elevating your brand essence to attract your core clientele w/ creative branding + marketing🥂
(2)
I don’t know who needs to hear this, but you’re not doing enough 🫠
and, I’m only looking to align with the people who are ready to move in their businesses versus waiting on the sidelines 😉
tap the link in my bio to grab a content strategy session that is going to lead you straight to your content pillars, your target audience, your content flow and how to stay consistent.
and, yes.
Klarna is available at checkout 🛒
see you on your ZOOM 💻
A ‘professional’ headshot isn’t always the one that showcases you…
Extremely buttoned + uncomfortable
Glossed over like a glazed donut
Personality-less + ready to work
It’s actually encouraged for you to start inserting more of yourself into what it is that you do to help you to step apart from the crowd.
I think it’s time for you to update your headshots to really focus in on exactly who + what you are versus who you’ve been.
Join me for a Brand Headshot Session to recapture yourself in the best light, highlighting your current roles + how you can serve the world.
See you soon!
Book your Session HERE: https://calendly.com/thecontentgirl/brand-headshot-session
But, does it capture your personality?
I’m talking about your current headshot.
If not, considering how much the internet is chatting about ‘personal brands’ - You should be reevaluating how you’re showing up both personally + professionally.
Join me for a Brand Headshot Session to show up looking like yourself - Authentically, of course.
See you soon!
Grab your Session HERE: https://calendly.com/thecontentgirl/brand-headshot-session
Dated headshots say one thing to me…
That your work will presumably be dated too.
If we uphold the thought that ‘first impressions’ are everything, then you should’ve updated that headshot a long time ago.
I’m taking 10 more Brand Headshot Sessions to transform your boring headshots into timeless photos that reflect who you are, what you do, and why you’re best at it.
See you at your session!
Book your session HERE: https://calendly.com/thecontentgirl/brand-headshot-session
If a picture holds 1,000 words, what does your current headshot say about you?
❌That you’re hiding?
❌That you’re not confident?
❌That you’re not authentic?
I’m on a mission to bring authenticity back to the content that WE are sharing to build genuine connections with others, both personally + professionally.
Join me for a Brand Headshot Session to show up looking like yourself - Authentically, of course.
See you soon!
Schedule Session HERE: https://calendly.com/thecontentgirl/brand-headshot-session
I remember the first time that I received the compliment…
“You loook just like your brand photos online.”
And, I knew then that some people need a little bit of help in this department.
I really feel that the ‘traditional’ headshot is dated.
I really feel that the ‘traditional’ headshot is stale.
I really feel that the ‘traditional’ headshot is not reflective of who you really are.
When you look at your platforms online 👇🏾
- LinkedIn
- Facebook
- Instagram
You should be introducing yourself in the most authentic way possible.
But, what ends up happening is that oftentimes, you’re ‘lost’ under the lights.
Whether it’s the heavy makeup, or the photoshop job from your photographer - 9 times out of 10 - that doesn’t look like who you really are.
I’m shooting brand headshots to bring out the authentic ‘YOU’ that’s hiding behind those old headshots that should’ve been replaced a while ago.
Join me until August during my Brand Headshot Sessions to show up looking more like yourself to attract who you really want to work with.
See you soon!
Schedule your Session HERE: https://calendly.com/thecontentgirl/brand-headshot-session
I can either save you TIME or MONEY when it comes to this content game 👀
you do the math 😉
📌 SWIPE left
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📌 EXPLORE your options in the bio
I don’t think anything pains me more than seeing a business owner who is visually struggling to show up online…
I think people are calling it ‘cringe-worthy’.
I know that we’ve all seen our friends, our cousins, and our co-workers who own businesses and haven’t developed their digital presence yet.
And, many of us have never told them 👇🏾
“Hey, I think your message is too stiff.”
“Girl, that doesn’t even sound like you.”
“I think you’re selling too much.”
“Have you considered setting the scene before selling?”
From the overselling in desperation to the random ‘professional voice’ that pops out from time to time - I really think a lot of business owners should learn how to communicate to their communities authentically, by inserting more of themselves into the communication.
