🎥 Want to save time and money on video production? Of course you do.
Here's the #1 tip: shoot for multiple videos at once.
Map out what other videos can be made using the footage you plan on capturing. Customize your interview questions and b-roll shots to meet all of your video needs, and you'll be able to shoot multiple videos in a single day.
👀 Want to know more video marketing tips for your school, nonprofit, or brand? Make sure you're subscribed to our newsletter! 👇👇👇
http://eepurl.com/c9xIqv
#videostrategy #videomarketing #schoolmarketing #independentschools #contentstrategy #nonprofits
👋 Calling all school marketers!
I have good news for you! If your goal is to generate more applicants and increase quality enrollment you definitely don't need a Hollywood budget/production/over color graded to create compelling video content that converts.
Keep productions personable, engaging and focus on the needs and wants of your target audience.
🤓 Happy marketing!
#SchoolMarketing
#VideoMarketing
#schoolmarketing
#enrollmentmanagement
UCDS
School is just around the corner (or in some locations already have started!).
Its such an exciting time of the year as the weather starts to cool down and the leaves start to change.
Throwing it back in 2022 when we film Upland Country Day School's general admissions video- there beautiful campus is only matched by the amazing education that the students get to experience
#schoolmarketing #videomarketing #independentschools #videostrategy
If you focus too much on trendy content ideas you may be throwing money out the door.
Don't get me wrong: they can be exciting and enjoyable to participate in. And in some situations they work and need to work.
But I favor more evergreen content- it sticks around much longer and you can get more bang for your buck and save that time for other areas to focus on.
What's your thoughts?
#videomarketing #videostrategy #evergreencontent #contentcreation #trends
"You didn't make the cut"
That doesn't feel very good to anyone who took the time to be on camera.
But here's the problem-weaving together 20 voices in a two to three minute masterpiece is going to be a challenge.
And realistically not everyone would make the final cut in order to crafting a story that flows seamlessly.
So it's important to set the expectation early on.
The brilliance of a well-thought video strategy is that unused interviews will find eventually their place, amplifying the brand's story across different segments. ✨💼
#smallschools
#independentschools
#nonprofits
#videostrategy
#videomarketing
#compellingvideo
Understanding when and where each of your videos belong will give you an edge.
You'll be able to leverage the ones that perform on the best platforms.
Be strategic and post your videos where they'll actually make an impact.
#smallschools
#independentschools
#nonprofits
#businessvideos
#videostrategy
#videomarketing
#compellingvideo
You NEED to have these!
Testimonial videos have gone from being a luxury to a necessity. 🎥
They are essential for creating social proof and building trust with your audience whether you are a school, a nonprofit, or a business.
If you're not using testimonial videos or are half-assing it, you could be leaving a lot of opportunities on the table. 🚀💡
#smallschools
#independentschools
#nonprofits
#businessvideos
#videostrategy
#videomarketing
#compellingvideo
Here's a blunt mindset shift: don't treat video as a mere item on your checklist. Doing so may result in half-ass results. Not good!
Maximize its potential, invest in the time, money, and energy, and when done right, the results do come.
Video is a marketers best friend.
#videostrategy
#videomarketing
#compellingvideo
#smallbuisnessmarketing
#corporatevideo
#independentschools
#schoolmarketing
#enrollmentmanagement
Cupcake Gala
🎥 Filming the final Cupcake Gala this year was an absolute delight, just like it has been in previous years.
The Calliope Joy Foundation continues to make incredible strides in raising money and awareness to fight metachromatic leukodystrophy (MLD).
Here are some highlights from the event:
1. FDA Approval: The FDA has approved a new gene therapy to combat MLD, a significant milestone in the fight against this deadly disease affecting children.
2. Groundbreaking Achievement: Who knew we'd see a treatment for MLD in our lifetime? This breakthrough brings hope to countless families.
3. Special Guest: Brandon Graham of the Philadelphia Eagles made a memorable appearance, showcasing his support. He is a man of the people!
The Calliope Joy Foundation's work is nothing short of inspiring, and events like the Cupcake Gala are a testament to the power of community and determination. Here's to many more milestones and victories in the fight against MLD! 🌟🧁
#CupcakeGala #CalliopeJoyFoundation #MLD #GeneTherapy #FDAApproval #BrandonGraham #Philanthropy #CommunitySupport #videomarketing #eventvideo #cupcakegala #cupcake #nonprofits
Views and unique views are slightly different so make sure you can know and understand the difference when reviewing your analytics!
