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Marketlikeabadass Podcast

Market Like A Badass is a podcast that provides female leaders with access to actionable insights

30/11/2023

Wow so many cool brands and innovative products at

Can’t feel the lower half of my body from the 20,000+ steps but still 😅 🤘🏼

23/11/2023

Thanks to everyone who tuned in this Fall for Season 3 of Market Like A Badass. 💙🫶🏼

To recap, I got to sit down with experts in their fields such as:
J.R. Awguagbaka
from
Lance from
Kelley
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Glenda

We dropped the latest tips and tricks and best practices on:
✔️ how to run successful events
✔️ the importance of in-store demos
✔️ the value of budtender training
✔️ out-of-home advertising options for highly regulated industries
✔️ experiential events and field marketing tactics
✔️ social media
✔️ email marketing

These podcast guests have helped me grow, shared innovative marketing tactics, and it was such a pleasure to have them on.

They inspired me with their success, and I'm honored that they came on the show to share their story to help motivate others to be badass .

It’s been my mission to help women and minorities in cannabis and craft beer elevate their businesses. Thanks to everyone who supported that goal this season. 🫶🏼

If you haven't listened yet, then tune in on any major streaming platform and join over 1,200 others in the quest to 🤘🏼

03/11/2023

Y’all are gonna love next weeks episode and the Season 3 finale of Market Like A Badass.

I got to sit down with Glenda Quesada, Co-owner and Head Brewer of in Costa Rica.

Next Tuesday, I’ll drop the final episode of the season and you’ll hear her story from home brewer in Maine to Head Brewer and restaurateur in Costa Rica.

Join us as we talk about entrepreneurship, following your passion, and empowering women in the beer industry. 🍺

Stay tuned for episode launch Tuesday, November 7th 🚀

23/10/2023

Have you listened to the latest episode of Market Like A Badass? 🎧

joined me to talk all things canna moms, how to overcome stigma, and resources for parents.

Kelley also breaks down her experiential campaign hitting the road this Fall, including the terpene body scan at her Feminine Forward talks.

Tune in to learn more 🫶🏼

11/10/2023

Happy National Coming Out Day!

Whether you are in the closet or living life loud and proud, you are 100% valid in your q***rness. 🌈

I didn’t come out until 2019. I was harassed by school staff, parents, and other students to suppress my gayness in high school.

I grew up in WV, the Bible Belt of America where they told me I needed God (not g**s). Lol 😆

I stifled who I was for over a decade. I struggled with mental health issues and negative self talk. I thought I had to force myself into being straight.

When I got divorced in 2019, I finally had the permission I needed from myself to be who I was.

And living authentically doesn’t mean you won’t have issues. I’ve been harassed on the street for kissing my girlfriend. I’ve had a client upload photos labeled “fag” in our shared drive.

I am not immune to anti-lgbtq hate, laws, and rhetoric that has inflamed 2023 through protests, misinformation, anti-lgbtq bills and more.

Yet, I’ve never felt more happy. I’m finally being true to me. I’m head over heels in love with my partner Jessica. And for every friend I lost because of coming out, I have gained supportive community that LOVE ME! 💙🥰

It’s a wonderful thing. Happy 🌈

***an ***r

06/10/2023

Michigan’s market is reminding me of Colorado a few years ago.

Driving down the road there’s retailer after retailer, stores popping up left and right.

Enjoyed the day exploring and the good eats. 😋 Ready for CannaCon tomorrow!

29/08/2023

When was the last time you celebrated the success from a marketing campaign or event?

I’ve enjoyed a couple months off from but I am coming back recharged this Fall for Season 3.

With Season 3 dropping September 1, I’m taking you all on a journey and breaking down marketing tactics for early & growth stage minority-owned canna businesses.

This season is all about empowering you with the tips and tricks you need to lead successful marketing campaigns and make more money.

Stay tuned for the special Friday release of episode 1.

23/08/2023

Alright, alright, alright…

I’ll let you in on a little secret. E-commerce businesses recoup up to 30% of sales from abandoned cart automations alone.

Use email automation to create custom conditions and triggers to send the right email at the right time.

