Green New Perspective

02/01/2025

🎉 Goodbye 2024, Hello 2025! 🎉

As we wrap up another whirlwind year here at New Perspective Marketing, it’s time to reflect on the important lessons we’ve learned—like:
📈 Setting ambitious strategies for the year...and then realizing halfway through that flexibility is the superpower.
🧠 Deciding to "work smarter, not harder" but somehow still ending up in six brainstorming sessions about one social media post promoting our podcast.
☕ Promising to cut back on coffee—but let’s be real, that was never going to happen.

But 2024 wasn’t about perfection; it was about progress, partnerships, and staying innovative (even if some of those “innovations” included renaming our Slack channels again).

As we step into 2025, we’re embracing a fresh approach:
1️⃣ Setting bold, achievable goals that inspire us to grow.
2️⃣ Doubling down on collaboration with our amazing clients and partners.
3️⃣ Taking time to celebrate the wins—big or small!

Thank you to everyone who has been part of our journey this past year. Here’s to an even brighter, more impactful 2025!

What’s one resolution you didn’t stick to in 2024? Let us know in the comments—we promise, no judgment! 😄

06/12/2024

96% new podcast listeners this year—how amazing is that? 🎉

A huge thank you to everyone who’s tuned into Green New Perspective!
Whether you’re a new listener or have been with us from the start, we’re so grateful for your support and for being part of this journey into cleantech and climate innovation. 🌍

And, of course, a big shoutout to our incredible guests—you’ve made every conversation insightful, and helped spread the word about what we’re all about.

What’s been your favorite episode this year?

If you haven’t tuned in yet, you can check out our podcast here: https://bit.ly/3ZEgfHX

29/11/2024

Why is transparency no longer optional? Stakeholders and consumers demand accountability, and companies that fail to deliver risk losing trust.

Our conversation with Novi Connect's founder Kimberly Shenk shows us why more transparency is always a good thing. With their platform, sustainability claims are carefully checked, giving companies the tools they need to earn trust.

🔍 Learn more in our latest podcast:
✅ How Novi Connect uses data to verify sustainability claims.
✅ Why third-party certifications are essential.
✅ Challenges brands face in achieving transparency.
✅ The future of sustainable products or services across industries.

🎙 Tune in to the full conversation: https://bit.ly/3VCfo8D

Sustainability

Discover how Novi Connect empowers brands with data-driven transparency to combat greenwashing and build consumer trust in sustainable products.

08/11/2024

What’s the biggest challenge climate tech startups face in scaling?

Frederic Clerc, Interim Managing Director at Urban Future Lab (UFL) at NYU Tandon School of Engineering, breaks down the daunting hurdles climate tech founders face as they transition from pilot projects to full-scale production:

🔬 Unproven technology means high stakes, with risks around scalability and reliability.
🕒 Ex*****on challenges are intense—without experience at this scale, timing and cost control are uncertain.
🔗 Securing supply chain agreements is essential but complex.

💬 What’s the biggest roadblock your company faces in scaling up?
🎧 https://bit.ly/3ChewPD

05/11/2024

How can clean energy trading become truly transparent? 🌍

Lee Taylor, CEO of REsurety, joins us to dive into the big question: how do we make renewable energy trading clearer, more accessible, and better for everyone involved?

In this Spotlight episode, Lee breaks down CleanTrade—their game-changing platform designed to bring transparency and scalability to renewable transactions.

But it’s not just about innovation.

How does REsurety get the word out in such a competitive space? And how do they help their customers truly measure their impact?

Find out in our new Spotlight episode. 👇

REsurety’s CleanTrade platform transforms clean energy trading by enhancing transparency and liquidity—key steps toward a zero-carbon future.

01/11/2024

The biggest pitfall for climate tech founders?
Missing what your market really needs.

In our latest Green New Perspective podcast episode, Jeanette Williams from Urban Future Lab at NYU Tandon School of Engineering breaks down why early-stage climate tech founders need to prioritize customer discovery above all else.