That’s why I create social authenticity #101 📲
Social authenticity #101 is a virtual course that is designed to equip women in business with the knowledge + skills necessary to show up confidently, authentically and consistently through digital content online.
what will you learn?
in depth knowledge 👇🏾
gain a deep understanding of the psychology of sales in connection to people, including why it's important to 'influence' for your own brand
practical skills 👇🏾
develop the skills connected to creating that authentic content that flawlessly speaks to + attracts your digital community, including content types, concepts and campaigning.
business + marketing development strategies 👇🏾
explore the business and marketing strategies that are tailored to keeping your community streamlined to your offer.
this is your opportunity to learn how to market your business authentically, attract the right community members, and to set yourself apart in your industry
this course is perfect for:
women who are about their community 👇🏾
those who are truly interested in developing a thriving community, based on their genuine connections that can benefit their community members, as well as their own business.
women who are really about their business 👇🏾
those who understand why the authentic connection matters when it comes to growing their business online.
women who are really about their money 👇🏾
those who are truly interested in turning their digital connections into consistent sales based on infusing themselves into their digital presence as a whole.
I’ve linked the $37 course ticket in my comments section 👇🏾
See you inside 📲
I have a community member who has been following me for years…
She’s been so engaged in every post about content marketing, she’s subscribed to the list, and she shares what I do every time she gets an opportunity.
She owns a business that focuses on creating + selling handmade body butters that are positioned as ‘luxury’ on her platforms.
When you’ve been in communication with someone via socials for a while, you tend to genuinely look into what they’re doing on their profiles.
And, after checking out her pages - she needed serious help with the optics of her brand to truly position it as a ‘luxury’ brand.
Since we’d already been in conversation throughout the years, I shot her a DM asking her, “Why aren’t you my client yet? I can help you to create engaging content that truly attracts the customers that value what you sell.”
And, her answer was simple…
“I can’t afford you.”
Here’s the thing - I know that my content creation services are not for EVERYONE.
But, I have gotten tired of money being a constant barrier between me and small businesses.
They start the businesses.
They need better marketing to attract.
They can’t afford the marketing.
They end up stuck in the same cycles.
So, I went in on my research to figure out how I can help her without adding more stress to my plate.
I’ve mostly worked with small business owners, and running a business is NOT cheap on top of your day to day expenses.
And, I have struggled with money being the ‘thing’ between us that sometimes harms the relationship.
So, what did I find?
KLARNA.
I’ve used it to buy shoes that I didn’t need.
But, I had NO idea that I could set this up for my services in my business.
I got approved.
I added my 1:1 monthly content service to my website that is $500/month at a 3 month commitment ($1500 investment).
And, I came back to those DMs to ask her, “Can you afford to break the payment into 4? Bringing you to $375 per payment bi-weekly.”
The response I got told me exactly what I needed to know, “Girl, send the damn link.”
We’re hopping on our content strategy session to plan out her content tomorrow morning, but here’s the thing…
I was able to eliminate this heavy stress that I’ve been feeling for 4 years based off of one decision.
She now is paying Klarna - not me directly.
She now is getting the content she needs - she doesn’t have to wait.
And, I say all this to say - figure out HOW you can make it happen.
Because it can be done.
Enjoy your day ❤️
can I be honest with you for a second? 👀
because there is a business owner out there who needs to hear this 👇🏾
that ‘perfect’ image that you’re trying to keep up on your business page is OUT…
but, pulling in your authenticity is now actually IN 🥂
for years, I’ve watched business owners straight to keep up with the perfect facade that doesn’t actually identify with the people who run those businesses 😮💨
❌ booking ‘high end’ photo shoots, where they are styled in spaces + clothing that doesn’t match who their clients are actually going to meet
❌ crafting ‘high-value’ services that are based in + on things that they’ve heard were trending to make quick dollars
❌ fluffing ‘high quality’ results that aren’t actually in alignment with their audiences OR what they can actually achieve
and, I’m here to tell you that the jig is up.
ain’t nobody tryna lie on the internet to make a sale anymore…
other business owners know you’re lying.
your audience knows you’re lying.
and, YOU know that you’re lying.
this month, my goal is to position you to take that weight off by investing more time into AUTHENTIC MARKETING 😉
📌 SWIPE to learn about authentic marketing
I’ve watched business owners really struggle with keeping consistent content moving to ensure they’re marketing their businesses 👇🏾
• sometimes based on never developing a plan for their businesses, their branding or their marketing
• sometimes based on not bringing in enough capital to cover things like their marketing, which is an ongoing expense
• sometimes based on not understanding how to elevate their business with the free + inexpensive things they have access to NOW
which is why I developed a $37 masterclass about creating digital content with your iPhone.
yes, we use these devices daily.
