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Radiant Design

We help you shine online with social media, branding and web design. Let’s work together! 🚀
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19/02/2024

What do we understand about User Experience? In simple terms, user experience is the experience a user has when interacting with a product. For example, You want to have a glass of water, you interact with the glass of water. The design of the glass including the look, feel and material may impact your experience of the interaction.

User Experience is an umbrella term that covers visual design, information architecture, usability, interaction design and user research; it covers all the aspects which users have with the product. If we go deeper into UX then we find some psychological laws that result in a great experience for the users.

12/02/2024

What makes Duolingo such an engaging way to learn a language? The answer is hiding in plain sight. “The secret to Duolingo is that we’re not an education company. We’re a fun and motivation company,” says Ryan Sims, VP of design. “Fun is the most important part of the work we do.”

More than a decade since its launch, Duolingo continues to boast best-in-class design, great interactions, and an easy-to-follow UI. It’s filled with fun touches, like gamified lessons, hilarious characters, and a learning path that leans on actual conversations. And then there’s Duo, the famously tenacious owl mascot who achieved viral notoriety for his skill at encouraging people to extend their learning streaks. The app has figured out how to make a daily language lesson feel not like classwork but a joy.

05/02/2024

Design systems aren’t only for designers. They are also for developers, as they contain all code snippets and development resources with necessary front-end code together with documentation as well as design guidelines, relevant plugins, design patterns, style guides, reusable components, rules plus guidelines, and all other building blocks useful for web design and development workflow.

01/02/2024

If every part of your design is of equal importance, then nothing will stand out. When it comes to web or app design, this is crucial to avoid. Using hierarchy will help you guide the user along the correct path. Is this the first time they are using this app? A good onboarding experience will help introduce them to the key functions of the app. Likewise, the first impression someone has of a website is vital for them to return.

30/01/2024

Finding the right influencer is one side of the story, and reaching them is another. A successful campaign lies in the hands of one of the most important questions, i.e., how to email an influencer?

Leveraging the power of influencer outreach is a long, step-by-step process. To shorten that, here we are providing you with the eight most effective steps to write influencer outreach emails that will guarantee you a positive response.

Grab your keyboard, and it’s time to learn the secret of writing an email that leaves a supercool first impression

29/01/2024

We provide a comprehensive range of services to help your business grow and stand out from the competition. We offer:

Social media marketing: We help you leverage the power of social media to reach and engage with your potential customers. We create and manage your social media profiles on platforms such as Facebook, Instagram, Twitter, LinkedIn, etc. We also plan and execute effective social media campaigns that generate awareness, traffic, leads, and sales for your business.
Branding: We help you create a unique and memorable identity for your business, including logo design, color scheme, typography, and tone of voice. We also help you craft a compelling brand story that resonates with your target audience and showcases your values and vision.
Website development: We design and build a professional and user-friendly website for your business, using the latest technologies and best practices. We ensure that your website is responsive, fast, secure, and optimized for search engines and conversions. We also provide ongoing maintenance and support to keep your website up-to-date and running smoothly.
We provide these services in a vertical integration format, meaning that we handle everything from start to finish without outsourcing or subcontracting any part of the process. This way, we ensure quality control, consistency, efficiency, and cost-effectiveness for your business.

09/01/2024

Social media managers are time travelers. They need to look to the future to be ready for the shifting forces (*cough* algorithm changes) of social. But at the same time, they must pay attention to current social trends, emerging tech and landscape. And grounding yourself in social media best practices is a great place to start.

To help you get ahead with your social media marketing and maximize your social channels in the coming year, we’ve compiled a list of 16 essential social media best practices for 2024.

22/12/2023

Holidays are just around the corner and e-commerce experts like you are preparing to launch promotional activities. Do you already have them all planned out or search for some good Christmas marketing ideas? Either way, we’re sure our post will come at the right moment.

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19/12/2023

Every year, graphic design trends show us how art can imitate life. These trends are a reflection of our ever-changing needs and perspectives as a society.