Leverage seamless workflows to boost your productivity, increase sales, and leave your competition dazed and confused. 💨

29/06/2023

I'm celebrating the conclusion of season 2 of podcast.

Market Like A Badass was created to empower women and minorities with marketing tips and tricks to level the playing field and improve business revenue.

This season, I got to interview so many badasses, including:
- Melissa Graziano, Trauma Therapist, who shared how to manage your mental health as an entrepreneur, overcome , and regulate your nervous system
- Rachel Moore, Social Media and Content Guru, who discussed how she used her campaign to get hired after mass layoffs
- Sara Betesh, of Betesh Buying Group, who has purchased over $500 million worth of ouid and gave dispensary owners tips and tricks for managing inventory
- Rebecca A. Colett, MBA, Co-Founder of , showing others how she's grown her cultivation business and built a purpose-driven brand
- Danielle Zeitlen Hughes, Chief Personality Officer, who shared how to use your personality brand to attract the right customers and repel the wrong ones
- Tanya Osborne , Owner of and Community Director at , who shares her stories on how to empower more women in the industry and build a patient-focused business
- Alexandra Palau, Email Strategist, who dropped some serious email marketing tips for ouid and senders
- , WordPress Designer, who shared the ins and outs every business owner should know about building a website
- , Owner of Kush Kards, the original stoner greeting card, who showed listeners how to grow a following of over 55,000 social media followers and dominate a niche product

If you haven't heard these episodes, listen now on any major platform (Apple, Spotify, Youtube, etc).

What topics or themes do you want to learn more about in season 3?!

Much love to everyone who has supported me. 💙

23/06/2023

It’s my favorite weekend of the year! Happy Pride 🌈💙

Here’s a look back at past pride events. I can’t wait to March on the capital for a celebration with over 125,000 people!

Grateful to live in a state with a gay governor and a state with such inclusive events.

I didn’t come out until 2019. When I lived in WV I was constantly harassed, outed, judged, and shamed for who I loved. I’m grateful to be where I am now in life where I can be authentically ME! 🏳️‍🌈

If you want to attend and soak up the magic ✨and need someone to celebrate with, hit me up! Come watch the parade with us and some of our 🍻🌈💙

***an ***anbusinessowner

03/06/2023

My has been suffering lately.

Lots of hate speech against my q***r community, a client labeling photos "fag" and dropping them in our shared folder, a person harassing me because l'm hosting an inclusive open to all LGBTQ+ Cannabis event, and so much more.

I can't even explain all the s**t I deal with in a same-sex relationship without basically withering into a depression hole.

I see people in the industry claim they support women or q***rs in business and then literally turn around and hire all (less qualified) cis men, and like support posts that are against trans rights, and so much more.

I'm usually super grateful but l'm really struggling finding the positivity and it's my flipping early birthday celebration today.

Send some love and do something nice for someone today.

And be careful who you hate, it could be someone you love. 🌈

We don't all get to speak our truth without fear of consequences or death.

An estimated 83 percent of those who identify as le***an, gay or bisexual - keep their orientation hidden from all or most of the people in their lives.

01/06/2023

If you’re a check out these .

and I geeked out on all things on the latest episode of .

We shared some of our favorite sites and discussed creative ways to engage your communities online.

Tune in on any major streaming platform to learn how to build a revenue generating for your

14/04/2023

Do you need to change your socks? 🧦

But really…..how do you tell your story through digital marketing and show your personality to attract your perfect customer?

On the latest episode of Market Like A Badass podcast, Danielle Zeitlen Hughes talks about how to build your personality brand and stand out from the crowd so you can win more business.

If you've been trying to shape up your social media game and learn how to showcase yourself, this episode is for you. Be sure to check it out on any major streaming platform.

29/03/2023

Oh, y’all wanna know a BADASS?! 🚨Now streaming: Cultivating Cannabis and Community

Diverse brands are the lifeblood of the ...

Just ask Rebecca A. Colett, CEO of who sat down with me on the latest episode of Market Like A Badass. We discussed cultivating cannabis, community and .

Retailers and cultivators being innovative and considerate of their diverse consumers, will stand out and build . Plus, you won't have to race to the value category to compete and win more business.

Are you excluding members of your community in your marketing? Check out the episode to hear our thoughts on diversifying your .

