Howl Marketing

18/03/2024

Let's discuss the impact of mentorship and the vital role of communities like Black@INBOUND in shaping our industry, through the perspective of our Chief Strategist, Desiree Whitehead.

The Power of Mentorship
At the core of every successful career lies a mentor – someone who provides guidance, support, and encouragement. As the CEO of Howl Marketing, I’ve experienced firsthand the transformative power of mentorship. It’s not just about career advancement; it’s about fostering meaningful connections and driving collective progress.

Why Black@INBOUND Matters
Black@INBOUND isn’t merely a professional network—it’s a dynamic force driving diversity, empowerment, and success for Black professionals. It pulsates with the energy of unity and resilience, offering exclusive access to panels, coveted Black@INBOUND swag, and a vibrant community spirit.

Founded by HubSpot customer Devyn Bellamy at INBOUND, Black@INBOUND has evolved into a thriving social networking community uniting Black professionals across industries. It speaks to the power of connection and solidarity.

A Glimpse into the Mentorship Program
The Black@INBOUND Mentorship Program has officially launched, with the Spring ’24 cohort set to start in April! Let’s take a moment to appreciate the profound impact of mentorship. Studies show that mentors are promoted 6X more often and mentees are promoted 5X more often than those not in mentorship programs.

Reflections on Applying
I’m filled with a sense of anticipation and gratitude. Applying for the Black@INBOUND Spring Mentorship Program isn’t just about personal growth; it’s about amplifying voices and creating opportunities for underrepresented communities in our industry.

Personal Commitment to Diversity and Inclusion
As a business owner driven by passion and purpose, I’m deeply committed to fostering diversity and inclusion within our industry. Initiatives like Black@INBOUND embody this commitment, providing a platform for Black and brown professionals to thrive and succeed.

In the words of Maya Angelou, “In order to be a mentor, and an effective one, one must care.” My journey with the Black@INBOUND Spring Mentorship Program is a testament to this ethos – a journey fueled by care, compassion, and a shared commitment to driving change.

Stay tuned for part 2 of this blog, where we’ll share updates on our application journey and delve deeper into the transformative power of mentorship.

19/02/2024

Howl Marketing is not only obsessed with the process of creating specialized marketing strategies for each of our clients but also creating long-term partnerships built on transparency and honesty.

27/01/2024

It's your brand. You should love it, be obsessed with it, stare at it, share it, and be proud of it.

16/01/2024

Good marketing makes the company look smart. Great marketing makes customers feel smart. 🤓

15/01/2024

Respecting the Dream: A Tribute to MLK Jr. ✊🏾

Today, we honor the enduring legacy of Martin Luther King Jr., a beacon of hope for equality and justice.

At Howl Marketing, we're inspired by his dream as we illuminate the marketing landscape with strategies rooted in inclusivity and compassion.

On this MLK Jr. Day, let's collectively respect the dream and continue working towards a future where unity prevails.

26/06/2022

Who else can relate? 😂

-

19/06/2022

Today, we celebrate black history and freedom. May we never forget that our freedom is not free. We fought and died to earn it, and it is ours to keep.

Happy Juneteenth 😌

-

14/06/2022

Who else could spend hours sifting through fonts to find the perfect one? Hopefully we can help save you some time with a few Adobe fonts we're loving right now!

Let us know your current favorite font!

-

06/06/2022

Instagram reels are a powerful way to showcase your content and a great way to show off all the great things you're doing and create buzz around your business.

Check out these stats surrounding Instagrams move to promote Reels and how they measured up to our own!

-

02/06/2022

is OVER 🙅🏾‍♀️

But self care is about so much more than face masks and spa days. It's about allowing yourself rest. Allowing yourself time to relax and restore so you can better serve yourself and others.

This weekend, take a moment for yourself, relax and reset 😌

-

30/04/2022

SAVE THESE FOR LATER 📌

We're sharing our 4 favorite Google fonts for you to save and use later!

Swipe through to check them out and let us know you're font favs in the comments!

-

27/04/2022

Nuff said 👏🏾

-

22/04/2022

Tradeshow Logistics + Event Marketing

From the initial sketch to show day, we are there every step of the way.

When it comes to tradeshow planning, our team is adept at creating the most effective trade show marketing strategies. We also do it with a creative flair that’s unmatched. Our mission is to make your company shine for all of the right reasons.

At Howl, we also understand the importance of working within a set tradeshow budget, designing an exhibit that supports your goals and using interactive media to attract and engage your target audience. From giving insight on one-of-a-kind product demos to creating a winning follow-up email marketing campaign, we can and will do it all.