but, I rarely see business owners actually using them to elevate their businesses.
instead, they are waiting until they ‘have enough money for that professional shoot’.
instead, they are putting a pause on their entire business because they don’t have marketing.
instead, they are scrolling and consuming the content of someone else.
and, I’m hoping to shift things with this course.
together, we’re learning how to effectively plan, shoot, edit and distribute high quality content w/ just an iPhone + some inexpensive gear to match.
see you on June 29th via Zoom 📲
and, yes - the replay is being sent to everyone, whether you join LIVE or not.
grab your $37 ticket HERE: https://calendly.com/thecontentgirl/iphone-masterclass-clone
creating content faster w/ my content planning guide 📲
download HERE: https://www.thecontentgirl.co/shop/p/the-content-planning-guide
so, you’re hosting and in-person event, and you feel like it’s a big deal.
you plan it down to the minute, you spend money paying for the details - the decor, the guest favors and even the bar…
but, when it comes to actually capturing the essence of the event, here is what your first thought is 👇🏾
to hire a photographer to collect professional event images of the event, the attendees, the details, and your role.
OR
to hire a videographer to create a finalized recap video of the event that is professionally shot + under five minutes.
and, what you’re hoping to do with this footage is to share it via social media to show what you’ve done, to invite people to your next event and to make people wonder exactly why they weren’t there to begin with.
the problems lie here👇🏾
• at least 82% of internet traffic is based on traffic from video
• 72% of people prefer to learn about a product or service through video content
• viewers retain 95% of a message when watching it on video, compared to 10% through text
• 66% of consumers find short-form content to be the most engaging format
so, if you’re looking to gain true traction from the media that you’re releasing pertaining to an event, that leads to ⤵️
• actual engagement that begs you to produce another event
• actual leads that generate more clients, more engagements, and more sales
• actual clicks, saves, and shares that generate buzz for you, your organization or your business
then, understand that you need way more than 35 perfectly edited photos + a 2-minute recap video.
it is not the 90s.
you need actual content.
here’s what I believe every organization hosting events should do when it comes to their documentation of them ⤵️
1️⃣ hire a content strategist first
you’d be surprised on exactly what a content strategist can do for your event + your business.
most content strategists already work with media personnel who understand the exact formatting + frequency of media needed to generate content.
2️⃣ strategize your post-campaign
most people are only considering the build up towards an event - but, what about after?
you still want that event to work in your favor, which means there needs to be a campaign to seal the envelope after it’s all said and done.
3️⃣ list your deliverables
if you know that you want to share fresh content surrounding this event later OR that this is a recurring event that needs content shared about it consistently, then you want serious deliverables from your media team.
how many posts are you looking to create during your post-campaign?
how much media is included?
do you own the media or are you simply paying for usage?
these are all very important steps.
I totally get that planning + executing an event is strenuous enough.
but, doing all the work + not getting the correct content to share it for the highest results is crazy.
because those consequences always 🤝🏾 actions 😂
instead of putting your content on pause based on the rates that you can’t necessarily afford just yet, why not learn how to shoot content on your own? 📲
the ability to shoot with your iPhone gives you 👇🏾
1️⃣ the content process at your fingertips
2️⃣ the flexibility to shoot when + how you want
3️⃣ the guarantee of consistent content
what’s stopping you from shooting your own content?
lmk in the comments 👇🏾
lol, I’m just a girl 🎀
The number one thing that I hear women in business frustrated about is the cost to actually be in business 😮💨
Whether we’re talking about overhead, subscriptions or the cost of something like marketing - It all adds up at the end of the day.
And, although I can’t take away the pain that we all feel as business owners that’s linked to how much money we’re putting out - I do have some solutions when it comes to marketing your business.
Women in business should focus on learning the ins + outs of all of the subscriptions they are paying for to determine where they can consolidate ⤵️
example: Canva is a great place to create graphics, presentations, and branded documents for your business. But, it also serves as a way to schedule your content to save on space [similar to Planoly], holds your brand elements to save on time [similar to iCloud], and can serve as a space to record yourself while reviewing documents, to save money [similar to Loom].
Women in business should be focused on collaborative functions that can be held in the spaces they are renting per month.
example: I rent out my content studio to other creators because they like my vibe + decor style, which makes me money every single time I do it. If it’s not being used, they can always use it.
