Iris Ads Agency

03/12/2024

5 Tips To Get The Clicks👆

There are many ways to get noticed on social media and I've put together a short list of 5 tips to get people viewing your content instead of dismissing it.

Check out #5 to reveal the most fundamentally valuable tip to ensuring that viewer is going to, "...read more".

02/12/2024

What Leads Magnet Should I use?🤔

A lead magnet is a freebie used by businesses to entice the viewer to click. Once the viewer clicks, that cold audience member becomes a warm audience member, and once they opt-in to your freebie, your email list has just grown by one more member and that’s really the goal here, people! But before we get to growing your e-mail list, first we need to make sure your freebie is alluring enough to get people in the mood to click, so to say. Here are a few ideas to help get you started:

Coaches & Lead Generation
• Checklist
• Script or template
• Free discovery session
• Quiz
• E-books
• Videos, workshops, and webinars
• Private podcast
• Mini Course
• Free Meditation
• Blueprint
• Free Groups
• Calculators
• Coupons
• Trials
• Guides

8 elements that good lead magnets have in common:
• It solves a problem
• It promises a quick win
• It is specific
• It is quick and easy to understand
• It has high value for your customers
• It is instantly accessible
• It demonstrates your value
• Has a super catchy headline
• Creates a sense of urgency

And don’t forget: test, test, test! Even if you have nailed down your ideal client that doesn’t necessarily mean you know which freebie is going to be enticing to them (and if you’re promoting your lead magnet now then you had better have your ideal client pegged!).
Test as many freebies as you can and discover which one’s work and which one’s flop.

Interested in learning more about client offers and how to use them? Follow me for more marketing and advertising tips 🤓

26/11/2024

What is your Ideal Client Profile?

If you don't already have this pegged, it time to start digging deep!
f you don’t establish your client profile, you may inadvertently be marketing efforts to the wrong target audience, wasting precious time and resources in the process!

Here's a few tips to get you started:

1. Client Base: start by looking at the clients you already have.
2. Problem: Your ideal client has a problem that only you can solve.
3. Budget: Understand their budget for the service they're looking for.
4. Fear or Desire: Understand why their buying and bridge that gap.
5. Values: Align your values with theirs so as to understand them better.
6. Buying habits and behavior: Understand their story and buying behavior.

If you put your efforts into serving everyone, then you're inevitably going to end up selling to no one.

If you want to maintain a high level of ROI (Return On Investment) then you will need to niche down and get clear on who your target audience is and what their needs are

You have a valuable product that will help others so it's crucial that you find that ideal client who is ready and willing to buy from you today!

25/11/2024

What Does Your Mission Say About You?📢

Your Mission Statement isn’t just a string of words about what you DO, it’s about who you ARE! Your values, ethics, culture, and most importantly, why people should choose YOU!
Your audience needs to know why they should trust and believe in your company amongst so many other competitors out there.
Here are 7 tips for a powerful mission statement that will get people choosing YOU!

1. Get to the Core Of The Matter
Get to the core of the matter – Missions must appeal to peoples needs and show how and why your organization is different from the rest and worth their investment.

2. Speak To Your Ideal Client
Know who your ideal client is! Once you have this nailed, be sure your mission speaks to their pain points, the solution you offer and why they should choose you!

3. Involve Critical Stakeholders
Involve organizational leaders in your journey to creating a powerful mission statement. Avoid any ‘nearsightedness’ you may experience by be open and collaborating with the stakeholders and visionaries of the company.

4. Replace Insider Jargon With Simple Language
Speak plainly. Don’t get too caught up with insider jargon that your clients may not understand. Keep your mission based in reality and make it memorable! One or two sentences in long enough to be remembered and recited.

5. Brand Experiences Guaranteed to Resonate
Your mission statement should be inspiring enough for its employees to take action and deliver exceptional service that consistently resonates with their customers.

6. Your Mission AND Purpose, Your What and Why
Mission: WHAT you do, never how you do it;
Purpose: WHY you do what you do (written from the customer's point of view.)

7. Show How Only Your Offering Can Bring Change
A great mission statement will leave potential clients feeling excited about how your company, and only your company, will illicit the change they want to see for themselves.

8. Your Vision Statement
Get clear on your overall vision statement for the future, then develop a mission statement that supports achieving that vision. Be genuine with a focus on how your company impacts its customers and the world.

Good Luck!

