a flexible co-working space. Also don't forget the birthday drinks on the house to get more traffic. All combined with seasonal offers and drinks, it makes Starbucks not just the next coffee shop. But a personalized and connected experience with every visit. #marketingtips #restaurant #starbucks #businesstips #businessstrategy

Sharing a few frames from the branding shoot…Check out the full video on the website. #videoproduction #brandingdesign

Our Favorite light for video production . . This is our favorite light for video production. It is huge but portable. And it creates lights as bright as the sun. It takes only a few minutes to set up. Allowing us to create dynamic lighting scenes for any situation. Because it's LED, it doesn’t get hot. And it has a very silent built-in fan. Which is perfect for interview setups. The storytelling is not limited to the script. It connects the other approach. Lighting is one of them. This is one of the tools we use for our creative solution. #productionvideo #videopostproduction #videoclipproduction #videocontentproduction

Generate free business Logo using AI . . If you want to make a free logo for your business, this video is for you. Go to [ideogram.ai](http://ideogram.ai/). This is a generative AI tool that translates your text into images. But compared to others, this creates a clear image file. Let's see an example. I want to create a logo for an Indian Chinese fusion restaurant food. In the prompt, we will enter, "Create a logo for an Indian Chinese fusion food restaurant. Make it colorful. Use the fonts and colors of both cultures. Give the restaurant name, "Restaurant". And we have four different logos generated. You can further the prompt with 3d renders, conceptual art, pencil art, and much more. As you can see, the logo is not perfect. It's great for insiprations and lauch. From this, you can either create a vector file or brainstorm the idea further. It's free to use so. #FreeLogo #ai #ideogramai #logocreator

How to do hashtag research on Tiktok? . . Go to Google. Search ‘Popular Hashtags On TikTok’ You don’t need a TikTok ad account to access this page. Here on the top panel, you can see trending hashtags, songs, creators, and videos. Click on Hashtags. By default, it shows us the trending hashtags from the last 7 days. You can view how many posts are using a certain keyword. And how many views it is getting? You can click on see analytics to see how it is trending on the chart. It will also notify you if the hashtag will likely trend on the charts in the coming days. If you think these hashtags are not relevant to the content you want to produce, select your industry from the left. For example, I will select “Business Services”. Another matrix is the ratio between the number of posts and the views. If your account is new or you are still creating the audience. Try searching for hashtags with fewer posts produced by other creators. This will ensure that you are not competing against the bigger accounts. As they will have more authority in the space. Some keywords might not be trending. But they have a consistent view. Use them for long-term results. Follow for more tips. #hashtagstrategy #tiktok #ContentStrategy #hashtags

Another successful Branding Video Production. . . We captured short-form video content and Branding videos of the company. Because we had a teleprompter, the shoot was seamless. Allowing us to capture many talking head videos in a short amount of time. We also captured B-rolls to incorporate in the video. #videoproduction #behindthescenes #teleprompter #brolls

Why high-quality videos and photos are important? . . It is the first thing your potential buyer will see. Yes, there is a place for organic or generic videos. And we have talked about this in the past. But well-composed, well-lit, and, structured videos will set the correct tone. Think of it as a demonstration of your product or service. It also gives a clear and accurate representation. Which makes it easier to understand for your buyer. With a proper call to action, they will know whether to schedule an appointment or a free demonstration of your product. #dailyplanner #brandidentity #planner2024 #brandingvideographer

Branding Video for Charissa Yong's Photography . . Capturing Charissa Yong's essence in this branding video was a true honor. 🎥✨ Embrace the journey, and feel the vibes. Shot at @headshotbrandbar in Verona, NJ Join us in reliving the magic of this branding video – a blend of charisma and authenticity. 🌟 #BrandMagic #brandingvideo #branding

How to use your iPhone as a high-quality microphone? . . Open Voice Memo. Press Record. Bring the bottom of the phone close to your chest level. And start speaking. Do not use it next to your mouth. As it will introduce pop and breathing sounds. We don’t want that. Once the recording is complete. Press stop. Tap on the setting button on the left. Here you can enhance your recording. This will remove the background noises and improve your speech. If you select skip silence, it will remove the longer pause. Although that is only for playbacks. By default, compressed audio is recorded. Go to settings, and search for voice memos. Inside the menu, look for “Audio Quality”. Select Lossless. Turn on Location and Location-based naming. This will make your file naming based on the location. Easier to find and match with the video files. #microphone #phoneaccessories #headset #iphonet

