NextNow Digital

15/04/2024

See the inspiring work from a team of creative technologists blending data and story to create an understanding of what violence looks like today, how memory can be recreated, how "infoxification" stuns us and more.
https://www.nextnowdigital.com/post/brave-work-data-stories-creativity-from-domestic-data-streamers

• Who gets to decide what violence is? An experience that challenges our understanding of what violence actually looks like (and feels like) today. (730 Hours of Violence) • Can AI be used to create ‘synthetic memories’ that help people without (refugees, aging)? Experimentation with Generat...

08/04/2024

The total film included 25,957 frames at 1,000 MB per frame (and starting with 1,963 natural language prompts). Check out this brand film from ASML, the most significant company in chip-making that you have never heard of. It's a trip.
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https://www.nextnowdigital.com/post/a-most-impressive-brand-film-thanks-to-artificial-intelligence-ai

22/03/2024

Reddit went public at $34 a share, valuing the company at $6.4 billion. So, why should brands consider advertising on the next potential ad juggernaut? https://ow.ly/SV0R50QZhbO

Reddit mascot SnooReddit went public at $34 a share, valuing the company at $6.4 billion (Quartz). Scott Galloway cleverly summarized their opportunity:“If attention is the new oil, then Reddit is Saudi Arabia, and resting beneath the platform is a sea of attention the size of the Ghawar oil field...

22/03/2024

Reddit went public at $34 a share, valuing the company at $6.4 billion. So, why should brands consider advertising on the next potential ad juggernaut? https://ow.ly/SV0R50QZhbO

27/02/2024

Brands need to plan their Generative AI presence with as much care as they put into search analysis or social media monitoring. What happens as more people go to ChatGPT, Perplexity, or Gemini for answers vs. search engines? Just had a great conversation w/ Walter Carl at Purchased, who created a remarkable tool to understand a brand's Gen AI presence and then do something about it.

To stay ahead of the game, marketers must understand how to track and optimize their brand presence on generative AI.

20/02/2024

Are you Low Maturity or High Maturity in terms of measuring the impact of marketing? The great thing about Gartner 's '3 Techniques to Prove Marketing's Value' is they offer suggestions at either end of that scale. We all need to be reporting the value of marketing. This may help.

CMOs, discover three techniques for demonstrating the value of marketing to your executive team. Get the latest insights on how to defend your marketing budget in an uncertain economy.

19/02/2024

The ANA's "AI Use Case Compendium" is an excellent resource for marketers featuring 84 uses for AI in 6 categories and 47 real-world examples. It is certainly one of the best guides to AI for marketing out there. See them all here.

Like most marketers, I have been experimenting with ChatGPT, Gemini (fka Bard), Stability.ai, Runway, and others to learn how to make my job easier or improve my output today. As a writer, I am deeply interested in where this can all go in 5-10 years and, of course, the dystopian fait accompli of Sk...

18/02/2024

A custom GPT is a fine-tuned version of the general GPT (Generative Pre-trained Transformer) AI model to do something specific like generate SEO-friendly product descriptions or advise on your tech stack from this collection of eCommerce GPTs https://themarketinghustle.com/ai-marketing/the-21-best-e-commerce-custom-gpts-so-far/

15/02/2024

With so much being written about how AI will change marketing, how can a marketer cut through the noise and just get the good stuff? Here are 3 of the best guides to AI for Marketers. https://www.nextnowdigital.com/post/the-best-practical-guides-to-ai-for-marketers-in-2024

26/09/2023

Creatives experimenting with - watch the 2023 submissions to the AI Film Festival (from Runway) - especially the award winners. Creatives are divided on the use of AI, with legit things to worry about, and, still, these are new creative-driven experiments worth checking out.

An annual celebration of the art and artists at the forefront of technology and storytelling.

25/09/2023

Great POV on Generative AI from Sequoia Capital - In Act 1 "We discovered a new “hammer”...and unleashed a wave of novelty apps that were lightweight demonstrations of cool new technology." In Act 2, we are now more customer-focused and solving human problems. https://ow.ly/VO1650POYg9

One year ago, we published a hypothesis that generative AI would become a profound platform shift in technology. Then came the firestorm.

16/09/2023

Curious about when to use Multivariate Testing vs. A/B Testing? AdRoll has a good overview of MT that won't make your head explode. A deciding factor is how much traffic you have.

Learn about what multivariate testing is, how it differs from A/B testing, and how to implement multivariate testing as a part of your digital marketing strategy.

11/09/2023

My friends at Kittykat.world are trailblazing with visual AI to create beautiful product images (and soon videos) that perform better – more clicks, more purchases. This may be a transformative moment for e-commerce.

Right now, all eyes are on artificial intelligence resources like ChatGPT with their ability to create some reasonable text content for marketing. Can you create full-blown, ready-to-publish blog posts using AI? Sure, if you don’t mind vapid sections linked by trite flourishes. How about digital a...

06/09/2023

How can marketers keep people engaged? Wharton's Jonah Berger has a new paper that tells us about processing ease, emotional language, and arousal. Smart & usable as always.

Want to get people to pay attention to an email or a presentation? New research from Wharton’s Jonah Berger shows how the right words can help captivate audiences and hold their attention.…Read More

23/08/2023

"Gallup: about 70% of decisions are based on emotional factors & only 30% on rational factors.” That's why Drivers & Barriers customer analysis helps shape marketing to drive buying decisions.

How Barriers and Drivers Build a More Strategic Approach Many entrepreneurs, marketers, and customer experience professionals are believers in the customer journey as a better way to serve and sell to people. They research customers' challenges, how those customers discover solutions to problems, an...

23/08/2023

Allegedly, AI will solve all the knotty marketing challenges - insights, personalization, production efficiency, and customer sentiment analysis. Despite the froth, watching how marketers apply it today is helpful. https://cloud.google.com/ai/generative-ai/stories -1

Leading companies like Priceline, Wendy's, and GitLab are building with Google Cloud's generative AI solutions.

16/08/2023

SMBs and mid-stage startups - here are the four essential marketing capabilities (after "strategy") that will help you build and execute 2023+ digital marketing programs. .

There’s been a lot of change in digital marketing over the past few years (see 6 Vexatious Truths for Digital Marketing Today). For small and midsize businesses who want to create an effective digital marketing strategy for their business that responds to these changes, we’ve put together a new ...

15/08/2023

Defining your brand doesn't have to be complex. Here's an approach that's simple and can help you grow brand value which creates business value ($$$). The examples all come from terrific brands here in .

Having a relevant brand that’s well supported by marketing, sales, and customer experience can not only improve the value of your business, it can also drive bottom-line growth. Brands like Eldora Craft Chocolate understand this. Too many small and mid-size businesses ignore developing their own b...