23/10/2024

Marketing is the ongoing process of making sure your product or service is compelling to your potential buyers and the market. Standing out in a competitive market while acquiring and retaining customers is quite complex🤓 .

Advertising comprises mostly paid forms of marketing📊 . Although organic social media, for example, is a form of advertising, traditional advertising involves paying for the ad placement, whether it be on TV, in a newspaper, or more commonly today – on the internet .

To sum it up - marketing is the way you're seen by your buyers and the message you’re conveying 📢.

While advertising is an important (if not the most important💪) element OF marketing. Because without advertising, there may not be much of an audience to market to!

18/10/2024

Happy Friday!!! 🥰
But what the heck is "Friday" to an entrepreneur, right??

We're just built a little bit differently.

This is your reminder to slow down, roll your shoulders, take a deep breath, and realign yourself with your goals 🥅

We are hustling to make our dreams come true, every dang day.
But let's remember why we're doing this: freedom 🕊

So take in one more deep breath, drink that coffee, pet that doggo, go for a walk, hug your people, and smile about how far you've come!

TGIF!!! 🪅

11/10/2024

Relevance! Relevance! Relevance!
Being relevant on social media is more crucial than what your branding or messaging says or even what's popular and trending.

There is often a small overlap between what the entrepreneur is trying to say and what the client actually wants to hear. If you're not speaking to your clients pain points (a.k.a their needs) than they're not going to hear you - you might as well be speaking a different language.

Relevance is about keeping the message clear and significant to your clients needs and meeting them where they're at.

Interested in learning how to grow your business online the right way?
Book a FREE strategy call with me to find out what it's going to take to scale your business in a relevant way so that your ideal clients will ACTUALLY see you!
Link is in the bio 😉

10/07/2024

So awesome!! Congrats, Chris 😍👌!!

Bedwetters Irrigation specializes in system repairs and upgrades, full customized system installations, repairs of major and minor breaks, leaks and other sprinkler related issues. Dedicated to exquisite customer service and proudly servicing Victoria BC and surrounding area since 2020.

28/05/2024

This!!

🌟 🌟We are just 3 weeks away from our June 13th event at the Royal Colwood Golf Club 🌟🌟

For more information on how to become a member, gift sponsor, food and wine sponsor, please feel free to reach out here or send us an email at [email protected]
One of our Leading Ladies would be happy to help.

03/04/2024

Consider it this way: if you want more leads, you'll need a strategy to attract them, right?

A lead magnet is an incentive, such as a free item or service, given to potential customers in return for their contact information 📧.

This could be:
💸 a discount code
💻 a webinar
📚a white paper
📖 an e-book
📄 a template
✅or any other valuable resource.

To obtain the lead magnet, consumers are required to submit their name, email address, and sometimes company details.

The only aim for a Lead Magnet is to get the right people to sign up.
So make it as easy as possible!

22/02/2024

Hi there! My name is Lea - great to meet you!
The one thing you probably know about me is that I'm a Social Media Ads Manager.
What you probably don't know about me is that before I was an ads manager I was (and still am) a Photographer 📸

Photography was what compelled me to learn social media ads.
The market for photography is heavily saturated with some seriously talented folks and besides follow-trains (not a good way to find actual clients btw) it was so hard to gain traction on the platforms.

And it's no mystery that it's hard to be found on social media - the way the world is heading (especially since 2020) it seems everyone and their dog has their footing online and in ads. The competition for space is unreal!

That's why I got into this business 🏆
I was done being ghosted by people that were not my ideal client. I was done wasting hours and hours trying to understand the ads platforms. I was done throwing money out the window with ads that Just. Don't. Work. 💸

I'm so thrilled I've had the opportunity to learn such an amazing skill that keeps on giving back 🫶🏻
As a Photographer my favorite things are being creative and making people happy with beautiful images they can cherish forever.
As a Social Media Ads Manager my favorite things are being creative and making people happy by helping them achieve their business dreams.

Feeling pretty blessed over here ✨

www.leamayphotography.com

20/02/2024

“Content is fire, social media is gasoline”
-Jay Baer.
What this quote is telling us is that content is the foundation of your marketing efforts, and social media is the tool that helps you spread that content to your ideal audience.

Social media can be a powerful tool to escalate your message, but it can also be fruitless (not to mention expensive!) if not used properly.

🫶That's where I come in.
I am a social media ads manager and I absolutely LOVE helping people reach their business and financial goals!

