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Influence Weekly

The weekly report the Influencer Marketing industry reads every Friday.

16/11/2024

Miyaeva Renae Shares Her Strategy For Turning Simple Home Videos Into Multi-Platform Success:

Miyaeva Renae, a creator who found success by turning simple home videos into content reaching millions, shares her multi-platform strategy and insights on navigating the creator economy. From starting on YouTube in high school to now partnering with a talent management company, Renae focuses on authentic brand collaborations and tailoring content for different platforms like Instagram for personal connections and TikTok for broader reach.

As a new mom, she adapts her schedule while aiming to inspire other parents through her home organization and lifestyle content. Renae emphasizes professionalism, consistency balanced with self-care, and a genuine approach to both content and partnerships as keys to her journey from casual vlogs to a flourishing multi-platform career.

👉🏼 Read the full story: https://www.netinfluencer.com/miyaeva-renae-palette-media/?utm_source=InfluenceWeekly&utm_medium=newsletter&utm_campaign=influence-weekly-363&_bhlid=002b0f39350cc04b304213d97ef84bb02b1a9634

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15/11/2024

Dentsu’s Influencer School Opens Applications For 2025:

Dentsu, a major advertising agency, is launching an educational program in South Africa to train aspiring influencers and content creators. The six-month program covers various aspects of influencer marketing, including content creation, platform mastery, financial management, brand partnerships, personal branding, and ethics. Participants receive monthly stipends during the program.

The inaugural 2024 class demonstrated measurable success, with participants achieving follower growth of up to 11.5% and engagement rates of 10.4%, exceeding industry benchmarks. The program aligns with ethical guidelines established by the Interactive Advertising Bureau of South Africa.

Applications are open until November 8, 2024, for South African citizens over 18 with a high school qualification and an existing social media following between 1,500 and 10,000 followers. Participants will complete assignments and receive mentorship from industry experts throughout the program, focusing on practical influencer marketing skills.

👉🏼 Read the full story: https://www.netinfluencer.com/dentsu-influencer-school-opens-applications-for-2025/?utm_source=InfluenceWeekly&utm_medium=newsletter&utm_campaign=influence-weekly-362&_bhlid=a092415ac6cbc5524cb83d385b0a37bf81704a0a

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13/11/2024

Kai Cenat breaks record, becomes Twitch’s most subscribed streamer:

American YouTuber and Twitch streamer Kai Cenat breaks record to become the most subscribed streamer on Twitch, surpassing Ironmouse’s previous record of 362,252 subscribers.

The milestone was celebrated in a heartfelt moment during Kai Cenat’s Live Stream Marathon, where he announced that he would be donating 30 percent of the marathon’s donations toward building a school in Nigeria.

👉🏼 Read the full story: https://www.withinnigeria.com/entertainment/2024/11/13/kai-cenat-breaks-record-becomes-twitchs-most-subscribed-streamer/

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12/11/2024

Matt Choi, Running Influencer, Is Banned From New York Marathon Over E-Bikes:

Running influencer Matt Choi has been banned for life from the New York City Marathon and other events by organizers New York Road Runners. During Sunday’s race, Choi ran flanked by two cameramen on electric bikes who obstructed other runners, violating competition rules.

Videos showed the bike riders weaving between participants on crowded stretches. NYRR disqualified Choi after determining he received unauthorized assistance that endangered others. In an apology post, Choi acknowledged his “selfish” choice had consequences like blocking runner access to water stations. The organizers’ decisive action upholds the integrity of major races and levels the playing field for all competitors.

👉🏼 Read the full story: https://nypost.com/2024/11/05/us-news/influencer-banned-from-nyc-marathon-after-his-e-bike-film-crew-interferes-with-race-i-f-ked-up/

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11/11/2024

Kai Cenat has revealed his ambition to become the first streamer to stream from space, reaching out to Elon Musk for help, believing he’s the only one capable of making it a reality.

During the ninth day of his Mafiathon 2 subathon Twitch stream on November 9, Kai was speaking with his friends who asked him if he thought it was possible for him to go to space.

“You can! I think if you can talk to the right people, Elon or whoever it is, you can go to space. I want to be the first n***a to go to space and say ‘Yo chat!'” the streamer replied.

He continued: “I did research on it, they said there is a 3-5% chance of dying. But, I’m not going to lie that is a chance I am willing to take.”

Kai stated that he is “going to do one stream” and that even though he wasn’t sure how he was going to make it happen, he said he would “need my boy Elon Musk for this.”

