NC Latino Marketing

14/06/2024

https://www.facebook.com/share/p/W7A2kXc9TKLajyX7/?mibextid=WC7FNe

25/05/2023

UNC Snapshot of Latinos in NC. (2020 US Census)

North Carolina’s Hispanic population is now greater than one million people.

01/05/2023

Medallas de Cortez finalists have been announced. WYMY La Ley 101.1 FM is proud to be a finalist in three categories this year!

General Manager of the Year - Shirley Davenport
Program Director of the Year - Julie Garza
AND Station of the Year!

Marketer of the Year Tony Garcia, Global Media Services/Now! Media Rick Ramos, Katz Radio Group, New York, NY Claudia De Leon, La Mega Media, Columbus, OH; Cincinnati, OH; Pittsburgh, PA Maria Del Pilar, Mega Philadelphia, Philadelphia, PA Maria Martinez, Bryan Broadcasting, Bryan-College Station, T...

25/04/2023

Join us!

Prepárate para la diversión!! Evento familiar y gratuito!!

23/04/2023

This week a collaboration between Bad Bunny and Grupo Frontera, in addition to a historic chart placement for Mexican artist Peso Pluma, pushed regional Mexican music to international attention

07/03/2023

FOR IMMEDIATE RELEASE
March 7, 2023

NORTH CAROLINA’S FIRST FM HISPANIC RADIO STATION CELEBRATES TWENTY YEARS ON THE AIR

Raleigh – Today, March 7th at 5:00 pm, La Ley 101.1 FM will celebrate exactly twenty years on the air by playing the original audio of the transition from Star 96.9 to La Ley, 96.9 FM, and with a celebration at Capital Chevrolet in Raleigh. More than ten years ago, La Ley transitioned to 101.1 FM. This new signal allows the station to cover all of central North Carolina and Southern Virginia, one of only a handful of Hispanic radio stations in the country to broadcast on a 100,000-watt signal.

La Ley was the first FM Hispanic radio station in North Carolina and today has grown to serve more than 200,000 listeners per week. The celebration on Tuesday will begin a full year of commemorations and events around the state in recognition of the 20th Anniversary.

In 2003 Curtis Media Group founder and CEO, Don Curtis, recognized that the small but growing Latino population in the state had no representation on North Carolina airwaves. “Twenty years ago Mr. Curtis felt that Hispanics weren’t being served with what was offered on radio,” general manager Shirley Davenport said recently. “That’s when La Ley was born.” When asked about that dedication to North Carolina Hispanics, Davenport replied, “We strive every day to make sure we serve our listeners, our advertisers and our La Ley team. My motto is ‘Work hard, play harder,’ and I think we do that very well.”

By listenership and revenue, La Ley is one of the most successful of all radio stations in the state of North Carolina and was recently recognized by InsideRadio as the fourth (4th) ranked Regional Mexican radio station in the country (Nielsen: 18-49, AQH, M-F 6a-7p, Spring 2022). “La Ley takes pride in connecting with Hispanic listeners through our music, contests, news and entertainment features,” said Julie Garza, La Ley program director for more than eighteen years. “It has been my privilege to have this opportunity to lead La Ley. We look forward to many more anniversaries."

01/12/2022

97% of Hispanics 18+ listen to AM/FM radio every week.

A new report from Nielsen reveals that radio is the most-viable way to reach U.S. Hispanic audiences. The study showed that 97% of all Latinos ages 18 and over listen to AM and FM radio on a monthly basis.

16/11/2022

Is it football, or is it soccer? FIFA World Cup viewing parties with La Ley. Join us and find out.

In Frito-Lay's FIFA World Cup 2022™ commercial, directed by Michael Bay, Peyton Manning and David Beckham ask the world—is it called soccer or football? Javi...

08/11/2022

Radio in 2022 - 2024
https://player.vimeo.com/video/760134074?h=15e8b971d3

18/10/2022

"Have you ever heard of the World Cup?... Well they moved it to the Holidays." It's a big deal.

We made a list. We checked it twice. And coming this holiday season on FOX SPORTS, Jon Hamm starring as Santa Claus will find out who’s naughty or nice at th...

11/10/2022

La Ley ranked #4 Regional Mexican station in the US.

Regional Mexican is not only the highest-rated Spanish-language radio format in the U.S., it's shown a growth spurt since January of this year, up 0.4 in 6+ AQH PPM share

29/09/2022

US Latino is the 5th largest economy in the world.

“We’re talking about not just population growth and workforce growth, but also economic growth," said Sol Trujillo of the Latino Donor Collaborative.

22/03/2022

Realtors! A great article about the Hispanic home buyer based on research by Realtor.com and HarrisX.

A couple items of note:
-58% of Hispanic American home shoppers are looking to buy their first home (compared to 34% of the population at large)
-Latinos are predicted to account for 70% of new homeowners over the next 20 years

Let us know if you have any specific questions about the NC Hispanic and how we can help you!

https://themreport.com/daily-dose/03-17-2022/hispanic-homeownership-increase

Hispanic Americans have historically been underrepresented as homeowners, however progress is be...

05/03/2022

Bi-lingual Job Fair - Raleigh and High Point

A great turnout this morning for the La Ley Job Fairs in the Triad and Triangle! Let us know how we can help you with finding your next employees!

