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The Content Girl elevating your brand essence to attract your core clientele w/ creative branding + marketing🥂

back + better.so, let's shoot some content together 😉I'm running a content mini special for the remainder of the month t...
12/09/2024

back + better.
so, let's shoot some content together 😉

I'm running a content mini special for the remainder of the month to get some new + past clients into the studio with me 👇🏾

during our session, here's what you can expect:

1️⃣ 60 minute session, where we'll create 10 fully edited images + one 30-second video

2️⃣ you're able to bring up to 2 different outfit variations to shoot in

3️⃣ you're able to bring any products or props necessary to enhance your session

4️⃣ you'll be shooting in a fully furnished content studio that holds various sets and backdrops for you to choose from

investment: only $99

see you soon!

register HERE: https://calendly.com/thecontentgirl/content-mini-session

I don’t know who needs to hear this, but you’re not doing enough 🫠and, I’m only looking to align with the people who are...
21/07/2024

I don’t know who needs to hear this, but you’re not doing enough 🫠

and, I’m only looking to align with the people who are ready to move in their businesses versus waiting on the sidelines 😉

tap the link in my bio to grab a content strategy session that is going to lead you straight to your content pillars, your target audience, your content flow and how to stay consistent.

and, yes.
Klarna is available at checkout 🛒

see you on your ZOOM 💻

A ‘professional’ headshot isn’t always the one that showcases you…Extremely buttoned + uncomfortableGlossed over like a ...
19/07/2024

A ‘professional’ headshot isn’t always the one that showcases you…

Extremely buttoned + uncomfortable
Glossed over like a glazed donut
Personality-less + ready to work

It’s actually encouraged for you to start inserting more of yourself into what it is that you do to help you to step apart from the crowd.

I think it’s time for you to update your headshots to really focus in on exactly who + what you are versus who you’ve been.

Join me for a Brand Headshot Session to recapture yourself in the best light, highlighting your current roles + how you can serve the world.

See you soon!
Book your Session HERE: https://calendly.com/thecontentgirl/brand-headshot-session

But, does it capture your personality?I’m talking about your current headshot.If not, considering how much the internet ...
18/07/2024

But, does it capture your personality?
I’m talking about your current headshot.

If not, considering how much the internet is chatting about ‘personal brands’ - You should be reevaluating how you’re showing up both personally + professionally.

Join me for a Brand Headshot Session to show up looking like yourself - Authentically, of course.

See you soon!
Grab your Session HERE: https://calendly.com/thecontentgirl/brand-headshot-session

Dated headshots say one thing to me…That your work will presumably be dated too.If we uphold the thought that ‘first imp...
17/07/2024

Dated headshots say one thing to me…
That your work will presumably be dated too.

If we uphold the thought that ‘first impressions’ are everything, then you should’ve updated that headshot a long time ago.

I’m taking 10 more Brand Headshot Sessions to transform your boring headshots into timeless photos that reflect who you are, what you do, and why you’re best at it.

See you at your session!
Book your session HERE: https://calendly.com/thecontentgirl/brand-headshot-session

If a picture holds 1,000 words, what does your current headshot say about you?❌That you’re hiding?❌That you’re not confi...
16/07/2024

If a picture holds 1,000 words, what does your current headshot say about you?

❌That you’re hiding?
❌That you’re not confident?
❌That you’re not authentic?

I’m on a mission to bring authenticity back to the content that WE are sharing to build genuine connections with others, both personally + professionally.

Join me for a Brand Headshot Session to show up looking like yourself - Authentically, of course.

See you soon!
Schedule Session HERE: https://calendly.com/thecontentgirl/brand-headshot-session

I remember the first time that I received the compliment…“You loook just like your brand photos online.”And, I knew then...
15/07/2024

I remember the first time that I received the compliment…
“You loook just like your brand photos online.”

And, I knew then that some people need a little bit of help in this department.

I really feel that the ‘traditional’ headshot is dated.
I really feel that the ‘traditional’ headshot is stale.
I really feel that the ‘traditional’ headshot is not reflective of who you really are.

When you look at your platforms online 👇🏾

- LinkedIn
- Facebook
- Instagram

You should be introducing yourself in the most authentic way possible.
But, what ends up happening is that oftentimes, you’re ‘lost’ under the lights.

Whether it’s the heavy makeup, or the photoshop job from your photographer - 9 times out of 10 - that doesn’t look like who you really are.

I’m shooting brand headshots to bring out the authentic ‘YOU’ that’s hiding behind those old headshots that should’ve been replaced a while ago.

Join me until August during my Brand Headshot Sessions to show up looking more like yourself to attract who you really want to work with.

See you soon!
Schedule your Session HERE: https://calendly.com/thecontentgirl/brand-headshot-session

I can either save you TIME or MONEY when it comes to this content game 👀you do the math 😉📌 SWIPE left📌 SAVE this for lat...
12/07/2024

I can either save you TIME or MONEY when it comes to this content game 👀

you do the math 😉

📌 SWIPE left
📌 SAVE this for later
📌 EXPLORE your options in the bio

I don’t think anything pains me more than seeing a business owner who is visually struggling to show up online…I think p...
11/07/2024

I don’t think anything pains me more than seeing a business owner who is visually struggling to show up online…

I think people are calling it ‘cringe-worthy’.