Women in business should start with creating their own content marketing for their businesses to learn the process + techniques prior to handing it off as a paid service.
example: Learning exactly how to use the device that you already own is a great way to keep consistent content going out about your business to educate, entertain and engage your audiece prior to asking for a sale
📲 I’m teaching 15 women in business exactly how to shoot, edit, and distribute their own digital content with an iPhone through the mastering of the equipment, apps and techniques that are super user-friendly.
we’re getting together at my content studio on June 15th, and I’m inviting you to join us 😉
grab a ticket with the link below 👇🏾
see you in class.
grab tickets HERE: https://calendly.com/thecontentgirl/iphone-masterclass
if you’ve never experienced a live with me, this is the week that you don’t want to miss 📲
today we’re chatting about your most valuable player when it comes to your content creation process on Beyoncé’s internet 👇🏾
and, the various ways that you can use it to your benefit.
see you at 12 PM/EDT ⏰
instagram: .co
why is no one talking about the acceptance that you have to come to terms with to actually thrive in your content process? 🫠
whether you find yourself pulling out the tripod + filming it yourself OR you have a content manager - YOU STILL HAVE TO SHOW UP 😉
what does showing up look like as a small business owners? 👀
👉🏾 showing up as an active participant in the content process because you understand the key benefits of capturing + publishing the content in the first place
content marketing feeds many different avenues online, but also guarantees that you [or your business] are being SEEN by your audience that you want to purchase from you 🛍️
they can’t buy what they never see, right? 🤔
as I’m dropping all of these gems surrounding creating content on your iPhone - I really need your commitment 👇🏾
without that, this will simply be more content you’re consuming, another class you paid for, and more wasted time for you as a business owner 👀
and, I’m not too keen on that.
BFFR 😂
type COMMIT in the comments section if you’re fully committed to showing up in your content process 👇🏾
no, I’m not sending you anything 😉
I just know how important this step is.
but, listen…
I can’t believe tomorrow is the BIG DAY 😭
I’m releasing the tickets for my masterclass that is going to mobilize so many women in business to shoot their own content 😮💨
I have been working on this project since 2023, and there are a few highlights from that process that I’d like to share 👇🏾
🥂 your digital footprint DOES matter
if you haven’t stepped into the digital age yet, now is your time. you’re missing out on the reach of thousands, if not millions of people that you will not reach without digital currency.
🥂 if you call, your people WILL come
throughout this process, I’ve watched women in business advocate for me + my business in ways that I never knew were possible.
THANK YOU 💕
🥂 I cannot wait to meet you all in person
as a digital girl, I often find myself hiding behind screens - but, it’s time to pop out. I can’t wait to have you all in , creating content with one another.
I’m really proud of this campaign, the rollout and the course 🥹
See y’all tomorrow!
all from an iPhone 📲
I’m dropping the class to the public on Friday 👀
mailing list got first dibs 😮💨
So, you're over the frustration of never having a content plan in order when it comes to your social media posts...
And, this post is for you 😉
I developed a quick, 15-page guide that walks you through how to effectively plan out your social media marketing to keep brand owners organizaed + prepared for content days 📲
I've been using the same planning tactics for the past four years with my clients, and wanted to share it!
Print it, use it on MarkUp - you decide ☺️
Grab your content planning guide HERE:
ready to really get consistent w/ your content ? it’s time to plan it. the content planning guide is your go-to guide to keep all of your content ideas, preparation and plans together specifically for your next content day. in this guide, you can find.. a content creation checklist
THE TRUTH ABOUT CONTENT MARKETING 👇🏾
the truth is that showing up online IS intimidating, but you have to pick your hard 🤔
❌ NOT showing up online
this usually looks like what we’ve all experienced - low engagement, which leans into low website clicks, which ultimately ends with low sales + bookings…
because you’re not reminding your target audience that you exist, that you solve problems for them, and that their solution lies within your products or services.
✅ COMMITTING to showing up online
which actually looks like higher levels of conversation based on your content, more people reaching out with questions, you showcasing your expertise, and coming out as someone your audience wants to purchase from…
because we’re selling to PEOPLE who need to trust you + your business, which starts with your consistency 😉
the truth is that 90% of your content journey depends solely one YOU + your core decisions.
that’s the beauty + the beast when it comes to shooting your own content 📲
📌 SWIPE left to read my tips on curing this issue
📌 SHARE this w/ a friend who needs to create content
I get asked all the time...
"How do I keep consistent with digital content creation and publishing?"
