07/01/2024
When looking at marketing, understand why you are marketing:
1 - To gain market share
2- To keep the market share you currently have by staying in front of them.
3- To let your competitors know you're here.
4- Add legitimacy to your business.
5- Gain word of mouth
Marketing works with consistency and layers. This is why figuring out your ideal audience is important so you can make a targeted effort. Spreading not enough marketing over many audiences gives a watered-down effect.
We enjoy helping business owners figure this out. We are not always a fit, and that's ok. We specialize in creating a community publication filled with wonderful stories about the people, places, and things in and around Eagle Idaho.