12/10/2021

CBS Evening News - Hispanic radio connecting communities
https://youtu.be/MxLjto_UM5c

A new Spanish radio station in Eagle County, Colorado, named “El Puente” is hoping to both strengthen and represent its flourishing Hispanic and Latinx commu...

28/09/2021

Realtors, now is the time to invite Hispanics to use your services, especially in RDU and Fayetteville.

https://abc11.com/latino-home-buying-buy-a-house-durham/10912524/

The Durham-Chapel Hill market is reportedly No. 1 in the country for the "fastest growth rate of Hispanic homeowners."

27/09/2021

This is news every day, but September seems to be a popular time to release articles like this. The impact of Hispanics on the US Economy is more than Hispanic Heritage month.

https://www.nbcnews.com/specials/new-latino-landscape/

Hispanics are a rapidly growing population in the US. Amid Hispanic Heritage Month, learn how Latinos are reshaping the nation's cultural landscape.

15/09/2021

In honor of National Hispanic Heritage Month, TODAY begins a special series, Come with Us, with a look at how the pandemic has impacted businesses in the Hispanic community. There’s new evidence that Latino-run businesses are not just surviving, but thriving. NBC’s Morgan Radford reports.

12/09/2021

Aniversario 18 de La Ley presented by Bethany Medical.
La Ley 101.1FM celebrates its 18th Anniversary at the White Oak Amphitheater in Greensboro. Join us next year! Thanks to all our Sponsors!

30/08/2021

Here & Now. The morning shows of Curtis Media Group.
https://www.youtube.com/watch?v=RvDKJwnqNZg

Produced by Kevin Kolbe Media.Kevin is a video coach and content creator with over 30+ years in media and marketing. If you want help using online video to m...

13/08/2021

The Medallas de Cortez awards are named in honor of Raoul Cortez, founder of KCOR, the first Spanish-language radio station in the United States, in 1946. His passion, dedication, and visionary nature are not only the stuff of which dreams are made, but serve to inspire to carry forward those dreams and continue to make Hispanic radio a compelling force in media and the communities it serves.

La Ley NC is proud to have THREE nominees this year!

General Manager of the Year - Shirley Davenport
Marketer of the Year - Julie Garza
Marketer of the Year - Doug Brisotti

https://hispanicradioconference.com/awards/

The Hispanic Radio Conference is proud to announce the 2021 Medallas de Cortez finalists. While only seven will carry home the prestigious award, all of the following professionals have proven themselves to be the best of the best in Hispanic radio. The awards will be presented at the conference on....

11/08/2021

CAR DEALERSHIPS: As you know, your dealership’s reputation is worth its weight in gold, especially on the Internet where negative reviews can cost you money. But reputation isn’t just about a review that lauds praises or trumpets condemnation; it is also about how customers feel about your business or the vehicles that you sell.

https://www.dealermarketing.com/reputation-is-everything-hispanic-car-buying-preferences-survey-review

In my first article on Hispanic Car Buying Preferences , I gave a broad overview of our 2020 and 2021 surveys. For this article, I will focus on dealer and brand reputation. As you know, your

23/06/2021

Dr. Jennifer Green is the local health director for Cumberland County and strives to deliver on the county's goal of healthy people living in a healthy community. In this role communication is not just important, it is essential; it can mean the difference between life and death. This week we discuss challenges of reaching the individuals who need this information most, and how one county in North Carolina overcomes those challenges.

12/05/2021

If you are looking to hire, be part of our Job Fair on May 22nd! It is an outdoors event and your opportunity to connect with bilingual prospects! Send us a message if you are interested!

29/04/2021

"...by 2040, fully 70 percent of new U.S. homeowners will be Hispanic."

https://www.bankrate.com/real-estate/growth-of-hispanic-homebuyers/?hsamp_network=linkedin&hsamp=b01CcmWDLbPRI

Just 49 percent of U.S. Latinos were homeowners in 2020, compared with 75 percent of White households.

28/04/2021

This week we talk with Juana Hernandez Urquiza and Juan Esteban Ramirez, State Representatives for Spanish Services at The College Foundation of North Carolina. In this role they help Hispanic families around the state navigate the sometimes complicated path to a college education, especially for families going through the process for the very first time. We will talk about how educational institutions can attract and retain these students, and how to help mitigate the challenges that they face.

06/04/2021

Interesting article about Black and Hispanic audio/radio consumption:
http://www.radiomatters.org/index.php/2021/04/06/a-look-at-black-and-hispanic-radio-consumers/?utm_source=Radio+Matters+Blog&utm_campaign=a64c5

Author: Annette Malave, SVP/Insights, RAB The events of 2020 have magnified the importance of reaching ethnically diverse consumers. Advertisers across a wide array of categories, from Main Street …

12/03/2021

On March 11, La Ley morning personalities Eric Johnson and DJ Gallo went to battle, a fight that resulted in more than 3,000 pounds of food being collected for North Carolina families in need. In this fight, everyone is a winner! (Eric would tell you that he won; Gallo would say it was rigged)

Thank you to Impex Auto Sales in Greensboro and Capital Ford in Raleigh for hosting us for this epic battle, and thank you Urban Ministries (Raleigh) and Second Harvest Food Bank (Greensboro) for doing the work you do. We look forward to working with you again soon!