Many startups come to UFL with impressive innovations but face challenges finding their “beachhead market.” Jeanette explains that truly successful founders know how to go beyond their own vision and actively listen to customers and impacted communities.

💬 What’s been your biggest challenge in customer discovery?

🖇️ https://bit.ly/3YyqxYm

31/10/2024

What does it take to scale climate tech from concept to commercial impact? 🚀

Find out in our latest Green New Perspective podcast episode!

We talked with Jeanette Williams, COO, and Frederic Clerc, Interim Managing Director of Urban Future Lab (UFL) at NYU Tandon School of Engineering. As NYC’s oldest climate tech incubator, UFL has propelled over 170 startups through every growth stage, helping them raise billions while achieving an impressive 88% survival rate.

Jeanette and Frederic share insights on how climate tech founders progress from pre-seed to Series A, exploring key areas like customer discovery, building connections, and sustaining growth beyond Series A.

If you’re in climate tech, this episode is a must-listen!
🎧

Discover how Urban Future Lab supports climate tech startups through mentorship, partnerships, and strategies for scaling challenges they face.

23/10/2024

Your customers don’t care about your product. ❌

They care about what the product can do for them. ✅

Kenny Lee, CEO of Aigen, explains why Aigen doesn’t use cleantech buzzwords when marketing to farmers. Instead, they focus on what truly matters: reducing costs, eliminating manual labor, and providing a self-sustaining solution.
🎧 https://bit.ly/3YbMgp0

As a digital marketing agency, we couldn’t agree more—delivering value is key to building trust and winning customers.

💬 Are you leading with benefits in your marketing strategy?

If not, we’ve also got a blog post on how to build a value proposition that resonates with your audience.
👉 https://bit.ly/48lnkzV

Not sure how to do it for your brand?
We’re here to help.

22/10/2024

A self-sustaining robot that lives on the farm and works autonomously? 🤖

That’s how we’re making agriculture more sustainable. ✅

In our newest Spotlight episode, we talked with Kenny Lee, CEO of Aigen.
They are leveraging robotics and AI to regenerate the Earth, starting with agriculture.

It’s a fascinating deep dive into the challenges of agritech, communicating complex tech solutions to traditional industries, and balancing innovation with customer needs.

Don’t miss this!
🎧

In this episode of Green New Perspective Spotlight, Kenny Lee, co-founder and CEO of Aigen, discusses his journey from cybersecurity to agriculture. Aigen's ...

16/10/2024

🌍 Carbon capture is about more than technology—it’s about people and partnerships.

Clément Cid, CEO of Mitico, explains how they collaborate with industries, governments, and local communities to reduce emissions and create cleaner, healthier environments.

By building strong partnerships with stakeholders, Mitico is able to drive real change while ensuring communities benefit from cleaner, safer environments. It’s a win-win for everyone involved.

💬 What are your thoughts on the importance of collaboration for cleaner industries?

🎧 https://bit.ly/3A0oOD7

15/10/2024

With regulations tightening, is your company ready?

We spoke with Clément Cid, CEO and co-founder of Mitico, about the latest regulatory changes affecting carbon capture technology.

Did you know that the U.S. power sector emits 1.7 gigatons of CO2 per year? That number is expected to rise by 30-70% by 2040 due to increasing demand on the electrical grid. Meanwhile, the U.S. is pushing for carbon neutrality, and new EPA regulations are tightening emissions from power plants.

Mitico’s solutions offer a cost-effective way to meet these regulatory demands while cutting emissions and staying competitive.

🎧 Watch this episode to learn how your company can adapt to these changes and thrive.

In this episode of GNP Spotlight Series, we sit down with Clément, CEO of Mitico, to explore the innovative carbon capture technology his company is developi...

08/10/2024

📡 Can satellites help us fight climate change?

In this episode, Jean-François Gauthier from GHGSat explains how their satellite-based remote-sensing technology is revolutionizing methane emissions monitoring.

