KTB Media & Marketing

It’s very demure, very mindful, how you don’t want your team getting left behind in the digital era of lead generation. 📲 Speaking with hundreds of different real estate brokerage and teams this year was such a blessing, and when you’re ready to dive into lead generation with your team, we hope you give us a shout!Link to inquire about booking dates in bio! 🔗#realestatemarketing #socialmediaforrealtors #smallbusinessmarketing #realestatemarketingspecialists #leadgeneration #leadgenerationstrategy #leadgenerationtips #leadgen #demure

Every marketer will have a different opinion on #hastags 🤷🏼‍♀️#️⃣ Here’s ours. 👇🏼- Keep it local. Use location based hashtags like #hudsonvalleyrealestate #hudsonvalleysmallbusiness #hudsonvalleyrealtor Why? Because as an agent your primary revenue source will be people in your area. Give them the best chance of finding you. - Try to minimize the use of industry hashtags like #realestate ~ these are not helping you get found. - implement keywords into your caption: you can structure them like this.hudson valley real estate, Hudson valley homes, real estate marketing, Hudson valley rentals, Hudson valley ny realtor- my general rule-of-thumb is to use hashtags with under 50k posts already using it. Give it a try! See if it works for you. Here’s the deal, no one has the right answer about hashtags because every account is different. I have accounts that still use the 30 hashtags and that strategy works for them, while others use 1 or 2 and have found social media success regardless.Experiment with different strategies, and see what sticks best for your account & niche!Remember, just because something works now, doesn’t mean it will work forever. Social media is always changing! It’s up to us to keep up. #smallbusinessmarketing #realestatemarketingspecialists #realestatecontent #socialmediaforbusiness #marketingstrategy #leadgeneration #leadgenerationstrategy

LinkedIn for Lead Generation

The L in LinkedIn stands for LEAD GENERATING. Kidding. But not really. 80% of my biggest clients have come from introductions on LinkedIn. Because people are there to do business. Here’s the thing… it’s a very different platform than Instagram & Facebook. LinkedIn is your opportunity to start conversation with lengthier, well thought-out, text-based pieces of content. Yes, eye catching visuals STILL MATTER, but not quite as much as the text content of the post. Here’s your roadmap to LinkedIn success! ⬇️ Step 1: Focus on Text-Based Content Research indicates that text-based content is the most effective on LinkedIn. It encourages more conversations in the comment section, which is crucial for increasing dwell time on the platform. Step 2: Start with a Blog Post Begin by publishing a blog post on your website. This will be the original source of your content. Step 3: Republish on LinkedIn Wait two days after your initial blog post goes live, then republish the same content as an article directly on LinkedIn, rather than just posting a link. Step 4: Signal to Google By publishing on your website first and then on LinkedIn, you signal to Google that you are the original author, which helps drive search traffic back to your site. Step 5: Include Visuals When posting your article on LinkedIn, make sure to add an eye-catching graphic or photo. Visuals are essential because they grab the attention of users as they scroll through their feeds. Step 6: Attract Initial Engagement LinkedIn will initially expose your post to a small percentage of your followers. Focus on attracting comments and conversations within the first hour after posting. Step 7: Boost Visibility If your post garners engagement quickly, LinkedIn is more likely to show it to a broader audience, both within and beyond your follower base, expanding your reach.

This is the most impactful piece of marketing I've seen in a long time created by ad agency SMALL in New York for the charity CoorDown in Italy alongside various Down syndrome associations across the world. When you really dive into the inspiration behind the campaign, it becomes even more so. Its message echoes a speech by Marta Sodano, a 29-year-old Italian woman with Down syndrome, at the UN. She shared her school challenges, highlighting the concept of 'self-fulfilling prophecy' in psychology. She explained, "I learned that in psychology, there's a concept known as 'self-fulfilling prophecy.' It's when a teacher believes that a student can't understand, so they behave accordingly and end up not teaching the student. And just like that: the prophecy fulfills itself." I love seeing effective marketing being used not only to sell products, but to sell ideas that change the world for the better. I recommend everyone give this a watch.

