Hands-on Social Media Marketing

08/09/2022

It is that time of year again! I am back from summer break (sorry for neglecting y'all!) and ready to help you get ready for the busy fall/winter season. No matter who you are, or what you do, you probably are thinking about end-of-year goals, holiday campaigns, etc.

Let's work together during a 15-day Instagram Challenge where I walk you through step-by-step what to do, and how to do it, in order to grow your Instagram reach, engagement, following, etc.

$1 /day for this back-to-school special!

Have a question? Drop it in the comments below!

04/07/2021

Happy 4th of July! We hope you are enjoying your long weekend!

12/12/2020

Do I sound like a broken record player yet??⁠
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It doesn't matter if you are a business, brand, coach, or influencer.⁠
If you want your content (and name) in front of more people organically, you have to be posting to your stories on a regular basis. I try (and try and try) to tell people to post on their stories 2-3 times a day.⁠
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Once my clients get the hand of posting 2-3 times a day, I suggest posting 2-4 slides, EACH time they post on their stories!⁠
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I myself do not post every day, 3 times a day, but I make the effort to be more active on my stories than not. ⁠
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How often are you posting on your stories? Are they in line with your voice and brand? If I watch them all at once do they flow together? Do they make sense?

21/10/2020

Many requested a checklist of what to do on Instagram and it is finally here!
This is perfect if you are between my Instagram Challenges or just looking to switch it up from aimlessly scrolling (we've all been there)

Comment below or send me a message for your PDF version (also available via mobile app!)

17/09/2020

This month is a little bit different for me -- but here is the upcoming schedule:⁠
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👉September 20-25 5 Day Free Mini Challenge⁠
👉September 23 Instagram Story Workshop⁠
👉September 29 Instagram Engagement Workshop⁠
👉October 4-19 15 Day Instagram Challenge⁠
👉October 6 Instagram Hashtag Workshop⁠
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Where will I see you??

04/09/2020

Signups are opening up to the public tomorrow 9/5 for my FREE MINI Instagram Challenge!

Comment below if you would like to be sent the signup!!

5 DAYS:
👉 Daily Stories w/ Strategy
👉 Daily Engagement w/ Strategy
👉 Content Ideas
👉 Daily Check-ins for Accountability

September 20-25 2020

31/08/2020

Instagram recently launched GLOBAL QR Codes so now that I saw on the subject can relate to every one of you!!⁠
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QR codes are great (EASY) ways for people to follow you on social media! All people have to do is scan the QR Code with any camera app and bam! now, YOUR brand/account/business is in front of their face.⁠
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I have used QR Codes to collect accounts for...⁠
👉Giveaways⁠
👉New Launches⁠
👉Inquires⁠
👉Testimonials⁠
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Have you used the IG QR Code yet?⁠
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Print it out and throw some copies in your next set of orders or add it to your business card!

28/08/2020

❕❕FREE MINI IG CHALLENGE❕❕⁠
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Hi everyone!!!⁠
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Would you join??⁠
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There were about 30 people bumped to the October IG Challenge or placed on the waitlist for September, and as much as I LOVE that I really wish I had more room!!⁠
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In order to be able to help more people.. I am thinking about doing a mini Instagram challenge that would be much more low-key and more like an intro to the regular 15-day challenge.⁠
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IF this is something a lot of people are interested in..⁠
It would consist of:⁠
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Daily Story Posts⁠
2 Feed Posts (with prompts/ideas/suggestions)⁠
Daily Strategic Engagement ⁠
Instagram DM check-in points.⁠
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Yay? Nay? Let me know in the comments!!

27/08/2020

THANK YOU
To everyone that attended a workshop recently! These past two weeks have been crazy busy but I am happy to say we had FOUR successful workshops run!

Want to sign up for one? See the Events Tab!

https://www.facebook.com/handsonsocialmm/events/

157 followers

17/08/2020

Today is the day! My second CreativeMornings Field Trip is going live at 1 pm est!🎉🎉

Please send me a message asap if you did not receive the Zoom Link!!

This Field Trip is for those of you that only have an hour a day to dedicate to Instagram

We will talk about..
✔️Setting A Solid Foundation⁠
✔️A Basic Daily Schedule⁠
✔️Basic Weekly Tasks⁠
✔️Monthly Suggestions⁠

See you there!

05/08/2020

🔥🔥🔥🔥🔥

Instagram NEWS: Reels is launching today in 50 countries!