In 2024, we’re seeing graphic designers dive head-first into diversity and inclusion, 3D surrealism, and start to dip their toes into the world of AI-powered design.

From the warm feels of nostalgia to the chilling look of cyber realism and loaded compositions, 2024 design trends are a clash of machine advancements and human comforts. Expect to see a dichotomy of perspectives on the past and the fast-approaching future!

13/12/2023

As you’re prepping your 2024 marketing plans, it’s worth noting the key visual trends of the moment, and how they might factor into your presentation and creative elements in the year ahead.

The end result is an interesting overview of where visual trends may be headed, which could play a part in your considerations.

21/11/2023

Are you looking for ways to improve your social media content? Want to understand the basics of why and what people share?

Here’s a quick summary:

The Psychology of Social Sharing: 5 Reasons People Share
What People Share on Social Media: The Content Matrix
The Generational Social Media Gap: What Different Age Groups Share

13/11/2023

Content marketing is more than just creating and sharing content. It’s about understanding your audience, telling your brand story, setting your mission, making your case, and planning your actions. Learn how to do it right with these five key elements.

10/11/2023

If real brands existed in the Pokémon world, we would imagine them like this 😍

And here is the result ✨

If you are thinking that everything is beautiful, we agree.

If you believe that Hollister should really include Wingull in its logo, we agree even more.

If you want to try to tell Pangoro of WWF that he is a protected species, you can do it, but at your own risk and peril 🐼

08/11/2023

Did you know that Lay’s chips have been around since 1932? 🤯 From a cartoon potato to a sleek globe, the logo has changed a lot over the years. 🥔➡️🌎 Take a look at some of the iconic designs and let us know which one is your favorite! 😍

03/11/2023

What is one of the most important aspects of Graphic Design? 👩‍💻

Many people will think of the beauty of the compositions, while others will fight over fonts and colors.

In reality, one of the basic principles that allows for the creation of effective graphics is visual hierarchy.

This concept can completely change the meaning of a graphic composition and can allow you to focus users’ attention where you want it to be.

In today’s post, we explain this basic principle in a simple and useful way.

31/10/2023

What better time than Halloween to show off all your creativity? 🎃

Brands have always used this holiday to send a message, whether it’s pure branding, to make people smile, increase sales, or spread an important message.

Whatever the goal, the rule is only one: be memorable ✨

In today’s post, we’ve collected some of the Halloween-themed campaigns that we particularly liked.

30/10/2023

“The Pepsi logo has come a long way since its inception in 1898. From a red script font to a bold globe, it has undergone many iterations while staying true to its roots. Here’s a glimpse of its journey! 🌎🥤 ”

25/10/2023

Unlocking the magic behind exceptional user experiences! 🌟 Dive into our UX design process – from research and analysis, through design and production, to beta launch and evaluation. 📊✨

At Radiant Design, we craft digital journeys that shine. Let us illuminate your brand's path to success. ✨🚀

23/10/2023

Instagram’s adding another engagement option, with polls in comments now in testing with selected users.

As you can see in this example, the new option will enable users to add interactive polls within the comment streams on both feed posts and Reels clips (you can already run polls in Stories and DMs).

Instagram’s been testing the option over the past six months, with various early iterations spotted in testing by some users.

Polls have proven to be a popular option in other forms and apps, with the simple, lightweight interaction making it much easier for viewers to contribute their thoughts, and engage with a user’s content.

Instagram chief Adam Mosseri says that the new option is available to some users as “a small test”, while Meta CEO Mark Zuckerberg has said that it’ll be rolling out to all users soon (both via their respective Instagram Channel).

18/10/2023

Looking to keep your social media marketing efforts on track, and ensure that you capitalize on all available opportunities?

This checklist will help, covering off on all the fundamental requirements of a functional, valuable social media approach for brands.

You can iterate and develop each step, customized to your needs, but this listing provides a solid foundation for a scheduled, strategic approach.

16/10/2023

Whether you’re an avid runner, outdoorsy in your own right, or just someone who enjoys a nice stroll in athletic shoes, chances are you own a pair of Adidas. And if you don’t own a pair? You probably have a few friends or family members who do.