Here's list of just SOME of the things I do to help my clients amplify their message:

✅ in-depth onboarding program to build a foundation for success
✅ funnel build to convert a cold audience
✅ personalized copywrite that converts
✅ completely Done-For-You ads that don't feel like ads
✅ and so much more!!

If you're looking for an ads expert that speaks in YOUR voice, understands YOUR needs and does WAY more than just clicks to buttons and sends an invoice then I'm your girl!

Get in touch today for a FREE strategy call! It's that easy!
www.irisadsagency.com

Let's Connect ✨

27/01/2024

📢 Special Announcement 📢
***I am looking to fill ONE space for a business owner looking to UP their Sales Game in February - Keep reading to find out more about this special offer!! 👇🏻

Have you tried running Facebook ads only to be left feeling frustrated, overwhelmed and like you just threw your money out the window?? 💸
Don't get discouraged - Social Media Ads are a BEAST!!

I am a social media ads manager specializing in growing MORE leads and MORE sales for your business and I want to get you the quality leads you deserve!!

Imagine having a system implemented in your business that's designed to work around the clock to get you quality leads - yes, even while you sleep! 😴
Well, dream no more Friend!
Here's what I'm offering for the FIRST person to book with me by February 5th:

✅ an in-depth onboarding process to discover your business needs
✅ hands-on-help with content creation, marketing, publishing and posting
✅ a complete (or partial) funnel build
✅ personalized copywrite for ads, nurture sequences and funnel
✅ Done-For-You Facebook and Instagram Ads THAT CONVERT!!
✅ in-depth audience research to find your ideal avatar
✅ funnel consulting - analytics, segmentation, ad testing - direct, engagement & retargeting
✅ and MORE!

If you're serious about growing your business in 2024 then THIS IS YOUR SIGN!!!🪧

New Year's brings on our greatest ambitions and never has there been a better excuse to go ALL IN on your dreams!! ✨

Book with me now for a FREE strategy call! I have one more spot to fill in February and it's coming at a 25% discounted rate!
Book Your FREE Strategy Call
https://www.irisadsagency.com/booking

18/01/2024

It's hard to stay focused on the goal when life around you feels so out of control.
Just remember that you get to choose your hard.

👉🏻 Staying at the same dead-end job is hard.
💪🏻 Starting a business is hard.

Starting my own business was the best decision of my life.
When I was on maternity leave I had no idea what I was going to do with myself once my time was up. I knew I couldn't go back to my old job and I knew I didn't want to go back to retail. Nothing seemed to fit and all I wanted was to be able to watch my little girl grow up.
But then I became an entrepreneur for the first time and everything clicked into place. It was tough - really tough, and honestly, it still is some days. But wow!! I wouldn't change this journey for anything or any job in the world.

Choose your hard!

01/01/2024

Happy New Year!! 🎉🎉
May 2024 be your most Kick-Ass year yet with more Efficiency, more Sales, more Clients and MORE TIME to do the things you love most!! 🫶🏻

Cheers🥂 to the another new beginning and the years greatest excuse to go ALL IN on your Dreams!! 👊🏻

15/12/2023

"Where Focus Goes, Energy Flows."
Pretty iconic words spoken by the man himself Robbins.

Focus on where you're going. Focus on success. Focus on abundance, growth and positivity.

If you're an entrepreneur, then you already know you're built a bit different than many of those around you pushing the 9-5.

Don't be limited by a narrow focus. Widen your scope and just keep reaching.

13/12/2023

Okay, I get it. It's December and you're just trying to get through the holidays, right?
I felt the same way for many years when I built my first business.
👉 it's January and no one is buying
👉 the economy is in a recession
👉 people don't want sessions during the cold months

But what I didn't realize at the time was that I had fallen into that Scarcity Mindset:
❌ I'm not good enough
❌ I don't have the most expensive equipment
❌ the market is too saturated
❌ imposter syndrome is STRONG!!
and I could honestly go on and on of all the reasons I wasn't pushing myself to reach my goals.
The scarcity mindset is a belief that you have limited resources and you are unable to provide for yourself and for others. And frankly, that's a pretty lonely, defeated place to be. Trust me. I lived it.
If you can change your focus to that of an Abundance Mindset, you will see your whole world change right before your eyes!
Dream BIG!! Start NOW!! Do. Not Wait!!