The rival to TikTok has been long awaited and is now available to most users to access. It is in roll out so be patient - force updates on your Instagram app if you need to.

Yes, it's in-app (unlike IGTV) and can be accessed from the Instagram camera (choose Story or Reel). Once in the Reels camera, there are a variety of editing tools and features to create your content.

If you have a public account, you can choose to have your Reel show up in the Explore page. There will be a dedicated section of the Explore page just for Reels! (My guess is this is an attempt to compete with the easy discoverability of TikTok videos compared to Instagram explore/search) And if your Reel gets featured in Explore, you'll receive a notification.

Your Reel can also be posted to your feed for your followers to see. After you've recorded your Reel, you can save a draft of your reel, change the cover image, add a caption and hashtags, and tag your friends before sharing it.

Things get a little confusing here... "After you share your reel, it will live on a separate Reels tab on your profile, where people can find the reels you’ve shared. If you also share to your Feed, your reel will appear on your main profile grid, though you have the option to remove it."

You'll recognize Reels in the feed with the icon in the image of this post that appears in the lower left corner of the video in the feed.

So if you don't share to your feed, it only goes to the Reels tab and the Explore page if you chose that. It's still on your profile, just not in the feed. But you can share it to the feed as well and have it appear there... Depending on your audience and the content strategy you have, you're going to want to spend some time figuring out why/where you want this content.

OR... "Whether you have a public or private account, you can share your reel to your Story, close friends, or in a direct message. If you do so, your reel will behave like a regular Story — it will not be shared to Reels in Explore, it will not appear on your profile, and it will disappear after 24 hours."

So, if you share it to a Story, you can't share it to a feed post? My guess is if you download it to your device, you could come back and add it to the other area if you wanted to.

For more on this whole new feature, check out these articles:

https://about.instagram.com/blog/announcements/introducing-instagram-reels-announcement/

https://techcrunch.com/2020/08/05/instagram-reels-launches-globally-in-over-50-countries-including-u-s/

04/08/2020

Learn more about Instagram strategies, algorithms, and styles for your brand or business. Are you spending your time on the account effectively? Is your cont...

04/08/2020

Anyone else signed up??

Save the date for September 23, 2020! This year, we’re bringing you even more speakers, live Q&As, exclusive giveaways, and strategies for every platform.

02/08/2020

"Accounts with Fewer Followers Boast Higher Reach Rates"

https://www.marketingcharts.com/digital/social-media-114051

With more than half of Instagram’s 1 billion-plus users consuming Stories daily and average Story completion rate rising from 73% in 2018 to 87% in 2020, it’s no wonder that brands are turning to the feature to gain reach and engagement. Here are some key Instagram Stories benchmarks from Q1 202...

22/07/2020

August Instagram Challenge Sign-ups are LIVE!!

I am going to limit the number of attendees this time around, 15 freebies, and 10 for the paid version too!

Practice Social Media Skills that will
✅Grow your following
✅Increase Engagement
✅Bring in leads
✅Maximize your brand awareness!!

https://forms.gle/mi6RgsamgAfj1dF28

August 1 - 15 2020

14/07/2020

!!!!!!!!!!

Since the beginning of the COVID-19 pandemic, people have been spending more time than usual on social media. In an effort to reach those audiences, a new report [pdf] from The CMO Survey shows that CMOs are allocating more of their marketing budgets to social media. The May 2020 survey of more than...

29/06/2020

UPDATE: 8 spots left! Closing tonight.

15 Day Challenge signups are OPEN 👇👇

Practice new skills & strategies for your Business on Instagram!

https://forms.gle/1N5q2MzdAmogU9Hs8

July 1 - 15 2020

18/06/2020

Instagram 15 Day Challenge signups are OPEN 👇👇

Practice new skills & strategies for your Business on Instagram!

https://forms.gle/x57k4DudGu6WUWV77

July 1 - 15 2020

03/06/2020

Check This Out!

https://www.socialmediaexaminer.com/social-media-marketing-industry-report-2020/

The 2020 Social Media Marketing Industry Report reveals want marketers plan to do with organic social activities, video marketing, ads, and more.

02/06/2020

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I have so much to say and share with you all. But for now, I stand in solidarity.⁠
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02/06/2020

Hashtags🤯🤯

A foreign language to some, and fun for others!

Are you using hashtags correctly? What does correctly even MEAN?!