The iconic Adidas logo can be found across all of the brand’s sportswear and apparel and is instantly recognizable in its many forms today.

Through time there have been many iterations of the logo with the world-famous 3 bars. And in each instance, Adidas has made its mark in history.

One of the many great aspects of the Adidas logos is that they’re scalable – no matter their size, placement or medium, they’re instantly recognizable to anyone. This is a key feature for building an unbeatable logo, and among the reasons Adidas has remained timeless for over 70 decades.

10/10/2023

Are you looking for ways to improve your SEO strategy? Want to learn how ChatGPT could help automate some of the more time-consuming tasks?

Here’s what iscovered:

Keyword research
Content ideas
Meta descriptions
Blog outline
FAQs

05/10/2023

Competition.

It doesn’t matter what industry you’re in–marketing is a game of competing for the attention of your audience. With so many marketing channels available today, that competition is oftentimes fierce.

Think about it.

Competition for traffic, ad placement, followers and sales. The list goes on and on. And while the idea of conducting competitive analysis isn’t particularly “fun,” it’s absolutely necessary aspect of business intelligence.

Competitor analysis can be done in a lot of different ways and with a number of different tools. Any type of tool that lets you monitor your brand and others can be used to spy on the competition.

A few different types of tools include:

Social media management tools
Monitoring and social listening tools
Keyword tools
Analytics tools
AI tools

03/10/2023

As you would expect, different types of content are required to meet different questions and queries at each stage of the buyers’ journey, and as such, it’s important to structure your broader content planning to cover off on each element.

You first need to grab attention and interest, which requires more visual overviews and prompts, while in the middle stage, you’ll need more informational content to feed into that initial interest.

29/09/2023

Do you know how to schedule Instagram posts? If not, it’s time to learn.

Learning how to schedule Instagram posts in advance helps free up your social media team to do other important tasks, like strategy building, content creation, community engagement and more.

After years of users asking for it, Instagram finally added in-app scheduling near the end of 2022. Users are able to schedule up to 25 posts per day and up to 75 days in advance. Keep in mind, only business profiles have access to this feature. Personal profiles are unable to schedule content.

21/09/2023

LinkedIn is a powerful marketing tool for any business, particularly in the B2B landscape. Over 82% of B2B marketers consider it a goldmine for generating high-quality leads, connecting with peers and building their professional network.

A strong presence on LinkedIn provides your business with a professional digital presence and an opportunity for your brand to be seen by 930 million members and 75 million businesses.

One of the key components of building your brand on LinkedIn is creating a LinkedIn Business Page. This page serves as a hub for your company to showcase your products or services, share valuable industry insights, and attract potential clients or employees.

19/09/2023

If you’ve been wondering about the difference between UX design and UI design, you’re not alone. Often used interchangeably, they actually describe very different things.

UX design focuses on creating a seamless and meaningful user experience by understanding user needs, conducting research, and designing intuitive interfaces, while UI design focuses on the visual, interactive elements of a product to create aesthetically-pleasing interfaces.

15/09/2023

A professional website can simultaneously operate as a marketing tool, a store platform, a display of talent, a communication channel, and an engine for branding. Essentially, it opens up the entire world to you and your business, giving you a unique platform to accomplish nearly anything.

In this post we will show you the steps you need to take to make a professional website.

13/09/2023

12/09/2023

Social media is always evolving to satisfy the needs and interests of its users. New social media platforms emerge to serve specific audiences or to offer something different. In 2016, a little app called TikTok transformed the social media landscape through its short videos and casual, spontaneous aesthetic; it’s now the most-downloaded app in the world.

Of course, not all new social media apps will blow up like TikTok. But they do reveal how social trends and user expectations are evolving over time. If you’re not already keeping an eye on the platforms above, it’s worth checking them out to see how social media is changing in 2023.

