Savanah Bandy Social Media Manager

💫Comment GUIDE to learn more about Post House Marketing services. 💫 . . . . . #socialmediaforrealtors #realtormarketing #realtortips #realtorsofinstagrams #instagramforrealtors #realtorsocialmedia

I’ve edited tonssss of talking head videos for clients and, in my previous career as a journalist, listened back to hundreds of recorded interviews. I’ve noticed patterns of speaking that can get in the way of delivering a clear, concise message ((which is critical when filming short form video)). Here are a couple others to watch out for: 👉🏻 Using too many examples. This can drag out the video unnecessarily and distract from the main point. 👉🏻 Including a side story or disclaimer and not coming back to the main point Substance > fluff Be yourself, let your personality and humor come through, but stay on message and you’ll be golden. Follow 🤎 for more social media tips for realtors. . . . . . . . #posthousemarketing #socialmediaforrealtors #socialmediamarketing #realtortips #realtorreels #instagramforrealtors

😬 • • • #realtorlife #realtorproblems #realtorreels #realestateagent

Aware of the irony that the quality of this reel is 💩 My son dropped my phone and it has a giant crack going right across the camera but here we are. Once you choose a screenshot I’ll-stopping house, you’re going to want to have a hook on your reel. Here are some examples: ▪️ What [$$$] gets you in [location] ▪️ If you’ve been looking for a [description] home in [location], this house is for you ▪️ Wait until you see the [feature] in this [location] home Tips for filming high quality footage on iphone: 🤳 Change settings to 60fps/4K 🤳 Turn off HDR 🤳 Hold your hand steady and film slowly 🤳 Do not zoom in or out (reduces quality) 🤳 Don’t put boring stuff like empty bedrooms, the garage, and blank walls in your reel 🤳 Pan in opposite directions so not every shot is the same 🤳 Turn on all lights and open blinds 🤳 Close toilet lids Ok LAST: 👉Get yourself in the reel if at all possible. 👉Use trending audio that creates an emotional connection. Don’t forget to SAVE 💾 this post for your next house reel! Looking to outsource social media? Comment GUIDE for to learn more about my services and pricing. • • • #socialmediaforrealtors #realtoreels #housetours #realtortips #instagramforrealtors #realtorsofinstagram #socialmediamanager #realtormarketing

Having a strong social media presence shows potential clients that you are tech savvy and have the marketing chops to handle their transaction like a pro. ⚡ Here are the 5️⃣ key ingredients to getting high engagement as a realtor. 1️⃣ Content with broad appeal. When I’m creating my clients’ content calendars, I make sure that at least 80% of the content is top-of-funnel. That means it is entertaining, shareable, or scroll-stopping in some way. What it’s not: educational or salesy (that’s what the other 20% is for). 2️⃣ Connection. Real estate is all about relationships, even on the ‘gram. You can have the most beautiful content, but if you don’t interact with others, you won’t get interaction in return. The key is to show up on stories daily, let your personality shine through, and do plenty of outbound engagement. 👉Comment COMMUNITY for my community engagement guide. 👉Comment STORY for 365+ Story Prompts 3️⃣ An edge. You have to have something that makes you stand out from the competition. Whether it’s an irreverent sense of humor; a passion for mid-century architecture; a specific filming style; or a flair for helping first time buyers. There are endless possibilities – just make sure you pick one! 4️⃣ Tracking Analytics. You must study your analytics so you can understand what’s working and double down on it. Noticing that your house tours are performing better than your other reels? Do more house tours and watch the results! 5️⃣ Patience. The last ingredient is patience. Like all forms of lead gen, what you put in today will be reflected back to you at least 90 days from now. Building a community on Instagram is a long game that takes consistency and dedication, even when you feel discouraged. Need help implementing these techniques? That’s what I do. Comment GUIDE for my investment guide to learn more about my services as a social media manager for realtors. 🔑 . . . . . #socialmediaforre

Has this ever happened to you? 🤦‍♀️ Original @out.of.pocket.cinema • • • #realtorlife #realtorstruggles #realtorhumor #realtorreels #funnyrealtor #realtorsofinstagram