If you’re using Instagram for business as a real estate agent, your profile photo needs to be your headshot and be the same across ALL platforms. Oh yeah, it also needs to be UPDATED pls!!!People need to recognize you. Especially if you’re new to the social media marketing world. No houses, no family vacation shots, no pets. Just you. #businessbuilding #socialmediamarketing #realestatemarketing #realestatemarketingtips #realtorsofinstagram #socialmediatips #socialmediaforrealtors #socialmediastrategy #realestatemarketingtips #realtors #realestatetips #smallbusinessmarketing #realestatemarketingspecialists #realestatecontent #socialmediaforbusiness #marketingdigital #marketingtools #marketingstrategy #leadgeneration #leadgenerationstrategy #leadgenerationtips #leadgen

✨ This is your sign to update your Instagram highlights. ✨No one new to your profile is scrolling through hundreds of photos in your highlights. Make sure what’s in each highlight on your Instagram profile accurately represents you and your business! #businessbuilding #socialmediamarketing #realestatemarketing #realestatemarketingtips #realtorsofinstagram #socialmediatips #socialmediaforrealtors #socialmediastrategy #realestatemarketingtips #realtors #realestatetips #smallbusinessmarketing #realestatemarketingspecialists #realestatecontent #socialmediaforbusiness #marketingdigital #marketingtools #marketingstrategy #leadgeneration #leadgenerationstrategy #leadgenerationtips #leadgen

⚡️ Use this Instagram setting to increase visibility & engagement! ⚡️Remember, these are tools, not replacements for inconsistent content and engagement! You’re going to want to grab your computer for this one! This setting isn’t available on a phone! Head to your Profile ➡️ Edit Profile ➡️ Scroll Down ➡️ Show Account Suggestions (as shown in the video) ➡️ hit submit. Let me know if this strategy works for you too! 📲#socialmediamarketing #realestatemarketingspecialists #socialmediastrategy #iggrowthtips #socialmediagrowth #digitalmarketingagency #instagramgrowthtips #businessgrowth #realestatemarketing #realestatemarketingtips

Building a business is not unrealistic, building it while remaining inside your comfort zone is. I started this business my senior year of high school in 2017 and told everyone that was my plan to pay for college. “You should bartend.” “Get a waitressing job.” “Don’t you think that’s irresponsible?”Fast forward 7 years later. (That makes me feel old)Yesterday I got to speak to a room of over 100 real estate agents and business owners about social media marketing, AI, and CRMs, and it was the second time I’ve done that this week. I get to work with some of the top industry professionals and real estate teams all over the country. I get to give 5 people jobs. I get to help business owners grow. If I had listened to everyone who told me it’s not realistic, or to the people who told me “no”, or to the people who laughed when I put myself online, this would not be my reality. I wake up everyday so, incredibly grateful I get to live this life. Your business will only grow as much as you do as an individual, so put yourself in rooms that are far bigger than where you currently are, introduce yourself unapologetically to people you want to work with, ask people to help you. You are the creator of your reality. It’s up to you to fuel your own growth.#socialmediamarketing #realestatemarketingspecialists #socialmediastrategy #femaleentrepreneur #femaleownedbusiness #digitalmarketingagency #businessowner #businessgrowth #realestatemarketing #realestatemarketingtips

Clean your space.Move your body. Let new energy in. We are so lucky to be moving into 2024. #socialmediamarketing #realestatemarketingspecialists #socialmediastrategy #womanowned #femaleentrepreneur #femaleownedbusiness #digitalmarketing #digitalmarketingagency #newyearseve #newyearsresolution #newyearnewme