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Contrary to popular belief, companies don't sell products. They sell experiences, feelings, and ideologies. Businesses with amazing brands like Coca-Cola know exactly what experience they want customers to have when they make (or consider) a purchase. Being able to control the purchasing experience at this level is the power of branding at work. A brand is the identity and story of a company that makes it stand out from competitors that sell similar products or services. The goal of branding is to earn space in the minds of the target audience and become their preferred option for doing business. Branding is the process of creating the brand identity of a company. This process also delivers materials that support the brand, like a logo, tagline, visual design, or tone of voice. #branding #brandingtips #brandingstrategy #branding101 #brandingdesign #brandidentity #brandstory #brandawareness #brandinginspiration #brandingagency #brandingphotography #brandingconsultant #brandingexpert #brandingcoach #brandingstudio #smallbusinessusa, #usasmallbusiness, #shopsmallusa, #supportsmallbusinessusa, #madeinusa #smallbusinesscanada, #canadasmallbusiness, #shopsmallcanada, #supportsmallbusinesscanada, #madeincanada #radiantdesign #radiantdesignmedia

Nike’s social media strategy has been building on the strength of its brand voice for many years now, and it shows in their social media posts. They have a powerful presence on Instagram, Facebook, and Twitter, amongst other platforms, with highly engaging content that appeals to their followers’ interests. They are well versed in community outreach. #digitalmarketing #marketing #branding #brandidentity #socialmediatipsforbusiness #socialmediatips #socialmediamarketing #smallbusinesscanada #nike #nikebrand #socialmediastorytelling #marketingstorytelling #marketingtips #marketingforsmallbusiness #marketingforcreatives #creativemarketing #socialchange #socialcause #radiantdesign #radiantdesignmedia

Content creation tools can make you a more efficient and effective marketer. We’ve rounded up some of the most popular tools for content creators. As well as hidden gems our very own team uses. So you can produce higher-quality blog posts, images, videos, podcasts, and other types of content. In a fraction of the time. #design #designer #designinspiration #designthinking #designlife #designstudio #designtools #designerlife #designersofinstagram #graphicdesigner #graphicdesign #digitalart #digitalmarketing #digitalmedia #digitalagency #digitalcontentcreation #contentcreationtools #contentcreationtips #contentcreationstrategy #contentcreationmadeeasy #contentcreators #contentmarketingtips #contentmarketingstrategy #radiantdesignmedia #radiantdesign

Artificial intelligence continues to play a game-changing role in many aspects of our lives. The social media landscape is one of the areas where this impact is most evident. From automatic content moderation and personalized recommendations to the ads we watch and beyond, AI is reshaping the way we interact and connect online. According to Statista, the number of active social media users worldwide was 4.26 billion as of 2021, spending an average of 2 hours and 27 minutes daily on social media. Along with such growth in social media users, the need for AI solutions to understand customer preferences is also rising, with the AI market in social media expected to reach $3,714.89 million by 2026, recording a CAGR of 28.77%. #socialmediamanagement #ai #artificialintelligence #marketingtools #digitalmarketing #socialmediastrategy #socialmediaoptimization #socialmediamarketingtips #socialmediaexpert #socialmediastrategytips #socialmediatools #marketingautomation #contentmarketingtips #digitalmarketingtips #socialmediaanalytics #smallbusiness #supportlocal #shoplocal #canadianbusiness #entrepreneur #startup #smallbiz #buylocal #localbusiness #madeincanada #radiantdesign #radiantdesignmedia

X Updates Brand Assets You may not be a fan, but the X re-brand is here to stay, which likely means that you’ll need to update your website, your in-store signage, staff email signatures, and other promotional material with the new X logo. This could help. X has now updated its brand assets resource with the new branding, which Elon Musk had initially said was an interim solution, but he now seems to have settled on. Snapchat Rolls Out New ‘After Dark’ Element After initially previewing the coming feature at its Snap Partner Summit back in April, Snapchat has now launched its new ‘After Dark’ element, which will enable Snapchatters to post exclusive content for their friends after 8pm, which only those that have also posted on their Stories will be able to access. Instagram Tests New Collaborative Posting Option Instagram is experimenting with a new option that would enable users to add their own images and videos to an existing post, facilitating more direct collaborations in the app. #socialmedia #news #breakingnews #journalism #media #newspapers #broadcasting #reporting #currentevents #worldnews #socialmediamarketing #digitalmarketing #marketingtips #marketingstrategy #contentmarketing #smallbusinesscanada #supportlocalbusinesses #shoplocalcanada #canadianbusinesses #entrepreneurship #twitter #xtwitter #twitterx #instagram #snapchat #radiantdesign #radiantdesignmedia