And, the truth is that you need to ensure that you have a few things ⤵️
1️⃣ A strategic content plan
Your content plan is literally the golden ticket when it comes to a successful content session. Whether you're creating content for the week, the month, or the quarter - the need for a content strategy will guide you based on exactly WHAT you're creating, INSPIRATION to refer to and HOW you're going to create said content.
Consider this the manual to that complicated IKEA desk that you're putting together - You NEED it.
2️⃣ Easy-to-use equipment
I know that some will disagree, but you don't need the fanciest equipment or to hire the most talented people to create amazing digital content. What you should focus on is the fact that content marketing is backed by SPEED + AUTHENTICTY. Your equipment to create while you're in your element needs to be efficience, user friendly and dependable.
I made you a small list of the things that you NEED versus what people are attempting to make you purchase below:
https://rb.gy/iow80k
3️⃣ An allotted time slot
Adding a specific time slot to your busy calendar is something that if often overlooked, but is one of your most valuable steps. We're all busy, and understand that the development of any piece of content [like the one you're digesting right now] takes time. Batching your content in one sitting can provide its' challenges, but beats being stressed about not having any content later.
Do you have issues with remaining consistent with the content you share online?
Let me know in the comments 📲
I think this is my new favorite service 👀
ready to create gorgeous brand photos + videos to market your business? 😉
the powershoot series will be held in Cincinnati, Ohio, in our aesthetic content studio.
this is perfect for new branding imagery + headshots, as well as lifestyle photos + videos for social media.
here is what to expect during our time together ⤵️
1️⃣ 30-minute content chat to discuss exactly what your vision is for your session [including inspiration, location, styling, and more to capture the essence of your brand]
2️⃣ 90-minute photo session that includes up to 3 outfit changes, and a variation of photos + videos that can be used on multiple digital platforms [social media, email marketing, text marketing, website, and other forms of marketing]
3️⃣ 15 fully edited photos that you'll select from your unedited photo gallery [delivered within 5 business days of your finalized selection via Pixieset]
4️⃣ 4 fully edited short-form videos based on our captured content from the session [delivered within 5 business days]
here are a few things that you want to keep in mind ⤵️
- you want to ensure that you have your glam squad scheduled + ready for your photo session, including hair, makeup and wardrobe styling [yes, we have a few recommendations]
- you want to ensure that you keep your company to a minimum for your brand photo session [we suggest only bringing the people who are being photographed + one person to assist you, if necessary]
- you want to ensure that you are prepared to pay your final portion at the completion of your photo session with us [payment is due on your shoot date]
- you want to ensure that you look out within 48 hours for your gallery to be emailed to you for your selection of edited photos [we won't start editing without your selection]
schedule your session HERE: https://calendly.com/thecontentgirl/brand-power-shoot
so, you’ve been interested in testing out what content services are like w/ us? 👀
you definintely want to register for our brand powershoot series 📸
the powershoot series will be held in Cincinnati, Ohio, in our aesthetic content studio 🥂
this is perfect for new branding imagery, headshots and short-form videos for your digital media needs.
here is what to expect during our time together ⤵️
1️⃣ 30-minute content chat to discuss exactly what your vision is for your session [including inspiration, location, styling, and more to capture the essence of your brand]
2️⃣ 90-minute photo session that includes up to 3 outfit changes, and a variation of photos + videos that can be used on multiple digital platforms [social media, email marketing, text marketing, website, and other forms of marketing]
3️⃣ 15 fully edited photos that you’ll select from your unedited photo gallery [delivered within 5 business days of your finalized selection via Pixieset]
4️⃣ 4 fully edited short-form videos based on our captured content from the session [delivered within 5 business days]
visit the link below to schedule your session 📲
schedule HERE: https://calendly.com/thecontentgirl/brand-power-shoot
opening up a few dates for last minute holiday portraits at the content studio. 📸
your shoot includes ⤵️
✨one fully designed photo set that includes a mantle, couch, Christmas tree, presents, candles and more
✨your pick of green, red or white paper + fabric backdrops
✨ 10 fully edited images
✨ 1 hour of shooting time starting at selected time
✨ delivered within 2 business days of session