Steaming on all major platforms.

20/03/2023

Have you purchased $500 million worth of w33d? Listen to the latest episode, streaming on all major platforms, for insights and tips from a leading buyer in the industry.

Sara Betesh of breaks down the tips and tricks cannabis retailers should know for centralizing their buying, improving processes, and saving money.

07/02/2023

S2: Episode 2 dropped this morning to address how to market yourself after being laid off so you can get the job of your dreams.

I couldn’t be complacent with layoffs impacting so many people in my life. I was scrolling through online groups when I saw Rachel Moore’s campaign called and I flipping LOVED the creative way she was positioning herself for a badass future role, while showing her network that she was .

Listen now and follow along on what’s made her campaign a success and learn tips and tricks for marketing yourself and your talents so you can get hired. Don’t worry, this isn’t just for creatives. We talk about how engineers or other professions can apply this advice to build your own personal brand and get your career on the right track.

Get ready to and tune in on YouTube, Apple, Spotify, or other major streaming platforms.

20/01/2023

I’m a musician, an email geek, a marketing badass, and event planning powerhouse. I’m a field marketing superstar that learned everything from my passion for music.

My interest in music led me to study music in Ghana for six weeks. Music is like marketing, you are methodical, you develop your skills over time, experiment and play around with ideas until it speaks to you and your audience.

Marketing, like music, is finding the right chord to strike with your audience. My real job is to market like a badass so I can help clients approach audiences of different viewpoints in unique ways to drive more revenue and recognition for their brands. Like the craft beer and cannabis markets I serve, I do craft marketing tailored to your unique needs and community.

Marketers, Rock On! 🤘🏼

11/01/2023

A long overdue message for my supporters. Ready to come back and crush season 2 in 2023!! Health is wealth. Take care of yourselves 💙

22/09/2021

If you want to adapt to the everchanging game that is digital marketing, then you need to be willing to change! Add these components if you haven't already to evolve your digital marketing strategy.

1. Video: Harness the power of video and leverage the pros to make a positive impression. Video is the new way to go!
2. AI: Helps you maintain your competitive advantage without a huge investment.
3. Social Media Changes: It's always changing, so make sure you stay up to date with what is trending, how the algorithms will work so you know how they effect you, do not stay stuck in your old ways! Always change with it all, or you will be left behind.
4. Customer Journey and Digitalization of Brand Experiences: Paying attention to the customer's preferred journey pathways and the customers interaction with your brand, what should you change in those as the times change?

You must embrace the digital age to remain competitive!

17/09/2021

Everything you want in work or life doesn't just happen to you, you have to make them happen for yourself.

16/09/2021

These three websites listed will be your guide to get your starting with writing strategic content that converts.

Buzz Sumo: A search engine to see what is performing the best on all platforms based on your topic entered, including YouTube.

Answer the Public: A website that generates questions that people want answers to related to your entered topic.

Scrapbook: Has quotes for any topic entered to help you get into a more creative writing mindset, perhaps help you with a hook to start writing.

We have plenty more where this came from. Keep your eyes on our page and we will give you a ton more resources that will help with your marketing and writing process, from content suggestions all the way to how to generate eye-catching titles.

15/09/2021

Fact!
It is a common misconception that people assume that only the younger generations use social media, when in reality almost every generation is on some kind of platform for social media. Obviously social media is used to connect with others and most use it to obtain information. Therefore, all generations use social media to make purchasing decisions.

13/09/2021

Do that crazy thing everyone is telling you not to. Living with regret is worse than to have never taken the risk.

10/09/2021

Myth!
Consistency is KEY. You may start to feel like you are beating a dead horse by continuing the same message throughout your marketing channels. But, we promise you that you need to stay true to what you stand for and what your message is, instead of changing it constantly. Be patient and watch your same message start to impact your audience and obtain more customers, the more times you put it out there!

09/09/2021

Many believe that live events will never look the same. The evolution of virtual events over this past year has formed a new way of holding events, blending in-person and virtual event experiences to form “hybrid” events. Most believe this will become the norm even after COVID is over, due to the reach virtual events allow, while also being able to have meaningful face to face interactions.