A solid social media strategy will start selling LONG before your content goes “viral” or you hit 10k followers. Remember, you are on social media to make sales!! That is the metric you should be watching. Not follower count. If you have a small audience and are just starting your social media journey, here’s what you should be doing…EXPERIMENTING! Find out what works for the audience you have now, and show up online like you have a much larger audience waiting for you to deliver value. A sale from 92 followers is the same as sale from 92,000, and it only gets easier as you grow. #businessbuilding #socialmediamarketing #realestatemarketing #realestatemarketingtips #realtorsofinstagram #socialmediatips #socialmediaforrealtors #socialmediastrategy #realestatemarketingtips #realtors #realestatetips #smallbusinessmarketing #realestatemarketingspecialists #realestatecontent #socialmediaforbusiness #marketingdigital #marketingtools #marketingstrategy #leadgeneration #leadgenerationstrategy #leadgenerationtips #leadgen

Real Estate Agents 🫱🏼‍🫲🏽 Loving long-form content for sales. Long form content is IN this year. 2024 is going to be all about establishing authentic connections with your audience and providing real value in each video. And that is AWESOME news for real estate agents. Why? Because real estate is a massive purchase. Unlike with smaller purchases, going viral from a reel or post doesnt guarantee sales for an agent or mortgage loan officer like it does with businesses selling lower-budget items. People buying a home want to know that YOU KNOW YOUR STUFF. That’s why nurture content is SO crucial in this industry and why I’m hyped that long-form content is at the forefront of social media strategies. This means podcasts. This means interviews. This means more Q&As. Grab your loan officer, inspector, lawyer, or appraiser and ask them to do an interview with you!Don’t get me wrong, trends are still SUPER important, but the SALES come from community. Don’t forget that when you’re thinking about what to post. #businessbuilding #socialmediamarketing #realestatemarketing #realestatemarketingtips #realtorsofinstagram #socialmediatips #socialmediaforrealtors #socialmediastrategy #realestatemarketingtips #realtors #realestatetips #smallbusinessmarketing #realestatemarketingspecialists #realestatecontent #socialmediaforbusiness #marketingdigital #marketingtools #marketingstrategy #leadgeneration #leadgenerationstrategy #leadgenerationtips #leadgen #contentstrategy

Congratulations to my two 2023 giveaway winners @julietlofarophoto & @the_great_brits! 🤍💫 I am SO EXCITED to work with you both. I’ll be in touch after the holiday to book your social content day OR your 2 coaching sessions. Thank you to everyone who entered my giveaway! It has been truly an incredible year, and I’m so thankful to each and every one of you who were part of it.

My clients are currently paying $5.29 per buyer lead… 🤯How? The power of social media. Here are 3 strategies we’re using to get results that are TRULY game changing for these agents and brokerages. 1️⃣ HEAVY focus on organic social media growth. Paid ads DO NOT WORK without an organic strategy in place. If you’re not putting in the sweat equity on social media, don’t bother with paid ads. 2️⃣ Research your ideal client. How do they talk? Where do they live? How much do they want to spend? These things all factor into how you design your ads and write your copy!3️⃣ Don’t give up if your ads don’t deliver day 1, week 1, or month 1. Ads take time to generate, ESPECIALLY lead generating ads. Stay the course; tweak as needed.Remember, just because you dump money into paid ads, doesn’t guarantee a return. Do your research. Invest in organic social media. Stay the course. Interested in learning more about paid ads for lead gen? Send me a DM!#businessbuilding #socialmediamarketing #realestatemarketing #realestatemarketingtips #realtorsofinstagram #socialmediatips #socialmediaforrealtors #socialmediastrategy #realestatemarketingtips #realtors #realestatetips #smallbusinessmarketing #realestatemarketingspecialists #realestatecontent #socialmediaforbusiness #marketingdigital #marketingtools #marketingstrategy #leadgeneration #leadgenerationstrategy #leadgenerationtips #leadgen