schedule holiday portraits HERE: https://calendly.com/thecontentgirl/mini-content-photo-session-clone
| Monday | 11:00 - 18:00 |
| Tuesday | 11:00 - 18:00 |
| Wednesday | 11:00 - 18:00 |
| Thursday | 11:00 - 18:00 |
| Friday | 11:00 - 18:00 |
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creating content faster w/ my content planning guide 📲 download HERE: https://www.thecontentgirl.co/shop/p/the-content-planning-guide
why is no one talking about the acceptance that you have to come to terms with to actually thrive in your content process? 🫠 whether you find yourself pulling out the tripod + filming it yourself OR you have a content manager - YOU STILL HAVE TO SHOW UP 😉 what does showing up look like as a small business owners? 👀 👉🏾 showing up as an active participant in the content process because you understand the key benefits of capturing + publishing the content in the first place content marketing feeds many different avenues online, but also guarantees that you [or your business] are being SEEN by your audience that you want to purchase from you 🛍️ they can’t buy what they never see, right? 🤔 as I’m dropping all of these gems surrounding creating content on your iPhone - I really need your commitment 👇🏾 without that, this will simply be more content you’re consuming, another class you paid for, and more wasted time for you as a business owner 👀 and, I’m not too keen on that. BFFR 😂 type COMMIT in the comments section if you’re fully committed to showing up in your content process 👇🏾 no, I’m not sending you anything 😉 I just know how important this step is. #contentmarketingtips #contentmarketing101
see you tomorrow on IG LIVE ⤵️ we’re chatting about HOLIDAY MONEY 💰 you might not want to miss this one 😉 • • • #marketingcampaign #holidaycampaign
👀 HOLIDAY SEASON? IS THAT YOU? 👀 We all know that Q4 is here, which means ⤵️ 💡More pressure to perform in business to rake in those holiday dollars 💡More think pieces on how lazy business owners are, when most of us are simply burned out 💡More frustration because many of us feel that we are missing out throughout this quarter And, the truth is that Q4 is the most lucrative time of the year for most businesses - this is when the most money is spent in the United States 😮💨 HOWEVER 👇🏾 There are simple methods that can be performed with intention that can ⤵️ ✅ Keep your business top of mind when it comes to your marketing efforts throughout the quarter and the holiday season ✅ Keep your nervous system in tact as a business owner who is aiming to perform and actually enjoy the holiday season This month, I’ll be dedicated to teaching + strategizing with business owners who want to realistically market throughout holiday season 😉 Drop a 🎄if you’re ready to plan + execute ⤵️ • • • #holidayplanning #q4 #womeninbusiness #womeninbusinessuk #womeninbusinesss
if you’re wondering… the rumors are true. yes. I have an issue with business owners who flex in the moments of saying, “I got it”, and signing contractual agreements that they plan to break. I have an issue with business owners who see no fault in not paying for marketing that makes their businesses money. I have an issue with the lack mindset that some entrepreneurs have that stems from wanting ‘support’ without properly giving it. and, because of these things + the nature of where my business is going, here is what I’ve learned… branding + marketing a business costs money. period. and, in understanding that I, nor anyone on my staff, needs to be a savior to small business owners - I have to make some shifts. business actually need branding + marketing more and more each day. which is why I’m aligning the business with more people who actually see the value in those things, versus those who want to skimp on those things. the offerings are better. the products are better. the brand is better. because, I’m shifting from begging for understanding surrounding branding + marketing to focus on those who simply know better. what are you shifting in your business? let me know in the comments section. - sydney
📣 CONTROL WHAT YOU CAN CONTROL 📣 Accountability is the first step in building your business in anyway, because you’re in charge ⤵️ ❌ If you tell yourself you won’t be successful in your business, then you won’t. ❌ If you tell yourself you won’t further educate yourself to grow your business, then you won’t. ❌ If you tell yourself that you won’t generate content for your business, then you won’t. But, if you’re ready to shift your mindset and the state of your business - THEN, YOU WILL! Let’s start this month off with accountability for what has happened last month, and move towards better practices for July 👇 ✨Strategize your content before recording OR editing the content to ensure your message is clear ✨ Select a day and time block to dedicate to batching your content for the next week to save you time + frustration ✨ Choose another day and time block to edit all of your content down, write captions and to schedule it out It CAN be done ⤵️ And, what better way than through a content process that takes three time slots to do it 😉 HAPPY JULY ✨ • • • #julycontent #contentideas #contentstrategist #contentstrategytips #contentmedia #contentproduction #contentplanning