👉🏼 Read the full story: https://www.dexerto.com/twitch/kai-cenat-calls-on-elon-musk-to-help-him-become-first-creator-to-stream-in-space-2976099/

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09/11/2024

Kai Cenat’s Twitch Raid Brings Small Streamer Bobbie Bee To Tears, Gaining 7K New Subscribers:

Popular Twitch streamer Kai Cenat recently uplifted a small creator’s channel by raiding her livestream with over 7,000 new followers. Bobbie Bee, known for family-friendly content, was overwhelmed with emotion as Cenat’s audience flooded her chat. Visibly shocked, she held back tears, expressing heartfelt gratitude for the unexpected boost.

Cenat himself was moved by her reaction, highlighting the power of community support on platforms like Twitch. This viral moment showcased how influential creators can positively impact smaller channels, reinforcing the value of genuine human connections celebrated within online communities.

👉🏼 Read the full story: https://tribune.com.pk/story/2507553/kai-cenats-twitch-raid-brings-small-streamer-bobbie-bee-to-tears-gaining-7k-new-subscribers?utm_source=InfluenceWeekly&utm_medium=newsletter&utm_campaign=influence-weekly-362&_bhlid=4ed9d5eb1ece233b5c9de0468bbb86c5d5ea143e

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07/11/2024

Mr. Beast, Logan Paul, KSI & Speed will be travelling to India to launch prime:

India is gearing up to see four of the biggest names from YouTube — Jimmy "MrBeast," Logan Paul, JJ "KSI" and Darren "IShowSpeed." For those unaware, these four creators will be in Mumbai, India on November 10, 2024. They will be teaming up with Ajey Nagar, better known online as "CarryMinati." Carry is one of India’s biggest YouTubers, with over 44.5 million subscribers.

The group will be present in the Jio World Drive Mall (JWD Mall) in Mumbai, from 12 PM (IST). MrBeast will launch Feastables (a chocolate brand launched in January 2022) in the Indian market, while Logan Paul and KSI will bring Prime (a hydration brand launched in January 2022).

IShowSpeed will also be there. The YouTube streamer is one of the ambassadors/creators signed with Prime and has been associated with the brand since April 2024. It’s worth noting that this won’t be his first time in India. He has previously visited the country in October 2023.

👉🏼 Read the full story: https://www.sportskeeda.com/us/streamers/mrbeast-logan-paul-ksi-ishowspeed-s-trip-india-everything-need-know

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06/11/2024

Fitness Model Whitney Johns Reveals How She’s Built A Successful Wellness Brand:

Fitness model and entrepreneur Whitney Johns reveals how she shifted from aesthetics-focused content to providing value through wellness programs and a supplement line aligned with her “movement is medicine” philosophy.

Despite past challenges like online criticism, Johns emphasizes authenticity, entertaining content, and calculated brand partnerships for success in the creator economy. She offers a wellness retreat in Greece, exemplifying her “work hard, play hard” approach, and advises aspiring creators to find inspiration while staying true to their unique voice.

👉🏼 Read the full story: https://www.netinfluencer.com/whitney-johns-find-your-fit-with-whit/?utm_source=InfluenceWeekly&utm_medium=newsletter&utm_campaign=influence-weekly-361&_bhlid=3894d133c381c1000bc693b883cf0ad3f752a868

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05/11/2024

From Tech Sales To Food Influencer: How Andy Hay Cooked Up Success:

From tech sales to culinary influencer, Andy Hay has carved out a successful niche with his “Andy’s East Coast Kitchen” brand. He leveraged his MasterChef Canada appearance and the COVID-19 lockdown to build a following on Instagram and TikTok, sharing highly curated food content.

Andy’s content strategy blends data insights with his intuition for audience tastes, producing a high volume of recipes filmed three times weekly. His partnership with Viral Nation has helped scale his seven-figure business beyond influencer marketing towards celebrity status. Andy’s mission is making cooking more approachable while building passive income streams like cookbooks. His advice: focus on providing authentic value tailored to where your audience congregates online.

👉🏼 Read the full story: https://www.netinfluencer.com/andy-hay-culinary-content-creator/?utm_source=InfluenceWeekly&utm_medium=newsletter&utm_campaign=influence-weekly-361&_bhlid=0cb9ed1f5eb398a47b6bb7e96735d8c68c622032

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04/11/2024

Samsung Taps Luxury Lifestyle Creator Enes Yilmazer To Promote New Led Display:

Samsung has partnered with luxury real estate content creator Enes Yilmazer to showcase its new All-in-One LED IAC display in high-end residential settings. Yilmazer demonstrated the 130-inch direct-view LED display during a tour of a $30 million Los Angeles home.

The system features LED HDR technology, 500 nits of brightness for natural lighting visibility, quick installation, and customization options. Samsung positions the product for various content types like movies, TV shows, and digital art, targeting the growing luxury goods market which reached $354.81 billion in 2023 revenues with Gen Z comprising a significant buyer segment.

