Paypicx Media

Sales reps who use social media as part of their sales techniques outsell 78% of their peers.
-Forbes

Photos get 53% more likes, 104% more comments and 84% more click-throughs on links than text-based posts -
- Forbes

99% of millennials (and 90% of baby boomers) begin their home search online (as opposed to in-person referrals)
- Sprout Social

Social media is the fastest way to understand and g

row your sphere. Consistent, value-driven posts are the best way to fast track your growth and build trust in your brand. The purpose of the images is to create a personal brand for each agent to brand themselves in their market and monetize their channels of communication visually. The personal branding sets you apart from any other agent, eliminating competition and claiming your space in your niche. Personal branding has become mandatory in our industry to scale our business and build our brands. Personal Branding has also increased engagement allowing for genuine communication and authenticity which is necessary to be heard on each platform via the algorithms. If you are posting Just Listed, Just Sold or Coming Soon with no engagement, we know why and we want to help you.

365 days of Personal Branding with a powerful, genuine message providing the authenticity needed to be recognized by the Facebook algorithm and images for each day providing the ability for you to upload images daily to Instagram to satisfy that algorithm for recency and show up in the feed. Solutions. Facebook:
Why post on Facebook?
- Authenticity and Genuine engagement is key
Not only do photo posts get more engagement than links, videos or text-based updates, they actually account for 93% of the most engaging posts on Facebook. According to Kissmetrics, photos get 53% more likes, 104% more comments and 84% more click-throughs on links than text-based posts. Wishpond’s data says that overall, photo posts get 120% more engagement than the average post using relevant images on social media allow you to gain attention, build loyalty, communicate vital information, and increase engagement. Consistent Imagery Across Platforms Builds Identity


Instagram:
Why post on Instagram? (Bullet Points)
- Recency is the key, how often you post

According to Hootsuite:
90% of Instagram users follow a business
The average engagement rate for an Instagram post by a business account is 0.96%, over 1 billion people use Instagram every month, Instagram reaches 140 million U.S. users, 81% of people use Instagram to help research products and services and 2 in 3 people say the network helps foster interactions with brands.
50% of Instagram users are more interested in a brand after seeing an ad for it on Instagram

According to Adespresso:
Think of your real estate Instagram account like a portfolio and a lead generator all in one. Besides the insane reach your posts may achieve, Instagram makes for a great social media platform for realtors because:

It’s a free form of advertising everyone is already familiar with
You and everyone from your niece to your retired neighbor are on Instagram because it’s a fun, beautiful, easy way to stay in touch. It’s highly visual and shows off your listings
Instagram is a natural fit for realtors to post amazing images of their properties, video walkthroughs, and other tidbits buyers want to know. You don’t have to compete with Zillow, Realtor.com, or Trulia
Enough said. You’ll see precisely who likes your posts so you can reach out directly to potential leads and your existing customer base
On average, realtors see 10x more engagement from their Instagram posts than from Facebook. The Instagram crowd has more money
According to Statista, Instagram users earn higher salaries than those on Facebook and Twitter so they may be more qualified buyers

Hashtags are the new SEO
You can rank higher in an Instagram search with the right hashtags than you may be ranking with your traditional SEO approach to search results pages. The more you post, the more engagement and traffic you’ll score
Thanks to the Instagram algorithms, your recent posts with the most likes will jump to the top of your users’ feeds, so your posts are likely to be viewed and interacted with more often. It’s free event marketing
Use it for all your happy hour parties, open houses, and other meetups where awareness is crucial for attendance. It’s a goldmine for referrals
Clients will want to keep up with you and refer your services to their network of friends, family, and coworkers. Your clients can tag their Instagram friends on your listings to spread the work to those who don’t follow your account. You can look like a pro without any experience
Add high-quality photos of your listings, edit them in-app on-the-go from your phone or tablet, or log in and work from your desktop. Post your pictures to your audience anywhere you have an internet connection.