Imagine thinking “social media doesn’t work” because you don’t “get enough likes.” My small-business client posted 6 reels and was watched on social media for over 10 hours this week! You think that just because they didn’t get 50k likes they’re not making sales????? HELLO, people pay THOUSANDS of dollars to do that. Imagine what you would do, or what you would pay, to stand in front of a group of 50 people, who want to hear what you have to say, for 10 hours per week. That is the opportunity you get from social media. Forget the likes. Forget the followers. Focus on the number of EYES on you. Focus on delivering so much value in each video that people want to soak up every word you say. Social media is the top of your business funnel, and it gives businesses the opportunity to reach people on a massive scale, but the results are NOT over night. Buckle down. Trust the process. Keep showing up.#businessbuilding #socialmediamarketing #realestatemarketing #realestatemarketingtips #realtorsofinstagram #socialmediatips #socialmediaforrealtors #socialmediastrategy #realestatemarketingtips #realtors #realestatetips #smallbusinessmarketing #realestatemarketingspecialists #realestatecontent #socialmediaforbusiness #marketingdigital #marketingtools #marketingstrategy #leadgeneration #leadgenerationstrategy #leadgenerationtips #leadgen

No one wants to buy from you… YET! 🫢Not until they know, like, & trust you. For my agents, you wouldn’t let someone you met for the first time, with no testimonials, and no references assist you in buying a home right? What if they had one or two, but couldn’t show you a history of successful sales/purchases.Still probably not.THAT DOESN’T CHANGE WHEN YOU HOP ON SOCIAL MEDIA! 🤦🏼‍♀️Your audience needs to know you. They need to trust you. They need to like you.When you invest in social media, you’re investing in more than engagement, followers, and link clicks. You’re ACTUALLY investing in future relationships, referrals, testimonials, and business.Switch your mindset. It’s bigger than the like count you’re obsessing over. I promise. #businessbuilding #socialmediamarketing #realestatemarketing #realestatemarketingtips #realtorsofinstagram #socialmediatips #socialmediaforrealtors #socialmediastrategy #realestatemarketingtips #realtors #realestatetips #smallbusinessmarketing #realestatemarketingspecialists #realestatecontent #socialmediaforbusiness #marketingdigital #marketingtools #marketingstrategy #leadgeneration #leadgenerationstrategy #leadgenerationtips #leadgen

“Agents, if you do these 5 things and engagement will NEVER go down over the holidays!” ❌ First of all, if a marketing professional EVER makes a promise about engagement in general, please don’t hire them. Or at least do some serious research first. Here’s the deal. Your engagement WILL go down. In fact, if you’re experimenting with your marketing, it SHOULD go down. The important next step is what do you do with that information?Over the holidays people want to be entertained. They want to see what goes on behind-the-scenes. They want to take a breather from whatever stresses them out most in life, and a majority of the time… that’s work. So what do you do?🎁 Incorporate more trends. 🎁 Focus more heavily on engagement. 🎁 Run giveaways🎁 Spend more time highlighting your role in your community. For my agents & LOs, this is a time to CONNECT! Make sure you’re getting photos with clients at every party you go to. Make sure you’re collecting cards to follow up in the new year. And make sure you’re focusing on how you make someone FEEL. Because THAT is how you build your business ON & OFF social media. And on that note, I’m running a MASSIVE giveaway this year, so stay tuned. 🤍 #businessbuilding #socialmediamarketing #realestatemarketing #realestatemarketingtips #realtorsofinstagram #socialmediatips #socialmediaforrealtors #socialmediastrategy #realestatemarketingtips #realtors #realestatetips #smallbusinessmarketing #realestatemarketingspecialists #realestatecontent #socialmediaforbusiness #marketingdigital #marketingtools #marketingstrategy #leadgeneration #leadgenerationstrategy #leadgenerationtips #leadgen