👉🏼 Read the full story: https://www.netinfluencer.com/samsung-collab-enes-yilmazer-promote-all-in-one-led-iac-display/?utm_source=InfluenceWeekly&utm_medium=newsletter&utm_campaign=influence-weekly-361&_bhlid=f2c2219390f41967286f7d6ed604b27272222012

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01/11/2024

Fashion Influencer Carla Rockmore Is Launching Signature Women Collection With QVC:

Fashion influencer Carla Rockmore, known as the “Real Life Carrie Bradshaw,” is launching an exclusive apparel collection with QVC on November 1st. The collection celebrates bold colors, patterns, and versatile pieces catered to women over 50. With prices ranging from $49 to $115 and inclusive sizing from XXS to 5X, it aligns with QVC’s “Age of Possibility” campaign targeting the growing demographic of women over 50.

Rockmore will promote the launch through QVC’s platforms, including a live stream and social media takeovers. The collaboration aims to inspire style experimentation and self-expression for mature women by leveraging Rockmore’s creativity and influential presence.

👉🏼 Read the full story: https://www.netinfluencer.com/carla-rockmore-qvc-exclusive-apparel-collection/?utm_source=InfluenceWeekly&utm_medium=newsletter&utm_campaign=influence-weekly-361&_bhlid=81c633308674d265c67177a65f2ffcc9345d2445

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31/10/2024

Jake Paul ‘Scared’ That Endorsing Trump Will Cause Division:

Jake Paul, who thrives on controversy, is “scared” that endorsing Donald Trump for president will create more “turmoil” and “division” in his career.

“I’m a little bit nervous—scared—to make this video because of what it means in terms of my career, my life, people coming after me, more accusations, more turmoil, more division potentially,” he said in a video posted to X. He then spent 20 minutes begging Americans to vote for the Republican presidential candidate based on “facts.”

👉🏼 Read the full story: https://www.msn.com/en-us/news/politics/divisive-influencer-jake-paul-scared-that-endorsing-trump-will-cause-division/ar-AA1thQAl?ocid=BingNewsSerp #

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30/10/2024

John Legend Teams Up With YouTuber Ms. Rachel:

The creator economy continues to rapidly expand as more creators leverage their influence and brands to launch consumer product lines. This article discusses a partnership between multi-platinum singer John Legend and popular YouTuber and early childhood educator Ms. Rachel, collaborating on Legend’s new children’s album “My Favorite Dream.”

The two reimagined Legend’s single “L-O-V-E” from the album, blending his vocals with Ms. Rachel’s signature learning style. Their partnership taps into the power of established entertainers teaming with digital creators to reach wider family audiences through music and products appealing to both parents and children. This illustrates how the creator economy is converging with traditional entertainment as stars look to influencers to help promote their brands and content across platforms.

👉🏼 Read the full story: https://www.licenseglobal.com/music/john-legend-teams-up-with-youtuber-ms-rachel?utm_source=InfluenceWeekly&utm_medium=newsletter&utm_campaign=influence-weekly-360&_bhlid=2bad29cc8489cb44ca8af5b64053c6c631cb014e

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29/10/2024

Messi's Más+ Drink Brand Sues Logan Paul And KSI's Prime Over 'Anti-Competitive' Claims:

A new battle is brewing in the celebrity beverage space, as soccer star Lionel Messi’s Más+ brand has filed a lawsuit against Prime Hydration, the popular drinks company co-founded by influencers Logan Paul and KSI.

Mark Anthony International, Más+’s distributor, initiated legal action on October 8th after Prime allegedly demanded they cease sales over packaging similarities. The lawsuit seeks a declaratory judgment that Más+ isn’t violating Prime’s trademark or trade dress rights.

An industry expert’s survey, commissioned by Más+, found no significant risk of consumer confusion between the brands. The lawsuit argues Prime is attempting to monopolize common packaging elements in the hydration drink market.

The dispute highlights growing tensions in the celebrity beverage industry, which has become increasingly crowded with athlete and influencer-backed brands. Más+ launched globally in June 2024, while Prime has become a dominant player in the sports drink category.

👉🏼 Read the full story: https://e.vnexpress.net/news/business/companies/messi-s-mas-drink-brand-sues-logan-paul-and-ksi-s-prime-over-anti-competitive-claims-4804776.html?utm_source=InfluenceWeekly&utm_medium=newsletter&utm_campaign=influence-weekly-360&_bhlid=c83cd2a85d84901d8bc4bed69fce3122319bdb11

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28/10/2024

Livvy Dunne Champions Authenticity as the New Co-Owner of W, Jake Paul’s Personal Care Brand:

The student-athlete joins MMA champion Sean O'Malley and hip-hop star Rubi Rose as one of the brand's "champions."