In my workshop next week we go over what being a successful hashtag entails. And how to find them!

Come away from the workshop with hashtags for YOUR business, search template, recording of the training, and the knowledge of how to find even more hashtags!

https://www.eventbrite.com/e/instagram-hashtags-for-your-business-tickets-105833280190

01/06/2020

YUPPP -- simple & easy.⁠
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& they all have FREE versions! Which do you use?🤔⁠
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Mojo is the orange/pink one which I use to spice up my stories EAST with their templates. Mojo App - Create video stories
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Wave.Video is another easy peasy video editor I use to spice up posts, stories, and advertisements!⁠ Wave.video
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Later is GREAT for scheduling your content because you can save captions (hashtags!!) and preview what your feed will look like. The paid version allows you insights to your stats AND you can schedule stories. Later
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Phlanx is what I use to track my engagement. Every 'calculator' does it differently so many sure when you pick one, you stick to it! Phlanx Global

29/05/2020

ENGAGEMENT👇👇⁠
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🔳What is it? Comments, Likes, Story Views, DM's, or Follows⁠
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🔳How do I do it? Simple! Check out people that have tagged your brand, or a brand similar to yours. Or head to 'accounts following' and begin engaging with Least Interacted With.⁠
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🔳When do I do it? 10 Minutes in the morning and 10 minutes in the evening goes a LONG way. Have time to do it right after you post? Perfect!⁠
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🔳Why do I do it? Because Instagram wants to see you active, and because your customers want to see you active too! Show everyone you care!

25/05/2020

A question a few people asked me recently...⁠
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Please avoid doing this, At👏All👏Costs👏!⁠
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Do you want to be followed, then unfollowed? No...⁠
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Does Instagram want to see you follow and then unfollow? No...⁠
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That being said, it is OK to unfollow a couple of accounts every day if they really don't jive with the accounts you want to follow. BUT do not go unfollowing 50 people in one sitting, you have been warned!!

23/05/2020

Step One:
Find a high-quality photo to be the center of attention.

Step Two: Create a SWEET first line to hook 'em into reading more.

Step Three: Provide some high-quality text to go with that awesome photo, and awesome first line.

Leave it open-ended or with a question you want to ask your readers!

Hashtags? I always suggest just keeping them IN the caption (instead of the first comment) and you can separate them with a bunch of ". . . . " Try it out! *reminder that on Facebook I do not use any hashtags but if you do, max out on 5!*

23/05/2020

Updated Website to include the most recent workshop: INSTAGRAM HASHTAGS!!

www.handsonsocialmediamarketing.com/learn

21/05/2020

|L|E|A|R|N| more about how to make your Instagram stories work for your business!!

The next Hands-On training: June 8th 6:30 pm est https://www.facebook.com/events/276406890192083

Quick Tips to take with you right now⬇️⬇️

➡️Post on your story twice a day (short & sweet! 3 slides each time!)

➡️Post multiple frames at a time (like I said, shoot for 3! No more than 5!!)

➡️Try to post videos! Of yourself, your space, your items! (& caption them!)

➡️Ask people what they want to see! (that is OK! You've seen me do it!)

20/05/2020

Thank you Hannah Johnson for featuring my post about Making The Most of Instagram For Your Business!!

Check it out here 👉👉 https://hannahljohnson.com/how-to-maximize-instagram-with-just-one-hour-a-day/

All the tips and tricks to maximiing Instagram with just one hour a day. What you should be doing daily, weekly and monthly to maintain a healthy instagram.

06/05/2020

❕❕TOMORROW❕❕

If you signed up for my Field Trip with CreativeMornings this is your reminder!!

1:30 pm est May 7th we are talking about how to get the most out of your business' Instagram in as little as 1 Hour A Day!

Last-minute questions? Drop them here👇👇

Please be mindful that all 500 tickets SOLD OUT so if you cannot attend, please release your ticket to someone on the waitlist!

See you tomorrow!
CreativeMornings/PKX CreativeMornings/Boston

05/05/2020

✔️Build your brand
✔️Make your brand more appealing
✔️Attract more attention
✔️Accomplish MORE

Having High-Quality Images on your Instagram feed (and Facebook, and Website) is about more than just looking 'good'

If you don't have anyone on your team that specializes in this, hire out the help! You will not regret it. Check out T is for Tame they have great examples of what hiring a photographer can do for you!