Marketing vs. Advertising . . Marketing is the overall plan to make your brand known and desirable. It involves strategies to attract and keep customers, using online campaigns, and more. Advertising, a part of marketing, is the paid promotion that boosts visibility. It includes native ads, social media ads, and influencer endorsements. The marketing plan is a guide to your brand strategy. Advertising is the creative side that tells your brand story and puts it in front of people. It can be costly, involving payments for ad placement and collaborations. It involves hiring agencies, photographers, videographers, and strategists. Marketing also includes investments in tools like email services. In short, marketing is the big-picture strategy. Advertising is the paid promotion and organic hype strategy that brings your brand story to life. #marketing #advertising #contentstrategy #businessstrategy

Why do we use a Production Cart? . . If you are a photographer or videographer, you must include this tool in your workflow. It is a Production Cart. It helps you effortlessly transport gear. And save those extra rounds you have to make to get your gears on set. You can use that time for set-ups and brainstorm ideas. It allows your gear to stay organized and protected on set. You will have a space to hold them on your card. It will help you move around. You will have a space for breaking and setting up your kit. If you have not invested, I highly recommend including them in your workflow. #productioncart #videoproduction #filmindustry #filmmakingtips

How do we use Adobe Firefly in Video Production? . . In the last video, we talked about Adobe Firefly. It is a text-to-image Generative AI Tool. How do we use it in the video production process? The first is to create a storyboard. The storyboard is a list of images that we want to capture according to the script. Adobe Firefly can help create images based on the text prompts. The faces and exact colors can vary but it will give you a great start. We also generate backdrop ideas. For the set, we start with the blank wall. And add things with AI-generated images to complete it. Similar way, for these videos we create thumbnails using AI-generated backgrounds. #ai #aitools #videoproduction #adobefirefly #contentstrategy

Free AI Tool for your business. . . Do you know Adobe has free AI tools to create images for your business? It is called Adobe Firefly. It is a text-to-image generative AI tool. Meaning it will convert your text prompts and create an image of it. How you can use this in your business content? Well, you don't have to spend time searching for a copyright-free image for your next content. You can create images with this AI tool and use it. It is our go-to thumbnail generator tool and creating storyboards for videos. You can use it to create website backgrounds, get ideas for your next design, and much more. Are they legal to use? Yes. On some platforms, you have to clarify, if the image is AI-generated. But as long as they fit the content, you will not have any issues. #adobe #adobefirefly #ai #aitools #generatedai #contentstrategy #businesstips

How to build a content team? . . Looking to create a killer content team? Here are the steps to build one. You will start with an SEO strategist, who will find you relevant content topics. This comes after defining your target audience. You will create a list of exciting topics to create content. Next comes the copywriter. Who will write down the content? They are the storytellers crafting the words that resonate with your audience. Now, you will need to create the content. You will need a videographer and photographer based on your goals. After shooting comes the editing. Here you will fine-tune your content to make sure it hits the right notes. You will move the content to the social media manager. They are the ones who spread your content across the platforms. And keep the audience engaged. Ready to start? DM us. #contentstrategy #contenttips #contentteam #targetaudience

If you are creating offers for your holiday season, I want you to focus on one thing. "Write headlines, not headings." And it is the most straightforward way to make your offer interesting. Here are examples of it. If you go on the Haxclad website. Instead of writing 'Read our reviews' or 'Our customer's story'. It says 'Inspiring home *chefs everywhere' If you go to the Quickbooks website. Instead of writing "Our pricing and Plan" which they do mention in a banner. But the heading says "Plans for every kind of business" or "**Find a plan that’s right for you".** It makes a huge difference. Apply the same terminology to your offers. And have a good #holiday season. #marketingtipsforbusiness #getbetter #websitecopy #copywritingforcreatives

From the team at Happy Films Media. We wish you a #merrychristmas #merrychristmas2023

How to contact us? . . - Best is by filling out a form on our website. - Second by scheduling an appointment through the Calendly link. - You can send us an email with the details. - You can send us a DM on social media. However, they are sometimes hidden and we might take some to respond. We're here for you, however you prefer to connect. #contactusnow #filmproduction #njfilmindustry