Iris Ads Agency

23/10/2024

Marketing is the ongoing process of making sure your product or service is compelling to your potential buyers and the market. Standing out in a competitive market while acquiring and retaining customers is quite complex🤓 .

Advertising comprises mostly paid forms of marketing📊 . Although organic social media, for example, is a form of advertising, traditional advertising involves paying for the ad placement, whether it be on TV, in a newspaper, or more commonly today – on the internet .

To sum it up - marketing is the way you're seen by your buyers and the message you’re conveying 📢.

While advertising is an important (if not the most important💪) element OF marketing. Because without advertising, there may not be much of an audience to market to!

18/10/2024

Happy Friday!!! 🥰
But what the heck is "Friday" to an entrepreneur, right??

We're just built a little bit differently.

This is your reminder to slow down, roll your shoulders, take a deep breath, and realign yourself with your goals 🥅

We are hustling to make our dreams come true, every dang day.
But let's remember why we're doing this: freedom 🕊

So take in one more deep breath, drink that coffee, pet that doggo, go for a walk, hug your people, and smile about how far you've come!

TGIF!!! 🪅

11/10/2024

Relevance! Relevance! Relevance!
Being relevant on social media is more crucial than what your branding or messaging says or even what's popular and trending.

There is often a small overlap between what the entrepreneur is trying to say and what the client actually wants to hear. If you're not speaking to your clients pain points (a.k.a their needs) than they're not going to hear you - you might as well be speaking a different language.

Relevance is about keeping the message clear and significant to your clients needs and meeting them where they're at.

Interested in learning how to grow your business online the right way?
Book a FREE strategy call with me to find out what it's going to take to scale your business in a relevant way so that your ideal clients will ACTUALLY see you!
Link is in the bio 😉

10/07/2024

So awesome!! Congrats, Chris 😍👌!!

Bedwetters Irrigation specializes in system repairs and upgrades, full customized system installations, repairs of major and minor breaks, leaks and other sprinkler related issues. Dedicated to exquisite customer service and proudly servicing Victoria BC and surrounding area since 2020.

28/05/2024

This!!

🌟 🌟We are just 3 weeks away from our June 13th event at the Royal Colwood Golf Club 🌟🌟

For more information on how to become a member, gift sponsor, food and wine sponsor, please feel free to reach out here or send us an email at [email protected]
One of our Leading Ladies would be happy to help.

03/04/2024

Consider it this way: if you want more leads, you'll need a strategy to attract them, right?

A lead magnet is an incentive, such as a free item or service, given to potential customers in return for their contact information 📧.

This could be:
💸 a discount code
💻 a webinar
📚a white paper
📖 an e-book
📄 a template
✅or any other valuable resource.

To obtain the lead magnet, consumers are required to submit their name, email address, and sometimes company details.

The only aim for a Lead Magnet is to get the right people to sign up.
So make it as easy as possible!

22/02/2024

Hi there! My name is Lea - great to meet you!
The one thing you probably know about me is that I'm a Social Media Ads Manager.
What you probably don't know about me is that before I was an ads manager I was (and still am) a Photographer 📸

Photography was what compelled me to learn social media ads.
The market for photography is heavily saturated with some seriously talented folks and besides follow-trains (not a good way to find actual clients btw) it was so hard to gain traction on the platforms.

And it's no mystery that it's hard to be found on social media - the way the world is heading (especially since 2020) it seems everyone and their dog has their footing online and in ads. The competition for space is unreal!

That's why I got into this business 🏆
I was done being ghosted by people that were not my ideal client. I was done wasting hours and hours trying to understand the ads platforms. I was done throwing money out the window with ads that Just. Don't. Work. 💸

I'm so thrilled I've had the opportunity to learn such an amazing skill that keeps on giving back 🫶🏻
As a Photographer my favorite things are being creative and making people happy with beautiful images they can cherish forever.
As a Social Media Ads Manager my favorite things are being creative and making people happy by helping them achieve their business dreams.

Feeling pretty blessed over here ✨

www.leamayphotography.com

20/02/2024

“Content is fire, social media is gasoline”
-Jay Baer.
What this quote is telling us is that content is the foundation of your marketing efforts, and social media is the tool that helps you spread that content to your ideal audience.

