23/10/2024
Marketing is the ongoing process of making sure your product or service is compelling to your potential buyers and the market. Standing out in a competitive market while acquiring and retaining customers is quite complex🤓 .
Advertising comprises mostly paid forms of marketing📊 . Although organic social media, for example, is a form of advertising, traditional advertising involves paying for the ad placement, whether it be on TV, in a newspaper, or more commonly today – on the internet .
To sum it up - marketing is the way you're seen by your buyers and the message you’re conveying 📢.
While advertising is an important (if not the most important💪) element OF marketing. Because without advertising, there may not be much of an audience to market to!