While easing back into events, another interesting concept was brought to light that is slightly different from hybrid events- satellite events. Satellite event format looks different, such as a main event in San Francisco that broadcasts the event to multiple smaller gatherings across the US. This event format brings businesses the opportunity to still have face to face interactions for the whole event, just in different places to eliminate people’s safety concerns. We will see satellite events become a trend in the near future because of these benefits.

To read more about the above information and other emerging events trends, visit our blog at https://sourcemarketinggroup.com/major-event-trends-emerging-in-2021/

08/09/2021

The Market Like A Badass Membership is live! This membership gives you the opportunity to accelerate your marketing for your business without paying a huge retainer each month. There are many components included at the each level of the membership, however there are two below I want to highlight that you will find some real value in.

This membership is for any type of business at any stage of marketing, whether you are trying to figure out where to start, or continue to grow your marketing reach, therefore, we have group coaching calls and one on one strategic consulting calls. These two calls will help you immensely, by getting answers to your questions that you've been wanting ask but didn't know who to ask. Well we are here for you! Not to mention if you happen to forget to ask a question or have an emergency marketing question arise, you will have direct message access to the coaches.

Go to our website at https://sourcemarketinggroup.com/membership/ to see all 16 items that would be included in your marketing membership!

07/09/2021

You just have to put the work in, and you will be amazed at what you can accomplish. Happy Tuesday!

03/09/2021

Read this list over. Then read it again. Really think about each of these items and how you can apply them in your OWN life. Anything is possible!

02/09/2021

For those of you who really want to start seeing results from your marketing plan, give me a few minutes to help you out!

Where to start?
Recognize that your audience learns differently, you need to plan how to engage everyone across multiple channels and connect them with where they're at in the buying process, in their mode of learning. You can do this through customer journey mapping, a customer journey is the complete sum of all the experiences your customer will go through when engaging with your brand. If you aren't trying to understand the mindset of your customer throughout the journey with your brand, you aren't going to be driving the number of conversions that you want.

Success
Start by figuring out what your company goals are, what are your projected conversions at each step of the sales and marketing funnel. Map your marketing activities to each stage in the customer journey and funnel stage, prioritize your efforts and budget off of that. Having this plan will help you track your success, do not skip this step. Lastly, report, refine and optimize, this is necessary and is a continuous effort so you can find the repeatable, predictable results in your marketing.

Want to know more? Watch episode 5 on any platform now!

31/08/2021

What mark are you going to leave on this world?

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Great weekend in the mountains 🏕️💙 We hiked up to ~10,700 feet in elevation. We also saw two shooting stars! 💫 I’m so grateful to live in the most beautiful state. A perfect weekend camping in the most beautiful spot with my family. Much needed #selfcare and #relaxation. #workhardplayhard #colorado #mountains #mountaineer #mountaineersarealwaysfree #wildlife #lake #adventure #camping #fun #personaltime #timeoff #camp #hike #hiking

Get Your Social Media Lit 🔥 Listen to Lauren Miele’s advice, CEO of @kushkards, on leveraging social media to build your brand. Does this sound familiar? We get imposter syndrome or don’t know what to post because we feel like we are talking about the same things over and over again. If you find yourself asking, “What do I post this week?”, then tune in to the latest #marketlikeabasass #podcast episode where Lauren reminds listeners to get back to the basics. Keep your online audience engaged with these posts: - Behind the scenes - Showing lives at your business events - Memes (if appropriate for your business strategy) - Personal or product reels Tune in on any major platform for more tips and tricks from Lauren. See how she grew Kush Kards to over 55,000 followers. #socialmediamarketing #socialmedia #community #memes #socialmediamarketingtips #podcaster #podcastshow #brand #digitalmarketing #reels #instagram

I got to sit down with Lauren Miele of @kushkards for my final guest episode of season 2 of Market Like A Badass podcast. Lauren spills the tea on how she grew Kush Kards, the original greeting cards for stoners, into a profitable, industry-leading business. Lauren is pushing boundaries in the space, getting the attention of Hallmark and Tommy Chong. In this clip, Lauren dishes how she uses #emailmarketing and #marketingautomations to stay in front of clients and encourage more #sales. Tune in on any major streaming platform to hear more tips on how your ouid business can leverage #email, #socialmedia and #events to drive more sales. #marketlikeabadass #podcast #marketing #marketingtips #digitalmarketing #deliverability #emailmarketingtips #emailtips #emaillist #data #events #eventmarketing #strategy #socialmediamarketing

