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MC Social

We are a boutique social media and public relations agency dedicated to helping small businesses.

08/03/2024

Happy International Women’s Day!!

Words can’t express how grateful we are to have such an incredible team of powerful women behind MC Social.

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Today, we’re celebrating you! 🤩

05/03/2024

So excited for this! TOMORROW (3/5) our agency is teaming up with .the.social to talk everything social media GROWTH for small business owners. 🤩🥳

So if you’re a:

✅ Small business owner who is struggling with getting engagement on social media.

✅ Small business owner who wants to increase client sales and restaurant-goers.

✅ Small business owner who is struggling to successfully gain media coverage.

Tune in tomorrow (3/5) at 4:30 EST as we dive in deep on how to supercharge your small biz socials this year!

21/02/2024

Feed Transformation: Cafe Style ☕😌

There is one really important thing that will get customers to return:

1️⃣ Showcasing your product/service in the best light. (Aesthetics do matter still)

2️⃣ Listening to their wants and needs and addressing them (whether you’re a business based in products/services)

3️⃣ Crafting a social experience that will get customers to return.

This feed guide was meant to showcase a cafe that focuses on creating a calming/serene experience, serving high-quality goods, and delivering an ambiance that would make a customer want to return.

We had so much fun strategizing this feed re-design, what are your thoughts on our approach? 😃👇

20/02/2024

We are beyond excited to say we have another fantastic addition to the MC Social team!! We are expanding our operations to the Gulf Coast region and, with that, welcoming our newest Social Media Manager, Diana Buzbee ( ).🐝✨🥂

Our team is bigger and better than ever! So, if you’re ready to grow your social accounts like we’re growing our team, let’s work!

We offer social media management and public relations services to cater to the specific needs of your small business! With over 10+ years of experience combined on the MC Social team, there is so much we can offer to your company. We specialize in hospitality but are here to help any small business ready to take their business to the next level through their socials!

DM us to learn more, or click the link in our bio to schedule a free intro call. 🔗⬆️✨

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02/02/2024

Hot Take: You actually don’t have to burn out to successful on social media.

You also don’t have to post every day or partner with expensive influencers reach your dream customers.

Because at the end of the day all you really need is your passion and to commit to taking small steps everyday and the hard work will pay off!

Drop a “🙌” if you needed to hear this reminder today!

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29/01/2024

New year, new additions to the MC Social team!

We’re so excited to announce that we’re expanding our wonderful team of social media managers with two new faces. 🫶

Reese Grau is originally from Dallas, Texas, and is currently a junior at the University of Alabama. She’s joining us as our new rockstar intern to help with all things content creation! 🤩

Olivia Celine is an SMM and creative based in Los Angeles with four years of experience in all things social media!📱

Cannot wait to see what we create together! Welcome to the team ! 🥳🥂

20/12/2023

We’ve got a secret, that’s no secret anymore! 😱

Huge congratulations to our PR client !! They landed a holiday cocktail feature in and are ’s Featured Bar of December. 🎉

If you’re looking for a great place to have classic or in-house crafted cocktails, Session is your go-to cocktail bar. 🍸

11/12/2023

When it comes to hospitality, it’s all about creating an experience, which is what we love to do with our clients’ socials.

So we decided to reimagine and redesign a pizza’s shops entire IG feed. We wanted to emphasize a vibrant and edgy aesthetic that captures the restaurant’s essence, from the food to the ambiance to the patron experience.

How do you think we did? Let us know what you have posted in the comments! 🍕✨

24/11/2023

IG had launched a ✨ new feed feature✨ that could change the game when it comes to creating more personalized experiences for your customer audiences.

Swipe to learn three ways to use it to benefit your small business! ➡️✨

02/11/2023

Need an easy way to stay ahead of the IG algorithm and its constant changes? This is for you! 🤩

27/10/2023

This is how you should really be using the pinned comments feature on IG! (Save this for later!! 📌)

Pinning follower’s comments are a fabulous way to build excitement about your posts.

But pinning your own comments is the best way to start the conversation and increase engagement. It's a great way to interact with your followers, encourage them to respond to your opinions, and create more conversation in the comments section.

Ideas for how to use your own pinned comments:
1. Continue the story from your content.
2. Ask a question.
3. Better explain a concept in your original content that you know is confusing.

