17/05/2025
our brand isn’t chaotic—your identity roles are just in conflict.
Are you showing up as the creator, the guide, the disruptor… or all three in the same week?
That’s not clarity—it’s confusion.
🧠 Identity Theory says we all adopt roles to navigate life. Branding just asks you to choose one and embody it consistently.
✨ Want a magnetic brand? Start by aligning how you see yourself with how the world sees you.
👇 Which role have you owned—and which one are you still trying to hide? Drop it below.