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NeWave Social Social Media Strategy, Management, & Consulting for Businesses and Entrepreneurs We take the guesswork out of social media marketing.

Whether you want to use social media to build awareness, grow a community, or just need somewhere to start, we know you and your business deserve a custom marketing strategy built for you. We offer Social media marketing and management, consulting, and resources for creators and businesses.

Let’s talk about it ⁠If your content isn’t hitting like it used to (or ever did)… these are probably the reasons why.⁠⁠I...
21/03/2025

Let’s talk about it ⁠
If your content isn’t hitting like it used to (or ever did)… these are probably the reasons why.⁠

I see businesses making these mistakes all the time—and the good news? Every single one is fixable. ⁠

Swipe through to see the top 8 social media mistakes that could be holding you back—and what to do instead to actually grow. ⁠

Which one are you guilty of? Be honest 👇⁠

One wore a suit, the other a hoodie… Guess which one everyone’s still talking about? 👀Adam Sandler’s laid-back Oscars lo...
09/03/2025

One wore a suit, the other a hoodie… Guess which one everyone’s still talking about? 👀

Adam Sandler’s laid-back Oscars look is the perfect metaphor for 2025 marketing.

Brands are ditching stiff corporate tones for a casual, human voice—because people connect with people, not polished speak.

Is your brand still in a suit when your audience is in hoodies? It might be time to loosen that tie.

Celebrating strength, resilience, and all the incredible women who inspire us every day. This International Women’s Day,...
08/03/2025

Celebrating strength, resilience, and all the incredible women who inspire us every day. This International Women’s Day, let’s uplift, support, and honor the women in our lives and around the world. Together, we create change! 💪✨

We ❤️ carousels and we’ve been getting some of our best client results recently from carousel posts! We often include 1-...
17/02/2025

We ❤️ carousels and we’ve been getting some of our best client results recently from carousel posts! We often include 1-3 photos and a short video clip if possible with a trending audio (but you can include up to 10 slides now too!)⁠

We’re noticing that carousels are doing great with followers, but also being seen by a lot of non-followers as well. If you don’t use carousels in your Instagram strategy, this is your time to start!⁠

Thats, right - they’re back! Go see for yourself! (this doesn’t mean an agreement has been come to if they will be allow...
14/02/2025

Thats, right - they’re back! Go see for yourself! (this doesn’t mean an agreement has been come to if they will be allowed to continue to operate in the United States long term, but at least for now you can download and update them again)⁠

Did you know the hashtag *Valentines*Day* is banned on Instagram? Using it can limit your post’s visibility, making it h...
10/02/2025

Did you know the hashtag *Valentines*Day* is banned on Instagram? Using it can limit your post’s visibility, making it harder to reach your audience. Instagram has flagged this hashtag due to spam and misuse, which means posts using it may not show up in search results or on the Explore page. ⁠

How We Suggest to Promote Valentine’s Day Without the Risk:⁠

Use Alternative Hashtags ⁠
– Try , , , or niche tags like to stay visible. ⁠

Geo-Tags & Local Hashtags – If you’re a business, use location-based hashtags like or to connect with local audiences. ⁠

Prioritize Engaging Content – Instagram pushes Reels and Carousels more than hashtagged posts. Pair your content with trending audio for better reach. ⁠

Start Conversations – Ask a question in your caption, like “What’s the best Valentine’s gift you’ve ever received?”, to encourage engagement. ⁠

Collaborate With Others – Team up with influencers, brands, or complementary businesses to reach a larger audience without relying on hashtags. ⁠

Didn’t plan any marketing for the Super Bowl? We’ve got you covered for any industry with these! Swipe to see what you c...
08/02/2025

Didn’t plan any marketing for the Super Bowl? We’ve got you covered for any industry with these! Swipe to see what you can do last-minute to capitalize on Super Bowl weekend!⁠

Stop killing your reel engagement on Instagram by doing this one thing: Sharing your reel to your story. Instagram uses ...
05/02/2025

Stop killing your reel engagement on Instagram by doing this one thing: Sharing your reel to your story. Instagram uses a number of metrics in their algorithm to determine if a reel is doing well and by sharing your reel to your story you are killing it before it even has a chance to shine! ⁠

Think of stories & feed posts (including reels) as separate entities, we like to reshare a post or reel a few days after it’s been posted on the feed to give it some new life.⁠

Explore how we transform MedSpa social media into a haven of beauty, wellness, and customer connection. Swipe ➡️ to see ...
17/01/2025

Explore how we transform MedSpa social media into a haven of beauty, wellness, and customer connection. Swipe ➡️ to see an example feed.