Definitely utilize this as a part of your strategy! You won't regret it!

Have you ever done this before? Let us know in the comments.

25/10/2023

Reel views are actually down significantly from what they were in 2022. 😳

Meaning they may not be as effective in reaching your ideal audience! Swipe to see what type of content we should really start considering.

20/10/2023

Let’s stop wasting time making this content creation mistake. 🙅‍♀️

MYTH:
You have to post 5 reels a week, 10 carousels, 2 static posts, and go live every 30 seconds.

FACT:
If the data tells you a content format works for your followers (and works for you), use that one.

Don’t overcomplicate your content creation process. Give your audience what it wants.

16/10/2023

It’s not easy, but putting in the work to bring your vision to life is 10000% worth it.

What steps have you taken this month to actualize your business goals?

29/09/2023

If you want to establish a social presence that continues to convert clients, then evergreen content really is queen!

Creating a content strategy that prioritizes providing evergreen value will benefit you in the long run. It won’t matter if users view your content three days or three months later -> it will continue to convert the RIGHT customers for your brand.

22/09/2023

We don’t believe you need to spend hours engaging on IG. (You’re gonna want to save this!)

Engaging with your audience is still incredibly important, but we know as a small business owner, you don’t have time spend all day on it.

So we’re making it simple. Steal our engagement strategy that boosted our engagement up by 200%.

🌠 Engaging with your current audience.

Engage with your current followers, interact with their content and respond to DMs!

By engaging this way, you stay connected, and it helps you rank higher on their feeds so they can continue seeing the value you’re delivering.

🌠 Engaging with your ideal audience.

If you’re using hashtags specific to your niche, optimize them by engaging.
Start conversations with your dream customer (Hi! We exist 👋) while letting the algorithm know who to push your content to.

🌠 Engaging with the most popular content on your FYP.

The FYP is viral content delivered to your doorstep.

Find posts you relate to/connect with/find value from authentically and engage with them meaningfully. Content with high rates of engagement can help boost your brand visbility.

And that’s it! This easy and affective strategy will boost your engagement, and you can do it while watching your favorite TV show.

Be sure to save this so you don’t forget!

18/07/2023

👋 Want to Go Viral? Here are three reasons why you shouldn't. 👋

🚫 You can go viral for the wrong reasons (i.e., bad or embarrassing content).
🚫 You can go viral for something completely off-brand, confusing those who visit your page.
🚫 Going viral doesn't equal sustainable growth.

Instead, focus on:

📲✨ Consistency:
Create compelling and valuable content consistently. The algorithm values consistency, and incorporating this into your strategy will support long-term growth.

📲✨ Connecting with your current audience:
Your current audience represents your hottest leads and most loyal viewers. Focus on establishing loyalty with those who already follow your page. Prioritizing connection builds trust, reliability, and familiarity among your audience, leading to brand loyalty.

📲✨ Sticking to your strategy:
By sticking to your current strategy and creating content that resonates with your audience's interests, rather than chasing viral hype or hopping onto trends, you not only continue to attract your ideal audience (which will happen), but you also avoid burning out in the constantly changing world of social media.

Sorry, but virality is not worth the hype! Strategy always wins over trend chasing!

17/07/2023

📣✨ Unlock the Power of Your Instagram Bio! 🚀💪

Your Instagram bio is more than just a few words. It's your virtual storefront, your brand's first impression, and a gateway to capturing your audience's attention. 🌟✍️

In a limited character space, make every word count. Craft a bio that tells your story, showcases your uniqueness, and compels visitors to hit that follow button. Here are some pro tips to optimize your bio:

📍 Be Clear and Concise: Use a brief and compelling description that defines who you are and what you offer. Let your personality shine through! 🌈💼

🔑 Incorporate Keywords and Hashtags: Boost discoverability by including relevant keywords and industry-specific hashtags. Stand out from the crowd and attract your ideal audience. 🎯🔍

📢 Add a Call-to-Action: Prompt action! Encourage visitors to click the link in your bio, visit your website, or engage with your latest content. Guide them to the next step in their journey. 💫💡

💬 Embrace Emojis and Line Breaks: Break the monotony and add a splash of personality with emojis. Use line breaks to create a visually appealing and easy-to-read bio. 🌟📝

🔗 Leverage the Link: Make the most of the precious link in your bio. Direct traffic to your website, blog, or latest promotions. Keep it updated to drive results. 🚀🌐

Remember, your Instagram bio is a powerful tool that can make or break your online presence. Don't underestimate its potential! 🙌💥

So, are you ready to optimize your bio and leave a lasting impression? Let's level up your Instagram game and attract the right audience. Share your thoughts in the comments below and let's start a conversation! 💬✨

30/06/2023

If you want to crack the 2023 IG algorithm and boost your content engagement, save this post for later!