Livvy Dunne has embarked on her first brand ownership venture in partnership with fellow influencer Jake Paul and his personal care brand, W.

The student-athlete and social media star officially joined Paul, MMA champion Sean O’Malley and hip-hop star Rubi Rose as co-owners of the brand. This long-term partnership leverages Dunne’s creative expertise as W expands into new retailers, launches new products and creates new content.

👉🏼 Read the full story: https://wwd.com/pop-culture/new-fashion-releases/livvy-dunne-jake-paul-w-brand-ownership-authenticity-1236693621/?utm_source=news.thepublishpress.com&utm_medium=newsletter&utm_campaign=livvy-dunne-jake-paul&_bhlid=12f3e732a076f8cdfdedb3fcfe08195de895a409

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25/10/2024

Forbes Unveils The List Of Speakers For The Creator Upfronts Event:

Forbes is hosting its inaugural Creator Upfronts event on October 28-29 in Los Angeles, aiming to connect top marketers and brands with influential voices in the creator economy. Notable speakers include creators like Khaby Lame, Dani Austin, Jordan Howlett, and brand leaders from companies like Colgate-Palmolive, Tubi, Gymshark, Gap, and Walmart.

The two-day event will feature interactive sessions, panel discussions, and creators pitching their content strategies to industry leaders. Forbes will also release its 2024 Top Creators list highlighting 50 high-earning influencers across platforms like TikTok, YouTube, and Instagram. The event is sponsored by Walmart Creator as the Title Sponsor, and Whalar Group and TikTok as Supporting Sponsors.

👉🏼 Read the full story: https://www.netinfluencer.com/forbes-creator-upfronts-walmart-creator-partnership/?utm_source=InfluenceWeekly&utm_medium=newsletter&utm_campaign=influence-weekly-359&_bhlid=f27e006e33f0ab4a74a9b8c0c48aa328154b3fb3

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24/10/2024

NBA Collaborates With Kai Cenat As Part Of New Creator Program:

Popular streamer Kai Cenat has quickly gained a massive following from NBA fans, thanks to his interactions with some of the league’s top players. In September, Cenat even introduced his fans to the newly formed Little Basketball Association (LBA) for kids.

Now, the NBA is looking to take things to the next level by partnering with influencers like Cenat to enhance fan engagement. On October 21, the league revealed its plans for the 2024-25 season, which include collaborations with creators to provide behind-the-scenes (BTS) content.

According to the NBA’s Senior Vice President of Social and Digital Content, creators play a crucial role in the league’s strategy to reach new audiences.

“As a lifelong fan of this league, it’s a dream come true to work with the NBA and other creators to bring more content to my supporters this season than ever before,” Cenat said.

👉🏼 Read the full story: https://www.totalprosports.com/nba/nba-announces-creator-program-collaborating-with-kai-cenat-for-the-2024-25-season/

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23/10/2024

Inventor Dean Kamen Is Teaming Up With Influencer Mark Rober to Make Robotics Cool:

Dean Kamen created the Segway, and he is listed as an inventor on more than 1,000 international and U.S. patents. He is also president of the research and engineering firm DEKA Research and Development, which has helped transform its home city of Manchester, New Hampshire, from a struggling mill town to a tech hub.

But Kamen’s most enduring contribution to business and society might be FIRST (For Inspiration and Recognition of Science and Technology), a nonprofit robotics program that has worked with more than three million students globally, ranging from pre-K children to high school seniors, since he founded the organization in 1989.

Kamen is enthusiastic about the role people such as YouTuber Mark Rober can play in advancing FIRST’s mission.
Rober, a former NASA engineer with about 58 million subscribers to his YouTube channel, has hosted a FIRST robotics team at his company, attended the FIRST Championship earlier this year, and posted a video praising the program. “I think the intersection of these influencers, creators, and a scalable version of FIRST . . . is starting to have a very significant impact on the future of the pipeline for technology in this country,” Kamen says.

👉🏼 Read the full story: https://www.inc.com/stephanie-mehta/inventor-dean-kamen-is-teaming-up-with-influencer-mark-rober-to-make-robotics-cool/90989478

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TBH Skincare Taps Into Viral Misogynistic Rage with Boss In A Mini And Claps Back The video is based on a TikTok trend known as “Boots and Slick Back Bun,” which originated from user @maisieisobel_ in late June 2024. In the original trend, participants describe their outfits in a chant-like manner, often with humorous or quirky phrases. While the original trend has gained popularity among individual users and celebrities like Amy Poehler, TBH Skincare’s corporate adaptation has faced significant backlash. Is the internet overreacting? Probably 😱 Thoughts? #tbhskincare

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