I took a break from socials and here’s why. The holidays bring on a special kind of stress for business owners, and Thanksgiving completely threw me off my normal rhythm. Believe me, it’s one of my favorite times of the year, but that doesn’t take away from the added pressure of spending quality time with extended family, purchasing meaningful gifts, cooking, hosting, and whatever else the holidays entail for you, ALL WHILE continuing to stay active on social media and grow your business. I see you. I feel you. Be gentle on yourself, and make sure you’re taking time to take care of you even during the season of giving. Make yourself a healthy meal even if you’re busy. Take time to go on a quick walk even if you have family over. Make time to go to the gym even if you feel your work schedule is slammed. Take a break from social media. I DID! And my business is right here where I left it. Work will always be there. Your community will always be there. I hope everyone had a happy & healthy Thanksgiving weekend!...#socialmediamarketing #realestatemarketing #realestatemarketingtips #realtorsofinstagram #socialmediaforrealtors #socialmediastrategy#socialmediaforbusiness #marketingdigital #marketingtools #marketingstrategy #leadgeneration #entrepreneurship #selfcarefirst #selfcare

5 Things all agents should be doing on social media RIGHT NOW! 📲 If I were an active agent, here are 5 marketing strategies I would use as we close out 2022! 1. Use reels as part of your marketing strategy. They do not get to be your ENTIRE marketing strategy! 2. Utilize LinkedIn. Please. LinkedIn is one of my FAV platforms and you’d be shocked how many people tell me, “well, I have an account, but I can’t remember the last time I was on it.” Find your login, and start posting. You’ll thank yourself in 6 months. 3. Put captions on every single video you post! 80% of viewers watch video content with the sound off, they need to know what you’re talking about or they will just scroll by. 4. Partner up! Get your community, your vendors, and your fellow agents involved in your content, and watch your engagement skyrocket! 5. Prioritize engaging over the holidays. It’s a fact that engagement will go down in the next 2 months. People are busy with family, food, and holiday prep. This is the time for you to engage more closely with your community. Double-down on the DMs, story replies, and well thought-out comments. P.S. LinkedIn is ALWAYS bustling. Don’t forget to engage with that community too! If you’re a real estate agent, I know you feel this market shift. It truly is time to double down on your marketing efforts if you’re not already. 👏🏼 Stay consistent. Stay authentic. Keep engaging! Hey marketers & social savvy agents, what would you add to this list?! Let me know in the comments! ⬇️ #socialmediamarketing #realestatemarketing #leadgenerationstrategy

Raise your hand is “going viral” has been a major goal of yours on social media. 🙋🏼‍♀️ Okay, now put them down because I want you to put that goal at the very bottom of your list. 😅You don’t have to erase it because I get it… The idea of going viral and exploding online is very exciting. But if your goal is to build a sustainable business outside of social media, one perfect, viral video is NOT THE ANSWER. In fact, “going viral” can actually hurt your account. If your goal is to reach a local audience and connect with your community, going viral will actually have the opposite effect you want it to! It will pull your content into audiences that will never buy from you. Here’s my advice. Know your target audience. Create content for those people. Stay consistent. I promise you have people watching your social media that you don’t even know are there. You’re showing up for them. You aren’t showing up for the view count. You’re showing up for REAL PEOPLE. Yes, it’s fun to see thousands of views on your posts, but what if they’re all from the other side of the world and not one of them ever interacts with your content again? And when you see 125 next to the number of views, it’s easy to get discouraged, but what if 1/125 if a potential buyer or seller. Those odds are pretty good if your audience is localized, and now the 125 views doesn’t seem so small, huh? Next time you post a reel, think about that. Every view is a REAL PERSON. You are talking to potential clients. Keep showing up.#socialmediamarketing #realestatemarketing #realestatemarketingtips

Let’s spend the day creating content with the best real estate clients out there. 🤍🏡 #RealEstateMarketing #socialmediamarketing #realestatemarketingspecialists #realestatemarketingtips