-



https://hubs.la/Q018HJSv0

21/04/2022

Marketing, in a lot of ways, is like dating.

The timing has to be right.
A connection needs to be made.
A relationship has to be built.

Thinking of marketing this way can help you to make stronger connections with clients and build long lasting relationships.

-

20/04/2022

CLIENT LOVE 💖

Event email marketing is a powerful tool! For Black Women Talk Tech upcoming event, Roadmap to Billions, we have leveraged a stunning email campaign to engage their audience with regular updates and increase their attendance.

-



https://hubs.la/Q018vXJn0

howlmarketinghq • Original Audio

19/04/2022

Are there any truer words? 😌🙏🏽

15/04/2022

SAVE THESE FOR LATER 📌

Mindset is everything and positive affirmations can be the key to reaching your goals!

Do you use affirmations in your daily routine?

-

13/04/2022

Coffee, anyone? ☕️

-

08/04/2022

In your journey to greatness, remember....little steps each day can make a huge difference in the long run.

What are you doing today to get closer to your goals tomorrow?

-

fridayquotes

06/04/2022

Utilizing content tools in your marketing strategy is an absolute MUST!

Take a look at a few of our favorites and let us know yours in the comments below!

-

01/04/2022

Tips from the Den 🐺 Brand guidelines take the heart and soul of your brand—your mission, vision, and values—and translate it into the design. It also tells everyone exactly how to communicate your brand.

Think of your brand identity as your company’s personality. It’s how the world recognizes you and begins to trust you. Inconsistency will confuse and alienate your customers. That's what makes branding guidelines so important! It helps your business communicate in a consistent way across all teams and channels!

-

30/03/2022

When one challenge ends, another begins... Remember the grind never stops, so neither can you!

-

28/03/2022

CLIENT SPOTLIGHT 💻

Dropping some more BRINC love on your feed! Today, we're highlighting BRINC's website, designed and developed by Howl.

At Howl, we believe your website can make or break your brand. We are dedicated to creating a website that matches your brand and compels your website visitors to learn more about what you do!

Head over to https://hubs.la/Q016XhVp0 to take a look for yourself and to learn more about the life-saving technology BRINC has to offer!

-

26/03/2022

Building a quality team with quality people is the key to any successful business. It's all about the people, PEOPLE!

-

24/03/2022

Tips from the Den 🐺

Why should you care about your brand voice?

Why not just write whatever you want in whichever style you feel like that day?

The digital landscape is crowded. It’s filled with chatter from brands and individuals alike. You can only stand out so much on the basis of your visual content, logo or product features alone.

Your written content needs that same attention and consistency you give to the other elements of your brand presence.

Brand voice matters because you want your brand to be consistent and recognizable. Brand awareness succeeds when you can identify a brand only by their content before you even see who posted it!

-

21/03/2022

CLIENT LOVE 💖

We are so proud to highlight our Social Media content creation and management work with Black Women Talk Tech, an organization that aims to help Black women get the support and resources they need to create the next billion-dollar startups.

Over the last 4 months, we have worked with BWTT to market their various webinars and virtual events focused on supporting Black and Brown entrepreneurs. As a Black-owned business, we are honored to work with Black Women Talk Tech and to be a part of their journey to guide Black entrepreneurs to success.

Head over to their page to learn more and check out their upcoming virtual event Roadmap To Billions!

-

21/03/2022

CLIENT LOVE 💖

We are so proud to highlight our Social Media content creation and management work with Black Women Talk Tech, an organization that aims to help Black women get the support and resources they need to create the next billion-dollar startups.

Over the last 4 months, we have worked with BWTT to market their various webinars and virtual events focused on supporting Black and Brown entrepreuners. As a Black-owned business we are honored to work with and to be apart of their journey to guide Black entrepreuners to success.

Head over to their page to learn more and check out their upcoming virtual event Roadmap To Billions!

-

18/03/2022

Tips from the Den 🐺 Building a brand means way more than just designing a logo! Your brand identity is a three-dimensional body of design choices, assets and unique branding elements that all work together to provide your brand’s unique look and feel.

If you’re in the process of creating a brand identity, don’t rush the process or skip out on designing any of its elements. Consistency in the elements that create your brand is key and finding the voice to match will help you reach your desired audience!

-

16/03/2022

Dropping some words of wisdom to start your Wednesday! 🙌🏾

-