I know that we’ve all seen our friends, our cousins, and our co-workers who own businesses and haven’t developed their digital presence yet.

And, many of us have never told them 👇🏾

“Hey, I think your message is too stiff.”
“Girl, that doesn’t even sound like you.”
“I think you’re selling too much.”
“Have you considered setting the scene before selling?”

From the overselling in desperation to the random ‘professional voice’ that pops out from time to time - I really think a lot of business owners should learn how to communicate to their communities authentically, by inserting more of themselves into the communication.

That’s why I create social authenticity #101 📲

Social authenticity #101 is a virtual course that is designed to equip women in business with the knowledge + skills necessary to show up confidently, authentically and consistently through digital content online.

what will you learn?

in depth knowledge 👇🏾

gain a deep understanding of the psychology of sales in connection to people, including why it's important to 'influence' for your own brand

practical skills 👇🏾

develop the skills connected to creating that authentic content that flawlessly speaks to + attracts your digital community, including content types, concepts and campaigning.

business + marketing development strategies 👇🏾

explore the business and marketing strategies that are tailored to keeping your community streamlined to your offer.

this is your opportunity to learn how to market your business authentically, attract the right community members, and to set yourself apart in your industry

this course is perfect for:

women who are about their community 👇🏾

those who are truly interested in developing a thriving community, based on their genuine connections that can benefit their community members, as well as their own business.

women who are really about their business 👇🏾

those who understand why the authentic connection matters when it comes to growing their business online.

women who are really about their money 👇🏾

those who are truly interested in turning their digital connections into consistent sales based on infusing themselves into their digital presence as a whole.

I’ve linked the $37 course ticket in my comments section 👇🏾

See you inside 📲

I have a community member who has been following me for years…She’s been so engaged in every post about content marketin...
09/07/2024

I have a community member who has been following me for years…

She’s been so engaged in every post about content marketing, she’s subscribed to the list, and she shares what I do every time she gets an opportunity.

She owns a business that focuses on creating + selling handmade body butters that are positioned as ‘luxury’ on her platforms.

When you’ve been in communication with someone via socials for a while, you tend to genuinely look into what they’re doing on their profiles.

And, after checking out her pages - she needed serious help with the optics of her brand to truly position it as a ‘luxury’ brand.

Since we’d already been in conversation throughout the years, I shot her a DM asking her, “Why aren’t you my client yet? I can help you to create engaging content that truly attracts the customers that value what you sell.”

And, her answer was simple…
“I can’t afford you.”

Here’s the thing - I know that my content creation services are not for EVERYONE.

But, I have gotten tired of money being a constant barrier between me and small businesses.

They start the businesses.
They need better marketing to attract.
They can’t afford the marketing.
They end up stuck in the same cycles.

So, I went in on my research to figure out how I can help her without adding more stress to my plate.

I’ve mostly worked with small business owners, and running a business is NOT cheap on top of your day to day expenses.

And, I have struggled with money being the ‘thing’ between us that sometimes harms the relationship.

So, what did I find?
KLARNA.

I’ve used it to buy shoes that I didn’t need.
But, I had NO idea that I could set this up for my services in my business.

I got approved.
I added my 1:1 monthly content service to my website that is $500/month at a 3 month commitment ($1500 investment).

And, I came back to those DMs to ask her, “Can you afford to break the payment into 4? Bringing you to $375 per payment bi-weekly.”

The response I got told me exactly what I needed to know, “Girl, send the damn link.”

We’re hopping on our content strategy session to plan out her content tomorrow morning, but here’s the thing…

I was able to eliminate this heavy stress that I’ve been feeling for 4 years based off of one decision.

She now is paying Klarna - not me directly.
She now is getting the content she needs - she doesn’t have to wait.

And, I say all this to say - figure out HOW you can make it happen.

Because it can be done.
Enjoy your day ❤️

can I be honest with you for a second? 👀because there is a business owner out there who needs to hear this 👇🏾that ‘perfe...
07/07/2024

can I be honest with you for a second? 👀
because there is a business owner out there who needs to hear this 👇🏾

that ‘perfect’ image that you’re trying to keep up on your business page is OUT…

but, pulling in your authenticity is now actually IN 🥂

for years, I’ve watched business owners straight to keep up with the perfect facade that doesn’t actually identify with the people who run those businesses 😮‍💨

❌ booking ‘high end’ photo shoots, where they are styled in spaces + clothing that doesn’t match who their clients are actually going to meet

❌ crafting ‘high-value’ services that are based in + on things that they’ve heard were trending to make quick dollars

❌ fluffing ‘high quality’ results that aren’t actually in alignment with their audiences OR what they can actually achieve

and, I’m here to tell you that the jig is up.