Social media can be a powerful tool to escalate your message, but it can also be fruitless (not to mention expensive!) if not used properly.

🫶That's where I come in.
I am a social media ads manager and I absolutely LOVE helping people reach their business and financial goals!

Here's list of just SOME of the things I do to help my clients amplify their message:

✅ in-depth onboarding program to build a foundation for success
✅ funnel build to convert a cold audience
✅ personalized copywrite that converts
✅ completely Done-For-You ads that don't feel like ads
✅ and so much more!!

If you're looking for an ads expert that speaks in YOUR voice, understands YOUR needs and does WAY more than just clicks to buttons and sends an invoice then I'm your girl!

Get in touch today for a FREE strategy call! It's that easy!
www.irisadsagency.com

Let's Connect ✨

27/01/2024

📢 Special Announcement 📢
***I am looking to fill ONE space for a business owner looking to UP their Sales Game in February - Keep reading to find out more about this special offer!! 👇🏻

Have you tried running Facebook ads only to be left feeling frustrated, overwhelmed and like you just threw your money out the window?? 💸
Don't get discouraged - Social Media Ads are a BEAST!!

I am a social media ads manager specializing in growing MORE leads and MORE sales for your business and I want to get you the quality leads you deserve!!

Imagine having a system implemented in your business that's designed to work around the clock to get you quality leads - yes, even while you sleep! 😴
Well, dream no more Friend!
Here's what I'm offering for the FIRST person to book with me by February 5th:

✅ an in-depth onboarding process to discover your business needs
✅ hands-on-help with content creation, marketing, publishing and posting
✅ a complete (or partial) funnel build
✅ personalized copywrite for ads, nurture sequences and funnel
✅ Done-For-You Facebook and Instagram Ads THAT CONVERT!!
✅ in-depth audience research to find your ideal avatar
✅ funnel consulting - analytics, segmentation, ad testing - direct, engagement & retargeting
✅ and MORE!

If you're serious about growing your business in 2024 then THIS IS YOUR SIGN!!!🪧

New Year's brings on our greatest ambitions and never has there been a better excuse to go ALL IN on your dreams!! ✨

Book with me now for a FREE strategy call! I have one more spot to fill in February and it's coming at a 25% discounted rate!
Book Your FREE Strategy Call
https://www.irisadsagency.com/booking

18/01/2024

It's hard to stay focused on the goal when life around you feels so out of control.
Just remember that you get to choose your hard.

👉🏻 Staying at the same dead-end job is hard.
💪🏻 Starting a business is hard.

Starting my own business was the best decision of my life.
When I was on maternity leave I had no idea what I was going to do with myself once my time was up. I knew I couldn't go back to my old job and I knew I didn't want to go back to retail. Nothing seemed to fit and all I wanted was to be able to watch my little girl grow up.
But then I became an entrepreneur for the first time and everything clicked into place. It was tough - really tough, and honestly, it still is some days. But wow!! I wouldn't change this journey for anything or any job in the world.

Choose your hard!

01/01/2024

Happy New Year!! 🎉🎉
May 2024 be your most Kick-Ass year yet with more Efficiency, more Sales, more Clients and MORE TIME to do the things you love most!! 🫶🏻

Cheers🥂 to the another new beginning and the years greatest excuse to go ALL IN on your Dreams!! 👊🏻

15/12/2023

"Where Focus Goes, Energy Flows."
Pretty iconic words spoken by the man himself Robbins.

Focus on where you're going. Focus on success. Focus on abundance, growth and positivity.

If you're an entrepreneur, then you already know you're built a bit different than many of those around you pushing the 9-5.

Don't be limited by a narrow focus. Widen your scope and just keep reaching.

13/12/2023

Okay, I get it. It's December and you're just trying to get through the holidays, right?
I felt the same way for many years when I built my first business.
👉 it's January and no one is buying
👉 the economy is in a recession
👉 people don't want sessions during the cold months

But what I didn't realize at the time was that I had fallen into that Scarcity Mindset:
❌ I'm not good enough
❌ I don't have the most expensive equipment
❌ the market is too saturated
❌ imposter syndrome is STRONG!!
and I could honestly go on and on of all the reasons I wasn't pushing myself to reach my goals.
The scarcity mindset is a belief that you have limited resources and you are unable to provide for yourself and for others. And frankly, that's a pretty lonely, defeated place to be. Trust me. I lived it.
If you can change your focus to that of an Abundance Mindset, you will see your whole world change right before your eyes!
Dream BIG!! Start NOW!! Do. Not Wait!!