If you’ve spent any amount of time marketing your real estate business on instagram, you know that the algorithm is changing all. the. time. You also know that there is a ton of conflicting advice out there. Why? Because people are going to tell you what worked for *them.* And guess what? What worked for a faceless influencer definitely is not going to work for a realtor. As a realtor myself, I got sick of being a slave to the algorithm, feeling overwhelmed by the tidal wave of advice, and getting bummed out about my numbers. I got back to basics and developed an *admittedly not sexy* system for content creation and lead gen designed to actually get clients from Instagram. When you work with Post House, I will do a deep dive into your brand to create a personalized strategy for you and only you. We’ll get into key identifiers such as: – Your ideal client avatar – Customer journey – Competitor positioning – Brand tone and voice – 3, 6, 9, and 12 month goals based on realistic industry standards I will work hard to create a strategy that will be effective to grow your business 📈 and keep our eye on the prize: getting more clients. In addition to content, I offer a community engagement strategy unique to real estate professionals that involves: • Treating your following as a database (sphere of influence) • Interacting with local people to grow your sphere with high value followers • Staying in touch with ideal followers over time • Staying in touch with leads and past clients In other words, I help you build relationships with local people who are actually likely to hire you for real estate services. If you’re a realtor looking to outsource your social media, that’s what I so. Comment GUIDE for my investment guide to learn more.

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This exact template got one of my clients 60.8k views, 2,276 likes, 264 comments, and 447 shares. Not too shabby! 👉🏻It works because the first clip creates anticipation. The following clips create an aspirational, emotional feeling connected to your city that will appeal to people who live there or are thinking of moving there. How to use this template: 01. Tap the three dots in the bottom right corner 02. Tap ‘Use as template’ 03. Choose photos and/or videos from your camera roll showing off your city 04. Change the text to your liking 05. Add caption and post ✅ That’s it! For my version of this reel, I used a video of me driving past the Tulsa skyline paired with beautiful images of my favorite places in Tulsa. I used a mix of my own photos and pictures I found on Pinterest. I used 34 clips total, but yours can be shorter and it would still have the same effect. Give it a try and let me know how it goes! Tired of wondering what to post? Follow 🤎for more content ideas for realtors.

It’s a skill.

Are your dream clients after a certain style of home? Steal this reel to show potential buyers that you are knowledgeable about your area and know where to find the home of their dreams. Here are some way to use this reel 👇🏻 – Up and coming new construction neighborhoods – Historical neighborhoods – Areas known for a specific type of house Pair with a trending audio ↗️, a short video(s) of the location. and provide tons of value in the caption. Follow me 🤎 for more content ideas for realtors!

Comment STORY for 365+ Story Prompts 👇🏻

GUILTY 💃 Realtors, this is a fun way to ‘show not tell’ who your dream clients are if they’re in your same age group. Find a song from your youth for a fun lil sprinkle of nostalgia and offer guidance based on where your clients might be in their real estate journey. Here’s where to tread lightly — share your personal experience or a client success story and don’t “should on people.” Not everyone wants to be a homeowner, downsize, upsize, etc. Make it funny and relatable. Bonus points if you make it specific. 👌

Never run out of ideas ⤵️ Fun fact: every week I create around 30 pieces of content for real estate agents. I never duplicate or use templates – everything is custom-made for each client, week after week. Here’s how I develop their content calendars so I never run out of ideas: 1️⃣ First, I plug in important dates like holidays, big events, and the stuff we do every month (market stats, upcoming local events, etc) 2️⃣ Second, I grab a pen and paper and calculate how many posts will be “top, mid, or bottom funnel” content. I shoot for 80% top of funnel (fun, shareable stuff); 15% mid-funnel (informative yet promotional); and 5% bottom funnel (salesy stuff like reviews). 3️⃣ Next, I review the client’s analytics to see which type of posts are performing the best in each category. When I’m doing the monthly calendar, I brainstorm a bit about what the posts will be but I don’t get specific until I’m actually making the content. 4️⃣ Each week, I figure out what the topic will be and plan the hook. I take what has worked in the past and make varying versions of those posts. I also pull from what video/photos the client has sent me to influence what I can realistically make for them. 📝I also keep a running list of ideas for each client. For example, if I see an inspiration post, I save it to a folder on Instagram. I also research other creators in their niche on Youtube, Tiktok, and hit up answerthepublic.com for ideas. And viola! That’s how I never run out of ideas. In fact, I usually have wayyyy more ideas that we can ever get to. If you found this helpful, be sure to hit SAVE. 🫶 . . . . . . #realtormarketing #socialmediamanager #socialmediamanagement #instagramforrealtors #realtortips