Our goal is to help you achieve your business goals using our expertise in social media strategy. We are committed to pr...
16/01/2025

Our goal is to help you achieve your business goals using our expertise in social media strategy. We are committed to providing customized, strategic solutions that meet your unique needs while staying up-to-date with the latest trends and technologies. We believe in transparency and collaboration, and we will work closely with you to ensure that we are delivering the results you need with analytic-backed strategies. ​Whether you are looking to build brand awareness, increase engagement, or drive sales, we have the expertise and experience to help you succeed!⁠

Here’s how we at NeWave Social approach creating a comprehensive Meta ads campaign:⁠⁠Define Goals: We start by identifyi...
14/01/2025

Here’s how we at NeWave Social approach creating a comprehensive Meta ads campaign:⁠

Define Goals: We start by identifying clear objectives tailored to your business needs, whether it’s increasing brand awareness, generating leads, or driving conversions.⁠

Target Audience: We meticulously define your target audience based on detailed demographics, interests, and behaviors, ensuring your ads reach the right people.⁠

Budget Allocation: We strategize your budget to maximize ROI, choosing the most effective bid strategies to meet your goals within your budget.⁠

Creative Ex*****on: Our team creates compelling and visually appealing ad creatives that resonate with your target audience, combining our creative flair with your brand’s voice (often times we will use organic posts that did well in our ads since we already know they resonate well with your audience)⁠

Campaign Setup: We use our expertise in Meta Ads Manager to set up and launch your campaign, ensuring every detail from ad format to placement is optimized for success.⁠

Ongoing Optimization: We continuously monitor and tweak your ads based on performance data to enhance effectiveness and ensure optimal results.⁠

Performance Reporting: We provide detailed reports and insightful analysis to keep you informed about the campaign’s performance and opportunities for future improvements.⁠

Each step is executed with precision and tailored to integrate seamlessly with your overall marketing strategy.⁠

Here’s our step-by-step process for setting up a content shoot.⁠⁠1. Initial Consultation: meet with you to get a clear p...
13/01/2025

Here’s our step-by-step process for setting up a content shoot.⁠

1. Initial Consultation: meet with you to get a clear picture of your vision and goals. This includes discussing the target audience, key messages, any special promotions or specific things you want to capture and the overall vibe and branding.⁠

2. Planning and Coordination: Choose the perfect location, sort out the scheduling and time. Arrange for the right team—photographers, videographers, and any models or extras needed.⁠

3. Creating the Blueprint: Develop a shot list that details every scene and shot required, ensuring nothing is missed on the day of the shoot.⁠

4. Ex*****on Day: Run the shoot, keeping an eye on the details and making sure everything goes according to plan. This may involve adjusting elements on the fly to capture the best content possible.⁠

5. Post-Shoot Editing: Select the best footage or images, then edit to match the client’s brand and style. Add any final touches like graphics or sound as needed.⁠

6. Review and Delivery: Show the finished content to you for feedback, make any needed tweaks, and deliver the final product ready for use.⁠

This process is designed to create effective, visually appealing content that aligns with your branding and marketing goals.⁠

TikTok has confirmed plans to shut down in the US on January 19th unless the Supreme Court blocks a new law forcing its ...
10/01/2025

TikTok has confirmed plans to shut down in the US on January 19th unless the Supreme Court blocks a new law forcing its sale by Chinese parent company ByteDance. Here’s how you can prepare for the shutdown.⁠

New Year, New Goals! As we step into 2025, let's commit to consistency and growth on social media. Swipe through for thr...
06/01/2025

New Year, New Goals! As we step into 2025, let's commit to consistency and growth on social media. Swipe through for three resolutions that you can use to enhance your social media impact this year.

We’re super proud of these stats from one of our clients this week. We tried combining a few trends and collaborating ac...
11/12/2024

We’re super proud of these stats from one of our clients this week. We tried combining a few trends and collaborating across multiple accounts to get more reach and we succeeded!

Lesson for today: be spontaneous and just post it- don’t worry about over editing or if it’s good enough.

Ever wished you could test out how a reel would do before posting it to the entire world? Now you can!  released a new f...
10/12/2024

Ever wished you could test out how a reel would do before posting it to the entire world? Now you can! released a new feature today called trial reels. You can test your reel in front of non-followers for 24h and then decide if you want to share it to your followers.

Comment 🍿 below if you’d like to see a walk through of how it works!

I get this question all the time- the truth is we do our best to post the highest quality content but in the end if it d...
04/12/2024

I get this question all the time- the truth is we do our best to post the highest quality content but in the end if it doesn’t resonate with your audience it won’t matter. Check out slide 3 for what has to say!

Ready to make the most of Black Friday?Start early to grab attention, plan better deals, and outshine your competition! ...
05/11/2024

Ready to make the most of Black Friday?

Start early to grab attention, plan better deals, and outshine your competition! Swipe through our carousel to see why launching your Black Friday promotions now can boost your sales and keep you ahead of the game. Let's kickstart the shopping season together!

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