11/12/2023

Taking a chance on your business means there are no guarantees. There just isn't. And if success was a guarantee then we'd all be doing it, wouldn't we??
❎There is no guaranteed client
❎no guaranteed ROI
❎no guaranteed sale

The only guarantee you get when you take a chance on your business is the possibility of success.
But what's way scarier than that? The guarantee you get when you're too worried to take the chance.
✅The guarantee of being exactly where you are right now.
Start. Moving.

30/10/2023

"Why has my Page's organic reach dropped?"
There's a number a factors contributing towards why this is happening.
Some of them are obvious, such as:
👉🏻 you haven't been posting as often
👉🏻 you're posting at a less optimal time of day
👉🏻 your content just isn't quality
👉🏻 oops! you posted on a holiday....

There is another reason your organic reach has dropped off that you may not have thought of and it's HOW your audience is engaging with your content and also how THOSE people engage with OTHER similar content in the past!

"So, what can I do about THAT?"
Not a lot unfortunately, since you can't choose your audiences with organic reach.

But here are a couple tips to help!
👌🏻 Staying vigilant in your postings! A few times a week is good. Daily is better!
👌🏻 Carve out a couple of hours out each week to set up your posts so you're not hustling all the time to get them up.
👌🏻 Be sure to engage with EVERY post comment you can! This effectively doubles your likeability in the algorithms!
👌🏻 Remove any negative comments on your posts! Negativity attracts negativity. Put a stop to it ASAP!

I hope this helps! Organic reach is hard and is very labor intensive but it's totally possible as long as you've got the right mindset and the knowhow!

Let me know how you do!

-Lea
xx

27/10/2023

BELIEFS AND POTENTIAL CUSTOMERS
When it comes to business, BELIEFS make up the 3 core reasons potential
customers won't buy from you:
1) They don't believe in the product or service.
2) They don't believe in YOU.
3) They don't believe in themselves.
It's hard to articulate just how important these 3 areas are.
Therefore, we've got to meet our potential customers at where they're at (addressing
their concerns and thoughts about what's possible), be open about who we are (by
regularly showing up and being open and honest) and regularly sharing results of the
work we do.

BELIEFS & CURRENT CUSTOMERS
If you've ever lost a great client without being able to figure out why, then you KNOW beliefs run central to effective relationships and open communication with current clients as well.
In my agency now, I do my best to regularly ask: How do you feel? How does that sound?

Here's the hard part:
There is no playbook about what's always right but if you don't know what your client is thinking, then you can't help them.
The stories in their mind matter.
Some clients will always tell you - it's their nature and personality to be open.
But some clients will not tell you.
They will stay quiet when they are worried and keep things bottled inside. So while you may feel like things are going great, they're having worries and hesitations and this can be the kiss of death for the project, as they're giving up in you, or themselves or their product!
Nothing is more important than making this open communication a part of regular
talks which I now do with my clients on a regular basis.
While it can be scary to ask your clients how things are going, I've learned it can
make or break relationships and contribute to long-term, healthy ones!

If you're still reading, I really hope this is helpful for you! It's been KEY
in transforming my business.

-Lea
xx

26/10/2023

Hi Friend, 🤍
I have a question for you - are you an entrepreneur? Do you want MORE leads and MORE sales?? (duh, right? lol)
📢 I am ready and eager to help!!
If you or someone you know has a business that is ready for a major kickstart in their online advertising then please start by booking a FREE Strategy Call with me!!! https://www.irisadsagency.com/booking
Want to learn a little bit more? Check out my website to see all the ways I help catapult your business towards success!
👉🏻 www.irisadsagency.com 👈🏻
I remember how much I struggled to be seen when I first started out too. And even three years into my business, it was still difficult!

The good news? It doesn't have to be this way.
No matter where you are in the game, if you've got something to say, I'm here to help you get SEEN!
I cannot wait to hear from you!!

-Lea
xx

23/10/2023

www.irisadsagency.com

Iris Ads Agency | Home Online Advertising for small to medium businesses and business owners struggling with promoting their business through Facebook and Instagram Advertising and Ads Management.