📣 ANALYTICS CHAT 📣 Since tomorrow is the start of a new month, you want to make sure you’re collecting your analytics to understand how your content is performing 👀 Here our focus of the day ⤵️ ✨ TOP PIECE OF CONTENT Head over to your analytics tab to figure out exactly WHAT piece of content performed the best over the last 30 days 👇 ✨WHAT is happening in this piece of content? ✨WHAT is the subject matter of this content? ✨WHO does this content feature? ✨HOW is this content relevant to my audience? If you don’t know what’s working, then it will be tough to plan for the future when it comes to your marketing efforts 👀 DM us with a screenshot of your monthly analytics if you need help 📲 • • • #contentanalysis #analytics #contentmarketing #contentmarketingtips
🚨 UNPOPULAR OPINION 🚨 Is the content being served at the brunch a real vehicle to help you win? 🫣 Or is it ‘an aimless money generator’ being cloaked in ‘women’s empowerment’? 🤑 I’d love to hear about YOUR experiences, respectfully of course 👇 Are you being fed with actual steps to empower yourself? Or are you realizing you’ve signed up for something else? Let me know in the comments below ⤵️ • • • #womensempowerment #womensempowermentcoach #womensupportingwomeninbusiness #womensupportingwomen❤️
👀 Thoughts on holding friends and family accountable for keeping you in business? 👀 Let me know in the comments section below 👇 📌 SHARE this with a friend who needs to hear it 📌 FOLLOW @thecontentgirl.co for more marketing help • • • #targetaudience #marketingplan #marketingconsultant
👀 BUT, ARE YOU SHARING CONTENT WITH INTENTION? 👀 when you think about your last piece of content shared on your business page, I want you to consider this 👇 was that piece of content valuable enough for your audience to stop their day to consume it? 🤔 the thing about the content game is that if we begin to waste the time of our audience members with frivilous things that don’t matter to them - chances are that we’ll start to see a decline in our audience sizes 😳 when you’re creating + publising content, be sure to take the time to ensure that it actuall is something of value to YOUR AUDIENCE ⤵️ 1️⃣ Is this content something that is educating your audience? 2️⃣ Is this content something that is entertaining to your audience? 3️⃣ Is this content something that is going to get your audience engaged? if not, chances are that they aren’t actually building their like, know and trust factor when it comes to your business 🤨 take some time to review your previous content, and ask yourself these three questions ☝️ need some content help? 😮💨 tap the link in my bio to schedule a FREE content chat to learn more about the services I offer to elevate your digital content 📲 - - - #ContentCreation #DigitalMarketing #CreativeAgency #MarketingStrategy #SocialMediaManagemen #BrandBuilding #ContentStrategy #OnlineMarketing #ContentMarketing #DigitalContent #CreativeContent #MarketingAgency #SocialMediaMarketing #ContentCreators #ContentSolutions #InfluencerMarketing #DigitalAdvertising #ContentProduction #ContentCreators #EngagingContent #ContentForBusinesses #CreativeCampaigns #ContentOptimization #DigitalPresence #ContentConsulting #BrandAwareness #ContentEngagement #DigitalStrategy #ContentAgency #ContentExperts
🚨ABOUT LAST NIGHT🚨 We took a deep dive to to establishing a content system in your business 👀 And, uncovered how close marketing to your audience is to actually dating a person romantically 🫣 Drop the word ‘CONTENT’ in the comments section if you’re in need of some assistance with developing a content system in your business 😉 I’ll DM you personally with an offer that will save you time, money and frustration related to the content process 📲 • • • #contentmarketingtips #contentmarketingstrategy #contentmarketer #contentmarketing101 #contentmarketingagency #contentmarketingtip
👀 Have you defined your target audience yet? 👀 Drop who you’re aiming to serve in the comments section below 👇 • • • #targetaudience #targetmarket #contentresearch #marketresearch #learningmarketing #marketingtips
📣 ANALYTICS CHAT 101 📣 Here is a cut + dry explanation of how you should be reviewing your insights while creating content on this app, in preparation for July 🫣 The end of the month is near 👇 And, we should all be reviewing our analytics to determine what content was a bust versus what content we should hit a rinse + repeat on 👀 Understand that your entire audience did NOT see every piece of content you created over the past thirty days 😮💨 So, a rinse + repeat is ALWAY on time when it comes to content that your audience responds well to 🫡 📌 SHARE this with a friend who is frustrated with social media marketing 📌 FOLLOW @thecontentgirl.co for more content marketing help • • • #contentanalytics #socialmediaanalytics #socialmediastrategy #socialmediatip #socialmediastrategist