ain’t nobody tryna lie on the internet to make a sale anymore…

other business owners know you’re lying.
your audience knows you’re lying.
and, YOU know that you’re lying.

this month, my goal is to position you to take that weight off by investing more time into AUTHENTIC MARKETING 😉

📌 SWIPE to learn about authentic marketing

17/06/2024

I’ve watched business owners really struggle with keeping consistent content moving to ensure they’re marketing their businesses 👇🏾

• sometimes based on never developing a plan for their businesses, their branding or their marketing

• sometimes based on not bringing in enough capital to cover things like their marketing, which is an ongoing expense

• sometimes based on not understanding how to elevate their business with the free + inexpensive things they have access to NOW

which is why I developed a $37 masterclass about creating digital content with your iPhone.

yes, we use these devices daily.
but, I rarely see business owners actually using them to elevate their businesses.

instead, they are waiting until they ‘have enough money for that professional shoot’.

instead, they are putting a pause on their entire business because they don’t have marketing.

instead, they are scrolling and consuming the content of someone else.

and, I’m hoping to shift things with this course.

together, we’re learning how to effectively plan, shoot, edit and distribute high quality content w/ just an iPhone + some inexpensive gear to match.

see you on June 29th via Zoom 📲
and, yes - the replay is being sent to everyone, whether you join LIVE or not.

grab your $37 ticket HERE: https://calendly.com/thecontentgirl/iphone-masterclass-clone

03/06/2024

so, you’re hosting and in-person event, and you feel like it’s a big deal.

you plan it down to the minute, you spend money paying for the details - the decor, the guest favors and even the bar…

but, when it comes to actually capturing the essence of the event, here is what your first thought is 👇🏾

to hire a photographer to collect professional event images of the event, the attendees, the details, and your role.

OR

to hire a videographer to create a finalized recap video of the event that is professionally shot + under five minutes.

and, what you’re hoping to do with this footage is to share it via social media to show what you’ve done, to invite people to your next event and to make people wonder exactly why they weren’t there to begin with.

the problems lie here👇🏾

• at least 82% of internet traffic is based on traffic from video
• 72% of people prefer to learn about a product or service through video content
• viewers retain 95% of a message when watching it on video, compared to 10% through text
• 66% of consumers find short-form content to be the most engaging format

so, if you’re looking to gain true traction from the media that you’re releasing pertaining to an event, that leads to ⤵️

• actual engagement that begs you to produce another event
• actual leads that generate more clients, more engagements, and more sales
• actual clicks, saves, and shares that generate buzz for you, your organization or your business

then, understand that you need way more than 35 perfectly edited photos + a 2-minute recap video.

it is not the 90s.
you need actual content.

here’s what I believe every organization hosting events should do when it comes to their documentation of them ⤵️

1️⃣ hire a content strategist first

you’d be surprised on exactly what a content strategist can do for your event + your business.

most content strategists already work with media personnel who understand the exact formatting + frequency of media needed to generate content.

2️⃣ strategize your post-campaign

most people are only considering the build up towards an event - but, what about after?

you still want that event to work in your favor, which means there needs to be a campaign to seal the envelope after it’s all said and done.

3️⃣ list your deliverables

if you know that you want to share fresh content surrounding this event later OR that this is a recurring event that needs content shared about it consistently, then you want serious deliverables from your media team.

how many posts are you looking to create during your post-campaign?

how much media is included?

do you own the media or are you simply paying for usage?

these are all very important steps.

I totally get that planning + executing an event is strenuous enough.

but, doing all the work + not getting the correct content to share it for the highest results is crazy.

because those consequences always 🤝🏾 actions 😂
31/05/2024

because those consequences always 🤝🏾 actions 😂

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Videos

creating content from my content planning guide.
creating content from my content planning guide.

creating content faster w/ my content planning guide 📲 download HERE: https://www.thecontentgirl.co/shop/p/the-content-planning-guide

accepting the content process.
accepting the content process.

why is no one talking about the acceptance that you have to come to terms with to actually thrive in your content process? 🫠 whether you find yourself pulling out the tripod + filming it yourself OR you have a content manager - YOU STILL HAVE TO SHOW UP 😉 what does showing up look like as a small business owners? 👀 👉🏾 showing up as an active participant in the content process because you understand the key benefits of capturing + publishing the content in the first place content marketing feeds many different avenues online, but also guarantees that you [or your business] are being SEEN by your audience that you want to purchase from you 🛍️ they can’t buy what they never see, right? 🤔 as I’m dropping all of these gems surrounding creating content on your iPhone - I really need your commitment 👇🏾 without that, this will simply be more content you’re consuming, another class you paid for, and more wasted time for you as a business owner 👀 and, I’m not too keen on that. BFFR 😂 type COMMIT in the comments section if you’re fully committed to showing up in your content process 👇🏾 no, I’m not sending you anything 😉 I just know how important this step is. #contentmarketingtips #contentmarketing101

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