🚨This is not a drill ‼️The #cannabisindustry just got superpowers! 🦸‍♀️ I was in my partner portal in #Klaviyo and for the first time, I see the #Dutchie integration mentioned!!! I am CRYING! Literally tears of joy because this unlocks Klaviyo’s email superpowers to our amazing clients in quid. Plus, I am an #emailgeek, what can I say? 🤓 I am certified in the Klaviyo product and have seen it earn millions of dollars in revenue for clients. However, custom integrations for canna clients have been tough. Connecting disparate data centers from POS, Email, Loyalty, Website, etc are typically not easy/scalable for smaller clients. This integration is a game changer. You’re no longer bound to platforms that are “canna friendly” but built poorly. You get to leverage Klaviyo’s badass platform that is focused on #deliverability and get your cannabis brand connected to Dutchie seamlessly. But what does the #data integration do exactly? Have an online order that was left in a customer cart? Now you can easily trigger an automation to capture that customer in a micro moment and recoup #sales. Want to sign someone up to your email program in-store to encourage repeat business? Just add the easy check box and Dutchie/Klaviyo will do the rest to welcome your new subscriber and get them coming back for more. Plus, much much more! And the reporting capabilities to tie revenue and ROI back to email....oh YEAHHHH! 🤑 I’ll be geeking out over this ALL DAY!!! 🤓 #data #email #emailautomations #emailmarketing #delivery #b2c #d2c #automation #marketingautomation #marketing #digitalmarketing #onlinemarketing #POS #business #marketingautomations #emailagency #emailgeeks #womenofemail #emailmanagement #emailcampaign #emailcampaigns #emailsuccess

If you’re a #craftbrewer check out these #websitetips. @nicolatweed and I geeked out on all things #WordPress on the latest episode of #marketlikeabadass #podcast. We shared some of our favorite sites and discussed creative ways to engage your communities online. Tune in on any major streaming platform to learn how to build a revenue generating #website for your #craftbrewery #webdesign #websitedesign #webdesigner #wordpressexpert #websitedevelopment #websitedeveloper #websitebuilder #websitemarketing #websitetips #marketing #craftbeer #craftbrewing #craftbrewers #beerindustry #digitalmarketing

New podcast alert ‼️ 🚨 I had so much fun on this podcast episode with Alexandra Palau from @allaboutemailmarketing_ 🤘🏼 We dive deep into all the ways quid companies can turn their email programs into revenue generating machines. We even uncovered the one thing you can promote on social media without getting kicked off. 😜 Tune in on Apple, Spotify, YouTube, or other major platforms. #podcast #podcastersofinstagram #podcaster #email #emailmarketing #emailmarketingtips #podcasting #digitalmarketing #emails #emailmarketingcampaigns #emailmarketingautomation #marketingautomation #deliverability #emailserviceprovider #emailsuccess #emailmanagement #emailmarketingstrategy #emaillist #emailtips #emaildesign

Cannabis on Linkedin is kinda POPPIN’ right now 🌿 Have you listened to the latest episode of Market Like a Badass? I sat down with Tanya of @womengrow and @thecannadiva for an epic episode on Empowering Women in Cannabis: Overcoming Stigma, Discrimination, and Lack of Access to Funding. We talked about the power of LinkedIn and building your digital network. Linkedin is a very popular platform in the cannabis industry. Engaging on the platform gives you and your business all kinds of opportunities. In this example, Tanya talks about working with FlowerHire to find an event speaker, to then ultimately get connected with Kamesh through LinkedIn. Of course, Kamesh crushed it and it was a win-win for everyone, including the audience she spoke to. The power of your personal brand and LinkedIn networking is real. So lean into your LinkedIn network. Is there anything anyone in my network needs - marketing help, speaking, a mentor? Feedback? How can I help?! Streaming on all major platforms. #podcast #marketlikeabadass #womengrow #linkedinmarketing #marketing #digitalmarketing #socialmedia #applepodcast #spotify #networking #linkedinmarketing #linkedinmarketingtips #linkedin #digital #opportunities #business #brand #personalbrand #network #streaming