✨ BONUS✨

Include compelling CTAs that prompt users to tap on your profile or click the link in your bio. Your engagement-focused content will get you noticed and help you meet your decided KPIs.

Follow us to learn more about boosting your visibility and meeting your social goals! We’re giving more expert tips on cracking the algorithm code.

26/06/2023

Are you guilty of neglecting your social media profiles? 🙈

Don't worry; you're not alone. 🫶⬇️

Many small businesses overlook the importance of consistent content updates and engagement.

But the reality is, neglecting your social media profiles means missing out on countless opportunities for brand exposure, customer engagement, and business growth. With active social media management, you can unlock the true potential of these platforms, reaching new heights of success.

Swipe to learn the tell-tale signs that it's time for you to level up your brand by investing in a social media manager.

Our DMs are open, and we're accepting a few more clients for this quarter. Let's get to work building the social strategy of your dreams!

21/06/2023

❌ DON’T MAKE THIS STRATEGY MISTAKE ⬇️❌
 Mixing up engagement, reach, and impressions when looking at your analytics. Although each one compliments the other, they all play an important separate role in understanding your analytics.   Save this if you get them easily mixed up!  
Because we created a quick break down of each: ⬇️✨

🍉 Engagement, the ultimate catalyst for connection! 💬💖 Engagement refers to the level of interaction and involvement with your content. It's all about sparking meaningful conversations, eliciting reactions that resonate, and fostering a vibrant community that thrives on interaction. Our expert advice? Craft compelling content, ask thought-provoking questions, and always respond with genuine enthusiasm. Let's create a space where every comment becomes a valuable conversation! 🌟👥

🍇 Impressions represent the total number of times your content is displayed to users. It includes both unique views and repeated views by the same person. Impressions indicate the potential reach of your content and how many times it has been seen. Our secret weapon? Captivating visuals, compelling storytelling, and staying on top of trends to stand out in the ever-evolving digital landscape. Prepare to leave an indelible mark that lingers in the minds of your audience! 📸🌈

🍓Reach, the key to expanding your digital empire! 🌟🌐 It refers to the number of unique individuals who have seen your content. It represents the actual number of people reached by your content, regardless of the number of times it has been viewed by each individual. Curate content that resonates, leverage targeted hashtags, and collaborate with influencers to amplify your message. Let's reach new heights together and make your brand a global sensation! 🚀💥 
Questions on how to use each of these to leverage your strategy? Let us know in the comments and we’ll chat! 💌

20/06/2023

🤫🔑 Unlock Instagram's ultimate power move for boosting your discoverability: the new FYP!  Swipe to learn three actionable strategies you can implement today to stay ahead of the ever-changing algorithm and skyrocket your organic reach.  
HINT: We recently published an in-depth post on this very topic! 😉  Save this valuable insight and share it with your fellow social media managers who are eager to optimize their Instagram presence for maximum visibility and growth.

02/06/2023

This IG feature is a potential game-changer and more people should be talking about it.

Swipe to learn how to use this new tool to help your content be seen by more people. ➡️🌟

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17/05/2023

What’s the biggest thing you struggle with most on IG?

🫶 Is it creating content?
🫶 Strategy?
🫶 Understanding your audience?

We'll answer all of your IG questions in the comment section and see how we can help!