#videomarketing #videostrategy #schoolmarketing #videoanalytics #nonprofits
🎞️ Does length matter? Of course it does!
But when it comes to your video marketing to drive in leads, enrollment, donations, sales....Not all videos are created equally. It all depends on the story.
I would also add it also depends on the target audience and the main platform it will be used for.
That said, the story will always be the main driver. Don't stuff things in just to stuff it in. Don't leave stuff out just for the sake of making it short.
#schoolmarketing #videomarketing #videostrategy #nonprofits #fundraising #storytelling #smallbusiness
YWCA
When you know you have a big fundraising event coming up, why not showcase that energy? Great way to follow up and use for next year's event as well (and collect some more donations)
YWCA Tri County area is a great example of that.
#videostrategy #fundraising #nonprofit #donations
PSA
With the summer season here, it's also a bit season for binge drinking, especially in underage kids. We helped produce this PSA to showcase ways you can help prevent underage drinking and keep your kids safe.
Always a pleasure to work with Mary and Christine from Don't Stall, Just Call. Know the signs of alcohol poisoning and never be afraid to make the call to 911 if you see someone in trouble.
🚨BIG NEW!!🚨
I'm excited to announce 📣 that pre-enrollment is ready for my first MINI-COURSE.
🔥 If you're in charge of managing content creation, (whether you're doing it in-house, hiring out professionals, or taking a DIY approach) then this mini course is for YOU.
This mini-course will focus on video strategy 🎥, story mapping 🖊️, and pre-production logistics 📋.
You'll get access to three detailed videos (10-20 mins each), downloadable PDFs for reference and brainstorming ideas 💡, and lifetime access to any future updates to these videos.
This mini course is set for $67 but will jump to $107 in the next few weeks.
Time to jumpstart your video marketing game! The course will be open for viewing on May 21st but you can pre-enroll today!💪
Link to course here https://monzomediaproductions.thinkific.com/courses/video-strategy-mini-course
#videostrategy #videomarketing #smallschools #independentschools #privateschools #nonprofits #smallbusinesses #contentcreation
🚨BIG NEW!!🚨
I'm excited to announce 📣 that pre-enrollment is ready for my first MINI-COURSE.
🔥 If you're in charge of managing content creation, (whether you're doing it in-house, hiring out professionals, or taking a DIY approach) then this mini course is for YOU.
This mini-course will focus on video strategy 🎥, story mapping 🖊️, and pre-production logistics 📋.
You'll get access to three detailed videos (10-20 mins each), downloadable PDFs for reference and brainstorming ideas 💡, and lifetime access to any future updates to these videos.
This mini course is set for $67 but will jump to $107 in the next few weeks.
Time to jumpstart your video marketing game! The course will be open for viewing on May 21st but you can pre-enroll today!💪
Link to course here https://monzomediaproductions.thinkific.com/courses/video-strategy-mini-course
#videostrategy #videomarketing #smallschools #independentschools #privateschools #nonprofits #smallbusinesses #contentcreation
If you want to get the most of of your interviews then do this:
It's called a Pre-interview.
Wether its from staff members, testimonials, students, parents, or alumni, having pre-interviews can help prepare them for a positive experience when they are filming the content.
Watch to learn more!
#videomarketing #videostrategy #smallschools #enrollmentmanagement #nonprofits #independentschools #corporatevideo
ETC Final
Highlighting programs that your organization provides is a great way to dive deeper into your organization's story 📖.
We made a bunch of program videos 🎥 for YWCA Tri-County Area and really love how they take each program with care and passion, just like their ETC program.
#videostrategy #videomarketing #nonprofits #enrollmentmanagement #storytelling
Taste of Hope
I was digging through some older external hard drives and found one of our first nonprofit video projects, Family Promise of Berks back in 2018.
Really enjoyed working on these and telling some powerful stories. Everyone has come a long way.
#videomarketing #nonprofits #readingpa #fundraising
DV Friends
We're excited for DV Friends latest campaign, Transforming Futures, to officially launch!
As a graduate of DV Friends, its super exciting to see the campus getting the transformation and renovations that the students and faculty deserve.
Here is the campaign video we got to make that will explain the WHY.
#videomarketing #fundraising #independentschools #smallschools
"WTF is the view rate?" asked my client.
Don't worry. It's simple.
It's the percentage of people who see there is a video 📺 and clicks play ▶️.
Watch to learn more.
DM 📨 me if you have other questions on how to have better video marketing results.
#schoolmarketing #enrollmentmanagement #videostrategy #nonprofits #corporatevideo #videoanalytics