Original idea for this was: “When the seasoned agent tells you social media is ‘passive lead gen’ then drops $3500 on a billboard.” If you treat social media like passive lead generation, it will be passive lead generation. In other words, you’re posting and ghosting 👻 then wondering why you aren’t getting any clients. 😭 Stop treating your feed like a billboard for folks to be so in awe of your content that they hire you on the spot. Instead, treat social media like a party that literally everyone you’ve ever met and their mother is invited to. Work the room. Talk to new people, introduce yourself, hand out your business card. The opportunity to get leads from social media is absolutely unprecedented. In fact, I’d go so far as to say, “What advertising could you possibly invest in that’s more important than social media??” Realtors, you already know this. Community is everything. Contacts are everything. Building a network is everything. Here’s the other thing you already know: It’s all a numbers game. The more cold calls you make, the more likely you are to reach someone who needs your help. The more people you hit up for referrals, the more people who will have your name swimming around in their head when a buddy mentions they’re planning to move next year. It’s the same thing on social media. You have to build that community. Just because it’s on a screen doesn’t mean it isn’t valid. Now here’s the AWESOME part: Building your community also builds your following, boosts your engagement, and helps you get more reach. It’s a double-edged WIN! ✨ If you want to get more clients from Instagram (or any platform), comment COMMUNITY for my community engagement strategy. This strategy will help you to systematically be more active on social media, spark conversations, and turn strangers into loyal followers. So comment COMMUNITY below and let’s get your DMs poppin’ with folks who can’t wait

You’ve got a lot on your plate. Let me take one thing off. I offer bespoke social media management for real estate agents who want an aesthetic, dynamic feed that converts. Comment GUIDE to receive my investment guide delivered to your inbox.

WHY GOD WHY??? *Falls to knees* 😩 If you’re a realtor, put your location in your nameplate (the bold text underneath your profile pic). That’s the searchable part of your profile so when Millennials and Zs are using Instagram to find their realtor (bc they use it more than Google), they will be able to find you! Follow me @SavanahBandy for more Instagram tips for realtors!

I can’t BELIEVE that a buyer agent would help me market my listing for free and try to help me FIND A BUYER. So rude. Real talk. Three important things I learned as a realtor that always stuck with me: 1. Abundance mindset. There’s enough business to go around. 2. Focus on your own business. If you don’t have enough clients, look at your lead gen strategy and biz model, not your competitors, not the market, not the economy. 3. Always credit the listing agent, but there’s always gonna be that one. 😂

Why I only work with realtors ⤵️ First of all, I am a realtor. 💁🏼‍♀️ I know this stuff because It has worked for me. When I first started offering social media, I worked with everyone. I’ve worked with boutiques, health and beauty brands, and even an influencer in the Caribbean. What I’ve learned is that every type of business has ~very~ different goals on social media. The influencer needed to grow her following so she could land brand collabs. The boutique needed clicks so they could sell more products. The beauty brand needed UGC. You, my dear realtor, need more leads and clients. 🏠💰 Realtors have one of the most unique business models out there. Y’all are 100% commission and, after closing day, you’re back at square one. You have to keep your pipeline full lest you fall prey to the real estate roller coaster. 😬🎢 It’s hard! So hard. And it can be totally defeating. I’ve been there and I know it’s gut-wrenching not knowing where your next client is coming from. It used to keep me up at night! That’s why I’m so passionate about helping you stay consistent on social media. It’s just like lead generation – you have to do it every day. And that’s daunting af. 🫣 If consistency is your struggle because, let’s face it, you have a stressful job and social media has to take a backseat sometimes, then I’m here for you. I provide full service social media management so you don’t have to worry about it anymore. Comment GUIDE for my Investment Guide so you can learn more about my services and see if we’re a good fit.