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http://www.mcsocial.org/, https://linktr.ee/_mcsocial

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Videos

Today, we are auditing Tuscaloosa’s first locally-owned coffee shop 😍 @heritagehousecoffeeandtea. We wanted to do something legendary for this legendary shop’s social revamp. What’s your favorite go-to order from Heritage House? Our personal favorites are the Chai Tea Latte and classic Expresso. 😮‍💨☕ If you want to upgrade your feed to attract new customers, comment “FEED”, and we’ll DM you a free in-depth guide on how to get started. #heritagehouse #coffeeshoptuscaloosa #coffeeshop #brandaudit #instagramaudit #brandrevamp #socialmediaaudit #brandingexpert #socialmediaagency #socialmediamanagement #socialmediamarketing #socialmediamarketer #tuscaloosaalabama #smallbusinessalabama #mcsocial #femalebusinessowner

It’s brand revamp time! 🎉🪩💃 We’re continuing our quick audit series where we’re taking some of our favorite brands and talking about what we love about their current socials and what we might do differently. 🥘 Today we’re featuring @rookiewellness. We absolutely fan girl for this wellness brand and wanted to make our version of their feed. 😍 How did we do? And who should we take a look at next? Let us know in the comments! #brandingexpert #brandaudit #brandbetter #contentideas #contentcreation #socialmediamanagement

What no one will tell you about social media for small businesses (but I will 😉) Let me guess… You want to grow your small businesses and attract your dream customers through social media but without the uncertainty and chaos that can comes with creating content for social media… Am I right? If you’re nodding your head then you’re in the right place! Because here’s the thing despite what so many people will say on social media about the ins and outs of content creation… There are 2 categories of content you can continuously pull from that don’t require you to create anything at all. ✅User Generated Content ✅Google Reviews These types of content are so easy to simply repost and they boost your brand reputation and act as social proof that people should be giving your business their $$. So this is what I’m going to challenge you to do this week. Content Idea: Turn 3 positive customer reviews into content and post it to your feed and stories this week. A quick and easy way to build social proof for your business. We’re an agency dedicated to giving small businesses all of the real strategy we use day to day to grow our clients accounts. Follow us for more tips on how to level up in 2024 ! 🙌 #smallbusiness #hopsitality #restaurants #socialmediamanagement #socialmediacoach #publicrelations #instagramgrowth #contentcreation #lowviews

📲If your follower count is going up but isn’t translating into clicks, leads, or sales, your content isn’t effective, and you’re wasting time and money. So what to do instead? ⬇️✨ ➡️ Instead of working for new attention, devote your time to nurturing your current audience. Put authentic relationship-building at the cornerstone of your value-driven (and well-researched) strategy, and look to the analytics to guide the content you should create. ➡️ Create content your audience feels speaks to them, and then engage with them (DMs, story replies, meaningful post comments, likes, etc) and watch your efforts on social media start to matter. #restaurants #foodbloggers #hospitality #smallbusinesses #boutiquehotels #socialmediamanagement #socialmediatips #socialmediaagencytips #igsales #socialmediagrowthtips #socialmediagrowth #igstrategy

Food really is a love language for us. 🥹🫶✨ #foodstagram #foodie #restaurants #socialmediastrategy #socialmediatips #socialmediastrategytips #instagramgrowthtips #socialmediastrategytips #socialmediastrategy2024 #socialmediagrowth #iggrowthtips #smallbusinessmarketing #smallbusinessowners #restaurants #hotels #socialmediaforsmallbusinesses

We’re never going to stop talking about this 😮‍💨⬇️ ✨Public Relations is a vital tool for small businesses. As a small business owner, it's easy to think you don’t need a public relations strategy. Think again. 😮‍💨 It No matter the size of your business, creating a solid strategy for building your brand awareness and reach is priceless. It can help: 🤩 Fortify your business reputation 🤩 Strengthen customer loyalty 🤩 Attract new dream customers Are you ready to level up your business before 2023 ends? If you don’t have a solid PR strategy in place to help increase sales for your business, DM us. We’ve helped our clients build strategies that have changed the game by placing them in front of the right audiences. #socialmediastrategy #socialmediatips #socialmediastrategytips #instagramgrowthtips #socialmediastrategytips #socialmediastrategy2024 #socialmediagrowth #iggrowthtips #smallbusinessmarketing #smallbusinessowners #restaurants #hotels #socialmediaforsmallbusinesses

