30/06/2021
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"STOP THE ADS" is what my client told me. A few weeks ago I landed a new client. It is a spa that's been around a few years. All of their customers were coming in through word of mouth, they were doing ZERO digital marketing. So I set up their Facebook ads at a $25 a day budget. We were getting INSANE results. I'm talking $2 leads and $4 cost per appointment. But there was an issue. My client was not accustomed to lots of customers and leads, they were getting more than they can handle. They did not expect Facebook ads to be so profitable, and yet so cheap! Facebook ads are VERY cheap compared to traditional traffic sources. Running a Radio ad can cost anywhere from $200-$1000 for a little 30-second ad, yet half the people listening won't even be anywhere near interested in your services or even in your target market. With that same amount of money, I can show my Facebook ad to roughly 100,000 TARGETED users that are in my target market. If you are a local business, you need to use Facebook ads. But right now is the right opportunity.