📣 FOR THOSE WHO HAVE LOST FOCUS 📣 I have a message for you 👆 📌 SHARE this post with a friend who needs to hear it • • • #ContentStrategy #DigitalMarketing #ContentCreation #SocialMediaStrategy #BrandStorytelling #ContentMarketing #ContentPlanning #MarketingStrategy #Copywriting #AudienceEngagement #ContentOptimization #SEOStrategy #ContentAnalytics #ContentConsulting #ContentManagement
🚨CONTENT LAUNCH🚨 I’m excited to be launching social media content for my new client @sasha_michelle__ ✨ Business owners who are interested in leveraging their business to create a better life? 🫣 FOLLOW HER 📲 • • • #ContentStrategy #DigitalStrategy #ContentPlanning #ContentMarketing #ContentCreation #ContentManagement #ContentOptimization #ContentDevelopment #ContentConsulting #ContentAnalysis #ContentGoals #ContentROI #ContentMetrics #ContentTrends #ContentInsights #ContentPerformance #ContentDistribution #ContentStrategyTips #ContentStrategyFramework #ContentStrategyWorkshop
🚨WE CANT WAIT FOR THEM TO FIND US - WE HAVE TO FIND THEM🚨 Your target audience is waiting for you to shift your language, tailor your content and to meet them exactly where they are 👇 Through research on your business type, you should be able to locate exactly who needs what your business provides 👀 Share this post with a friend 📲 And, follow @thecontentgirl.co for more content marketing education ✨ • • • #contentmarketingtips #contentmanagement
🚨BUSINESS OWNERS🚨 The business was never about you 👀 And, here are a few tell tell signs that you’re making the business about you ⤵️ ❌ you’re refusing to create content for your business because you have a ton of excuses from day to day ✅ shifting your mindset would look like you tecognkzing that your audience needs to see your business to purchase + that you’ll dedicate the time ❌ you’re blaming your friends and family for your business lows based on them not supporting your business ✅ shifting your mindset looks like understanding that your friends + family probably aren’t the people who actually need your business, and that it is your responsibility to find your target audience believe it or not, our businesses are actually in our hands 😮💨 so, what are you going to do about it 🫣 if this message helped you 👇 send it to a business bestie who also needs to hear it 😉 • • • #contenthelp #contenttipsandtricks #contentadvice #contentmarketingtips #businesstalk #businesscoaching
need help with content marketing? 👀 schedule a free call with me to chat about 👇 ✨your current issues w/ content creation ✨your current state in business ✨our current service + product overbuys ✨our current process + pricing I’m excited to save you time, money and resources with our tried + true content services 😉 Schedule a FREE Content Chat HERE: https://calendly.com/thecontentgirl/content-chat-phone-call • • • #content #contentmarketing #contentmarketingservices #contentmarketingstrategy #contentmarketingagency
✨How to Get Started w/ Content Marketing✨ 1️⃣ Develop a Brand Voice Your brand voice is the personality that your biz takes on to communicate with your target audience. So, developing a brand voice is critical when it comes to your content marketing efforts - Content is solely based on communication. ✨What character traits does your business have that relate to your target audience? ✨What would this character use as ‘LINGO’ when speaking to family, friends or even at work? 2️⃣ Identify your Content Strategy Of course we know that the end result that we desire when it comes to marketing is linked to sales. But, what SMART goals are you putting in place when it comes to content? And, what steps are you taking to get there? 👀 ✨Start with the initial goal that you’d like to meet within your business that content can help you reach ✨Based on your goal + the aggressiveness of it, you’ll want to determine how many times your audience needs to see your biz per day, per week and per month to gain their focus ✨From your goal, you’ll want to break that down into tidbits of content that can pull your audience through the process of educating, entertaining and engaging them prior to asking for a sale 3️⃣ Locate your Equipment Your equipment to make the content process is totally necessary to cut back on time, frustration + confusion. If you don’t have them, you want to make sure you order 👇 ✨A free standing tripod ✨A phone attachment for tripod ✨A LED light that connects to your phone ✨A Smart Microphone that connects to your phone That should get you started 👆 4️⃣ + 5️⃣ Designate a Content Media + Creation Day You want to set a date for when you are set to shoot + edit all of your content that you’ve strategized. Whether that is weekly, every Friday or biweekly on Sundays - the choice is yours. Setting aside the time on your calendar is a sure way that you’ll get it done. Follow us for more
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