The best AI social media management software FeedHive for content recycling and conditional posting Vista Social for connecting lots of social media channels together Buffer for scheduling post campaigns Flick for turning content ideas into multiple posts Audiense for intelligent social listening on Twitter Ocoya for writing captions and hashtags Predis.ai for generating carousels and videos Publer for generating post text and images ContentStudio for staying on top of your content topics Taplio for growing a personal brand on LinkedIn Hootsuite for AI post prompt variety #socialmediamanagement #ai #artificialintelligence #marketingtools #digitalmarketing #socialmediastrategy #socialmediaoptimization #socialmediamarketingtips #socialmediaexpert #socialmediastrategytips #socialmediatools #marketingautomation #contentmarketingtips #digitalmarketingtips #socialmediaanalytics #smallbusiness #supportlocal #shoplocal #canadianbusiness #entrepreneur #startup #smallbiz #buylocal #localbusiness #madeincanada #radiantdesign #radiantdesignmedia

When you build a website, there are two major aspects to consider: consumers and search engines. You need an SEO-friendly website so you show up on Google when consumers are searching for your products. But you also need a creative, user-friendly website so consumers can find what they want to buy. So how do you find the balance when you have conflicting suggestions coming from each side? #seo #webdesign #webdevelopment #digitalmarketing #onlinemarketing #searchengineoptimization #websitedesign #websiteoptimization #userexperience #userinterface #uxdesign #uidesign #graphicdesign #webdesigner #webdeveloper #seoexpert #seotips #seotricks #seohacks #seobenefits #radiantdesign #radiantdesignmedia

Worldwide population is over 8billion and the internet has 4.4billion users. WOW! And this number is growing day by day. One of the mind-blowing facts about social media is that; there are nearly 3.5billion active social media users, and every 6.4 seconds a new account has been created. Every user has an average of 7.6 social media accounts. They spend around 142 minutes on social media every single day. We believe that these numbers enable us to tell that social media has a measurable result in sales, lead generation and creating a great brand awareness. Your ROI could be great with a chance to reach a very large audience. #smallbusiness #supportsmallbusiness #handmade #shopsmall #shoplocal #smallbusinessowner #entrepreneur #socialmedia #marketing #digitalmarketing #onlinemarketing #socialmediamarketing #contentmarketing #branding #brandawareness #brandidentity #brandstrategy #brandingtips #radiantdesign

Happy Canada Day! 🎉🍁 Today, we celebrate the beauty, diversity, and spirit of our great nation. From the stunning landscapes to the warm and welcoming people, Canada is a land of boundless opportunities and endless wonders. As we come together to honor our history and embrace our shared values, let's cherish the memories we've created and look forward to building an even brighter future. Wishing everyone a joyful and patriotic Canada Day! ❤️🤍🍁 #CanadaDay #TrueNorthStrongAndFree #ProudCanadian #CelebrateCanada #OhCanada #HappyCanadaDay2023 #CanadaDay2023 #Canada150 #CanadianPride #CanadaLove #MapleLeaf #CanadaDayCelebration #TrueNorth #ExploreCanada #CanadianHeritage #CanadaDayVibes #CanadaDayMemories #OhCanada #CanadaDayWeekend #ProudToBeCanadian #CanadianTraditions #CanadaDayParty #RedandWhite #Canadagram #CanadianCulture #CanadaDayFestivities #CanadianLifestyle #CanadaDayGreetings #HappyBirthdayCanada #CanadaDayFun #CanadaDayCheers #CanadaDayFireworks #CanadaDayParade #CanadianUnity #CelebrateCanadaDay #canadaday2023🇨🇦

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