Their real-time tracking offers significant benefits, including reducing environmental harm, preventing safety risks, and helping industries meet regulatory requirements.

🎧 Tune in to explore how GHGSat’s cutting-edge solutions are leading the charge in emissions reduction and sustainability.

https://bit.ly/3Ni6ybp

💬 How do you think satellite technology will transform the future of environmental monitoring?

Jean-François Gauthier from GHGSat explains how their satellites monitor greenhouse gas emissions at the facility level, shares a success story of detecting ...

04/10/2024

How are cleantech companies tackling scaling challenges?

As a B2B digital marketing agency, we work with some of the most innovative companies in cleantech, agritech, climate tech, B2B SaaS, and next-gen manufacturing. And we’re constantly inspired by how they’re driving growth and making an impact. 🌏

That got us thinking—why not shine a light on all the amazing stories from innovators across the industry? Their solutions, their marketing and growth challenges, and how they’re driving the future of clean energy.

🎙️ So our Spotlight Series was born.

Have you checked out any of our episodes yet? Which one stands out to you? 💬

The Spotlight Series showcases climate tech innovators, delivering strategic insights in a shorter format as part of the Green New Perspective Podcast.

02/10/2024

When it comes to climate tech companies, is marketing as crucial as the tech itself? 🤔

Gaël Gobaille-Shaw, CTO of Mission Zero, shares how marketing played a pivotal role in elevating their carbon capture technology. It’s not just about building innovative solutions—it's about spreading the word and reaching the right audiences.

💬 What role do you think marketing plays in scaling cleantech solutions?

PS: If you're interested in learning more about how Mission Zero's direct air capture (DAC) technology works, check out this link 👇
https://bit.ly/3ZMQZ2M

01/10/2024

🌿 Is carbon capture driving the next big shift in sustainable industries?

Join us for an insightful conversation with Gaël Gobaille-Shaw, CTO of Mission Zero Technologies. In this episode, Gaël breaks down the obstacles of introducing cleantech innovation into the market and how they navigated the complexities of commercialization.

We also discuss how his expertise in electrochemistry fueled the development of solutions that transform CO2 from a climate challenge into a resource with real market potential.

🎧 Tune in for an engaging episode, and we’d love to hear your thoughts!

In this episode, we chat with Gaël Gobaille-Shaw, CTO at Mission Zero Technologies, about his journey from electrochemistry research to co-founding a cutting...

25/09/2024

What if we could improve grid capacity without adding more poles and wires? ⚡️

Tim Stelzer, COO of LineVision, shares how their game-changing technology is transforming the way we manage grid capacity—without the need for decades-long infrastructure projects. 📡

By using sensors and advanced analytics, LineVision is unlocking the full potential of existing power lines, making the grid more resilient, flexible, and ready for the clean energy transition.

Want to know how this innovation is helping meet rising energy demands and supporting the shift to clean energy?

Watch the full episode now! 👇
https://bit.ly/3ZymlKz

24/09/2024

Is our grid ready for the future? ⚡

LineVision is making sure that the existing grid can support the clean energy transition with their innovative solutions. 💡

Tim Stelzer, COO of LineVision, explains how their tech is boosting grid capacity in real time, allowing utilities to meet increasing demand and avoid outages, all while supporting renewable energy growth.

💬 What’s your take on grid resilience?
Share your views with us!

🎧

In this episode, Tim from LineVision discusses how their cutting-edge technology is enhancing the power grid to support the clean energy transition. He expla...

20/09/2024

Here’s a harsh reality for cleantech founders.

No matter how great your technology is or how much it benefits the planet, it won’t succeed if customers don’t like it.

BJ Johnson, Co-Founder & CEO of ClearFlame, knows this well. While they’re revolutionizing diesel engines to run on renewable fuels, they understand that listening to customer feedback—right down to truck design preferences—is key to success.

What's your experience with customer feedback? 💬

PS. If you want to learn how ClearFlame is turning diesel engines green while keeping customers happy, this episode is for you!

🎧https://bit.ly/3MPl5ex