We increased our client’s reach by 163% 😮‍💨 (organically!). This is how we did it. ⬇️✨ (Save for later 📌📌📌) Getting organic reach on IG these days can feel like a guessing game. So, we’re making it easy by telling you EXACTLY what we did to increase our client reach to new followers. ✨ ✨ Our Strategy: ✨ 🥂 Engaging directly with other competitors in our client’s market. 🥂 Utilizing trending reel audios that hadn’t gone viral. 🥂 Building a hashtag strategy that helped place our clients’ content in front of audiences that would find value. If this was helpful and you’re having a hard time growing your socials organically, click the follow button in our bio for more tips! #socialmediamanagement #socialmediaagency #marketingtips #socialmediatipsforyou #marketingtips #socialmediatipsforyou #marketingagency #socialmediatipsandtricks

IG is testing a HUGE new update, and it’s amazing for small business owners. 😍⬇️ If you’re a small business owner, you most likely don’t have an entire marketing team dedicated to figuring out what content/captions/images are most engaging to your audience. This new IG feature is making sure you don’t have to. ⬇️ It’s called: ✨A/B TESTING ✨ The new feature will allow you to test 4 captions and thumbnails for one piece of content simultaneously. The best-performing combination will then go out to the rest of your audience. It’s taking the guesswork out of creating engaging content, especially for small business owners, and we are here for it! Are you excited about this new potential feature? Let us know in the comments! 🥂✍️

We’re helping you boost your brand’s visibility during the holiday season with these tips! ⬇️ Our Last Tip ⬇️ ✨ Don’t only post about the holidays ✨ It’s still important to keep a robust and engaging content mix, even during the holidays! We work with clients to outline a specific launch strategy that includes campaigns set for a certain amount of time with targeted messaging. However, it’s important to remember social media is 20% selling and 80% genuine connection. So keep the diverse content coming. It will help your audience stay informed about new products without feeling oversold. Go and watch Parts 1 and 2 for our other holiday PR tips! #holidaystrategy #socialmediaexpert #instagrammarketing #marketingdigital #socialmediastrategy #socialmediamanagement #socialmediaagency #marketingtips #socialmediatipsforyou #marketingtips #socialmediatipsforyou #marketingagency #socialmediatipsandtricks #msocia

We’re doing a 3-part series to help you boost your brand’s visibility during the holiday season! ⬇️ Our Second Tip ⬇️ ✨ Utilize local influencers. ✨ Incorporating influencer marketing into your holiday launch campaigns can be a great and easy way to build UGC content, strengthen the community-focused authenticity of your brand, and give you exposure to new audiences. It’s a win-win situation. Share this with a business owner prepping for the holiday season, and follow us for Part 3! #holidaystrategy #socialmediaexpert #instagrammarketing #marketingdigital #socialmediastrategy #socialmediamanagement #socialmediaagency #marketingtips #socialmediatipsforyou #marketingtips #socialmediatipsforyou #marketingagency #socialmediatipsandtricks #msocial

Two Important Things to Discuss When Onboarding A New Client. ⬇️🌟 🥂 Expectations You and your client should be clear on communication preferences, the specific deliverables that are a part of your contract, and how you’ll work together to measure success on socials. Laying this out in the early days is essential to good business. ✨ 🥂 Branding Brand guidelines are any business’s best friend. It makes our lives as marketing professionals easier and our work more effective. Your client should have this established before working with you. If they don’t, then it’s back to the drawing board. These may seem simple, but having these crystal clear when starting with a new client will make all the difference! We’ve definitely had a fair share of onboarding mistakes early on. What do you wish you’d discussed before signing a new client? #socialmediaagency #marketingtips #socialmediatipsforyou #marketingtips #socialmediatipsforyou #marketingagency #socialmediatipsandtricks #msocial

Here’s the tea on The Real Milk & Honey PR disaster this past weekend. Watch until the end as we break down vital public relations lessons every business needs to learn or risk damaging their reputations and sales. Especially when dealing with influencers. 🫣🫣🫣 Follow us for more insight on how to level up your brand this year! #milkandhoney #socialmediaagency #marketingtips #socialmediatipsforyou #marketingtips #socialmediatipsforyou #marketingagency #socialmediatipsandtricks #msocial

Here’s the tea on The Real Milk & Honey PR disaster this past weekend. Watch until the end as we break down vital public relations lessons every business needs to learn or risk damaging their reputations and sales. Especially when dealing with influencers. 🫣🫣🫣 What are your thoughts on this? Let’s discuss this in the comments. #socialmediaagency #marketingtips #socialmediatipsforyou #marketingtips #socialmediatipsforyou #marketingagency #socialmediatipsandtricks #msocial

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