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Radiant Design

We help you shine online with social media, branding and web design. Let’s work together! 🚀

19/02/2024

What do we understand about User Experience? In simple terms, user experience is the experience a user has when interacting with a product. For example, You want to have a glass of water, you interact with the glass of water. The design of the glass including the look, feel and material may impact your experience of the interaction.

User Experience is an umbrella term that covers visual design, information architecture, usability, interaction design and user research; it covers all the aspects which users have with the product. If we go deeper into UX then we find some psychological laws that result in a great experience for the users.

12/02/2024

What makes Duolingo such an engaging way to learn a language? The answer is hiding in plain sight. “The secret to Duolingo is that we’re not an education company. We’re a fun and motivation company,” says Ryan Sims, VP of design. “Fun is the most important part of the work we do.”

More than a decade since its launch, Duolingo continues to boast best-in-class design, great interactions, and an easy-to-follow UI. It’s filled with fun touches, like gamified lessons, hilarious characters, and a learning path that leans on actual conversations. And then there’s Duo, the famously tenacious owl mascot who achieved viral notoriety for his skill at encouraging people to extend their learning streaks. The app has figured out how to make a daily language lesson feel not like classwork but a joy.

05/02/2024

Design systems aren’t only for designers. They are also for developers, as they contain all code snippets and development resources with necessary front-end code together with documentation as well as design guidelines, relevant plugins, design patterns, style guides, reusable components, rules plus guidelines, and all other building blocks useful for web design and development workflow.

01/02/2024

If every part of your design is of equal importance, then nothing will stand out. When it comes to web or app design, this is crucial to avoid. Using hierarchy will help you guide the user along the correct path. Is this the first time they are using this app? A good onboarding experience will help introduce them to the key functions of the app. Likewise, the first impression someone has of a website is vital for them to return.

30/01/2024

Finding the right influencer is one side of the story, and reaching them is another. A successful campaign lies in the hands of one of the most important questions, i.e., how to email an influencer?

Leveraging the power of influencer outreach is a long, step-by-step process. To shorten that, here we are providing you with the eight most effective steps to write influencer outreach emails that will guarantee you a positive response.

Grab your keyboard, and it’s time to learn the secret of writing an email that leaves a supercool first impression

29/01/2024

We provide a comprehensive range of services to help your business grow and stand out from the competition. We offer:

Social media marketing: We help you leverage the power of social media to reach and engage with your potential customers. We create and manage your social media profiles on platforms such as Facebook, Instagram, Twitter, LinkedIn, etc. We also plan and execute effective social media campaigns that generate awareness, traffic, leads, and sales for your business.
Branding: We help you create a unique and memorable identity for your business, including logo design, color scheme, typography, and tone of voice. We also help you craft a compelling brand story that resonates with your target audience and showcases your values and vision.
Website development: We design and build a professional and user-friendly website for your business, using the latest technologies and best practices. We ensure that your website is responsive, fast, secure, and optimized for search engines and conversions. We also provide ongoing maintenance and support to keep your website up-to-date and running smoothly.
We provide these services in a vertical integration format, meaning that we handle everything from start to finish without outsourcing or subcontracting any part of the process. This way, we ensure quality control, consistency, efficiency, and cost-effectiveness for your business.

09/01/2024

Social media managers are time travelers. They need to look to the future to be ready for the shifting forces (*cough* algorithm changes) of social. But at the same time, they must pay attention to current social trends, emerging tech and landscape. And grounding yourself in social media best practices is a great place to start.

To help you get ahead with your social media marketing and maximize your social channels in the coming year, we’ve compiled a list of 16 essential social media best practices for 2024.

22/12/2023

Holidays are just around the corner and e-commerce experts like you are preparing to launch promotional activities. Do you already have them all planned out or search for some good Christmas marketing ideas? Either way, we’re sure our post will come at the right moment.

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19/12/2023

Every year, graphic design trends show us how art can imitate life. These trends are a reflection of our ever-changing needs and perspectives as a society.

In 2024, we’re seeing graphic designers dive head-first into diversity and inclusion, 3D surrealism, and start to dip their toes into the world of AI-powered design.

From the warm feels of nostalgia to the chilling look of cyber realism and loaded compositions, 2024 design trends are a clash of machine advancements and human comforts. Expect to see a dichotomy of perspectives on the past and the fast-approaching future!

13/12/2023

As you’re prepping your 2024 marketing plans, it’s worth noting the key visual trends of the moment, and how they might factor into your presentation and creative elements in the year ahead.

The end result is an interesting overview of where visual trends may be headed, which could play a part in your considerations.

21/11/2023

Are you looking for ways to improve your social media content? Want to understand the basics of why and what people share?

Here’s a quick summary:

The Psychology of Social Sharing: 5 Reasons People Share
What People Share on Social Media: The Content Matrix
The Generational Social Media Gap: What Different Age Groups Share

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