Launching April 24 🚀 . #email #emailmarketing #marketing #emailmarketingtips #emailmarketingstrategy #emailmanagement #emailcampaign #marketingautomation #emailautomation #content #freeguide

Empowering Women in Canna: Overcoming Stigma, Discrimination, and Lack of Access to Funding Wow, what an episode! If you’re a woman in ouid or care about women in ouid, you’ll want to listen to the newest episode of Market Like A Badass podcast. Now streaming on all major platforms. I got to sit down with Tanya Osborne from @womengrow and @thecannadiva - Tanya is an industry OG, helping professionals and patients through her roles mentioned above. If you are looking for help raising capital, reach out to Women Grow. You can also check out Women Empowered in Canna (WEIC) and their partnership with The Panther Group. We can conquer the stigma, fight discrimination, and get more representation in the space. Just don’t forget ladies, “leave your purse at the door” so that more women can grow in the industry and get in the positions they deserve. 💙🤘🏼 #podcast #funding #streaming #marketlikeabadass #patientadvocacy #events #marketing #podcastshow #podcastguest #podcastinterview #diversity #inclusion #womensupportingwomen #womeninbusiness

Do you need to change your socks? 🧦 But really…..how do you tell your story through digital marketing and show your personality to attract your perfect customer? On the latest episode of Market Like A Badass podcast, Danielle Zeitlen Hughes talks about how to build your personality brand and stand out from the crowd so you can win more business. If you've been trying to shape up your social media game and learn how to showcase yourself, this episode is for you. Be sure to check it out on any major streaming platform. #digitalmarketing #socialmedia #podcast #brand #streaming #personalbranding #personalbrand #personalbrandingtips #onlinemarketing #craftbeer #brewery #cannabisbusiness #cannabismarketing #brandbuilding #authenticity #business

How to Attract the Right Customers and Repel the Wrong Ones… ^^ You know, the thing all of us entrepreneurs care about... I attended a BoomerWorks educational session in January with Danielle Zeitlen Hughes and I just knew I had to have her on the #podcast. Danielle is a certified badass, a self-proclaimed Chief Personality Officer, wine lover, and overall great human. She runs morethanwordscopy.com and helps her clients create copy that converts. On the latest episode of Market Like A Badass, we talk about showing off your personality brand online and sharing your personality and passions, so you can stand out from the crowd and win more business (or land yourself that dream job!).We do business with people that we like. Don’t be afraid to show your audience what makes you YOU. You’ll build better relationships with the customers you actually want to work with, and repel the ones that don’t rock with you. Now streaming on all major platforms (Apple, Spotify, etc). #marketlikeabadass #entrepreneur #entrepreneurship #relationshipmarketing #marketing #personalbrand #personalitybrand #personalbranding #b2bmarketing #craftbeer #positioning #marketingtips #businessownertips

Season 2, Episode 1 available on all major streaming platforms! 🎉 Special guest, mental health expert, and trauma therapist Melissa Graziano breaks down the mental health challenges entrepreneurs face, how to overcome #impostersyndrome and provides at-home exercises and resources you can try at home to manage your mental health in a more effective way. #marketlikeabadass #mentalhealth #entrepreneur #businessowner #smallbusinessowner #entrepreneurship #mentalhealthawareness #imposterphenomenon #marketing #businesstips #podcast #podcasting

I’m a musician, an email geek, a marketing badass, and event planning powerhouse. I’m a field marketing superstar that learned everything from my passion for music. My interest in music led me to study music in Ghana for six weeks. Music is like marketing, you are methodical, you develop your skills over time, experiment and play around with ideas until it speaks to you and your audience. Marketing, like music, is finding the right chord to strike with your audience. My real job is to market like a badass so I can help clients approach audiences of different viewpoints in unique ways to drive more revenue and recognition for their brands. Like the craft beer and cannabis markets I serve, I do craft marketing tailored to your unique needs and community. Marketers, Rock On! 🤘🏼

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