Is your website working FOR you?!
Use data like scroll depth tracking to determine what is and isn't working.
Then make data-driven changes to enhance your website and customer experience.
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DID YOU KNOW...
You can see data about how far into your website page a visitor scrolls?!
I get it, you're probably thinking "Well ok great, I can see how far they scroll. Why does that matter?".
Your website should always be working for you. And if it isn't, you should be able to see data that helps you figure out why.
For example: If you've got a lead magnet at the bottom of your home page and you aren't getting a lot of signups, it might be useful to know if people are even seeing it...
IE: did they scroll down far enough on your page to know it even exists?
If no, consider moving your lead magnet up the page or adding some enticing content to get them to scroll further.
If they scrolled far enough but aren't opting in, maybe its time to reword or redo your lead magnet.
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Need help setting this up for website? Comment SCROLL below and let's chat.
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